Smile Care Dental Group

What Smile Care Dental Group does

Smile Care Dental Group is a single-location, multi-specialty dental practice headquartered at 2 Forest Avenue, Paramus, New Jersey, founded by Dr. Wesam Shafee. The practice delivers general, cosmetic, pediatric, surgical, endodontic, periodontal, orthodontic (braces and Invisalign), and implant dental services to individual consumers and families in northern New Jersey, supported by 11-50 staff. Its clinical team includes an in-house endodontist (Dr. Andrew Kuo, formerly Director of Advanced Standing Endodontics at NYUCD) and a Harvard/Mount Sinai-trained board-certified pediatric dentist (Dr. Jessica Saliba), enabling the practice to retain complex cases in-house rather than refer out.

The practice is built on a standard digital clinical technology stack, including digital radiography, dental laser technology, CAD/CAM for same-day all-ceramic crowns, cone-beam computed tomography (CBCT) for 3D imaging and implant planning, and digital sensors for diagnostics. Operations are supported by Adit for online scheduling and booking, an Instagram presence for brand engagement, and local SEO with service-specific landing pages. Patient acquisition is primarily direct-to-consumer via local search, online booking, and reputation-based referrals, with 200+ five-star reviews cited on the website and Yelp.

The business operates on a fee-for-service professional services model. Pricing is not publicly disclosed; revenue is collected from a mix of out-of-pocket payments, dental insurance reimbursement, and patient financing through Cherry, a 'treat now, pay later' partner offering pay-over-time plans up to $35,000 with no hard credit check. The company is privately held, founder-owned, with no institutional investment, no parent company, no subsidiaries, and no disclosed funding rounds or M&A activity.

Name

Smile Care Dental Group

Legal name

Smile Care Dental Group

Website

https://smilecaredentalgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Smile Care Dental Group is a single-location, multi-specialty dental practice in Paramus, New Jersey, offering general, cosmetic, pediatric, surgical, orthodontic, and implant dentistry to individual consumers and families in northern New Jersey, founded and led by Dr. Wesam Shafee.

Ownership category

akta.pro rank

Product category

General and Multi-Specialty Dentistry Services

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Urgent Dental Care Centers (Non-Hospital) (HLABALAD), Special Needs Pediatric Dentistry (HLABAGAD)

Keywords

• General dentistry services
• Cosmetic dental services
• Orthodontic treatment
• Pediatric dentistry
• Implant dentistry

Headquarters

HQ city

Paramus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services: Multi-specialty dental practice providing comprehensive dental services including preventive care, restorative procedures, cosmetic dentistry, orthodontics, oral surgery, pediatric dentistry, and implant dentistry. Revenue is generated through fee-for-service dental procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Smile Care Dental Group is a multi-specialty dental practice in Paramus, New Jersey that provides general, cosmetic, pediatric, surgical, and orthodontic dental services. The practice delivers fee-for-service dental care across preventive, restorative, cosmetic, orthodontic, endodontic, periodontal, oral surgery, implant, and pediatric specialties, supported by in-house specialists and digital dental technology.

Product overview

Smile Care Dental Group is a multi-specialty dental practice in Paramus, NJ offering a comprehensive range of dental services across multiple specialties. The practice operates as a unified service portfolio rather than a platform-plus-modules architecture. Core services include Family Dentistry (general care for all ages), Preventive Care (oral exams, cleanings, fluoride treatments, sealants), and Emergency Treatment. The practice offers specialized services in Orthodontics (Braces and Invisalign), Cosmetic Dentistry (Veneers, Teeth Whitening, Full Mouth Rejuvenation), Restorative Dentistry (Ceramic Crowns, Dental Bridges, Dental Fillings, Dentures), Implant Dentistry, Endodontics (Root Canals), Periodontal Treatment, Oral Surgery, and Pediatric Dentistry. Additional services include Laser Dentistry, Digital Radiography, Sedation Dentistry, TMJ Disorders treatment, Night Guards, Sports Mouthguards, Oral Cancer Screening, and Aesthetics. The practice is led by Dr. Wesam Shafee (Aesthetic/Cosmetic Dentistry), Dr. Andrew Kuo (Endodontics), and Dr. Jessica Saliba (Pediatric Dentistry).

Differentiator

Problem solved

Functional benefit

Products and services

• Aesthetics Cosmetic dental aesthetics services focusing on improvements to enhance the appearance of teeth and smile.
• Dental Cleanings Professional dental cleanings to remove plaque, tartar, and food debris, helping prevent cavities and gum disease.
• Emergency Treatment Emergency dental care for toothaches, chipped or fractured teeth, abscesses, loose or broken fillings, dislodged crowns, and other urgent oral health problems.
• Root Canals Root canal therapy to save severely compromised teeth by removing damaged dental pulp, cleaning, and filling the internal canals.
• Extractions Tooth extraction services including simple and surgical extractions for severely decayed, damaged, or impacted teeth including wisdom teeth.
• Family Dentistry Comprehensive dental care for patients of all ages, from children to adults, covering preventive, restorative, and cosmetic services.
• Fluoride Treatment Topical fluoride treatments to strengthen tooth enamel and help prevent cavities, available for both children and adults at higher risk for tooth decay.
• Laser Dentistry Dental laser technology for precise cutting and shaping of oral tissues with reduced discomfort, minimized bleeding, and often without the need for anesthesia.
• Night Guards Custom-fabricated oral appliances worn during sleep to protect teeth from damage caused by bruxism (teeth grinding and clenching).
• Oral Cancer Screening Comprehensive oral cancer examinations as part of routine dental checkups to detect early signs of oral cancer in the oral cavity, head, and neck areas.
• Oral Exams Comprehensive dental examinations including oral cancer screening, periodontal evaluation, occlusion analysis, and diagnostic imaging review.
• Oral Surgery Surgical dental procedures including tooth extractions, surgical removal of impacted teeth, and other oral surgical interventions.
• Pediatric Dentistry Specialized dental care for children in a fun, lighthearted environment, including preventive care, cleanings, and treatment for pediatric dental needs.
• Periodontal Treatment Treatment for gum disease including non-surgical periodontal therapy, surgical procedures, crown lengthening, soft tissue grafts, and bone grafts.
• Preventative Program Comprehensive preventive dental care program including regular checkups, professional cleanings, oral cancer screenings, fluoride treatments, and dental sealants for children.
• Sedation Dentistry Dental sedation options including nitrous oxide (laughing gas), oral sedation, and IV sedation to help anxious patients relax during dental procedures.
• Sports Mouthguards Custom-fitted mouthguards for athletes to protect teeth, cheeks, lips, tongue, face, and jaw during sports activities.
• TMJ Disorders Treatment Diagnosis and treatment of temporomandibular joint disorders affecting the jaw joint, including oral appliances, therapy, and surgical options.
• Ceramic Crowns Metal-free, all-ceramic dental crowns that provide durable, natural-looking full-coverage restoration for damaged teeth.
• Dental Bridges Fixed dental bridges to replace one or more missing teeth, using crowns on adjacent teeth or dental implants for support.
• Dental Fillings Restorative dental fillings including composite (tooth-colored), amalgam, glass ionomer, ceramic, and gold options to repair decayed or damaged teeth.
• Dentures Removable appliances to replace missing teeth, including full dentures, partial dentures, immediate dentures, overdentures, and implant-supported dentures.
• Implant Dentistry Dental implant placement and restoration, providing the most advanced method for replacing single or multiple missing teeth with natural-looking, functional results.
• Braces Traditional metal braces for orthodontic teeth alignment, made of high-grade stainless steel with smaller, lower-profile brackets.
• Invisalign Clear aligner orthodontic treatment using custom-made, virtually invisible aligners to gradually straighten teeth without metal braces.
• Orthodontics Orthodontic treatment to correct cosmetic and functional problems including overcrowded teeth, gaps, and misalignment using braces or clear aligners.
• Teeth Whitening Professional teeth whitening procedures using professional-strength whitening systems for in-office or take-home treatment to lighten and brighten smiles.
• Veneers Porcelain veneers (laminates) as ultra-thin custom facings bonded to the front of teeth to mask imperfections, improve shape, and create a whiter, brighter smile.
• Full Mouth Rejuvenation Comprehensive cosmetic dentistry solutions to restore and enhance the appearance of teeth affected by staining, discoloration, damage, or missing teeth.
• Digital Radiography Digital X-ray imaging using computer technology and digital sensors for acquisition, viewing, storage, and sharing of radiographic images with reduced radiation exposure.

Quantifiable outcome

• Over 200 five-star patient reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Western Dental: Western Dental is a large DSO offering general, specialty, and orthodontic care. While primarily West Coast-based, its multi-specialty, insurance-accepting model is structurally comparable to Smile Care's positioning.
• Smile Brands: Smile Brands is a DSO operating multiple dental brands across general, specialty, and orthodontic care. Its portfolio model is comparable to Smile Care's multi-specialty positioning within a broader group context.
• MB2 Dental Solutions: MB2 is a dental partnership group that partners with practice owners across specialties; it is a relevant comparable for any future affiliation or rollup path Smile Care might pursue as a private group practice.
• Dental Care Alliance: Dental Care Alliance is a DSO supporting affiliated dental practices across multiple specialties, comparable to Smile Care in service breadth though operating at significantly larger scale.
• Heartland Dental: Heartland Dental is the largest U.S. dental support organization, providing non-clinical support to thousands of affiliated offices. It competes for the same patient pool and specialist talent in the Northeast as an established incumbent.
• Great Expressions Dental Centers: Great Expressions is a DSO with a multi-specialty footprint in the Northeast, including New Jersey, offering general dentistry, ortho, endo, and oral surgery — directly overlapping Smile Care's service mix in the same regional market.
• Pacific Dental Services: PDS is a major DSO supporting multi-specialty dental practices with integrated specialties including endo, ortho, and oral surgery — directly aligned with Smile Care's in-house specialist model but at national scale.
• Aspen Dental: Aspen Dental is a large DSO operating branded multi-specialty offices across the U.S., including New Jersey. It overlaps Smile Care across general dentistry, implants, ortho, and oral surgery, though at far greater scale and with a corporate backing model.

Direct peers

• Tend: Tend is a venture-backed multi-specialty dental practice brand delivering general, cosmetic, and orthodontic services through a consumer-focused retail experience — directly comparable to Smile Care's mix of family dentistry, cosmetic, and Invisalign offerings in a single location.
• Affordable Dentures & Implants: Affordable Dentures & Implants operates single-site and small-group practices focused on dentures and implants — a directly comparable niche within Smile Care's broader restorative and implant dentistry offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SmileCareDentalGroup
• LinkedInlinkedin.com/company/smilecaredentalgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Care Dental Group