Dr. Natural

What Dr. Natural does

Dr. Natural (legal entity: Dr Organics LLC) is a privately held, US-based natural personal care brand founded in 2017 and headquartered at 566 7th Ave, Suite 804, New York. The company manufactures and sells plant-based bath, body, hair care, deodorant, and baby care products under the Dr. Natural label, with all products certified 100% USDA Biobased and formulated with 98-100% natural ingredients including coconut oil, olive oil, shea butter, hemp seed oil, and rosemary extract. The core product line is built around Castile soap technology in both liquid and bar formats, extended to traditional West African black soap, activated charcoal, and hemp-infused body washes.

The business operates a product-led growth model, selling direct-to-consumer through a Shopify-powered storefront at drnaturalusa.com, supplemented by Amazon Marketplace listings and selective brick-and-mortar placement at Whole Foods and other natural product retailers. Pricing is positioned at the affordable end of the natural personal care category, ranging from $1.25 (shower powder) to $33.53 (Shower Pack bundle), with multi-pack and curated bundle formats that raise average order value. The company targets environmentally conscious consumers, parents of babies and children, and individuals with sensitive skin, and supports an affiliate program and brand ambassador program for community-driven acquisition.

The company differentiates through USDA Biobased certification, vegan and cruelty-free positioning, and a packaging partnership with the Center for Vocational Rehabilitation (CVR) that employs a 75% special-needs workforce. Revenue is not publicly disclosed, the company has no outside funding and no institutional ownership, and headcount is in the 1-10 range, indicating a small, founder-/independently-operated CPG business.

Name

Dr. Natural

Legal name

Dr Organics LLC

Website

https://drnaturalusa.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Dr. Natural is a privately held US brand that sells plant-based, USDA Biobased-certified Castile soaps, body washes, hair care, deodorants, and baby care products direct-to-consumer via Shopify and Amazon, and through select retailers like Whole Foods.

Ownership category

akta.pro rank

Product category

Natural Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Baby Bath & Cleansing (CRABAJAA), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Plant-based personal care
• Natural Castile soap
• Vegan body care
• Organic skincare products
• Clean beauty essentials

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue generated from direct-to-consumer sales through their Shopify-powered website drnaturalusa.com. Products are sold at various price points with bundle options available.
2. Marketplace Sales: Sales through Amazon marketplace where products are listed with direct purchase links, including Castile soaps, body washes, shampoos, and deodorants.
3. Retail Distribution: Wholesale distribution to retail stores including Whole Foods and other natural product retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dr. Natural manufactures and sells vegan, plant-based personal care products formulated from 98-100% natural ingredients including coconut oil, olive oil, organic shea butter, and hemp seed oil. The product portfolio centers on Castile soaps (liquid and bar), Black Soap, Activated Charcoal Soap, Hemp Body Wash, hair care (shampoo, conditioner, leave-in), natural deodorants, and a dedicated Babies & Kids line including tear-free washes and baby lotion. All products are 100% USDA Biobased certified, sulfate-free, paraben-free, and cruelty-free.

Product overview

Dr. Natural is a natural bath, body, and hair care products company offering a comprehensive portfolio of plant-based, 100% natural personal care products. The core product line centers on Castile soaps (both liquid and bar forms) in multiple sizes and scents, alongside specialized product lines including Black Soap (traditional West African formula), Activated Charcoal Soap, and Hemp-infused body washes. Hair care offerings include Shampoo, Conditioner, and Leave-in Conditioner products with Coconut Oil and Argan Oil variants. The company also offers dedicated Kids & Baby care products including 3-in-1 tear-free washes, baby lotion, and multi-purpose baby washes. Deodorant products are available in multiple natural scents. Products are sold individually, in multi-packs, and as curated bundles (Shower Pack, Freshness Bundle, Black Soap Bundle). Key ingredients including Coconut Oil, Olive Oil, Hemp Seed Oil, Shea Butter, and Rosemary Extract are also sold as standalone ingredient products. All products are cruelty-free, paraben-free, sulfate-free, and certified 100% USDA Biobased, with formulations using 98-100% natural, plant-based ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Liquid Castile Soap Versatile liquid Castile soap available in Almond, Peppermint, Scent-Free, and Eucalyptus scents. Made from vegetable oils with anti-acne properties, gentle on sensitive skin, and suitable for face, body, hair, and household use. Sold in 16oz and 32oz pack sizes.
• Pure Castile Bar Soap Solid Castile bar soap in 4oz, 5oz, and 8oz sizes. Natural hydration through glycerin content, anti-acne properties, and gentle cleansing. Available in Almond, Lavender, Peppermint, and Charcoal.
• Black Soap Bundle Bundle containing 2 units of 32oz Black Liquid Soap and 3 bars of 5oz Black Soap Bar. Traditional West African formula for acne prevention, oil control, and deep moisturization. Plant-based and chemical-free.
• The Shower Pack Complete shower routine bundle including Coconut Shampoo & Conditioner (16oz each), Lavender Hemp Body Wash (32oz), Lavender Deodorant, and Pack of 2 Lavender Bar Soap. Spa-like self-care set for hair and body.
• The Freshness Bundle Peppermint-scented Castile soap bundle containing 2 units of 32oz Peppermint Liquid Soap and 2 units of Peppermint Bar Soap 2-Pack. Invigorating cleanse with anti-acne properties and natural hydration.

Quantifiable outcome

• Products certified 100% USDA Biobased with 98-100% natural, plant-based ingredients
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CVR (Center for Vocational Rehabilitation)coreStrategic or Co-development PartnerDr. Natural partners with CVR (Center for Vocational Rehabilitation) for product packaging production, creating meaningful employment opportunities for individuals with special needs. This partnership supports a workforce that is 75% special needs, demonstrating the company's commitment to community impact and inclusive hiring practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Everyone Soap: EO/Everyone is a natural personal care brand specializing in plant-based bar and liquid soaps, lotions, and body care. Directly competes with Dr. Natural in natural soap and sensitive-skin positioning.
• Method Products: Method produces plant-based, naturally derived personal care and home cleaning products, distributed through Whole Foods and mass retail. Comparable in plant-based formulation and natural-channel retail presence.
• Seventh Generation: Seventh Generation manufactures plant-based cleaning and personal care products emphasizing sustainability and natural ingredients. Comparable with Dr. Natural on plant-based positioning, sustainability certifications, and natural retail distribution.
• Puracy: Puracy makes plant-based natural body washes, shampoos, and household cleaners sold primarily via DTC and Amazon. Direct overlap with Dr. Natural on plant-based soap, DTC e-commerce, and Amazon marketplace dependency.
• The Honest Company: The Honest Company offers natural personal care, baby care, and household products via DTC and major retail. Comparable to Dr. Natural across baby/kids personal care, natural ingredients positioning, and multi-channel distribution.
• Attitude (Bio Spectra): Attitude produces EWG-verified natural personal care, baby care, and household products. Comparable in natural ingredient positioning, broad personal care portfolio, and similar price tier.
• Mrs. Meyer's Clean Day: Mrs. Meyer's produces plant-derived, cruelty-free soaps, body washes, and household cleaning products sold through Whole Foods and mass retail. Overlaps directly with Dr. Natural in plant-based soap positioning and natural retail distribution.
• Dr. Woods: Dr. Woods is a natural personal care brand focused on Castile-style soaps, black soap, and raw ingredient products (like shea butter and coconut oil). Highly comparable to Dr. Natural on Castile formulation, black soap offerings, and ingredient-product retail.
• Dr. Bronner's: Dr. Bronner's is the leading Castile soap brand in the US, offering plant-based liquid and bar Castile soaps across multiple scents. Dr. Natural's entire product thesis is built around the same core formulation, making this the most direct comparable.

Broad incumbents

• SheaMoisture (Sundial Brands/Unilever): SheaMoisture is a large incumbent natural personal care brand with broad distribution across hair care, body care, and baby. Overlaps with Dr. Natural on natural-ingredient positioning and Whole Foods presence, but operates at significantly larger scale under Unilever ownership.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drnaturalusa
• Facebookfacebook.com/DrNaturalusa
• Instagraminstagram.com/drnatural
• LinkedInlinkedin.com/company/drnatural

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Natural