Catalano's Seafood
Catalano's Seafood is a Western Australian, family-owned seafood processor and retailer founded in 1969, selling 51+ premium Australian seafood SKUs through owned retail stores, Coles WA and IGA distribution, and foodservice contract processing from its HACCP-certified Bassendean facility.
- Company typePrivate
- Founded1969
- HeadquartersBassendean, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Catalano's Seafood does
Catalano's Seafood is a Western Australian family-owned seafood processor, retailer, and wholesaler founded in 1969, operating as Catalano's Seafood Pty Ltd from its HACCP-certified headquarters and processing facility at 301 Collier Rd, Bassendean. The company sells a portfolio of more than 51 premium Australian seafood SKUs — including fresh and frozen prawns, oysters, mussels, Western Rock Lobster (crayfish), smoked salmon, ready-to-cook marinated products, and prepared seafood platters — through three primary channels: two owned retail stores (Bassendean Factory Direct Market and Westfield Whitford City), a click & collect online platform (minimum $100 order), and B2B distribution to Coles in Western Australia, IGA, independent grocers, specialty food stores, and foodservice/hospitality operators. Underlying technology centers on a HACCP- and SQF-certified processing facility with custom cutting, portioning, and marination capabilities, vacuum and Modified Atmosphere Packaging for shelf-life extension, water treatment systems for processing waste, and full source-to-shelf traceability backed by MSC Chain of Custody and ASC certifications.
The business model is a hybrid of B2C retail product sales (one-time transactions at premium AUD price points ranging from $14.50/kg for mussels to $165 for 3kg bulk prawns) and B2B wholesale / contract processing (custom cutting, vacuum/MAP packaging, marination, and private-label services) billed on a project or volume basis. Revenue mechanics are unit-priced for retail and project-priced for contract processing. Customer segments span health-conscious WA retail consumers, foodservice and hospitality operators, and national retailers requiring private-label or category supply, all served under a premium Australian-sourced, sustainability-positioned value proposition reinforced by HACCP, SQF, MSC, ASC, APCO (since 2024), and Buy West Eat Best credentials.
Recent strategic emphasis is on formalizing sustainability credentials (MSC Chain of Custody, APCO membership in 2024, transition to recyclable packaging), deepening Coles WA distribution for the Ready to Cook Range, and operating a digital click & collect channel alongside the owned retail footprint — all while remaining a privately held, family-operated business with no external funding and a stable 101–250 employee headcount.
Catalano's Seafood firmographics
Firmographics- Name
- Catalano's Seafood
- Legal name
- Catalano's Seafood Pty Ltd
- Website
- https://catalanos.net.au
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Catalano's Seafood is a Western Australian, family-owned seafood processor and retailer founded in 1969, selling 51+ premium Australian seafood SKUs through owned retail stores, Coles WA and IGA distribution, and foodservice contract processing from its HACCP-certified Bassendean facility.
- Ownership category
- akta.pro rank
Catalano's Seafood industry classification
Industry- Product category
- Seafood Processing & Retail
- NAICS
- Seafood Product Preparation and Packaging (3117), Seafood Product Preparation and Packaging (311710), Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Retailers (445250)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Shellfish Processing (Shrimp, Crab, Lobster, Mollusks) (AFANADAC)
- akta.pro secondary industries
- Ready-to-Eat/Ready-to-Heat Seafood Meals (Prepared Foods) (AFANADAI), Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC), Shellfish Value-Added Products (Shucked Oysters, Mussels, Clams; Cooked/Marinated) (AFANALAK), Seafood Markets & Fishmongers (CRAHAHAC), Live Seafood & Tank-Based Distribution Wholesale (AFAIADAI)
Keywords
Where Catalano's Seafood is headquartered
LocationHeadquarters
- HQ city
- Bassendean
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Catalano's Seafood business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Direct sales of premium Australian seafood products to consumers through own retail stores (Bassendean and Whitfords locations) and major supermarket chains including Coles and independent grocers (IGA).
- Wholesale & Contract Processing: Custom seafood processing services for retailers, hospitality, and foodservice sectors including custom cutting, portioning, marination, vacuum packaging, MAP, private label, and export services from their HACCP-certified Bassendean facility.
- Online Ordering - Click & Collect: Direct-to-consumer online ordering platform with pickup from Bassendean or Whitfords store locations. Minimum spend of $100 required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fresh Seafood Platter - Premium combination platter |
| Unit Pricing | Pay-as-you-go | Fresh Cooked Black Tiger Prawns - ~400g pack |
| Unit Pricing | Pay-as-you-go | Fresh Shucked Oysters - 12 pack |
| Unit Pricing | Pay-as-you-go | Live Pot Ready Mussels - ~1kg |
| Unit Pricing | Pay-as-you-go | Frozen Raw XL King Prawns - 3Kg bulk |
| Unit Pricing | Pay-as-you-go | Frozen Raw Jumbo Tiger Prawns - 3Kg bulk |
| Unit Pricing | Pay-as-you-go | Frozen Cooked Medium King Prawns - 3kg bulk |
| Unit Pricing | Pay-as-you-go | Frozen Cooked XL King Prawns - 5kg bulk |
| Unit Pricing | Pay-as-you-go | Frozen Raw Crayfish - ~300g |
| Unit Pricing | Pay-as-you-go | Frozen Cooked Crayfish - ~300g |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Catalano's Seafood product offering
Product offeringCore offering
Catalano's Seafood processes, retails, and distributes premium Australian-sourced seafood products. It operates two company-owned retail stores (Bassendean and Whitfords), supplies the Ready to Cook Range and other lines to major retailers including Coles and IGA in Western Australia, and offers contract processing services (cutting, portioning, marination, vacuum and MAP packaging, private label) from its HACCP- and SQF-certified Bassendean facility. The portfolio spans fresh and frozen prawns, crayfish/lobster, oysters, mussels, seafood platters, and ready-to-cook SKUs.
Product overview
Catalano's Seafood is a Western Australian seafood retailer and processor founded in 1969. The company operates two retail stores (Bassendean and Whitfords) and offers a portfolio of over 51 products. The product portfolio consists of retail products including fresh and frozen seafood (prawns, crayfish/lobster, oysters, mussels), ready-to-cook products, and premium seafood platters for entertaining. The wholesale division provides contract processing services including custom cutting, portioning, marination, vacuum/MAP packaging, and private label options from their HACCP-certified Bassendean facility. Products are distributed through company-owned stores, major retailers (Coles, IGA), and independent grocers across Western Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Seafood Platter Premium combination seafood platter featuring Whole Australian King Prawns, Fresh Australian Oysters, Western Rock Lobster, Smoked Salmon, Tartare Sauce, and Seafood Sauce. Priced at $150 (valued at $170). Targeted at consumers seeking premium entertaining options.
- Fresh Cooked Black Tiger Prawns Premium Black Tiger Prawns, cooked, peeled and tail-on, weighing approximately 400g per pack at $30. Sweet, firm and succulent, targeted at retail consumers seeking ready-to-eat seafood.
- Fresh Shucked Oysters Fresh oysters sourced from South Australia's clean, nutrient-rich waters, naturally sweet and slightly briny. 12-pack priced at $23 for retail consumers and entertaining.
- Live Pot Ready Mussels Fresh Blue Mussels (Mytilus galloprovincialis), live and ready to cook, plump, juicy and full of flavour. Approximately 1kg per pack at $14.50, for retail home-cooking consumers.
- Frozen Raw Crayfish Premium raw Western Rock Lobster (crayfish), sustainably sourced with tender sweet meat. Approximately 300g per unit at $35, available for pickup at the Bassendean store.
- Frozen Cooked Crayfish Cooked Western Rock Lobster, ready to eat, fresh and flavourful, ideal for entertaining. Approximately 300g per unit at $35, sold through Catalano's retail channels.
- Frozen Raw Jumbo Tiger Prawns - 3Kg Wild-caught Australian Jumbo Tiger Prawns, raw, with firm succulent meat and naturally sweet flavour. 3kg pack at $165, positioned for larger family meals and entertaining.
- Frozen Raw XL King Prawns - 3Kg Wild-caught Raw XL King Prawns sourced from Sea Harvest, large, juicy and full of natural sweetness, suited for BBQs and stir-fries. 3kg pack at $100.
- Frozen Cooked Medium King Prawns - 3kg Ready-to-enjoy medium-sized King Prawns, cooked, juicy and flavoursome, positioned for entertaining. 3kg pack at $70.
- Frozen Cooked XL King Prawns - 5kg Sustainably sourced Cooked XL King Prawns from HANNAV, sweet, firm, premium-quality meat with vibrant colour. 5kg per bag at $155, positioned for larger entertaining and foodservice-adjacent retail buyers.
- Contract and Processing Services Custom seafood processing from the HACCP-certified Bassendean facility for retailers, hospitality and foodservice operators. Includes custom cutting, portioning, marination, vacuum and MAP packaging, private label manufacturing, and export services, backed by HACCP, SQF, MSC and ASC certifications.
- Ready to Cook Range Premium Australian seafood range requiring no preparation, with simple seasonings and oven/BBQ-ready options for quick, easy meals. Distributed through Coles and independent retailers across Western Australia, targeting convenience-driven home cooks.
Quantifiable outcome
- 51+ products distributed across leading Australian retailers
- +1 more outcomes
Companies that use Catalano's Seafood
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Catalano's Seafood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Catalano's Seafood partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Australian Packaging Covenant Organisation (APCO)coreCommitted member since 2024, actively supporting environmental sustainability by aligning practices with APCO's 10 Sustainable Packaging Principles.
- Humpy DoocorePartner fishery supplying seafood to Catalano's. Humpy Doo is an Australian fishing operation known for sustainable practices.
- PetunacorePartner fishery/aquaculture supplier. Petuna is an Australian seafood company known for responsibly farmed and wild-caught seafood products.
- Harris SmokeHousecoreSmoked seafood partner supplying premium smoked products including smoked salmon for Catalano's seafood platters.
- HuoncorePartner aquaculture/fishery supplier. Huon is an Australian company specializing in sustainably farmed Atlantic salmon and other seafood.
- Australia Bay SeafoodscorePartner seafood supplier providing a range of Australian seafood products to Catalano's operations.
- Skull Island PrawnscoreAquaculture partner supplying premium farmed prawns. Skull Island Prawns are known for quality Australian-grown prawn products.
- Mérieux NutriSciencescoreThird-party certification provider for HACCP and SQF (Safe Quality Food) certifications, ensuring food safety and quality management standards.
- Aquaculture Stewardship Council (ASC)coreASC certification applies to farmed seafood products ensuring responsible aquaculture practices - protecting environment, supporting communities, maintaining transparency from farm to customer.
- Marine Stewardship Council (MSC)coreMSC Chain of Custody Certification confirming commitment to responsible sourcing, full traceability, and supporting sustainable fishing practices.
- Buy West Eat BestcoreProgram membership highlighting commitment to supporting Western Australian producers and providing high-quality, locally sourced seafood.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Catalano's Seafood competitors and assessment
Company assessmentBroad incumbents
- Austral Fisheries: One of Australia's largest wild-catch seafood companies supplying domestic and export markets. Comparable as a certified-sustainable Australian seafood supplier overlapping with Catalano's on MSC-certified wild-caught products.
- Trident Seafoods: Vertically integrated global seafood company with wild-catch, processing and branded retail/foodservice products. Comparable as a large-scale integrated seafood processor with branded and contract-processing business models, though at substantially larger scale.
- Highliner Foods: North America's largest frozen seafood processor selling value-added and branded seafood across retail and foodservice. Comparable as a vertically integrated seafood processor with branded and private-label offerings, though operating in a different geography at much larger scale.
- Huon Aquaculture: Major Tasmanian salmon and seafood producer and existing Catalano's supply partner. Comparable on Australian provenance, sustainability certifications and aquaculture-based retail/foodservice supply, though at materially larger scale.
- Tassal Group: Largest Australian salmon producer (now owned by Cooke Aquaculture) selling branded seafood domestically and into Asia. Comparable as a major Australian seafood brand operating across retail, foodservice and export.
Emerging players
- Petuna: Tasmanian salmon and seafood producer focused on responsibly farmed and wild-caught products, and an existing supply partner of Catalano's. Comparable on Australian provenance and sustainability positioning, with overlap on retail and foodservice salmon supply.
- Skull Island Prawns: Australian premium farmed-prawn producer and existing Catalano's supplier. Comparable on Australian aquaculture prawn supply and on premium retail positioning in the same Australian grocery and foodservice channels.
Direct peers
- Leeuwin Coast: Premium Western Australian seafood brand focused on sustainable, traceable octopus and shellfish. Comparable as a WA-based premium seafood label with sustainability-led positioning competing for similar retail and foodservice customers.
- Pacific West Foods: Australian frozen and value-added seafood brand supplying retailers and foodservice with prepared seafood products. Comparable as a branded seafood processor selling through Australian grocery and foodservice channels.
- Kailis Bros: Long-established Western Australian seafood retailer and wholesaler operating its own stores plus wholesale supply to retailers and foodservice. Closest comparable in geography, channel mix, and family-owned heritage to Catalano's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Catalano's Seafood social profiles
Digital presenceCatalano's Seafood compliance and trust
Trust signalCompliance5 records
Catalano's Seafood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catalano's Seafood leadership team
Management profileNumber of profiles
Profiles9 records
Catalano's Seafood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catalano's Seafood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catalano's Seafood
What does Catalano's Seafood do?
Catalano's Seafood processes, retails, and distributes premium Australian-sourced seafood products. It operates two company-owned retail stores (Bassendean and Whitfords), supplies the Ready to Cook Range and other lines to major retailers including Coles and IGA in Western Australia, and offers contract processing services (cutting, portioning, marination, vacuum and MAP packaging, private label) from its HACCP- and SQF-certified Bassendean facility. The portfolio spans fresh and frozen prawns, crayfish/lobster, oysters, mussels, seafood platters, and ready-to-cook SKUs.
Is Catalano's Seafood a public or private company?
Catalano's Seafood is a private company. It is classified as family owned and is currently operating.
When was Catalano's Seafood founded?
Catalano's Seafood was founded in 1969. It employs 101 to 250 people.
Where is Catalano's Seafood based?
Catalano's Seafood is headquartered in Bassendean, Australia, in the Oceania region.
How does Catalano's Seafood make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are wholesale & Contract Processing and online Ordering - Click & Collect.
Who are Catalano's Seafood's main competitors?
Broad incumbents on record are Austral Fisheries, Trident Seafoods, Highliner Foods, Huon Aquaculture and Tassal Group. Emerging players are Petuna and Skull Island Prawns. Direct peers are Leeuwin Coast, Pacific West Foods and Kailis Bros.
Does Catalano's Seafood have an API?
No public API is recorded for Catalano's Seafood.
What industry is Catalano's Seafood in?
Catalano's Seafood's product category is Seafood Processing & Retail. Its primary akta.pro industry code is AFANADAC, Shellfish Processing (Shrimp, Crab, Lobster, Mollusks), with a secondary code of AFANADAI, Ready-to-Eat/Ready-to-Heat Seafood Meals (Prepared Foods). Its NAICS code is 3117 and its SIC code is 2092.