Friuli Italian Wines

Specialty Wine Retailfriulitalianwines.com

Friuli Italian Wines is a privately held San Jose, California-based wine company, likely importing and distributing wines from Italy's Friuli region to U.S. consumers. It is led by CEO Alex Corazza and President Emily Rose Corazza.

Company typePrivate
Founded-
HeadquartersSan Jose, United States
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What Friuli Italian Wines does

Friuli Italian Wines is a privately held, for-profit wine company headquartered in San Jose, California, United States. The name references Italy's Friuli-Venezia Giulia region, a recognized wine-producing area in northeastern Italy, which strongly suggests the company operates as an importer or distributor of Italian wines — most likely specializing in regional Friulian labels — into the U.S. market. The company's self-described positioning as "the fruit of a shared passion for wine" indicates a founder-driven, lifestyle-oriented brand rather than a large-scale industrial operation.

Leadership is concentrated within the Corazza family: Alex Corazza serves as CEO and Emily Rose Corazza serves as President. No additional headcount, employees, advisors, or board members are disclosed in the available data, and no dates for the leadership appointments are provided.

The available evidence is notably thin. The company's website (https://www.friulitalianwines.com) was accessible but rendered only a loading/verification page, so no product catalog, pricing, distribution model, customer segments, or technology footprint could be confirmed. No funding rounds, revenue figures, partnership agreements, or product launches are reported. As a result, business-model mechanics, go-to-market approach, revenue mix, and unit economics cannot be characterized with confidence from this data set.

Friuli Italian Wines firmographics

Firmographics

Name: Friuli Italian Wines
Website: https://friulitalianwines.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Friuli Italian Wines is a privately held San Jose, California-based wine company, likely importing and distributing wines from Italy's Friuli region to U.S. consumers. It is led by CEO Alex Corazza and President Emily Rose Corazza.
Ownership category
akta.pro rank

Friuli Italian Wines industry classification

Industry

Product category: Specialty Wine Retail
NAICS: Beer, Wine, and Liquor Retailers (445320)
SIC: Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
akta.pro primary industry: Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
akta.pro secondary industry: Wine Bars (CRANACAE)

Keywords

Italian wine retail
Friuli wine imports
Wine distribution
Specialty wine sales
Imported wine shop

Where Friuli Italian Wines is headquartered

Location

Headquarters

HQ city: San Jose
HQ country: United States
HQ region: North America

Markets served

Friuli Italian Wines business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel

Friuli Italian Wines product offering

Product offering

Core offering

Friuli Italian Wines is a wine business built on a shared passion for wine, focused on Italian wines from the Friuli region. The company operates a for-profit, private business based in San Jose, United States, with a website presence at friulitalianwines.com. No detailed product catalog or service offerings were accessible from the available source data.

Differentiator

Problem solved

Functional benefit

Companies that use Friuli Italian Wines

Customer profile

Ideal customer profiles1 record

Friuli Italian Wines technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Friuli Italian Wines partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights1 record

Friuli Italian Wines competitors and assessment

Company assessment

Emerging players

Wine Access: US online wine club and curated retailer focused on premium and limited-production bottles. Comparable as a smaller, founder-led DTC/wine-club operator targeting a similar premium consumer profile.

Broad incumbents

Wine.com: Largest US online wine retailer. Comparable as the dominant digital channel a Friuli-focused DTC/wine-club strategy would need to position against or partner with.
Banfi Vintners: Large, established US Italian-wine producer/importer with broad national distribution. Comparable as a benchmark for scale, channel access, and pricing in the US Italian-wine category that a new specialist must compete against.
Total Wine & More: The largest US specialty retailer of wine, beer, and spirits with extensive Italian assortment. Comparable as the dominant off-premise retail channel that ultimately determines consumer access to Friuli wines.
Terlato Wine Group: Major US importer and producer of premium wines including Italian labels. Comparable as a large incumbent that occupies the premium Italian-wine shelf and on-premise lists a specialist would need to break into.

Direct peers

Vias Imports: US-based Italian-wine-only importer with national distribution. Directly comparable as a US Italian-wine specialist that competes for the same shelf and on-premise placement Friuli-focused producers would need.
Polaner Selections: US importer and distributor with deep Italian portfolio depth, including Friuli producers. Comparable as a US-based Italian-wine importer selling into retail and on-premise, and the most direct wholesale analogue to a Friuli-focused specialist.
Italian Wine Merchants: Online Italian-wine retailer and importer with a curated, premium positioning. Comparable as a US-based Italian-wine DTC/retail operator targeting the same consumer and producer pool.
Skurnik Wines: Family-owned US importer and distributor with a strong Italian portfolio and active presence in premium restaurant and retail channels. Comparable as a specialty Italian-wine importer with a similar family-led, category-focused operating model.
Kermit Lynch Wine Merchant: A long-established Berkeley, California-based importer and retailer specializing in small-production French and Italian wines. Directly comparable as a founder-led, region-focused Italian-wine specialist operating in the same Bay Area-adjacent specialty retail/import niche.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Friuli Italian Wines financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Friuli Italian Wines leadership team

Management profile

Number of profiles

Profiles2 records

Friuli Italian Wines funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Friuli Italian Wines M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friuli Italian Wines

What does Friuli Italian Wines do?

Is Friuli Italian Wines a public or private company?

Friuli Italian Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Friuli Italian Wines founded?

Friuli Italian Wines was founded in -1. It employs 1 to 10 people.

Where is Friuli Italian Wines based?

Friuli Italian Wines is headquartered in San Jose, United States, in the North America region.

Who are Friuli Italian Wines's main competitors?

Wine Access is listed as an emerging player. Broad incumbents are Wine.com, Banfi Vintners, Total Wine & More and Terlato Wine Group. Direct peers are Vias Imports, Polaner Selections, Italian Wine Merchants, Skurnik Wines and Kermit Lynch Wine Merchant.

Does Friuli Italian Wines have an API?

No public API is recorded for Friuli Italian Wines.

What industry is Friuli Italian Wines in?

Friuli Italian Wines's product category is Specialty Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANACAE, Wine Bars. Its NAICS code is 445320 and its SIC code is 5180.