Infoma

What Infoma does

Infoma (legal entity: INFOMA Business Trading, spol. s r.o.) is a privately held Slovak B2B publishing and directory company headquartered in Bratislava, operating since at least 2005. Its core product is the "Databáza overených firiem" (Database of Verified Companies) at infoma.sk, an online directory of Slovak businesses organized across verticals including construction, engineering, energy, agriculture, food, export, automotive, and tourism, supported by company profiles, keyword search, and editorial articles.

The company monetizes this asset through three primary streams: (i) advertising placements in annual printed yearbooks — Construction, Engineering/Energy, Agriculture and Food, and Export Slovakia — distributed in PDF and print; (ii) premium company profile subscriptions in the online database, with a disclosed "Cenník inzercie" (advertising price list) gating specific pricing; and (iii) professional services delivered through its wholly owned subsidiary infomatim, which provides graphic design, web development, printing, and an e-commerce platform for promotional merchandise. GTM is sales-led, B2B, targeting Slovak enterprises seeking visibility and verified business contacts.

The company's distribution model is anchored in long-standing government and institutional relationships — most notably the Ministry of Foreign and European Affairs and the Ministry of Economy — which provide yearbook distribution through Slovak embassies worldwide, foreign embassies in Slovakia, chambers of commerce, and partnerships with SARIO, SOPK, and the Slovak Agency for Tourism. Underlying technology is a conventional web portal (PHP/JavaScript/MySQL per the infomatim stack), with no disclosed AI/ML, APIs, SDKs, or mobile applications. Headcount is stated at 11–50 employees, and the company has no external funding, parent entity, or acquisition history disclosed.

Name

Infoma

Legal name

INFOMA Business Trading, spol. s r.o.

Website

https://infoma.sk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Business Directory Publishing

NAICS

Directory and Mailing List Publishers (513140), Directory and Mailing List Publishers (51314), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Business directory database
• Industry yearbook publishing
• Company verification services
• B2B contact database
• Commercial directory advertising

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Advertising in Yearbooks and Directories: The company publishes annual yearbooks (ročenky) covering construction, engineering, agriculture, food, and export sectors. Revenue is generated through advertising placement in these publications, as evidenced by the 'Cenník inzercie' (advertising price list) mentioned on the website. The publications are distributed as PDFs and through the online portal.
2. Company Database Portal: The company operates a comprehensive database portal (infoma.sk) that allows companies to present their profiles. The website mentions obtaining 'greater presentation space' for companies in the Commercial Directory publication.
3. Graphic Studio Services (infomatim): The subsidiary infomatim provides graphic design services including promotional materials, logos, web design, printing, and promotional gift items through an e-commerce platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Infoma operates a verified online business directory (DATABÁZA OVERENÝCH FIRIEM) of Slovak companies organized by industry (agriculture, food, construction, engineering, export, automotive, tourism), complemented by annual industry yearbooks distributed in print and PDF formats. Revenue is generated primarily through advertising placement in yearbooks, premium company profiles in the database, and ancillary graphic design, printing, and promotional merchandise services delivered through its infomatim subsidiary.

Product overview

Infoma operates as a business-to-business publishing platform consisting of a verified companies database and printed yearbooks. The core product is the DATABÁZA OVERENÝCH FIRIEM, an online directory of Slovak companies organized by industry sectors (agriculture, food, construction, engineering, export, tourism). Supporting offerings include annual Commercial Directory yearbooks for specific industries and the prestigious SLOVAKIA publication distributed internationally. The subsidiary brand infomatim provides graphic design, web development, and printing services. An e-commerce platform offers promotional merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Commercial Directory: Annual directory publication featuring verified Slovak companies across multiple industry sectors.
• SLOVAKIA (Yearbook)

Products and services

• DATABÁZA OVERENÝCH FIRIEM (Database of Verified Companies) Online business directory of verified Slovak companies organized by industry categories including agriculture, food, construction, engineering, export, automotive, and tourism. Provides company profiles, contact information, and featured articles for B2B buyers seeking Slovak suppliers and partners.
• Commercial Directory Yearbooks (Ročenky) Annual printed and PDF yearbooks covering specific industries: Construction, Power & Mechanical Engineering, Agriculture & Food, and Export Slovakia. Sold primarily through advertising space to Slovak companies that want sector-specific visibility, with distribution to embassies, chambers of commerce, and industry associations.
• SLOVAKIA Yearbook Prestigious annual publication representing Slovakia internationally, covering diplomatic missions, government ministries, and major Slovak companies. Distributed to Slovak embassies worldwide, foreign embassies in Slovakia, chambers of commerce, and foreign investors as a credibility-building reference for Slovak export-oriented firms.
• Slovenské potraviny (Slovak Food) Database Specialized sub-directory of the main database featuring Slovak food producers across dairy, meat, bakery, oils, eggs, sweets, and regional specialties. Supports a dedicated Slovak food branding initiative with media backing from agricultural universities.
• infomatim Graphic Design and Publishing Services Graphic design and publishing services including promotional materials, logos, web design (PHP, JavaScript, MySQL), printing (offset, screen, letterpress, watermark), textile printing, and gift/promotional items with custom printing, embroidery, and engraving. Targets businesses that need design and production for advertising and merchandise.
• E-shop for Promotional Items Online storefront selling customizable promotional and gift merchandise, operated by the infomatim subsidiary, serving both businesses and individual buyers seeking branded items.

Quantifiable outcome

• Yearbooks distributed to all Slovak Republic embassies globally and foreign embassies in Slovakia
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Slovenská poľnohospodárska univerzita v Nitre (Slovak Agricultural University in Nitra)coreStrategic or Co-development PartnerEducational partnership with media support designation. The university logo appears on the Agriculture and Food yearbook publication, indicating mutual collaboration in promoting agricultural education and industry.
• Fakulta chemickej a potravinárskej technológie STU v Bratislave (Faculty of Chemical and Food Technology STU)coreStrategic or Co-development PartnerMedia support partnership for food technology education and industry promotion. University logo displayed on yearbook publications.
• Ministry of Economy of the Slovak RepublicflagshipGTM or Marketing PartnerGovernment partnership for distribution of Export Slovakia yearbook and promotion of Slovak companies internationally for over 19 years.
• Ministry of Foreign and European Affairs of the Slovak RepublicflagshipGTM or Marketing PartnerDiplomatic channel partnership for distribution of Slovakia publications to embassies worldwide for almost 20 years.
• SARIO (Slovak Investment and Trade Development Agency)flagshipGTM or Marketing PartnerStrategic partnership for promoting Slovak export and investment opportunities through the Export Slovakia yearbook distribution.
• Slovak Agency for TourismminorGTM or Marketing PartnerPartnership for distribution of Slovakia promotional materials to tourism stakeholders and international visitors.
• Slovak Commercial and Industrial Chamber (SOPK)flagshipGTM or Marketing PartnerChamber partnership for distributing Export Slovakia yearbook to commercial and industrial members, and including SOPK President's statement in publications.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Europages: Europages is a European B2B directory and sourcing platform that catalogs companies by industry and country, very similar in model to Infoma's Commercial Directory and Export Slovakia publications, with a stronger focus on EU-wide trade.
• ThomasNet: ThomasNet is an industrial/manufacturing B2B directory in North America with deep coverage of construction, engineering, and industrial suppliers. Closely comparable to Infoma's Construction, Engineering, and Energy yearbooks and database verticals.
• TradeIndia: TradeIndia is an Indian B2B marketplace and directory organized by industry, similar in business model to Infoma's industry-segmented Commercial Directory yearbooks and database portal (food, agriculture, construction sectors).
• Kompass: Kompass is a global B2B directory and company database provider, offering searchable company profiles organized by industry across many countries. Highly comparable to Infoma's verified-company database and sectoral yearbook model, with broader geographic reach.

Broad incumbents

• Dun & Bradstreet: Dun & Bradstreet is the largest global business data and directory provider, offering company verification, B2B data, and analytics. Far larger and broader than Infoma, but operates in the same underlying market of paid, verified company information.
• LinkedIn (Sales Navigator / Company Directory): LinkedIn is the dominant professional network and company directory, offering free and paid company lookup, lead generation, and B2B marketing. Indirectly substitutes for Infoma's verified-company directory value proposition at a global scale.
• Yellow Pages / Hibu: Yellow Pages (operated by Hibu in the US and equivalents globally) is the legacy mass-market directory publisher with print and digital directories. Overlaps with Infoma's print-yearbook and directory advertising model but at much greater scale and broader scope.

Regional players

• 1188 (Slovak/European Directory Services): 1188 is a Slovak and Central European telephone and business directory service. Comparable as a regional directory operator in the same Slovak market, with overlapping basic company-listing functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infoma