Enterprise Rent-A-Car

What Enterprise Rent-A-Car does

Enterprise Rent-A-Car in Switzerland is operated by Helvetic Motion AG under a franchise agreement with the US-based parent Enterprise Holdings, Inc., the world's largest privately-held car rental company. The Swiss franchise runs three core products: Enterprise GO, a contactless smartphone-based rental service with GPS vehicle tracking and digital key access available at 170+ Swiss locations with no mileage limits; Enterprise Minilease, a monthly car subscription with all-inclusive insurance, maintenance, and roadside assistance that begins at a one-month commitment; and Classic Rent-A-Car, the traditional counter-based daily and weekly rental available at airport and city branches including Zurich, Geneva, and Basel airports.

The underlying technology is a mobile-first rental platform integrated with Enterprise Holdings' global reservation and booking infrastructure, enabling cross-border one-way rentals across 100+ countries and 9,500+ locations worldwide. Distribution is multi-channel: direct-to-consumer via app, counter service, delivery/collection, and corporate account programs offering 30-day to 12+ month long-term rentals.

The business model generates revenue through usage-based daily/weekly rental fees, subscription-based monthly Minilease fees, and corporate long-term contract pricing with volume discounts. Customer segments include individual travelers and tourists (a primary segment), corporate and business customers (primary), and expatriates and new residents (secondary). Marketing relies on content/SEO, organic social, email, app-based engagement, UEFA Europa League and Conference League sponsorship, and a strategic partnership with SBB (Swiss Federal Railways) for P+Rail multimodal mobility. Revenue figures for the Swiss franchise are not publicly disclosed.

Name

Enterprise Rent-A-Car

Legal name

Helvetic Motion AG

Website

https://enterprise.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Enterprise Rent-A-Car in Switzerland, operated by Helvetic Motion AG under franchise from Enterprise Holdings, offers contactless car rental (Enterprise GO), monthly subscriptions (Enterprise Minilease), and classic counter rentals to individual travelers, corporate clients, and expatriates across 170+ Swiss locations.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTHADAOAH

Long-Term Corporate Rentals (Monthly/Project-Based)

Travel & Hospitality/Car Rental & Mobility Services/Corporate Car Rental Solutions

SECONDARYTHADACAC

Flexible-Term / Month-to-Month Car Subscriptions

Travel & Hospitality/Car Rental & Mobility Services/Car Subscription Services

SECONDARYTHADACAD

Long-Term / Fixed-Term Car Subscriptions (6–36 months)

Travel & Hospitality/Car Rental & Mobility Services/Car Subscription Services

Keywords

• Car rental services
• Vehicle subscription
• Contactless car rental
• Corporate fleet rental
• Long-term car leasing

Headquarters

HQ city

Kloten

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Traditional Car Rental: Daily and weekly rental fees for vehicles ranging from compact cars to SUVs. Revenue is generated through per-day rental charges, additional driver fees, insurance upsells, fuel charges, and one-way rental fees.
2. Enterprise GO Hourly/Daily Rentals: Contactless app-based rentals charged on an hourly or daily basis with no mileage limitation included in the rental fee.
3. Enterprise Minilease Subscriptions: Monthly subscription fees for vehicle access starting from one month duration. Includes comprehensive insurance, road assistance, and maintenance. Customers can swap vehicles or cancel with one month's notice.
4. Corporate Long-term Rentals: Flexible long-term rentals for business customers ranging from 30 days to 12+ months, with corporate account pricing and volume discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Enterprise Rent-A-Car in Switzerland operates as a franchisee of Enterprise Holdings, providing vehicle rental and subscription services. The core offerings include Enterprise GO (contactless app-based hourly/daily rentals at 170+ Swiss locations with unlimited mileage), Enterprise Minilease (monthly car subscriptions from one month with all-inclusive insurance and maintenance), and Classic Rent-A-Car (traditional counter-based daily/weekly rentals). Dedicated corporate programs (Corporate Flex 30+ days, Business Long-Term 12+ months) serve business customers with consolidated invoicing and volume discounts.

Product overview

Enterprise Rent-A-Car operates as a franchisee of Enterprise Holdings in Switzerland, offering three core mobility products: Enterprise GO (contactless app-based car rental at 170+ Swiss locations with unlimited mileage), Enterprise Minilease (flexible car subscription from 1 month with all-inclusive pricing), and Classic Rent-A-Car (traditional branch-based rental for private and business use). The company extends its offering with dedicated corporate mobility solutions including Corporate Flex (30-day minimum flexible rentals) and Business Long-Term Rentals (12-month minimums), serving both individual consumers and business customers with short-term, medium-term, and long-term vehicle access options.

Differentiator

Problem solved

Functional benefit

Brands

• Enterprise GO: Contactless rental service for flexible car rentals
• Enterprise Minilease

Products and services

• Enterprise GO

Quantifiable outcome

• 170+ locations in Switzerland for contactless Enterprise GO rentals
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• SBB (Swiss Federal Railways)coreStrategic or Co-development PartnerStrategic partnership providing combined mobility solutions integrating train travel with car rental. Enterprise GO vehicles available at SBB P+Rail stations, enabling multimodal travel combining public transportation with flexible road mobility.
• National Car RentalcoreChannel Partner/ Reseller/ DistributorBoth brands are part of the Enterprise Holdings family of car rental companies operating under common ownership and shared technology platform. Available through the same locations and booking systems in Switzerland.
• Alamo Rent A CarcoreChannel Partner/ Reseller/ DistributorAlamo is part of the Enterprise Holdings brand family alongside Enterprise Rent-A-Car and National. Shares distribution network and technology infrastructure across the Swiss market.
• UEFA (Europa League and Conference League)flagshipGTM or Marketing PartnerOfficial partner of the UEFA Europa League and UEFA Conference League football competitions. Engages fans with exclusive travel experiences, fan journey content, and match-day mobility services. Creates brand association with major sporting events reaching millions of viewers across Europe.
• Luzern MobilminorStrategic or Co-development PartnerLocal mobility partnership in the Lucerne region supporting integrated transportation solutions for tourists and residents visiting Lake Lucerne and surrounding areas.
• Stadt Zürich (City of Zurich)minorStrategic or Co-development PartnerPartnership with the City of Zurich providing car rental services and mobility solutions for city residents and visitors, supporting urban transportation initiatives.
• Enterprise Holdings, Inc. (EHI)flagshipOEM/ Whitelabel/ Licensing PartnerLicensed franchisee operating Enterprise Rent-A-Car, National, and Alamo brands in Switzerland under Enterprise Holdings franchise agreement. Receives access to global booking systems, brand intellectual property, technology platforms, and operational support.
• Autohilfe ZürichminorOthersLocal roadside assistance provider supporting Enterprise customers in the Zurich region with emergency vehicle services and breakdown support.
• SpeedparkingminorOthersParking services partner providing convenient parking options for Enterprise customers at select locations in Switzerland.
• MSS AGminorOthersSwiss mobility services company partnered with Enterprise for integrated transportation solutions.
• Hotel Partners (Pullman Basel, Hotel Victoria Basel, Chacomo)minorChannel Partner/ Reseller/ DistributorHotel partnerships providing car rental services and promotional offers for hotel guests needing transportation during their stays.
• ParkgestminorOthersParking infrastructure partner providing vehicle storage and parking facilities at select Swiss locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/enterpriseswitzerland
• LinkedInlinkedin.com/company/enterprise-switzerland
• Instagraminstagram.com/enterprise_switzerland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Rent-A-Car