Heritage Green Assisted Living and Memory Care

What Heritage Green Assisted Living and Memory Care does

Heritage Green Assisted Living and Memory Care is a single-site senior living community located at 201 Lillian Lane in Lynchburg, Virginia, founded in 1999 and operated as part of the HSL Communities (Heritage Senior Living) portfolio. The company serves two primary resident segments: seniors who require assistance with activities of daily living (bathing, dressing, medication management, meals) and seniors with Alzheimer's disease or related dementias, the latter served through a dedicated Daybreak Memory Care neighborhood inside a secured environment. Pricing is structured as all-inclusive monthly rent, with Assisted Living private suites listed at $4,750/month and Memory Care private suites at $6,100/month; companion suites are available in both care levels.

The community's clinical differentiator is the implementation of Teepa Snow's Positive Approach to Care and the GEMS Brain Change Model, a licensed, evidence-based dementia-care methodology that classifies cognitive states into six "gem" categories (sapphire through pearl) to guide person-centered care. Heritage Green also integrates on-site FOX Rehabilitation therapy—delivering twice-weekly strength, resistance, and balance programs bundled into rent—and embeds a Medical Director (Dr. Burak Gezen) sourced from Centra Health, the dominant Lynchburg hospital network. The leadership team comprises ten named professionals spanning clinical, operational, dining, and marketing functions, with multiple Certified Dementia Practitioners on staff.

Heritage Green operates a sales-led, family-driven go-to-market: prospective residents and adult children contact the community directly via phone or website, schedule personalized tours, and progress through a coordinated admissions process managed by the Admissions and Marketing Director. Marketing is multi-channel—website content, Facebook activity, community events (including a recurring Memory Care Support Group), and a healthcare provider referral network anchored by Centra Health and local physicians. The customer base is B2C, with revenue generated on a subscription-recurring monthly basis across a finite number of physical units; the company has no disclosed funding, no app or digital product, and no multi-site footprint.

Name

Heritage Green Assisted Living and Memory Care

Legal name

Heritage Senior Living – Client

Website

https://heritagegreenlynchburg.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage Green is a single-site assisted living and memory care community in Lynchburg, Virginia, serving seniors needing daily living assistance and residents with Alzheimer's or dementia through its licensed Teepa Snow-based Daybreak Memory Care program under the HSL Communities portfolio.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Assisted living services
• Memory care programs
• Senior living community
• Dementia care services
• Rehabilitation therapy programs

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Assisted Living Monthly Rent: All-inclusive monthly rental covering apartment, utilities (except phone), medication management, three meals daily with snacks, activities program, housekeeping, laundry, maintenance, and access to all community amenities. Price: $4,750/month.
2. Memory Care Monthly Rent: All-inclusive monthly rental covering suite, bathing/dressing assistance, three meals daily with snacks, structured activities, housekeeping, linen services, secured courtyards, life enrichment program, on-site therapy, and transportation. Price: $6,100/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Heritage Green Assisted Living and Memory Care operates a single-floor, ranch-style senior living community in Lynchburg, Virginia offering two core programs: Assisted Living for seniors needing help with daily activities, and Daybreak Memory Care for residents with Alzheimer's and dementia. The community delivers all-inclusive monthly rentals covering private suites, meals, 24-hour personal care, medication management, structured activities, transportation, and on-site rehabilitation therapy through its FOX Therapy partnership.

Product overview

Heritage Green Assisted Living and Memory Care is a senior living community offering two core living options: Assisted Living and Daybreak Memory Care. The community provides a comprehensive range of services including 24-hour personal care assistance, medication management, dining, housekeeping, transportation, and life enrichment activities. Therapy services are delivered through a partnership with FOX Rehabilitation. The community features four distinct floor plan types across both care levels—Private Suites and Companion Suites for Assisted Living, and Private Suites and Companion Suites for Memory Care—all offered within a single-story ranch-style facility with amenities including a movie theater, library, courtyard, and dining room. The Daybreak Memory Care program implements Teepa Snow's Positive Approach to Care methodology and the GEMS Brain Change Model for dementia care.

Differentiator

Problem solved

Functional benefit

Brands

• Daybreak Memory Care: Heritage Green Assisted Living and Memory Care's Daybreak Memory Care Neighborhood provides a warm and nurturing environment to residents living with Alzheimer's disease, dementia or memory loss. The neighborhood is designed to promote independence, socialization, and quality of life while maintaining each resident's dignity.

Products and services

• Assisted Living Assisted Living services providing 24-hour personal care assistance, medication management, three meals daily, housekeeping, laundry, transportation, and life enrichment activities for seniors who need support with daily tasks while maintaining independence. Priced at $4,750/month.
• Daybreak Memory Care Specialized memory care program for residents experiencing early and mid-stage challenges caused by dementia-related illnesses, featuring Teepa Snow's Positive Approach to Care methodology and the GEMS Brain Change Model, secured courtyards, structured routines, and enriching activities. Priced at $6,100/month.
• FOX Therapy Services Evidence-based exercise and rehabilitation therapy program delivered through partnership with FOX Rehabilitation, providing strength training, stability, and balance training for residents, included with monthly rent.

Quantifiable outcome

• Residents maintain dignity and personality while receiving specialized dementia care
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FOX Rehabilitation / FOX TherapycoreTechnology or IntegrationWell-established partnership bringing state-of-the-art, evidence-based fitness programs directly to residents' doorsteps. Includes strength training, resistance training, and balance/stability work in 60-90 minute sessions twice weekly, all included with monthly rent.
• Teepa Snow / Positive Approach to CarecoreStrategic or Co-development PartnerLicensed training program providing dementia care education including the GEMS Brain Change Model and Positive Approach to Care methodology. All caregivers receive this specialized training to ensure latest care practices for Alzheimer's and dementia residents.
• Alzheimer's AssociationminorStrategic or Co-development PartnerOngoing training partnership providing continued education for memory care staff on latest dementia care practices and techniques.
• Centra HealthcoreStrategic or Co-development PartnerLocal hospital network providing on-site Medical Director Dr. Burak Gezen (hospitalist at Centra Health for 5 years) and transportation coordination for residents' medical appointments.
• HSL Communities (Heritage Senior Living)coreOthersHeritage Green is part of the HSL Communities (Heritage Senior Living) portfolio of senior living communities, providing organizational support, branding, operational standards, and technology platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Commonwealth Senior Living: Virginia-headquartered senior living operator with multiple assisted living and memory care communities across the Mid-Atlantic, directly competing for the same Lynchburg-area family and healthcare-referred residents as Heritage Green.
• The Arbor Company: Operator of assisted living and memory care communities across the Southeast and Mid-Atlantic, including Virginia, competing for similar private-pay residents in the same regional footprint.
• Senior Lifestyle: Mid-size national operator offering assisted living and memory care communities with similar all-inclusive service bundling and a comparable target resident demographic.
• Atria Senior Living: Large multi-state operator of assisted living and memory care communities with all-inclusive pricing models and engagement programming comparable to Heritage Green's value proposition.
• Five Star Senior Living: National senior living operator offering assisted living, memory care, and rehabilitation services, competing in the same private-pay segment with comparable breadth of lifestyle programming.
• Belmont Village Senior Living: Senior living operator recognized for its dedicated memory care neighborhoods and evidence-based wellness programs, closely mirroring Heritage Green's Daybreak model and emphasis on on-site clinical partnerships.
• Sonida Senior Living: Multi-state senior living operator with a portfolio of assisted living and memory care communities, competing in the same value-segment as Heritage Green across the Mid-Atlantic and Southeast.
• Sunrise Senior Living: National senior living operator well-known for premium-assisted-living and memory care programming, including dementia-care specialization that directly overlaps with Heritage Green's Daybreak Memory Care offering.

Broad incumbents

• Brookdale Senior Living: The largest U.S. senior living operator with hundreds of assisted living and memory care communities; competes for the same value-based resident demographic across Virginia, including the Lynchburg region, with broader portfolio scale advantages.

Regional players

• Dominion Senior Living: Regional senior living operator with assisted living and memory care communities concentrated in Virginia and the Carolinas, overlapping the Lynchburg-area catchment as a regional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Heritage-Green-Assisted-Living-Lynchburg/100063471135040
• LinkedInlinkedin.com/company/heritage-green-assisted-living-communities

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Green Assisted Living and Memory Care