Michigan Realtors

What Michigan Realtors does

Michigan Realtors is a 501(c)(6) nonprofit professional trade association headquartered at 720 N. Washington Ave, Lansing, Michigan, founded in 1915 and serving more than 35,000 real estate professionals across the state through a federated network of 38+ local boards and associations. The association's core offerings sit in four buckets: continuing education (CE Marketplace, a long-running division integrated with the Michigan Department of Licensing and Regulatory Affairs for CE tracking and approval, plus the newer CE MI Way online course catalog), legal resources (a Legal Hotline staffed by qualified real estate attorneys, a Real Estate Forms library, and the Law Library), advocacy (RPAC personal and corporate contribution streams, Federal Political Coordinators, Policy Matters video series, and Capitol Day at the Michigan State Capitol), and member development (Michigan Realtor Magazine published six times per year, the year-long Leadership Academy, the GRI designation, and the Good Neighbor Award).

The underlying technology stack is conventional rather than differentiated: a member portal hosted on ramcoams.net for dues, event registration, NRDS, and committee access; the CE Marketplace web platform (cemarketplace.net) tied to LARA; and standard content distribution via website, E-News, YouTube, X, and Facebook under the #MichiganRealtorsAmplify campaign. There are no public APIs, SDKs, MCP servers, mobile apps, or AI features disclosed. Operationally, the association runs roughly 25–30 staff organized across Executive, Public Policy/Legal, CE Marketplace/Education, Events, Finance, Communications/Marketing, and IT functions under CEO Robert M. Campau, Esq., RCE, CAE, with elected leadership including 2026 President Mark Oegema.

Revenue is generated primarily through annual membership dues submitted via the online portal, event registration fees across The Convention, Broker Summit, Achieve, Capitol Day, Professional Standards Workshop, and MRAEC Retreat, advertising in Michigan Realtor Magazine and E-News, and RPAC personal and corporate contributions (with up to 30% of individual investments of $1,000 or more forwarded to the National Association of Realtors RPAC). Specific dues amounts are not publicly disclosed. Go-to-market is community-led and event-driven: prospective members typically join through one of the 38+ local boards and then gain access to statewide advocacy, education, legal, and networking resources.

Name

Michigan Realtors

Legal name

Michigan Realtors

Website

https://mirealtors.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan Realtors is a 501(c)(6) nonprofit trade association founded in 1915 that serves over 35,000 real estate professionals across Michigan through a 38+ local-board network, delivering continuing education, legal resources, advocacy, and member development.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Real estate trade association
• Professional advocacy services
• Continuing education platform
• Membership association services
• Real estate legal resources

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual dues from over 35,000 members. Michigan Realtors estimates 100% of 2027 state dues are deductible for business purposes. Dues are submitted online through ecommerce system.
2. RPAC Contributions: Political Action Committee contributions from members. RPAC I (Personal) and RPAC II (Corporate) streams. For individuals investing $1,000 or greater, up to 30% may be forwarded to National Association of Realtors RPAC.
3. Event Registration: Registration fees for annual events including The Convention, Broker Summit, Achieve, Capitol Day, Professional Standards Workshop, and MRAEC Retreat.
4. Publications and Advertising: Michigan Realtor Magazine published 6 times annually with advertising opportunities. E-News advertising also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Michigan Realtors is a nonprofit trade association that provides its 35,000+ Realtor members with advocacy, continuing education, legal resources, professional standards, networking events, and business services. Its core deliverables include the CE Marketplace continuing education platform (operated in partnership with LARA), a Legal Hotline staffed by qualified real estate attorneys, a Real Estate Forms Library, professional designation programs such as GRI, and major annual events including The Convention, Broker Summit, and Capitol Day.

Product overview

Michigan Realtors is a state trade association for real estate professionals, not a unified SaaS product but rather a membership organization providing a comprehensive suite of professional resources. The core offerings include: CE Marketplace for continuing education tracking and approval; a Legal Hotline providing direct attorney guidance; an extensive Real Estate Forms library; and Michigan Realtor Magazine as a bimonthly publication. Educational programs include GRI designations, the year-long Leadership Academy, and CE MI Way online courses. The association also organizes major events including The Convention (annual), Achieve (leadership conference), Broker Summit, Capitol Day, and Professional Standards Workshop. Advocacy services are provided through RPAC. Additional programs include the Good Neighbor Award and Veteran Resources.

Differentiator

Problem solved

Functional benefit

Brands

• CE Marketplace: A division of Michigan Realtors that works with the Michigan Department of Licensing and Regulatory Affairs (LARA) to track and approve real estate continuing education for all licensees.

Products and services

• CE Marketplace

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Michigan Veterans Affairs AgencycoreStrategic or Co-development PartnerMichigan Realtors partners with the Michigan Veterans Affairs Agency to provide assistance to Michigan Veterans and educational resources to the Realtor membership on Veterans issues including VA home loans. The partnership connects veterans with benefits counselors and resources.
• Michigan Veterans Trust FundcoreStrategic or Co-development PartnerPartnership to assist with up to five retrofitting projects per year for Michigan Veterans. Michigan Realtors Field Staff coordinates project volunteer opportunities with local associations.
• Michigan Department of Licensing and Regulatory Affairs (LARA)coreTechnology or IntegrationCE Marketplace works with LARA to track and approve real estate continuing education for all licensees. This relationship has been a valuable benefit for over 15 years.
• Habitat for Humanity Repair CorpsminorStrategic or Co-development PartnerHelps make homeownership more accessible for veterans through home repair programs.
• Frankenmuth InsuranceminorChannel Partner/ Reseller/ DistributorOffers special discounts on home and auto insurance to Michigan Realtors members through independent insurance agents.
• Pearl InsuranceminorChannel Partner/ Reseller/ DistributorProvides Errors & Omissions (E&O) insurance exclusively for Realtors through the ProtectionPlus program, with cyber endorsements available.
• Women's Council of Realtors (WCR) Michigan ChapterminorGTM or Marketing PartnerIndustry affiliate providing networking, training, and referral opportunities for members at national, state and local levels.
• American Legion Heroes to HometownsminorOthersResource for veterans experiencing homelessness and needing housing assistance.
• VFW Financial GrantsminorOthersProvides financial grants to veterans for various needs including housing.
• CE MarketplacecoreTechnology or IntegrationDivision of Michigan Realtors that works with LARA to provide CE tracking and certification services for Michigan real estate licensees.

Scale indicators7 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Texas Realtors: State trade association serving Texas real estate professionals. Closely comparable in structure, mission, and service mix (advocacy, education, legal, MLS-related services) to Michigan Realtors, though operating at a larger geographic and member scale.
• Florida Realtors: Florida's largest professional trade association for real estate practitioners, providing advocacy, education, and legal resources. Directly comparable to Michigan Realtors in service model and member-facing offerings.
• Illinois Realtors: State trade association for Illinois real estate professionals. Directly comparable in advocacy, education, and legal services mission, with overlapping Great Lakes/Midwest member base considerations.
• California Association of Realtors: Largest state Realtor association in the U.S., serving over 200,000 members. Directly comparable as a state-level trade association providing advocacy, education, legal resources, and forms to California real estate professionals.
• Pennsylvania Association of Realtors: State trade association providing advocacy, education, and member services to Pennsylvania real estate professionals. Highly comparable in scope and member-base composition to Michigan Realtors.
• Ohio Realtors: State trade association for Ohio real estate professionals with a comparable Rust Belt/Midwest member profile. Directly comparable in advocacy, education, and member services to Michigan Realtors.
• New York State Association of Realtors: State trade association serving New York real estate professionals with advocacy, professional standards, and education. Directly comparable to Michigan Realtors as a parallel state-level association within the NAR federation.

Broad incumbents

• National Association of Realtors: The national umbrella trade association of which Michigan Realtors is a state affiliate. Directly comparable as a membership organization providing advocacy, education, and standards for U.S. real estate professionals, but operating at a much larger national scale.

Emerging players

• Women's Council of Realtors: A national industry affiliate organization that partners with Michigan Realtors to provide networking, training, and referrals. Adjacent peer that targets a specific segment of the same Realtor member base.

Regional players

• Greater Lansing Association of Realtors: A local Michigan Realtor association that is itself a member of Michigan Realtors. While geographically overlapping (Michigan), it operates as a local-level peer within the same federated Realtor ecosystem, providing a useful local benchmark for service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/MichREALTORS
• YouTubeyoutube.com/user/MICHREALTORS
• Facebookfacebook.com/mirealtors
• LinkedInlinkedin.com/company/146050

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Realtors