Midland Board of Realtors

What Midland Board of Realtors does

Midland Board of REALTORS (MBOR) is a private professional trade association serving licensed real estate professionals and consumers in Michigan's Greater Midland / Tri-Cities region. Its core function is to operate the local Multiple Listing Service (MLS) and provide the regulatory, educational, and referral infrastructure that connects member REALTORS, real estate offices, and affiliate service providers (mortgage lenders, title companies, home inspectors, insurance carriers) with home buyers and sellers across Midland, Bay City, Saginaw, Gladwin, and surrounding communities. Membership exceeds 100 firms and agents across REALTOR, office, and affiliate tiers.

MBOR's product surface is built around the Paragon MLS platform (via ParagonRELS), which delivers listing ingestion, IDX syndication, and authenticated member access. The public-facing website (midland-realtors.com, built and hosted by RealSmartPro) layers a consumer property-search portal covering residential, commercial, vacant land, and multi-family categories, plus a member dashboard, REALTOR and affiliate directories, a financial calculator suite, and consumer/realtor resource libraries linked to NAR, Michigan REALTORS, HouseLogic, RPR, and the CE Shop. The association maintains dual affiliations with the National Association of REALTORS and Michigan REALTORS for advocacy, Code of Ethics enforcement, and continuing education.

MBOR's revenue model is straightforward subscription-based: recurring annual membership dues across REALTOR, real estate office, and affiliate tiers, supplemented by MLS access/subscription fees. No pricing is publicly disclosed. The operating model is non-capital-intensive: MLS infrastructure is licensed through the Paragon partnership and the website through RealSmartPro. Headcount is minimal, with Jennifer Yarch identified as a staff member; the organization is privately held with no external funding, no subsidiaries, and no M&A activity.

Name

Midland Board of Realtors

Legal name

Midland Board of REALTORS

Website

https://midland-realtors.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Midland Board of REALTORS (MBOR) is a Michigan non-profit trade association operating the local MLS on the Paragon platform and serving over 100 member REALTORS, real estate offices, and affiliate service providers across the Greater Midland / Tri-Cities region.

Ownership category

akta.pro rank

Product category

Real Estate Association Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Real Estate Buyer Representation (FSAEAJAG), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Real estate association
• MLS access
• REALTOR membership
• Property listings search
• Professional development

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees for REALTORS, Real Estate Offices, and Affiliate Members providing access to MLS, professional development resources, and board services
2. MLS Access Fees: MLS subscription and access fees for member real estate professionals to list and search properties

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Midland Board of REALTORS is a professional trade association that provides member REALTORS with MLS access (via the Paragon platform), professional standards enforcement under the NAR Code of Ethics, continuing education and professional development programs, and an affiliate member directory. It also maintains a consumer-facing property search resource for home buyers and sellers in the Midland, Michigan area.

Product overview

Midland Board of REALTORS operates an IDX-based real estate portal for the Midland, Michigan region. The platform is structured as a unified property search portal with integrated MLS access, providing consumers property search capabilities across residential, commercial, vacant land, and multi-family categories. Supporting modules include member directories (REALTORS and affiliate service partners), consumer and professional resources, real estate education course links, financial calculators, and a member dashboard for authenticated users. The primary technology infrastructure includes Paragon MLS, with the website designed and hosted by RealSmartPro (a service of Online Connexions Inc.).

Differentiator

Problem solved

Functional benefit

Products and services

• MLS Access (Paragon)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerThe Midland Board of REALTORS is affiliated with NAR, providing members access to national standards, resources, Code of Ethics, and industry advocacy at the federal level.
• Michigan REALTORScoreStrategic or Co-development PartnerState-level association affiliation providing advocacy, education, and resources specific to Michigan real estate markets and regulations.
• Paragon MLScoreTechnology or IntegrationTechnology platform providing Multiple Listing Service functionality for property listings, searches, and member access.
• Affiliate Members NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of mortgage lenders, home inspectors, title companies, and insurance providers providing services to real estate transactions facilitated by MBOR members.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Michigan REALTORS: State-level REALTOR trade association affiliated with MBOR that provides advocacy, education, and statewide standards; MBOR is a member local board under this organization.
• Detroit Association of REALTORS: Largest Michigan local REALTOR association, operating MLS infrastructure and member services in metro Detroit using a comparable trade-association model to MBOR.
• Bright MLS: Large multi-state regional MLS (Mid-Atlantic) providing shared MLS infrastructure to multiple local REALTOR associations — analogous in role to MBOR's MLS offering but at a much larger scale.
• Greater Lansing Association of REALTORS: Regional Michigan REALTOR association/MLS serving the Lansing-area market with the same core functions (MLS access, dues, Code of Ethics) as MBOR within an adjacent geography.
• Grand Rapids Association of REALTORS: Another Michigan regional REALTOR board operating an MLS and serving member agents in western Michigan, functionally comparable to MBOR.
• Greater Kalamazoo Association of REALTORS: Michigan regional REALTOR board offering MLS, education, and ethics oversight to its membership — a structurally analogous competitor association to MBOR.
• Ann Arbor Area Board of REALTORS: Michigan regional REALTOR association providing MLS access, membership services, and Code of Ethics oversight to member agents in the Ann Arbor market, structured similarly to MBOR.
• Realcomp II Ltd. Michigan-based regional MLS serving southeastern Michigan; comparable to the MLS function MBOR performs in central-eastern Michigan for its member REALTORS.

Others

• CoreLogic (Trestle / Matrix MLS): MLS technology and data vendor providing platforms used by multiple REALTOR associations; an enabler/partner ecosystem participant rather than a direct association peer to MBOR.

Broad incumbents

• National Association of REALTORS (NAR): National umbrella organization of which MBOR-affiliated REALTORS are members; provides the REALTOR brand, Code of Ethics, federal advocacy, and national standards that MBOR locally enforces and promotes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MBOR989
• Facebookfacebook.com/Midland-Board-of-Realtors-Inc-123941667671553
• LinkedInlinkedin.com/company/midland-board-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Board of Realtors