Bluepool
Bluepool is a German privately-held professional services firm founded in 2003 in Leinfelden-Echterdingen, providing consultation services for trade fairs to enterprise clients.
- Company typePrivate
- Founded2003
- HeadquartersLeinfelden-echterdingen, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Bluepool does
Bluepool is a German privately-held, for-profit professional services company founded in 2003 and headquartered in Leinfelden-Echterdingen, Germany. The firm offers consultation services for conducting trade fairs, supporting enterprise clients with the planning, organization, and execution of trade fair participation. Within the bounds of the data available for this profile, Bluepool sits in the small-to-mid-cap band of German B2B trade fair consultancies, with 101–250 employees and a website at bluepool.de.
The same input package contains a much larger, separately attributed data block for ET GLOBAL GmbH — a different entity with 1,000+ experts, 10 global offices, 55+ years of industry tenure, 2,500+ annual projects, and a blue-chip named-customer roster that includes Louis Vuitton, Cartier, Chanel, Siemens, AstraZeneca, and Volvo, among others. That information has been kept separate and is not blended with Bluepool here; ET GLOBAL is treated as a peer reference rather than as the same company. Beyond the baseline firmographic record (founding year, headcount band, location, sector, website), no disclosed revenue, customer list, technology stack, management roster, financing event, or strategic transaction is available specifically for Bluepool.
Bluepool firmographics
Firmographics- Name
- Bluepool
- Legal name
- ET GLOBAL GmbH
- Website
- https://bluepool.de
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bluepool is a German privately-held professional services firm founded in 2003 in Leinfelden-Echterdingen, providing consultation services for trade fairs to enterprise clients.
- Ownership category
- akta.pro rank
Bluepool industry classification
Industry- Product category
- Trade Fair Consulting Services
- NAICS
- Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
Keywords
Where Bluepool is headquartered
LocationHeadquarters
- HQ city
- Leinfelden-echterdingen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Bluepool business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Exhibition and Trade Fair Construction: Design, construction, and project management of exhibition stands and trade fair booths for corporate clients. Delivered as full-service, bespoke projects from concept through execution.
- Event Construction and Corporate Roadshows: End-to-end management and construction of corporate events and roadshows, including logistics, staging, and on-site execution.
- Brand Spaces and Showrooms: Creation of permanent or semi-permanent brand spaces and showroom environments that embody the client's brand identity and values.
- Trade Fair Concept and Organization: Strategic consulting and full organization of trade fair concepts, including venue selection, layout design, and coordinated execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Bluepool product offering
Product offeringCore offering
Bluepool is a Germany-based company that provides consultation services for conducting trade fairs. The firm advises clients on the planning, organization, and execution of trade fair participation, supporting corporate customers in leveraging exhibitions as part of their commercial and brand strategy.
Product overview
ET GLOBAL operates as a full-service provider for Brand Experience formats, offering an integrated portfolio of five core service lines: Trade Fair Construction (exhibition stand construction), Event Construction (corporate events and roadshows), Brand Spaces (showrooms and experiential environments), Trade Fair Concept and Organization, and Digital Experience. These services work together to provide end-to-end coverage from concept to full execution for exhibitions, events, and brand spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Trade Fair Consultation Services
Quantifiable outcome
- 80% material reuse rate across projects
- +3 more outcomes
Companies that use Bluepool
Customer profileNamed customers27 records
Segments2 records
Ideal customer profiles1 record
Bluepool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bluepool partnerships and signals
Strategic signalScale indicators8 records
Bluepool competitors and assessment
Company assessmentDirect peers
- Koelnmesse: Cologne-based trade fair organizer and service provider with a deep German and international footprint in exhibitions and events. Comparable in trade fair organization and ancillary construction services.
- Freeman: US-based global leader in exhibition and event services, delivering brand experiences, AV, and event logistics for enterprise clients. Closely comparable in full-service go-to-market and large-scale project delivery model.
- GES (Global Experience Specialists): Experiential marketing partner offering custom exhibits, events, and brand environments for trade shows and corporate events worldwide. Directly comparable in booth design/build and on-site execution.
- Fiera Milano: Italian exhibition organizer and venue operator running major trade fairs and providing integrated exhibition services across multiple industry verticals. Comparable in trade fair organization.
- Hyve Group: UK-based international trade fair organizer and event services provider focused on portfolio of branded events. Comparable in trade fair organization and exhibition-driven services.
- GL Events: French-headquartered global provider of integrated exhibition and event services, including stand construction, venue management, and live event production. Operates at similar scale with comparable full-service delivery across multiple continents.
- Messe Frankfurt: German-headquartered global trade fair organizer and operator with its own events and exhibition services. Highly comparable as a major DACH trade fair ecosystem participant.
- MCH Group: Swiss-based live marketing and exhibition services group operating major venues and events including Art Basel. Comparable in full-service trade fair and brand experience delivery.
- NürnbergMesse: Nuremberg-based trade fair organizer and event services provider running 40+ international trade fairs annually. Comparable as another large German DACH trade fair ecosystem participant.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency within Havas offering events, exhibits, and brand activations. Comparable as an experiential/brand experience incumbent but operates with broader marketing agency context.
Market position
Strengths4 records
Weaknesses4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bluepool social profiles
Digital presenceBluepool compliance and trust
Trust signalCompliance1 record
Bluepool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluepool leadership team
Management profileNumber of profiles
Bluepool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluepool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluepool
What does Bluepool do?
Bluepool is a Germany-based company that provides consultation services for conducting trade fairs. The firm advises clients on the planning, organization, and execution of trade fair participation, supporting corporate customers in leveraging exhibitions as part of their commercial and brand strategy.
Is Bluepool a public or private company?
Bluepool is a private company. It is classified as unknown and is currently operating.
When was Bluepool founded?
Bluepool was founded in 2003. It employs 101 to 250 people.
Where is Bluepool based?
Bluepool is headquartered in Leinfelden-echterdingen, Germany, in the Europe region.
How does Bluepool make money?
Four revenue lines are on record. Exhibition and Trade Fair Construction is the primary driver. The others are event Construction and Corporate Roadshows, brand Spaces and Showrooms and trade Fair Concept and Organization.
Who are Bluepool's main competitors?
Direct peers on record are Koelnmesse, Freeman, GES (Global Experience Specialists), Fiera Milano, Hyve Group, GL Events, Messe Frankfurt, MCH Group and NürnbergMesse. Jack Morton Worldwide is listed as a broad incumbent.
Does Bluepool have an API?
No public API is recorded for Bluepool.
What industry is Bluepool in?
Bluepool's product category is Trade Fair Consulting Services. Its primary akta.pro industry code is MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build). Its NAICS code is 561920.