What MXM does

MXM Digital Service GmbH is a Munich-based media production company founded in 1997 and operated under family leadership by Managing Directors Marion Moeller and Rita Moeller. The company delivers an end-to-end media production stack organized around three core service lines: Repro (prepress including retouching, clean-up drawing, typesetting, Fogra-certified proofing, and high-resolution scanning), Fotografie (professional product and packshot photography, including the proprietary Hollowman technique that photographs textile articles in worn state without a model), and Digitaldruck (HP Indigo six-color digital printing with finishing and embellishment services such as varnishing, lamination, foil stamping, laser cutting, and embossing). The technical foundation is HP Indigo six-color digital printing with Fogra-certified color management, supplemented by a Hollowman photography workflow and a broad set of post-press finishing options.

The business serves enterprise and mid-market B2B customers across automotive (BMW), insurance (Allianz), fashion and textiles (ESCADA, Lana Grossa, AppelrathCüpper), technology (Infineon, GoPro), media (Axel Springer), healthcare (Schön Klinik), retail (EURONICS, Tchibo Coffee Service), and cultural sectors (Bayerische Staatsoper, Festspielhaus), with notable customers including Allianz, BMW, ESCADA, Axel Springer, Infineon, and GoPro. Revenue is generated on a project-based, quote-driven basis with no publicly disclosed pricing; the go-to-market is sales-led via direct personal consultation, supplemented by the company's mxm.de website. Environmental certifications (Blauer Engel, EU Ecolabel, PEFC, FSC) and GDPR-compliant data handling support positioning with sustainability-conscious enterprise buyers.

Ownership remains entirely with the founding Moeller family, with no disclosed external investors, funding rounds, subsidiaries, or M&A activity. The company operates from a single headquarters in Munich's Giesing district (Frankenthaler Straße 20) with approximately 20 employees, no public social media presence, no mobile applications, and no disclosed APIs or technology integrations, reflecting its positioning as a traditional high-touch B2B service business.

Name

MXM

Legal name

MXM Digital Service GmbH

Website

https://mxm.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

MXM Digital Service GmbH is a Munich-based family-owned media production company founded in 1997, offering prepress, photography (including proprietary Hollowman technique), and HP Indigo digital printing services to enterprise and mid-market B2B customers across automotive, fashion, technology, media, and cultural sectors in Germany.

Ownership category

akta.pro rank

Product category

Commercial Printing and Media Production Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Digital printing services
• Prepress and repro
• Product photography
• Print finishing services
• Media production agency

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medienproduktion und Digitaldruck: Comprehensive media production services including digital printing with HP Indigo technology for flexible production of print materials. Suitable for flyers, magazines, dummies, business cards, and personalized print materials. Kleinauflagen starting from one copy.
2. Repro und Vorstufendienstleistungen: Prepress services including retouching, clean-up drawing, typesetting, proofing, scanning, and print approval consultation. Professional preparation of documents for reproduction-ready printing templates.
3. Fotografie Dienstleistungen: Professional product and packshot photography including Hollowman photography for textiles. Individual and stylish product presentation services.
4. Weiterverarbeitung und Druckveredelung: Post-press processing including cutting, folding, binding, punching, creasing, drilling, strapping, bundling, perforating. Various binding methods (staple, Wire-O, adhesive binding, block gluing) and finishing techniques (varnish, lamination, foil, embossing, stamping).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MXM Digital Service GmbH is a Munich-based media production company offering a comprehensive service portfolio spanning digital printing (HP Indigo six-color), prepress/repro services (retouching, typesetting, proofing, scanning), product and packshot photography, and print finishing/embellishment. Services are sold individually or as a complete end-to-end package from concept to finished product, targeting B2B enterprise customers across industries including automotive, fashion, insurance, technology, and media.

Product overview

MXM Digital Service GmbH is a Munich-based media production company founded in 1997 offering a comprehensive service portfolio around media production. The core offering consists of three main service areas: Repro (prepress services including retouching, typesetting, proofing, and scanning), Fotografie (professional product and packshot photography including Hollowman photography), and Digitaldruck (HP Indigo digital printing with finishing and embellishment services). Services can be procured individually or as a complete package from concept to finished product.

Differentiator

Problem solved

Functional benefit

Products and services

• Repro (Prepress Services) Comprehensive prepress services including image retouching, clean-up drawing/reproduction-ready document preparation, typesetting, proofing (Softproof, Indigo-proof, Fogra-standard certified Epson proofs), high-resolution scanning, and print approval consultation. Designed for B2B clients needing professional preparation of documents for reproduction-ready printing.
• Fotografie (Product Photography) Professional product and packshot photography services to showcase articles, including the proprietary Hollowman photography technique which presents textile articles in worn state without requiring a model. Cost and time efficient, particularly effective for online catalogs. Targeted at fashion brands, retailers, and e-commerce businesses.
• Digitaldruck (Digital Printing) HP Indigo digital printing service offering personalization, small print runs starting from one copy, and six-color printing including white special color on dark paper. Suitable for flyers, magazines, dummies, business cards, and personalized print materials. Includes Fogra-certified proofing and print-on-demand capabilities.
• Weiterverarbeitung (Post-press Finishing) Post-press processing services including cutting, folding, binding, punching, creasing, drilling, strapping, bundling, and perforating. Various binding methods available (staple, Wire-O, adhesive binding, block gluing). Targeted at clients needing finished printed products beyond just the printed sheet.
• Druckveredelung (Print Embellishment) Premium finishing techniques including Drucklackierung (varnish coating), Cellophanierung (lamination), Folienkaschierung (foil lamination), Laserstanzung (laser cutting), Blindprägung (blind embossing), and Heißfolienprägung (hot foil stamping). Targeted at clients needing premium/luxury print finishes for marketing materials, packaging, and corporate communications.

Named customers30 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Flyeralarm: One of Europe's largest online printing companies offering digital and offset printing, finishing, and marketing materials. Comparable to MXM in core commercial printing services, but operates at significantly larger scale with B2B and B2C e-commerce channels rather than bespoke service-led production.
• Heidelberger Druckmaschinen (Heidelberg): Global manufacturer of printing presses and provider of print shop solutions. Comparable to MXM as a major player in the German print ecosystem, though operating as an equipment manufacturer and consumables supplier rather than a print service provider.
• Onlineprinters (CEWE): Germany-based commercial printing group offering flyers, brochures, business cards, and large-format print across Europe. Comparable to MXM in digital print-on-demand commercial printing, but scaled to a pan-European footprint with offset and digital press capacity.

Direct peers

• Optimal Media: German full-service printing and media production company offering prepress, printing, bookbinding, and finishing services. Comparable to MXM in providing end-to-end media production for B2B customers, with similar service breadth at a larger operating scale.
• Burger Druck: German family-run commercial printer offering digital printing, finishing, and media production services. Comparable to MXM as a similarly-sized, family-managed German print production specialist focused on quality and customer service.
• Druckhaus Strahl (Strahl Druck): Mid-sized German commercial printing company offering digital and offset printing, finishing, and prepress services. Most directly comparable to MXM in terms of B2B service range, production capabilities, and mid-market positioning in the German print market.

Regional players

• Saal Digital Fotoservice: German photo printing and photography services company offering professional photo products and printing. Comparable to MXM's photography focus area, though primarily serving photographers rather than enterprise B2B clients.
• KIWI GmbH (Kösel-Druck): German printing services company offering book, catalog, and commercial printing. Comparable to MXM in commercial printing concentration but with focus on book and catalog production rather than bespoke digital and finishing services.

Emerging players

• Image Media Service: Germany-based media production and photography service provider. Comparable to MXM in combining photography and media production services for B2B clients, with overlap in product photography and image processing.

Others

• SinnerSchrader (part of Accenture Song): German digital marketing and creative services agency offering brand strategy, design, and content production. Comparable to MXM only in the adjacent creative/design and content production services, not as a direct competitor in printing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mxm-digital-service-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MXM