Indigrow

What Indigrow does

Indigrow is a UK-headquartered specialist manufacturer of granular, soluble, and liquid fertilisers, biostimulants, wetting agents, and related nutritional products serving the professional sports turf, agriculture, and horticulture markets. The company operates through two main commercial divisions: Turf & Amenity (18 product sub-categories covering biostimulant-coated fertilisers, fine turf, slow and controlled release, humic acid-based, organic, foliar, liquid, soluble, OneShot sachets, iron, wetting agents, colourants, specialist products, and spreaders) and Ag & Hort (biostimulants, foliar feeds, soluble powders, speciality soil, water management, and specialist products for field crops, plantation crops, fruit and vines, vegetables, and ornamentals). Key sub-brands include ImpactPlus, Humik, Compass, Fusion, Solar, Intek, Asset Gold, Optik, Magnum, and Indiflo, with proprietary technical differentiators such as the Asset Gold bio-stimulant coating, cold cell burst technology for Ascophyllum nodosum seaweed extraction, and proprietary complexing agents in the Solar foliar range.

The business runs a sales-led, channel-driven go-to-market model. Products are sold through a distributor and local supplier network across 47 countries and 5 continents, supplemented by direct technical sales representatives in the UK who provide on-site assessment and product advice, and custom manufacturing for specific requirements. Manufacturing is conducted at multiple ISO 9001:2015-accredited locations with supporting distribution centres. The company employs over 35 staff, many holding advanced agronomic qualifications (MSc Agriculture, Soil and Plant Science, BSc Horticultural Science, FACTS and BASIS qualified advisors) representing 185 years of combined experience. Pricing is not publicly disclosed; customers obtain quotes through sales representatives or distributors. Supporting services include the Quality Master Plan (QMP) soil testing and analysis programme, fertiliser spreaders, MSDS technical documentation, and active participation in European greenkeeper associations and industry exhibitions.

Name

Indigrow

Legal name

Indigrow Ltd

Website

https://indigrow.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Indigrow is a UK-based specialist manufacturer of granular, soluble, and liquid fertilisers, biostimulants, and nutritional products for professional sports turf, agriculture, and horticulture markets, distributed across 47 countries via a channel-led model.

Ownership category

akta.pro rank

Product category

Specialty Fertilizers and Turf Nutrition

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532), Nitrogenous Fertilizer Manufacturing (325311), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Wholesale-Farm Product Raw Materials (5150), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)

akta.pro secondary industries

Biological Formulation, Fermentation & Scale-Up Manufacturing (AFABAEAM), Organic Adjuvants & Spray Aids (OMRI Surfactants, Stickers, Oils) (AFABAKAL), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Specialist turf fertilisers
• Sports turf nutrition
• Agricultural biostimulants
• Foliar fertiliser products
• Soil water management

Headquarters

HQ city

Brimpton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertiliser and Nutritional Products: Sale of specialist fertilisers, biostimulants, wetting agents and related nutritional products for turf, agriculture and horticulture. Products sold through distributors and direct sales representatives across 47 countries

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Indigrow manufactures and supplies specialist nutritional products including granular, soluble, and liquid fertilisers, biostimulants, seaweed extracts, wetting agents, and soil amendments for the professional sports turf, agriculture, and horticulture markets. The company offers over 140 product lines organised into Turf & Amenity and Ag & Hort divisions, distributed across 47 countries through a network of local distributors and direct sales representatives, with ISO 9001:2015 accredited manufacturing at multiple locations.

Product overview

Indigrow is a specialist manufacturer of fertilisers and nutritional products for professional sport turf, agriculture, and horticulture markets. The company offers a comprehensive portfolio organized into two main divisions: Turf & Amenity and Ag & Hort. The Turf & Amenity division provides 18 product sub-categories including Biostimulant Coated Fertiliser (ImpactPlus range with Asset Gold coating), Fine Turf Fertiliser (Humik NPK), Organic Fertiliser (soybean-based Compass range), Biostimulants & Seaweed (Compass seaweed extracts), Foliar Fertilisers (SolarMax range), Liquid Fertilisers (Fusion range including BioGreen variants), Soluble Fertilisers, Wetting Agents (Magnum 357 Calibre), and Colourants & Spray Tank Additives (Optik range). The Ag & Hort division offers 6 product sub-categories including Indiflo liquid foliar fertilisers, Anvil soluble powders, Freshlok, and Monsoon water management products. Key product brands include ImpactPlus, Humik, Compass (seaweed-based), Fusion (liquids), SolarMax (foliar), Intek, Asset Gold (biostimulant coating), Optik, Magnum, and Indiflo. The company also provides supporting services including Soil Analysis (QMP), Fertiliser Spreaders (Impact S45/P45), and support & training. Manufacturing is ISO 9001:2015 accredited across multiple locations.

Differentiator

Problem solved

Functional benefit

Brands

• Asset Gold: Bio-stimulant coating used on fine turf fertilisers
• ImpactPlus
• Compass
• Solar
• Fusion
• Intek
• Humik
• Optik
• Indiflo
• Monsoon
• Magnum 357 Calibre

Products and services

• Intek Diamond Green A specialist liquid fertiliser product for turf colouring and maintenance, available in 10L and 120L formats, designed for professional turf managers.
• ImpactPlus Summer Perk 14-0-4 + 6% Fe A biostimulant coated fine turf fertiliser with 14-0-4 NPK formula plus 6% iron, designed for summer turf health and colour on professional sports surfaces.
• Asset Gold A highly active bio-stimulant coating product that enhances nutrient uptake when applied to fertilisers, optimising nutrient use efficiency for professional turf applications.
• Compass Bio-Active A liquid seaweed biostimulant available in 10L and 120L formats, based on Ascophyllum nodosum extracts produced using cold cell burst technology to preserve bioactive marine molecules, for turf and amenity use.
• Impact Liquid Gypsum A liquid gypsum soil amendment product that displaces sodium and flushes soluble salts from the rootzone, reducing osmotic stress on turf and improving rootzone chemistry for professional turf managers.
• Quality Master Plan (QMP) Soil Analysis Service A soil testing and analysis service that helps turf managers and growers develop tailored nutrition plans for their turf or crops, including Comprehensive Soil Analysis, Standard Soil Analysis, and Water Analysis.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BIGGA (British and International Golf Greenkeepers Association)coreStrategic or Co-development PartnerIndigrow is a BIGGA Partner, supporting the British and International Golf Greenkeepers Association and its members through educational initiatives and industry collaboration.
• Bulgarian Gold Greenkeepers AssociationminorStrategic or Co-development PartnerPartnership with Bulgarian Gold Greenkeepers Association for industry support and collaboration.
• FEGGA (Federation of European Golf Greenkeepers Associations)coreStrategic or Co-development PartnerFEGGA Partner status supporting the federation of European golf greenkeepers associations across the continent.
• Finnish Greenkeepers AssociationminorStrategic or Co-development PartnerPartnership supporting Finnish greenkeepers association members with specialist nutritional products.
• Greenkeeper Verrand Deutschland (GVD)minorStrategic or Co-development PartnerRegistered partner with German greenkeepers association for industry collaboration.
• European Institute of Golf Course Architects (EIGCA)coreStrategic or Co-development PartnerBronze Partner of EIGCA, supporting golf course architects with specialist nutritional expertise for course design and maintenance.
• Norwegian Greenkeepers Association (NGA)minorStrategic or Co-development PartnerPartnership with Norwegian greenkeepers association for industry support.
• Swedish Greenkeepers Association (SGA)coreStrategic or Co-development PartnerSGA Partner and exhibitor at annual SGA Exhibition and Conference, supporting Swedish turf professionals.
• SIGI (Swedish Golf Greenkeepers Association)minorStrategic or Co-development PartnerPartner status with SIGI for supporting Swedish golf greenkeepers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• COMPO EXPERT: German-based specialty fertilizer company producing slow-release, controlled-release and water-soluble fertilizers plus biostimulants for turf, amenity, horticulture and agriculture. One of Indigrow's closest direct competitors in the European sports turf and amenity market with similar product portfolio breadth and channel-led distribution.
• Headland Amenity: UK-based manufacturer of fertilizers, biostimulants and turf management products for golf courses, sports grounds and amenity turf. Closest direct UK competitor to Indigrow with overlapping product categories (liquid, granular and foliar feeds) and the same BIGGA/FEGGA association channels.
• OMEX Agriculture: UK-based manufacturer of liquid fertilizers, suspension fertilizers and biostimulants for agriculture, horticulture and amenity markets. Direct peer to Indigrow with overlapping product categories (foliar liquids, suspension fertilizers, soluble powders) and overlapping UK distribution.
• Lebanon Seaboard Corporation: US-based manufacturer of professional turf and ornamental fertilizers under the Lebanon and Country Club brands. Comparable to Indigrow as a specialty fertilizer manufacturer focused on golf courses and sports turf with coated and slow-release technologies, competing for the same end customer segment globally.

Broad incumbents

• Yara International: Norwegian global fertilizer producer with a specialty crop and turf segment offering water-soluble NPK and foliar products. Comparable to Indigrow in producing specialty plant nutrition products and operating in Scandinavian geographies, though at vastly larger scale with broader crop focus.
• Koch Agronomic Services: US-based manufacturer of controlled-release fertilizers, nitrogen stabilizers and turf inputs under brands including Polyon and Duration. Comparable to Indigrow in serving golf and sports turf with proprietary controlled-release fertilizer technologies, though with a much larger parent (Koch Industries).
• Haifa Group: Israeli specialty fertilizer manufacturer producing water-soluble NPK fertilizers, controlled-release products and biostimulants for agriculture, horticulture and turf. Comparable to Indigrow as a specialty fertilizer manufacturer with overlapping product formats (water-soluble NPK, foliar feeds) and global distribution, though with broader crop focus.
• The Andersons, Inc. (Turf & Specialty Group): US-based diversified company with a Turf & Specialty Group manufacturing fertilizers, herbicides and combination products for golf courses, sports fields and lawn care. Comparable to Indigrow in serving professional turf managers with proprietary fertilizer technologies and strong distribution in North America.
• ICL Group: Global specialty minerals and fertilizer company with a dedicated Turf & Ornamental division offering controlled-release and slow-release fertilizers, biostimulants and plant protection products for golf and sports turf. Comparable to Indigrow as the dominant incumbent in the same end markets with substantially broader product breadth and R&D scale.
• Syngenta (now part of Sinochem): Global agribusiness with a significant turf, amenity and professional solutions business. Comparable to Indigrow as a broad incumbent in sports turf and amenity nutrition, with overlapping products including controlled-release fertilizers and plant health enhancers, though serving a far broader crop and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/indigrowuk
• Facebookfacebook.com/indigrowuk
• LinkedInlinkedin.com/company/indigrow-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indigrow