SCREEN
SCREEN GmbH is a Wolfsburg-based German training, consulting, and coaching firm founded in 1984, delivering organizational and personnel development services to automotive OEMs, dealers, and select mid-market and enterprise clients via a network of 250+ practitioners.
- Company typePrivate
- Founded1984
- HeadquartersWolfsburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What SCREEN does
SCREEN GmbH is a Wolfsburg-headquartered, privately held German training, consulting, and coaching firm founded in 1984. The company originated in the automotive industry and has grown into a 360-degree provider of organizational and personnel development solutions, serving mid-market Mittelstand companies and large enterprises (Großkonzerne). Its core offerings span technical training ("Die Sprache der Werkstatt"), general qualification and continuing education, individual consulting for car dealerships, personnel aptitude diagnostics, IT software rollout for automotive retail systems (TKP, WPS, CROSS, ODIS, and others), coaching, concept and media design, and media production via an in-house green-screen studio in Wolfsburg. The company also offers an EU AI Act-compliant online training line.
SCREEN delivers more than 240,000 training hours annually through a curated network of over 250 trainers, consultants, and coaches (Screener:innen), supported by 51–100 internal employees and 3 German locations. The GTM motion is sales-led direct engagement with corporate clients; revenue streams are entirely professional services across training, consulting, coaching, and concept design, with no public pricing or SaaS component. Its customer base is anchored by Volkswagen Group brands (VW, Audi, Škoda, SEAT, Cupra, VWN) and other automotive OEMs (BMW, Hyundai, MAN, KnausTabbert, SSANGYONG, Maxus), with limited diversification into telecommunications (Telekom), consumer goods (Brita), technical textiles (Gore-Tex), insurance (Hannoveraner), and digital services (dx.one). Leadership is anchored by Chief Business Development Officer Hanna Rentschler and Chief Operating Officer Michael Seiger.
SCREEN firmographics
Firmographics- Name
- SCREEN
- Legal name
- SCREEN GmbH
- Website
- https://screengmbh.de
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SCREEN GmbH is a Wolfsburg-based German training, consulting, and coaching firm founded in 1984, delivering organizational and personnel development services to automotive OEMs, dealers, and select mid-market and enterprise clients via a network of 250+ practitioners.
- Ownership category
- akta.pro rank
Where SCREEN is headquartered
LocationHeadquarters
- HQ city
- Wolfsburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SCREEN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Training Services: Technical training, qualification and continuing education, e-assessment diagnostics, and media production services delivered by a network of over 250 trainers and coaches. Training hours are delivered across various industries.
- Consulting Services: Individual consulting services for car dealerships, organizational development consulting, and IT software rollout support for automotive retail.
- Coaching Services: Personnel coaching and empowerment services for individuals and organizations undergoing transformation.
- Concept Design Services: Holistic personnel development concept design combining diagnostic assessments with training program development.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
SCREEN product offering
Product offeringCore offering
SCREEN GmbH delivers B2B training, consulting, coaching, and personnel aptitude diagnostics services to corporate clients, with deep expertise in the automotive sector. The company combines a 360° portfolio of organizational and personnel development solutions delivered by 250+ trainers and consultants with specialized automotive retail IT software rollout (TKP, WPS, CROSS, ODIS, etc.) and in-house media production capabilities via a green-screen studio. Services are sold directly to mid-market (Mittelstand) and large enterprise clients across Germany.
Product overview
SCREEN GmbH is a training and consulting company offering a unified 360° portfolio of organizational and personnel development solutions. The core offerings include technical training (Die Sprache der Werkstatt), general qualification and training programs, individual consulting services, personnel aptitude diagnostics, IT software rollout services (TKP, WPS, CROSS, etc.), media production, concept and media design, and coaching services. The company also provides EU AI Act compliant online training. With over 40 years of experience and 3 locations, SCREEN delivers over 240,000 training hours annually through more than 250 trainers, consultants, and coaches, serving clients from mid-sized companies to large corporations.
Differentiator
Problem solved
Functional benefit
Products and services
- Technical Training (Technisches Training / Die Sprache der Werkstatt)
- Training & Qualifizierung (Training and Qualification)
- Beratung (Consulting for Automotive Dealerships)
- Personaleignungsdiagnostik (Personnel Aptitude Diagnostics)
- IT Software Rollout (Digitaler Automobilhandel)
- Medienproduktion (Media Production)
- Konzeption & Mediendesign (Concept and Media Design)
- Coaching
- EU AI Act konformes Online-Training
Companies that use SCREEN
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
SCREEN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SCREEN partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
SCREEN competitors and assessment
Company assessmentBroad incumbents
- Cegos Group: Global leader in corporate training and organizational development with established German operations. A broader incumbent offering similar training, consulting, and coaching services to multinational enterprise clients.
- Dale Carnegie Training: International corporate training and coaching franchise with long history in leadership, sales, and communication training. Overlaps with SCREEN's coaching and personnel development offerings for enterprise and mid-market clients.
- Korn Ferry: Global organizational consulting firm with leadership development, talent assessment, and coaching practices. A broader incumbent overlapping SCREEN's coaching, personnel diagnostics, and organizational development services.
- GP Strategies: Global performance improvement solutions provider delivering training, consulting, and managed learning services to large enterprises, including automotive OEMs. A broader incumbent competing for similar large-account training contracts.
- BTS (Business Training Solutions): Global consultancy combining business simulations, training, and strategic consulting. A broader peer that overlaps with SCREEN's consulting and concept design offerings, especially for large enterprise transformation programs.
Direct peers
- Management Circle: German business-to-business training and event company serving large enterprises and Mittelstand. Competes directly with SCREEN in management training, leadership development, and professional qualification programs.
- DEKRA Akademie: Vocational and technical training arm of DEKRA covering automotive, logistics, and safety certifications. Direct peer for SCREEN's technical training and personnel aptitude diagnostics work in industrial and automotive markets.
- Haufe Akademie: One of the largest corporate training and continuing education providers in the DACH region. Direct competitor to SCREEN in mid-market and enterprise training, qualification programs, and organizational development offerings.
- TÜV Rheinland Akademie: Technical training and certification provider with strong automotive and industrial safety expertise. Competes with SCREEN's technical training line and IT/system rollout capability for compliance-driven corporate training demand.
Regional players
- msg (msg systems): German-based IT consulting and software provider with deep automotive and insurance industry focus. Adjacent peer relevant to SCREEN's IT software rollout and automotive retail digital transformation services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SCREEN social profiles
Digital presenceSCREEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
SCREEN leadership team
Management profileNumber of profiles
Profiles2 records
SCREEN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SCREEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SCREEN
What does SCREEN do?
SCREEN GmbH delivers B2B training, consulting, coaching, and personnel aptitude diagnostics services to corporate clients, with deep expertise in the automotive sector. The company combines a 360° portfolio of organizational and personnel development solutions delivered by 250+ trainers and consultants with specialized automotive retail IT software rollout (TKP, WPS, CROSS, ODIS, etc.) and in-house media production capabilities via a green-screen studio. Services are sold directly to mid-market (Mittelstand) and large enterprise clients across Germany.
Is SCREEN a public or private company?
SCREEN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SCREEN founded?
SCREEN was founded in 1984. It employs 51 to 100 people.
Where is SCREEN based?
SCREEN is headquartered in Wolfsburg, Germany, in the Europe region.
How does SCREEN make money?
Four revenue lines are on record. Training Services are the primary driver. The others are consulting Services, coaching Services and concept Design Services.
Who are SCREEN's main competitors?
Broad incumbents on record are Cegos Group, Dale Carnegie Training, Korn Ferry, GP Strategies and BTS (Business Training Solutions). Direct peers are Management Circle, DEKRA Akademie, Haufe Akademie and TÜV Rheinland Akademie. msg (msg systems) is listed as a regional player.
Does SCREEN have an API?
No public API is recorded for SCREEN.