CVR

What CVR does

The Center for Vocational Rehabilitation (CVR), legally The Center for Vocational Rehabilitation, Inc., is a 501(c)(3) nonprofit founded in 1954 and headquartered at 15 Meridian Rd., Eatontown, New Jersey. It serves individuals with disabilities, behavioral health needs, and students requiring vocational preparation across Monmouth, Ocean, Middlesex, and Mercer Counties. Its program portfolio is organized around four core lines: (1) Behavioral Health and Vocational Services, including a DMHAS-licensed Partial Care Program, vocational evaluation, and work adjustment training; (2) a 30,000-square-foot Production Center in Monmouth County offering commercial packaging, fulfillment, records management, and scanning; (3) Supported Employment, encompassing Career Academy, Pre-Employment Transition Services, Trial Work Experience, the Joseph Kohen Training Center for visually impaired students, a Paid Internship Program, and a Virtual Reality Career Exploration Program; and (4) Offsite Janitorial and Disinfecting Services for state, municipal, and commercial clients.

The organization is funded through a hybrid revenue model combining government contracts and grants (NJ Division of Vocational Rehabilitation Services, all Medicaid HMOs, and the Monmouth County Board of Social Services), commercial contracts with manufacturing and consumer-products companies via the Production Center, janitorial service contracts across Monmouth and Ocean Counties, and donations from individuals, corporate sponsors, and United Way. Services are delivered directly on-site at the Eatontown headquarters and through community-based job coaching. CVR is governed by a Board of Directors chaired by Erik Gaines, with Maria DeSeno serving as CEO, and is not a technology company in the conventional sense; the only notable tech-enabled element is the immersive VR Career Exploration Program, while all other service delivery is human-staffed clinical, vocational, and production labor.

Name

CVR

Legal name

The Center for Vocational Rehabilitation, Inc.

Website

https://cvrus.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

CVR is a 501(c)(3) nonprofit founded in 1954 that delivers behavioral health, vocational rehabilitation, supported employment, and contract packaging/fulfillment services to individuals with disabilities across four New Jersey counties, funded by state agencies, Medicaid, commercial contracts, and donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Eatontown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Contracts & Grants: CVR receives funding from government sources including the New Jersey Division of Vocational Rehabilitation Services (DVRS), Medicaid (all Medicaid HMOs accepted), and the Monmouth County Board of Social Services to fund vocational training and behavioral health programs.
2. Commercial Contracts (Production Center): The Production Center generates revenue by providing commercial packaging, fulfillment, records management, and custodial services to local and national businesses under contract.
3. Janitorial Services Contracts: Offsite janitorial and disinfecting services to state offices, municipal buildings, and businesses across Monmouth and Ocean Counties.
4. Donations & Sponsorships: Private donations from individuals, corporate sponsors, and organizational support including United Way contributions.
5. Donations: CVR accepts online donations through the website, processed securely by third-party payment processors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CVR is a New Jersey nonprofit that delivers behavioral health, vocational rehabilitation, and supported employment services to individuals with disabilities and mental health challenges across four NJ counties. Its core offerings include Partial Care, Intensive Family Support Services, Career Academy, Paid Internship Program, Extended Employment, vocational evaluation, work adjustment training, and a Production Center that performs commercial contract packaging, fulfillment, assembly, and offsite janitorial/disinfecting services for business clients.

Product overview

CVR is a nonprofit organization offering a multi-program service portfolio for individuals with disabilities and special needs. The core offerings include: (1) Behavioral Health & Vocational Services — providing psychiatric care, counseling, and vocational preparation; (2) Production Center — a 30,000 sq ft facility offering job training and commercial packaging/fulfillment/records management services; (3) Supported Employment — helping individuals find and maintain community jobs through coaching and training; and (4) Offsite Janitorial Services — providing CDC-compliant cleaning to businesses. Sub-programs include Career Academy, Pre-Employment Transition Services, Trial Work Experience, Joseph Kohen Training Center, Paid Internship Program, and Virtual Reality Career Exploration Program. The portfolio operates as interconnected programs serving Monmouth, Ocean, Middlesex, and Mercer Counties in New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioral Health & Vocational Services Integrated behavioral health and vocational programming for adults with mental health challenges and/or developmental disabilities, including Partial Care, Intensive Family Support Services, vocational evaluation, work adjustment training, psychiatric and therapeutic services, and skill-building activities. Designed for individuals referred through NJ DVRS, DDD, CSOC, and other community sources.
• Supported Employment and Career Programs

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Ranger IndustriescoreStrategic or Co-development PartnerLong-term commercial partner for the Production Center, providing packaging and assembly work that enables individuals with special needs to gain valuable job skills in a structured setting.
• Dr. Naturals LLCcoreStrategic or Co-development PartnerLong-term commercial partner providing product packaging services through CVR's Production Center, creating meaningful employment opportunities for participants.
• TFH/NylabonecoreStrategic or Co-development PartnerPet products company with long-term partnership for packaging and fulfillment services at CVR's Production Center.
• Keefe Supply GroupcoreStrategic or Co-development PartnerLong-term commercial partner receiving fulfillment and packaging services, supporting CVR's workforce development mission.
• Heyco Products Corp.coreStrategic or Co-development PartnerManufacturing company partner providing commercial assembly work to CVR's Production Center, creating vocational training opportunities.
• Commission for the Blind and Visually Impaired (CBVI)coreStrategic or Co-development PartnerCollaborates with CVR on the Joseph Kohen Training Center Career Services program - a 14-week program that equips visually impaired students with technology, daily living, braille, and workplace readiness skills.
• New Jersey Division of Vocational Rehabilitation Services (DVRS)coreStrategic or Co-development PartnerState government partner that refers individuals to CVR's programs and supports services including Pre-Employment Transition Services and Trial Work Experience.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Easterseals: National nonprofit providing vocational rehabilitation, behavioral health, and supported employment for individuals with disabilities. Comparable integrated service model and similar reliance on Medicaid, state VR agencies, and donations.
• PRIDE Industries: Nonprofit that operates large-scale contract packaging, fulfillment, and custodial services while providing vocational training and supported employment to people with disabilities. Closely parallels CVR's Production Center-plus-vocational model.
• The Arc of the United States: National network of nonprofit chapters providing vocational, employment, and community-based services for individuals with intellectual and developmental disabilities. Comparable participant population and state-contract-driven funding model.
• Jewish Vocational Service (JVS): Nonprofit providing vocational evaluation, job coaching, supported employment, and career exploration services. Comparable core service mix and government/employer referral ecosystem.
• Goodwill Industries International: The largest nonprofit operator of vocational rehabilitation, supported employment, and contract production services in the US. Directly comparable to CVR's combination of behavioral/vocational programs and a revenue-generating Production Center serving national commercial clients.
• SourceAmerica: AbilityOne-authorized nonprofit that creates employment opportunities for people with disabilities through federal contracts and AbilityOne supply chain programs. Comparable mission and contract-production model.
• National Industries for the Blind (NIB / SKILCRAFT): Nonprofit creating employment for people who are blind through manufacturing and contract services. Directly comparable to CVR's CBVI partnership and Joseph Kohen Training Center for visually impaired participants.
• Best Buddies International: Nonprofit focused on employment, leadership development, and community integration for individuals with intellectual and developmental disabilities. Comparable supported employment mission and school/agency referral network.
• United Cerebral Palsy (UCP): National nonprofit network providing vocational, residential, and behavioral health services for people with cerebral palsy and other disabilities. Comparable integrated service model and Medicaid/VR funding mix.

Broad incumbents

• AbilityOne Commission: Federal program that creates employment opportunities for people with disabilities through contracts with nonprofit agencies. Provides the broader policy and contracting framework within which CVR's Production Center-style operations exist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Center-for-Vocational-Rehabilitation/100093726977451
• Instagraminstagram.com/centerforvocationalrehab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CVR