Alice Ceramica

What Alice Ceramica does

Alice Ceramica srl is an Italian designer and manufacturer of ceramic bathroom furnishings headquartered at Via Sassacci, 17 in Civita Castellana (VT), Italy, founded in 1996 with 51-100 employees. The company produces approximately 800 pieces per day across 9 production steps, offering 16 collections and 20 finishes spanning washbasins (built-in, countertop, freestanding, wall-hung), WCs, bidets, urinals, freestanding bathtubs (ceramic and Biobased solid surface), bathroom furniture (Lari and UNI lines), mirrors, shower trays, and stainless-steel taps under the alice INOX sub-brand. Proprietary technologies include Aliglaze+ antibacterial ceramic glaze (99.99% bacterial protection via silver, titanium, and zinc ions) and Aliflush+ flushing technology delivering 3.38 liters per flush average water consumption.

The company generates revenue through hardware sales of its manufactured ceramic bathroom products via three distribution channels: a 100 sqm owned flagship showroom in Milan's Brera design district (Via Marsala 2), an extensive dealer network covering all 17 Italian regions, and a digital product configurator (configuratore.aliceceramica.com). Pricing is quote-based and not publicly disclosed. The go-to-market motion is design-led, targeting architects, interior designers, and luxury residential and hospitality projects (with named references including Hotel Silena, Hotel Executive Fiorano, and multiple luxury villas), with brand visibility built through participation in Salone del Mobile, Cersaie, Milan Design Week, FuoriSalone, ISH Frankfurt, and editorial coverage in Elle Decor, Casabella, Domusweb, and Il Sole 24 Ore.

Alice Ceramica is privately held with no parent company, no external funding, and no disclosed revenue. The company holds ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications, is a member of the Green Building Council and the Unified Water Label initiative, and holds ItalyX certification from Il Sole 24 Ore and Confindustria. It maintains an R&D partnership with Politecnico di Milano and operates an academic collaboration to advance ceramic technology. Geographic operations are concentrated in Italy (no global footprint claim), with sub-brands alice INOX (taps) and complementary products including the Bilobo ceramic stool.

Name

Alice Ceramica

Legal name

Alice Ceramica srl

Website

https://aliceceramica.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Alice Ceramica is an Italian manufacturer of ceramic bathroom furnishings, producing washbasins, sanitary ware, bathtubs, furniture, and taps across 16 collections and 20 finishes from its Civita Castellana headquarters, serving architects, interior designers, and luxury residential and hospitality projects through a Milan Brera showroom, an Italian dealer network, and a digital configurator.

Ownership category

akta.pro rank

Product category

Bathroom Ceramics and Sanitary Ware

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Ceramic bathroom fixtures
• Sanitary ware manufacturing
• Bathroom furniture collections
• Ceramic washbasin production
• Freestanding bathtub manufacturing

Headquarters

HQ city

Civita Castellana

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ceramic bathroom products sales: Alice Ceramica generates revenue through the sale of manufactured ceramic bathroom products including washbasins, sanitary ware, bathtubs, furniture, and accessories. Products are sold through owned showroom, dealer network, and online configurator.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Alice Ceramica manufactures and sells ceramic and solid-surface bathroom furnishings from its Civita Castellana facility, including washbasins (countertop, wall-hung, freestanding, built-in), WCs, bidets, urinals, bathtubs, bathroom furniture, mirrors, shower trays and stainless-steel taps. Production spans 20 finishes across 16 collections at approximately 800 pieces per day, and is delivered with proprietary Aliglaze+ antibacterial glazing and Aliflush+ water-efficient flushing technologies. Products are sold through a flagship showroom in Milan's Brera district, a nationwide Italian dealer network and an online product configurator.

Product overview

Alice Ceramica is an Italian bathroom ceramics manufacturer based in Civita Castellana (VT), specializing in high-quality washbasins and sanitary ware. The company operates from the historic industrial district and produces approximately 800 pieces daily across 20 finishes and 16 collections. The product portfolio centers on four main categories: (1) Ceramic sanitary ware including washbasins (built-in, countertop, freestanding, wall-hung), WCs (floor-mounted and wall-hung), bidets, and urinals; (2) Freestanding bathtubs in ceramic and solid surface materials; (3) Bathroom furniture including Lari and UNI sub-brands for vanities, wall-units, and frameworks; (4) Accessories including mirrors, shower trays, and taps under the Alice INOX line. Key technology differentiators include Aliglaze+ antibacterial ceramic glaze and Aliflush+ flushing technology. The company also offers a digital product configurator for customizing finishes and colors.

Differentiator

Problem solved

Functional benefit

Brands

• alice INOX: Stainless steel taps and faucet collection
• Bilobo

Products and services

• Idilla Collection Comprehensive bathroom collection of freestanding washbasins, wall-hung bidets and WCs, countertop washbasins in sizes 40x40, 42cm diameter and 60x35, plus mirrors and frameworks, for designers specifying complete Idilla-coordinated bathrooms.
• Nur Collection Wall-hung washbasin collection in sizes 55x45 to 90x45, with freestanding options, bidets and WCs for architects specifying minimal wall-hung bathrooms.
• Lunaris Collection Framework and washbasin collection with mirror, structures in 61/81/101/121cm widths and washbasins 61x45 to 121x45 for modular bathroom layouts.
• Equilibrium Collection Suspension washbasin collection in three height variants (h15, h17.5, h20) with harmonious curves for sophisticated interior environments.
• Hide Collection Iconic shapes collection with steep curves and generous plans, including round and square washbasins (50x35 to 120x45), bidets, WCs and cisterns for close-coupled WC installations.
• Wunder Collection Washbasin and sanitary ware collection in 60x45 and 75x45 sizes, with floor-mounted and wall-hung bidets and WCs.
• Form Collection Built-in washbasin collection in multiple dimensions, with shower trays, WCs in various heights (including H50), bidets and wall-hung urinals with optional photo-cell.
• Unica Collection Comprehensive sanitary ware collection with wall-hung and floor-mounted WCs and bidets in 47/50/52/55cm widths, plus washbasins in multiple shapes and sizes with round, square and rectangular variants.
• Platea Collection Washbasin collection available in 61, 81, 101 and 121cm widths for vanity bathroom configurations.
• Spy Collection Washbasin collection with extensive size range from compact 30x30 and 46x46 options to large plan versions 101x46, 121x46 and 141x46.
• Kubo Collection Framework and washbasin collection featuring structures in 80 and 100cm widths and washbasins 80x50 and 100x50.
• Boheme Collection Classic and elegant collection featuring freestanding acrylic bathtubs, wall-hung and floor-mounted WCs and bidets with various outlet options, low-level flushing, monoblock WCs, and washbasin consolles in widths 70, 95 and 112cm.
• Freestanding Bathtubs (Tala, Mirena, Tibur, Pilea, Liora, Selina, Vega, Vega Corner, Selma, Delva) Freestanding bathtub line in ceramic and solid-surface (Biobased natural resin) materials including models Tala, Mirena, Tibur, Pilea, Liora, Selina, Vega, Vega Corner, Selma and Delva for luxury residential and hospitality bathrooms.
• Alice INOX Taps Stainless steel tap collection under the alice INOX sub-brand, including MATH series (100, 100FS, 101, 102FS, 113, 133, 220C, 220L) and shower kit, designed to coordinate with ceramic sanitary ware.
• Lari Bathroom Furniture Bathroom furniture line under the Lari sub-brand including vanities in heights 25 and 50, widths 60/80/100/120cm with A, C and CA configurations, plus oval and rectangular mirrors.
• UNI Bathroom Furniture Bathroom furniture line under the UNI sub-brand including furniture units 60-140cm wide in h23 height, wall-units 60-160cm (with slim variants) and frameworks in 50/75/100cm widths.
• Shower Trays Shower tray line in Katai and Velour surface variants for bathroom installations.
• Mirrors Mirror collection including Lari Oval, Lari Rectangular, Oval 90x45, Rectangular 90x45 and Round variants in 60, 80 and 100cm diameters.
• Bilobo Ceramic stool/small table created by joining two cylinders that merge into one another, designed by Manuel Di Giacobbe, available in all Alice palette finishes (Classic, Matt, Glossy, Materia, Metalli) as a bathroom complement.
• Alice Ceramica Product Configurator Online digital configurator at configuratore.aliceceramica.com enabling customers, designers and dealers to configure Alice Ceramica products across all 20 finishes and color combinations before requesting pricing.

Quantifiable outcome

• WC products consume only 3.38 liters per flush, contributing to water conservation
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Politecnico di MilanocoreStrategic or Co-development PartnerAcademic partnership for research and development in ceramic technology. Alice Ceramica collaborates with Politecnico di Milano on ceramic innovation projects, combining academic research with industry expertise to advance bathroom ceramics technology.
• Green Building Council (GBC)coreStrategic or Co-development PartnerMembership in the Green Building Council, part of World Green Building Council network spanning over 70 countries. Partnership focuses on promoting sustainable building practices and developing products aligned with LEED certification standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Duravit: Global German bathroom ceramics and furniture manufacturer with extensive international distribution and design collaborations (e.g., Philippe Starck). Represents the scaled, global incumbent that Alice Ceramica would compete against in cross-border specification projects.
• Ideal Standard: Major European bathroom solutions company offering ceramics, brassware, and showering products across multiple geographies. Comparable core product categories (washbasins, WCs, bidets) at a much larger scale.
• Geberit: Swiss sanitary technology leader with a strong ceramics/sanitaryware portfolio and global project/specification channels. Adjacent comparable on flush technology, water efficiency, and specifier-driven sales motion.
• Villeroy & Boch: Large European ceramics and bathroom brand with global distribution and a broad product portfolio spanning sanitaryware, bathtubs, and wellness. Comparable product categories and a benchmark for international premium ceramic bathroom brands.

Direct peers

• Ceramica Dolomite: Italian ceramics manufacturer producing sanitaryware and bathroom products with a strong domestic dealer network. Comparable product categories and Italian-market distribution model to Alice Ceramica.
• Ceramica Catalano: Italian ceramic sanitaryware manufacturer known for design partnerships and premium washbasins/WCs. Comparable in product categories, Italian craftsmanship story, and specifier-led sales motion.
• Scarabeo Ceramiche: Italian bathroom ceramics producer headquartered near Viterbo, focused on design-forward washbasins, sanitaryware, and bathtubs. Closely overlaps Alice Ceramica in product scope, customer base (architects/specifiers), and Italian craftsmanship positioning.
• Ceramica Cielo: Premium Italian ceramic sanitaryware brand (Civita Castellana district) emphasizing handmade design, finishes, and high-end bathroom furniture — a direct competitor for design-led specification projects and luxury residential contracts.
• Ceramica Flaminia: Italian designer ceramic sanitaryware manufacturer also based in the Civita Castellana district, producing washbasins, WCs, and bathtubs with a similar design-led, made-in-Italy positioning. Directly comparable in product mix, geography, and target specifier channel.
• Hatria: Italian bathroom ceramics producer (Teramo) offering washbasins, sanitaryware, and bathtubs targeting both residential and contract markets. Comparable mid-to-premium positioning and similar product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aliceceramica7752
• Facebookfacebook.com/aliceceramica
• LinkedInlinkedin.com/company/alice-ceramica
• Instagraminstagram.com/aliceceramica
• Xx.com/aliceceramica

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alice Ceramica