EXE Advisor

What EXE Advisor does

EXE Advisor Srl is an Italian digital consultancy and software vendor founded in 2015 and headquartered in Trieste, with a Trade Office in Padova. The company operates as a partner within the KW Forester Italia international network, which spans 12 countries. Its core service offering covers custom-coded website and e-commerce development, WordPress site builds, brand identity design, social media management and paid advertising, and corporate training and consulting, with a pronounced vertical specialization in Italian furniture and home furnishings retailers (sub-brand: EXE Interior) and supporting clients like Casa Del Materasso, CarpeDiem USA Holdings, Arredamenti Martinel, and Nordic Design.

On the technology side, EXE Advisor combines proprietary custom e-commerce code (handling complex furniture product configurations and CRM integrations) with licensed SaaS products: SPS365 (a B2B aftersales e-commerce platform for spare parts featuring interactive component viewers with dynamic hotspots, multilingual catalog management, and per-user access controls) and Whistleblowing (an internal reporting channel compliant with Italian Legislative Decree 24/2023 and EU Directive 2019/1937, co-developed with legal partners). The technology stack is conventional web-agency tooling without disclosed AI/ML components.

The revenue model is predominantly professional services billed on a project or monthly retainer basis (digital consultancy, web development, social media management), with software licensing introducing a smaller recurring SaaS stream (SPS365, Whistleblowing). Pricing is custom and quote-based with no public tiers. The go-to-market is direct enterprise field sales targeting Italian SMEs, supplemented by self-serve demo booking for SPS365. Leadership is anchored by CEO and Innovation Manager Stefano Ogrisek, with a small team (~10 employees) including named consultants Martina and Raffaella.

Name

EXE Advisor

Legal name

EXE Advisor Srl

Website

https://exeadvisor.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

EXE Advisor Srl is an Italian digital consultancy and software vendor founded in 2015 (Trieste), specializing in custom e-commerce development, web design, and social media services for Italian SMEs, with vertical depth in furniture retail and two licensed SaaS products (SPS365 spare parts platform, Whistleblowing compliance software).

Ownership category

akta.pro rank

Headquarters

HQ city

Trieste

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Consultancy & Training: Professional services including consulting engagements, digital transformation advisory, corporate tutoring, and training courses (starting from 12-hour programs). Billed as project-based or retainer engagements.
2. Web Development & E-commerce: Custom website and e-commerce development services in proprietary code, WordPress sites, and brand identity projects. One-time project fees based on scope and complexity.
3. SPS365 Software License: Licensed SaaS aftersales e-commerce software with cloud accessibility. Revenue from software subscriptions or one-time licenses for enterprise deployment.
4. Whistleblowing Software License: Licensed whistleblowing platform compliant with Italian Legislative Decree 24/2023, installed on dedicated domain with company branding customization. Revenue from software licensing, with support from legal partners.
5. Social Media Marketing & Advertising: Ongoing management of organic social media presence and paid advertising campaigns, with options for remote tutoring to support internal resources. Recurring monthly retainer model.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

EXE Advisor is an Italian digital consultancy delivering custom web development, proprietary-code e-commerce platforms, WordPress sites, brand identity design, and social media marketing services to Italian SMEs. It also licenses two proprietary software products: SPS365 (a B2B aftersales e-commerce platform for spare parts featuring interactive viewers and multilingual catalogs) and Whistleblowing (a secure internal reporting platform compliant with Italian Legislative Decree 24/2023). Services and software are sold directly via its Trieste HQ, Padova trade office, and the KW Forester international network.

Product overview

EXE Advisor is a digital consultancy and web agency offering a portfolio of managed services and proprietary software products. The company was founded in 2015 with over 25 years of industry experience among its founders. Its product portfolio centers on two licensed software products—SPS365 (aftersales eCommerce for spare parts with 3D viewer and multilingual support) and Whistleblowing (EU-compliant reporting channel)—alongside a comprehensive suite of digital services including custom-coded websites and eCommerce, WordPress development, brand identity design, social media marketing and advertising, consultancy and training, and specialized furniture sector solutions under the EXE Interior sub-brand. Services are delivered with cross-cultural approach through the KW Forester network spanning 12 countries.

Differentiator

Problem solved

Functional benefit

Brands

• EXE Interior: Specialized digital services for the furniture and interior design sector
• Digital Export
• SPS365
• Whistleblowing

Products and services

• Whistleblowing Secure internal reporting channel software compliant with EU Directive 2019/1937 and Italian Legislative Decree 24/2023, enabling companies with 50+ employees to receive and manage confidential and anonymous whistleblower reports via an intuitive dashboard; installed on a dedicated domain with company branding.
• SPS365 Aftersales e-commerce SaaS for spare parts management featuring an interactive 3D viewer with dynamic hotspots, multilingual catalog support, cloud-based accessibility, and customer-specific access controls for B2B retail operations.
• Consulenza e Formazione Digital advisory, tutoring, and corporate training services covering digitalization of management processes, sales, customer care, point-of-sale operations, website analysis, and communication strategy. Training programs start from a 12-hour minimum.
• Siti Web ed Ecommerce in Codice Proprietario Custom-coded websites and e-commerce solutions for clients with specific technical requirements, particularly suited for furniture retailers, offering infinite product configuration possibilities and integration with external CRM systems.
• Siti Web WordPress WordPress-based showcase and e-commerce websites with expandable functionality for businesses seeking flexible digital presence solutions.
• Brand Identity Graphic design services including brand books, welcome kits, logos, and comprehensive brand visual identity development aligned to client guidelines.
• Social Media Marketing & Advertising Ongoing organic social media management covering content strategy, visual frame creation, copywriting, scheduling, and advertising campaign management with multilingual creative, tracking setup, monitoring, reporting, and remote tutoring for internal teams.
• Digital Export Internationalization support delivered within the KW Forester network (12 countries) that optimizes digital export strategies aligned with target country requirements and cross-cultural principles.
• EXE Interior Specialized sub-brand offering digital marketing and web solutions tailored for the furniture and interior design sector.

Quantifiable outcome

• 980+ websites developed and campaigns managed
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• KW Forester Italia / KW Forester GroupcoreStrategic or Co-development PartnerEXE Advisor is a subsidiary/partner of KW Forester Italia S.r.l., part of a global network operating in 12 countries (USA, Germany, Mexico, Romania, Tunisia, Argentina, Brazil, Croatia, Albania, Italy). EXE Advisor provides Digital Export and web services to KW Forester's client base in Italy. The Trieste office is listed as a KW Forester Italy partner location.
• SCI International s.r.l.coreStrategic or Co-development PartnerListed as partner of KW Forester Italia alongside EXE Advisor at the Padova office location (Via N. Tommaseo n. 112, Padova).
• Legal Partners (Whistleblowing)supportingImplementation/ SI/ Consulting PartnerEXE Advisor developed its Whistleblowing platform in collaboration with legal partners to ensure compliance with EU Directive 2019/1937 and Italian Legislative Decree 24/2023. Legal partners provide expertise on regulatory requirements and compliance.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vaimo: Vaimo is a digital commerce agency that builds e-commerce sites and omnichannel platforms, with strong furniture/retail clients across Europe — directly comparable to EXE Advisor's custom-coded e-commerce and furniture specialization.
• Jakala: Jakala is an Italian martech and digital transformation consultancy serving Italian and European enterprises, comparable to EXE Advisor in market geography and integrated digital services positioning.
• Dept Agency: Dept is a European digital agency delivering end-to-end services across creative, technology, and data for brands including e-commerce and DTC retailers, overlapping with EXE Advisor's combined services-plus-software offering.
• Connexia: Connexia is an Italian integrated digital and creative agency (now part of Accenture Song) serving Italian brands across digital marketing, content, and e-commerce — directly comparable as an Italian agency peer with overlapping service lines.
• TSW (The Storytellers Within): TSW is an Italian digital agency offering strategy, content, and digital marketing for Italian brands — comparable as a same-market Italian agency peer operating at similar scale.
• BORN Group (Merkle): BORN Group is a digital agency specialized in e-commerce, PIM, and brand experiences for premium and luxury retailers — directly comparable to EXE Advisor's furniture/retail e-commerce custom-code focus.

Broad incumbents

• Isobar (Dentsu Creative): Isobar (now Dentsu Creative) is a global digital creative agency offering commerce, content, and digital transformation services — comparable as a broad incumbent with overlapping capabilities.
• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, delivering large-scale commerce, marketing, and consulting engagements — comparable as a broad incumbent competing for the same enterprise digital mandates.
• Reply S.p.A. Reply is a large Italian-listed digital services and IT consulting group covering e-commerce, digital transformation, and custom software — comparable as a broader Italian incumbent operating across several of EXE Advisor's verticals.
• Accenture Song: Accenture Song is the global experience and digital marketing arm of Accenture, serving enterprise clients across commerce, brand, and marketing — comparable as a broad incumbent competing for enterprise digital mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXE Advisor