Novotny Vet Coaching

What Novotny Vet Coaching does

Novotny Vet Coaching is a Swiss sole proprietorship founded in 2023 by Dr. Ella Nina Novotny, providing equine veterinary chiropractic and manual therapy services on-location at horse owners' premises across German-speaking Switzerland, primarily the Lake Zurich region and six adjacent sub-regions. The offering consists of six core services: orthopedic examination, conventional medical consultation, functional movement analysis, owner exercise instruction, dry needling and acupuncture, and chiropractic treatment, delivered under a '360° holistic' framework focused on preventive musculoskeletal health for sport and leisure horses. The underlying technology is manual — palpatory assessment, gait observation in walk and trot (in hand and on the lunge), fine-precision joint mobilization, dry needling, and TCM meridian-based acupuncture — with no software, AI, or digital platform layer. In 2025 the practice extended into group education via a two-day intensive workshop on rider seat and visual assessment, co-taught with a physiotherapist at Horsepark Zürich Dielsdorf; workshop pricing is publicly listed (Fr. 360-600 per rider, Fr. 80-140 spectator), while clinical service pricing is quote-based. Customers are fragmented individual horse owners and ambitious amateur/competitive riders, acquired via the company website, Instagram, and professional network referrals, and the founder concurrently maintains employment as a veterinarian at Zücken Tierärzten.

Name

Novotny Vet Coaching

Legal name

Novotnyvetcoaching

Website

https://vet-coaching.ch

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Novotny Vet Coaching is a Swiss sole proprietorship founded in 2023 by Dr. Ella Nina Novotny, providing on-location equine veterinary chiropractic, manual therapy, and rider education workshops for horse owners across German-speaking Switzerland.

Ownership category

akta.pro rank

Product category

Veterinary Chiropractic Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAMABAE

Equine Ambulatory & On-Farm Veterinary Services

Healthcare & Life Sciences/Veterinary & Animal Health/Large Animal & Equine Veterinary Services

SECONDARYHLAMACAK

Veterinary Rehabilitation, Sports Medicine & Physical Therapy Centers

Healthcare & Life Sciences/Veterinary & Animal Health/Emergency & Specialty Veterinary Hospitals

SECONDARYAFAEANAL

Veterinary Rehabilitation, Physiotherapy & Pain Management

Agriculture & Food Production/Animal Production & Aquaculture/Animal Health & Veterinary Services

Keywords

• Equine chiropractic services
• Veterinary manual therapy
• Equine movement analysis
• Veterinary preventive medicine
• Equine acupuncture

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Veterinary Chiropractic and Manual Therapy Services: On-location veterinary services including orthopedic examination, functional movement analysis, chiropractic treatment, dry needling, acupuncture, and exercise instruction for horses
2. Educational Workshops and Courses: Conducting intensive workshops on rider position and eye training (Blickschulung), teaching participants to analyze horse musculature and movement patterns

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Novotny Vet Coaching provides on-location equine veterinary and chiropractic services for horses across German-speaking Switzerland. Offerings include orthopedic gait analysis, conventional medical consultation, functional movement analysis, dry needling and Traditional Chinese Medicine acupuncture, gentle chiropractic treatment, and personalized exercise instruction for horse owners. The practice applies a holistic 360° preventive-medicine approach and supplements its clinical services with intensive rider-education workshops on seat and visual assessment.

Product overview

Novotny Vet Coaching is a service-based veterinary chiropractic and movement analysis practice for horses, founded by Dr. Ella Nina Novotny in 2023. The offering consists of six core manual therapy and diagnostic services: Orthopedic Examination, Conventional Medical Consultation, Functional Movement Analysis, Exercise Instruction, Dry Needling and Acupuncture, and Chiropractic Treatment. These services are delivered through a holistic 360° approach focused on preventive medicine, with treatment plans developed collaboratively with horse owners. Additionally, the company offers a two-day intensive workshop on seat and visual assessment training using the horse simulator 'Joker', combining rider biomechanics education with practical horse movement analysis. All services are provided on-site at client locations around the Lake Zurich region and through organized courses at partner facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedic Examination (Orthopädische Untersuchung)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Vanessa-Christin 'Tini' FautschcoreStrategic or Co-development Partner · 1 August 2025Co-instructor for intensive workshops on rider position and visual analysis, providing physiotherapy expertise alongside Dr. Novotny's veterinary and chiropractic knowledge
• Horsepark Zürich DielsdorfminorChannel Partner/ Reseller/ Distributor · 1 August 2025Venue partner for hosting the intensive workshop Sitz- und Blickschulung on August 1-2, 2025
• Zücken TierärztenminorStrategic or Co-development Partner · 1 January 2021Continued employment as a horse veterinarian at Zücken Tierärzten veterinary practice under Dr. E. Hiestand in Ruswil since 2021
• Tierarztpraxis LeuthardminorStrategic or Co-development Partner · 1 January 2019Worked as a chiropractor at the Tierarztpraxis Leuthard from 2020-2023, a veterinary practice led by Dr. L. Leuthard in Künten
• University of Bern, Clinical Immunology (Prof. Eliane Marti)minorStrategic or Co-development Partner · 1 January 2018Dr. Novotny completed doctoral work at the Clinical Immunology department under Prof. Eliane Marti at the University of Bern from 2018, resulting in published research in peer-reviewed journals
• Private Veterinarians, Farriers, Saddle Fitters, TrainerscoreStrategic or Co-development PartnerExtensive professional network of equine specialists including veterinarians, farriers, saddle fitters, and trainers for multidisciplinary collaboration when required and desired by clients

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tierklinik Hochmoor: Large equine and small animal clinic in Germany offering ambulatory and in-house services including orthopaedics and rehabilitation. Comparable as a broader equine provider but at much larger scale and broader service portfolio.
• Pferdeklinik Wolfesing: Established German equine clinic providing orthopaedics, surgery, and rehabilitation. Overlaps on equine musculoskeletal and rehabilitation services but operates at a larger, multi-vet scale.
• Rossdales Equine Hospital: Major UK equine veterinary hospital and diagnostic practice. Comparable in offering equine musculoskeletal and preventive care, but operates at significantly larger scale and across multiple specialties.
• Hagyard Equine Medical Institute: Large US equine veterinary practice with full-service hospital, ambulatory, and specialty offerings. Comparable on equine musculoskeletal and performance-medicine positioning, but at much larger, multi-vet scale.
• AniCura: Pan-European veterinary care group (owned by Mars Petcare) with equine services across multiple markets. Comparable as a competitor for equine preventive and orthopaedic care, but with far greater capital, geographic footprint, and brand recognition.

Direct peers

• Tierarztpraxis Leuthard: Swiss equine veterinary practice in Künten where Dr. Novotny worked as chiropractor from 2020–2023. Directly comparable mobile equine practice with chiropractic emphasis serving the German-speaking Swiss market.
• Pferdeklinik Thurland: Swiss equine clinic (Dres. Kummer & Bühler) in Niederuzwil where Dr. Novotny worked 2019–2020. Comparable mobile and clinic-based equine practice serving the same Swiss catchment.
• Zücken Tierärzten: Swiss equine veterinary practice in Ruswil where Dr. Novotny has been employed as veterinarian since 2021. Comparable regional Swiss equine ambulatory practice with overlapping preventive and musculoskeletal focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/novotny_vet_coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novotny Vet Coaching