Turismo de Tenerife

What Turismo de Tenerife does

Turismo de Tenerife, legally constituted as SPET, Turismo de Tenerife, S.A., is the official public Destination Management Organization (DMO) for the island of Tenerife, operating under the Cabildo de Tenerife (island government) since its incorporation on 17 September 1992. The entity's mandate is to promote Tenerife as a tourist destination, an island that receives approximately five million travelers annually, by coordinating destination marketing, providing visitor information, and supporting the local tourism economy. It operates with 124 employees and is headquartered in Santa Cruz de Tenerife.

The organization delivers its services through a multilingual digital platform (webtenerife.com) available in Spanish, English, German, French, Italian, and Dutch, complemented by physical tourist information offices, airport and port counters, and participation in international tourism fairs. Its product portfolio spans tourism promotion (promoción turística), destination interventions (actuaciones en destino), economic promotion (promoción económica), film production support (Tenerife Proyecta), and two dedicated subsidiaries: the Convention Bureau (MICE vertical) and the Film Commission (audiovisual vertical). It also operates a multimedia content library featuring webcams, 360-degree virtual tours, and downloadable brochures, plus a research division producing tourism statistics and passenger arrival reports.

Commercially, Turismo de Tenerife does not sell consumer products; its revenue model is a hybrid of government budgetary allocation from the Cabildo de Tenerife and fee-based association membership services for nearly 500 associated tourism businesses spanning accommodations, restaurants, activities, and related services. Membership is tiered by sector and confers multilingual directory listings, promotional support, event acquisition, and film production facilitation. As a public entity, the organization has no private shareholders, no disclosed revenue, and no externally benchmarked financial performance.

Name

Turismo de Tenerife

Legal name

SPET, Turismo de Tenerife, S.A.

Website

https://turismodetenerife.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Turismo de Tenerife is the official public Destination Management Organization for Tenerife, founded in 1992 under the Cabildo de Tenerife. It promotes the island to ~5 million annual travelers, operates a multilingual digital platform, and supports nearly 500 associated tourism businesses.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Island, Beach & Resort Travel Agencies (THAKAFAL), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination marketing services
• Tourism promotion services
• Convention bureau services
• Film commission services
• Tourism business association

Headquarters

HQ city

Santa Cruz de Tenerife

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Distribution channels6 records

Marketing channels6 records

Core offering

Turismo de Tenerife is the official public Destination Management Organization (DMO) for Tenerife, Spain, promoting the island as a leading tourist destination receiving approximately five million travelers annually. It delivers destination marketing, member association services for nearly 500 tourism businesses, Convention Bureau services for MICE (meetings, incentives, conferences, and exhibitions) clients, and Film Commission services for audiovisual productions. Core offerings include promotional campaigns, member listings on the multilingual webtenerife.com platform, event acquisition support, film location assistance, tourism research, and the Smart Destination digital initiative.

Product overview

Turismo de Tenerife (SPET, Turismo de Tenerife, S.A.) is a public entity under the Cabildo de Tenerife, established in 1992, focused on promoting and developing Tenerife as a leading tourist destination that receives five million travelers annually. The organization offers a portfolio of services including tourism promotion, destination management actions, economic promotion, Tenerife Proyecta (film production support), Convention Bureau for meetings tourism, Film Commission for audiovisual productions, and membership services for associated tourism businesses. The portfolio also includes multimedia content services (webcams, videos, 360 visits), and research services providing tourism statistics and reports.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Promotion (Promoción turística) Comprehensive destination marketing and tourism promotion services positioning Tenerife as a leading tourist destination receiving five million travelers annually. Includes promotional campaigns, international tourism fair participation, press trips, and destination branding.
• Destination Actions (Actuaciones en destino) On-the-ground destination interventions and improvements to tourism infrastructure, products, and visitor experiences, including the Smart Destination (DTI) initiative leveraging AI and technology.
• Economic Promotion (Promoción económica) Economic promotion initiatives to support the competitiveness of tourism-related businesses on the island, including talent and economic development programs.
• Tenerife Proyecta Film and audiovisual production support services for international and domestic productions filming in Tenerife, including location access, coordination, and promotional support.
• Convention Bureau Meeting, incentive, conference, and exhibition (MICE) tourism services connecting event organizers with venues, accommodation, and suppliers in Tenerife through a dedicated portal and direct support.
• Film Commission Support services for film and audiovisual productions, providing filming location information, permit facilitation, local crew connections, and production logistics support.
• Member Services for Associated Businesses (Servicios para asociados) Tiered membership association program for nearly 500 tourism businesses on Tenerife. Benefits include multilingual business listing on webtenerife.com in five languages with direct link, promotional support, networking, and visibility across Convention Bureau and Film Commission channels.
• Multimedia Gallery (Galería Multimedia) Digital content resource providing live webcams, videos, 360-degree virtual tours, downloadable brochures, maps, and interactive materials showcasing Tenerife's destinations and experiences.
• Tourism Research (Investigación) Research and statistical reports on Tenerife tourism, including passenger arrival data, island statistics, and destination performance reports for industry stakeholders and policymakers.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Turismo de Gran Canaria: Official DMO for Gran Canaria, another Canary Island destination marketing the same European source markets (UK, Germany, Nordics) with overlapping sun-and-beach and UNESCO/biosphere propositions. The closest direct peer by geography, mandate, and service mix.
• Turismo de Lanzarote: Island-level DMO within the Canary Islands promoting Lanzarote as a biosphere-reserve destination with similar European visitor profile, multilingual digital presence, and association-based business model. Direct intra-archipelago peer.
• Promotur Islas Canarias: Public entity managing international promotion of the Canary Islands brand, with which Turismo de Tenerife coordinates closely. Highly comparable public DMO structure, multilingual marketing, and overlapping European feeder markets.
• Turismo de Canarias: Archipelago-level DMO promoting the Canary Islands as a whole, overlapping directly with Tenerife promotion and coordinating closely with island-level DMOs like Turismo de Tenerife. Comparable mandate, multilingual digital platform, and international promotion focus.

Broad incumbents

• VisitBritain: National tourism agency for Great Britain promoting inbound tourism through multilingual campaigns, trade shows, and a Convention Bureau. Comparable public-DMO structure and reliance on association/membership relationships with tourism suppliers.
• Switzerland Tourism: National tourism board with a strong year-round destination proposition, multilingual platform, MICE capabilities, and film commission services. Comparable DMO mandate focused on a single country destination with diversified seasonal and thematic products.
• Tourism New Zealand: Government-owned national tourism organization promoting a single country destination internationally with multilingual platforms, MICE focus, and film-production liaison functions. Highly comparable DMO operating model and service portfolio.
• Visit Dubai (Dubai Department of Economy and Tourism): Government-backed DMO for Dubai promoting a single destination internationally with multilingual digital platforms, MICE infrastructure, and diversified verticals (leisure, business events, film). Comparable mandate and operating model at larger scale.
• Austrian National Tourist Office: Publicly funded national tourism board promoting Austria with multilingual digital channels, MICE, and association of tourism businesses. Comparable government-backed DMO with similar multi-vertical service portfolio.
• Turespaña (Instituto de Turismo de España): Spain's national tourism board under the Ministry of Industry, Trade and Tourism, promoting the entire country internationally. Overlaps with Turismo de Tenerife in international B2B campaigns, trade fair participation, and statistical research, but operates at national rather than island scope.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/webtenerife
• YouTubeyoutube.com/user/webtenerife
• Facebookfacebook.com/webtenerife
• LinkedInlinkedin.com/company/turismo-de-tenerife

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turismo de Tenerife