Jangadeiro

What Jangadeiro does

Jangadeiro (operating as TV Jangadeiro) is a privately held, for-profit regional media company headquartered in Fortaleza, Ceará, Brazil, founded in 1990 and employing 251-500 staff. The company runs an integrated multi-platform broadcast and digital news operation consisting of its flagship TV Jangadeiro channel, the Jangadeiro FM 88.9 radio station, and the affiliated BandNews FM Cariri radio station, supplemented by a flagship website (jangadeiro.com.br) and dedicated social media channels. Editorial output is organized into distinct branded verticals: Futebolês for sports (with a focus on Ceará SC and Fortaleza EC football), Jornal Jangadeiro for general news covering city, politics, health, economy and security, Barra for community and solidarity human-interest stories, and Todo Mundo Ama for lifestyle and entertainment.

The underlying technology is conventional broadcast media distribution — linear television, FM radio, and standard web/social content delivery — with no disclosed proprietary AI, API, or platform integrations. Distribution relies on Jangadeiro-owned broadcast assets plus organic content marketing on YouTube and Instagram. Business model is advertising- and sponsorship-based; the consumer-facing product is free-to-access, and monetization is driven by local and regional advertisers purchasing airtime, digital ad inventory, and sponsorships across the company's broadcast and digital surfaces. Primary audience is the Cearense regional population, especially the Fortaleza metropolitan area, with secondary reach into the Cariri sub-region via the BandNews FM Cariri affiliation.

Name

Jangadeiro

Legal name

Jangadeiro

Website

https://jangadeiro.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Jangadeiro is a privately held Brazilian regional media company in Ceará operating TV Jangadeiro, Jangadeiro FM 88.9, BandNews FM Cariri, and digital/news verticals (Futebolês, Jornal Jangadeiro, Barra, Todo Mundo Ama), serving the Cearense audience with advertising-supported free content.

Ownership category

akta.pro rank

Headquarters

HQ city

Maracanaú

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorships: The website includes an 'Anuncie' (Advertise) section, indicating that advertising revenue is a primary monetization channel for TV Jangadeiro.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Jangadeiro is a Ceará-based multimedia media company that produces and distributes regional news, sports, and lifestyle content across multiple platforms. Its core offerings include the TV Jangadeiro broadcast television channel, Jangadeiro FM (88.9 FM) radio station, affiliated BandNews FM news radio, and digital content verticals (Jornal Jangadeiro, Futebolês, Barra, Todo Mundo Ama) delivered via website, YouTube, and Instagram. The company monetizes its audience primarily through advertising and sponsorships sold to businesses seeking access to the Ceará regional market.

Product overview

TV Jangadeiro is a multimedia media company based in Ceará, Brazil, operating as an integrated broadcast platform consisting of TV Jangadeiro (main television channel), Jangadeiro FM (radio station at 88.9 FM), and BandNews FM (affiliated news radio including BandNews FM Cariri). The company distributes content across multiple branded verticals including Futebolês (sports news), Jornal Jangadeiro (general news), Barra (solidarity/community stories), and Todo Mundo Ama (lifestyle/entertainment), supplemented by social media presence on YouTube and Instagram.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Jangadeiro Main broadcast television channel of the Jangadeiro group, airing regional news, sports coverage, and entertainment content from Ceará, Brazil. Distributed via terrestrial television and supported by the jangadeiro.com.br website.
• Jangadeiro FM (88.9 FM) Radio station broadcasting on the 88.9 FM frequency as part of Jangadeiro's multimedia portfolio, delivering news, talk, and entertainment content to Ceará listeners.
• Futebolês Specialized sports news vertical dedicated to football (soccer) coverage, focused on Ceará and Fortaleza teams, distributed via a dedicated web section, YouTube channel (@SouFuteboles), and Instagram account.
• Jornal Jangadeiro News platform (digital and editorial) covering city, politics, health, economy, security, culture, and community stories from Ceará, with dedicated YouTube and Instagram channels.
• Barra Community solidarity section/vertical featuring stories about people in need, social campaigns, and human-interest content, distributed via web and Instagram (@chamaobarra).
• Todo Mundo Ama Lifestyle and entertainment section/vertical covering celebrity news, human-interest stories, success stories, and community features from Ceará.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Record TV: Major national Brazilian broadcaster with affiliate network structure competing for audience and advertising share in regional markets including Ceará. Comparable broadcast model with multi-platform content distribution.
• SBT (Sistema Brasileiro de Televisão): National Brazilian broadcaster that is the parent network for Jangadeiro (as an SBT affiliate per co-branded SBT logo). Comparable broadcast operations, content verticals, and advertising-driven revenue model, but operating at national scale.
• Band (TV Bandeirantes): National Brazilian broadcaster; Jangadeiro's BandNews FM (news radio) operates under the Band brand, making Band a partial affiliate partner and broader competitor for regional broadcast audiences in Ceará.

Direct peers

• TV Jornal do Commercio: Regional Globo affiliate in Pernambuco state with multi-platform broadcast operations (TV and digital news). Comparable regional broadcaster model with similar news, sports, and community content verticals in Northeast Brazil.
• TV Verdes Mares: Rede Globo affiliate operating in Ceará state, the same market as Jangadeiro. Direct competitor for regional audience share, advertising budgets, and local sports coverage rights in Fortaleza and surrounding areas.
• TV Gazeta (Afiliada Globo): Regional Globo affiliate in Espírito Santo state with multi-platform content distribution including TV and digital platforms. Comparable regional broadcast model and revenue structure focused on local audience.
• TV Centro América: Rede Globo affiliate in Mato Grosso state operating as a multi-platform local broadcaster with news, sports, and entertainment verticals. Comparable regional media company structure with similar operational scale.
• TV Bahia: Rede Globo affiliate in Bahia state operating regional news, sports, and entertainment programming. Comparable regional broadcast model and multi-platform distribution strategy in another Northeast Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@SouFuteboles
• Instagraminstagram.com/soufuteboles
• Xx.com/TVJangadeiroSBT
• LinkedInlinkedin.com/company/chamajangadeiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jangadeiro