North Water Marine

What North Water Marine does

North Water Marine is a privately held, family-owned full-service marina operating at the Weirs Beach bridge location on Lake Winnipesaukee in Laconia, New Hampshire. The company was established in its current form in 2021 when the Conrad family acquired the property from Thurston's Marina, which had operated the site since 1972; subsequent renovations have refreshed the buildings and docks. It sells new and pre-owned boats from 15+ brands (Stingray, Tige, ATX, Viaggio, Qwest Pontoons, Carolina Skiff, Coach Pontoons, Suzuki-powered models, and others) and operates complementary service, repair, winter storage, summer valet, and boat rental/charter lines.

The business model is a hybrid of transactional and recurring revenue. One-time boat sales (new units priced from approximately $32,900 to over $139,900, and pre-owned units from roughly $35,000) generate the largest ticket revenue and are supported by an in-house financing channel routed through a third-party lender (EliteRFS) and a trade-in option. Recurring or seasonal revenue comes from winter storage with scheduled pick-up and drop-off, summer valet (launch, retrieval, cleaning), a service and repair shop, and pontoon and bowrider rentals/charters on Lake Winnipesaukee. The go-to-market is direct-to-consumer through a physical showroom and a website with online inventory browsing, supplemented by seasonal promotional events, an email newsletter, content/blog marketing, and customer testimonials hosted on the site.

The customer base consists of family recreational boaters, watersports enthusiasts, pontoon buyers, and rental customers in the New Hampshire Lakes Region, with no disclosed enterprise or commercial accounts. The company is a regional independent dealer without public funding, parent-company ownership, or disclosed institutional investors; its competitive position rests on its prime waterfront location, brand portfolio, lifecycle service stack, and 50+ years of continuous operation at the same site.

Name

North Water Marine

Legal name

North Water Marine

Website

https://northwatermarinenh.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

North Water Marine is a privately held, family-owned full-service marina in Weirs Beach on Lake Winnipesaukee, New Hampshire, selling new and pre-owned boats from 15+ brands and offering service, repair, winter storage, summer valet, and boat rentals to recreational boaters in the New Hampshire Lakes Region.

Ownership category

akta.pro rank

Product category

Boat Dealership and Marina Services

NAICS

Boat Dealers (441222), Marinas (713930)

SIC

Ship & Boat Building & Repairing (3730), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

akta.pro secondary industry

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

Keywords

• Boat sales
• Boat rentals
• Marina services
• Boat storage
• Boat repair

Headquarters

HQ city

Laconia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (Boat Purchases from Manufacturers), Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Boat Sales: Sale of new and pre-owned boats including pontoons, dual consoles, bowriders, and fishing boats. Carries multiple brands including Stingray, ATX, Tige, Viaggio, Qwest Pontoons, Carolina Skiff, and Coach Pontoons.
2. Boat Rentals & Charters: Rental and charter services for pontoons and bowriders, allowing customers to experience boats before purchasing or for recreational use.
3. Service & Repair: Boat service and repair shop on Lake Winnipesaukee offering maintenance and repairs for customer vessels.
4. Storage Services: Winter boat storage services with pick-up and drop-off capabilities for customer boats.
5. Valet Services: Summer boat valet services including launch, retrieval, and cleaning of customer boats.
6. Financing: Boat financing offered through EliteRFS lending partner, providing monthly payment options to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

North Water Marine is a full-service marina and boat dealer on Lake Winnipesaukee in New Hampshire that sells new and pre-owned boats from multiple brands (Stingray, Viaggio, ATX, Tige, Qwest Pontoons, Carolina Skiff, Coach Pontoons). The company also offers boat rentals and charters, boat service and repair, winter boat storage with pick-up/drop-off, and summer valet services including launch, retrieval, and cleaning. Financing is facilitated through partner lender EliteRFS.

Product overview

North Water Marine is a full-service marina and boat dealer in New Hampshire operating on Lake Winnipesaukee. The company offers a portfolio of boat brands including Stingray (sport boats), Viaggio (pontoon/tritoon), ATX (wakeboard/wakesurf), Qwest Pontoons, Carolina Skiff (fishing), and Tigé. Core services include new and pre-owned boat sales, rentals and charters, service and repair, winter/seasonal storage, and summer boat valet. The company was formerly Thurston's Marina (1972-2021) before being purchased by the Conrads.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Sales (New and Pre-Owned) Full-service boat sales division offering new boats from multiple manufacturers (Stingray, Viaggio, ATX, Tige, Qwest Pontoons, Carolina Skiff, Coach Pontoons) and pre-owned/consignment vessels. Financing options available through EliteRFS lending partner. New boat prices range from approximately $32,900 to over $139,900, with pre-owned boats starting around $35,000.
• Boat Rentals and Charters Rental and charter services for pontoons, bowriders, and other boat types on Lake Winnipesaukee. Customers can also arrange boat delivery to different lakes for rental experiences. Allows customers to try boats before purchasing or for recreational use without ownership commitment.
• Boat Service and Repair Open boat service and repair shop providing maintenance and repairs for all boat types. Handles customer vessel maintenance needs year-round.
• Boat Storage Winter and seasonal boat storage services with pick-up and drop-off scheduling for customer boats. Online scheduling system available through the company's website.
• Summer Boat Valet Concierge boat valet service handling boat launching, hauling, cleaning, and maintenance during the summer season. Allows boat owners to avoid trailering and enjoy their boats without the hassles of self-maintenance.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Stingray BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Stingray Boats, selling models including 192 SC, OSX, 231 DC, and 259 DC. Stingray is a major fiberglass boat manufacturer featured prominently in the company's inventory.
• ATX BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for ATX (All-star Xtreme) boats, a premier watersports boat brand. The company highlights new ATX inventory in promotional events and carries models like the 22 Type-S.
• TigécoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Tigé boats, a leading watersports and wakesurf boat manufacturer. New Tigé inventory highlighted during seasonal promotional events.
• ViaggiocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Viaggio pontoon boats including Diamante, V-series, D-series, and X-series models. Multiple Viaggio models featured in inventory with prices ranging from entry to luxury tier.
• Qwest PontoonsmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Qwest Pontoons featuring models like the 822 Lanai LT and SplashPad E22 LTZ. Qwest is highlighted as a popular brand for families seeking versatile pontoon boats.
• Carolina SkiffmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Carolina Skiff fishing and utility boats including the 178 JLS, 19 Elite Ultra, and 21 LS models. Carolina Skiff is known for value-oriented fishing and jon boats.
• Coach PontoonsmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Coach Pontoons featuring RFC, FLC, and PFC series models. Coach Pontoons offers a range of pontoon configurations for different use cases.
• Suzuki MarinemajorChannel Partner/ Reseller/ DistributorMany boats in inventory powered by Suzuki outboard motors. The company promotes Suzuki engine warranties (7-year on 150HP+) as a sales incentive during promotional periods.
• Thurston's MarinaminorOthersPredecessor business. The marina property was operated as Thurston's Marina from 1972 until purchased by the Conrads in 2021. The acquisition marked the founding of North Water Marine.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• OneWater Marine: Publicly traded boat dealer consolidator with multi-brand new and pre-owned sales, service, and marina operations. Highly comparable business model to North Water Marine — full-service, brand-diverse dealership with recurring parts/service revenue — at significantly larger scale.
• MarineMax: Largest recreational boat retailer in the U.S., operating a multi-brand dealership and marina service model across many geographies. Directly comparable to North Water Marine in new/used boat sales, service, storage, and financing, but at vastly greater scale and geographic reach.
• Brunswick Corporation: Major recreational marine manufacturer and dealer-network operator (Bayliner, Sea Ray, Mercury). Comparable as an upstream brand partner and ecosystem incumbent shaping the dealer competitive landscape that North Water Marine operates within.
• West Marine: Largest U.S. specialty retailer of boating parts, accessories, and apparel. Comparable to North Water Marine's parts/service and accessories business, though West Marine focuses on retail parts and not new-boat sales or on-water services.
• Bass Pro Shops / Cabela's Boating Center: Large outdoor recreation retailer operating in-store and standalone boating centers with new boat sales, service, and financing. Comparable end-customer (recreational family boater) and overlapping brand portfolio, but at much broader retail scale.

Regional players

• Beacon Marine: Regional New England boat dealer carrying several of the same brands as North Water Marine (e.g., Stingray, pontoon lines). Comparable in product mix and target buyer, but operates across multiple locations rather than a single-lake footprint.
• Patten's Marina: Lake Winnipesaukee marina providing boat sales, storage, and service. Comparable regional competitor addressing the same family-recreational and watersports customer segments on the same lake.
• Fay's Boat Yard: Long-running Lake Winnipesaukee marina offering sales, service, storage, and valet. Direct regional competitor to North Water Marine on the same lake, with a similar full-service marina model and overlapping customer base.

Others

• BoatUS: Boating membership, insurance, and towing services organization with a strong recreational boater audience. Adjacent to North Water Marine's service and storage value proposition and a potential partnership or lead-generation channel for the dealership.
• Boat Trader: Leading online boat marketplace where dealers and private sellers list new and used inventory. Functions as a complementary channel and competitive substitute to North Water Marine's online inventory and direct sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/north-water-marine
• Facebookfacebook.com/northwatermarinenh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Water Marine