TV Gazeta

What TV Gazeta does

TV Gazeta is a Brazilian free-to-air (open-air) broadcast television station headquartered at Av. Paulista, 900 in São Paulo's Bela Vista neighborhood. The station has been broadcasting since 1950 and is owned and operated by Fundação Cásper Líbero, a non-profit foundation under Brazilian law. It targets the general Brazilian viewing public with a horizontal programming mix including news (Jornal da Gazeta, Gazeta News), sports commentary (Mesa Redonda, since 1970), entertainment (Fofoca Aí), women's and lifestyle content (Mulheres, Você Bonita), and specialized verticals such as Gazeta Autos, Gazeta Imóveis, and Programa Seguro. The audience is concentrated in the São Paulo metropolitan area, with national open-air broadcast reach.

The underlying technology stack combines traditional open-air broadcast transmission with digital streaming infrastructure: a proprietary website (tvgazeta.com.br), dedicated mobile applications on iOS and Android, and live streaming capability via the "Ao Vivo" portal. Content is also distributed across eight social media platforms (Facebook, Twitter/X, YouTube, Instagram, Pinterest, TikTok, LinkedIn, Twitch), a curated recipe database (TV Gazeta Receitas), and short-form Web Stories. The station sits within a broader media ecosystem that includes Gazeta FM (radio), Gazeta Esportiva (sports portal), Agência Gazeta Press (news agency), Gazeta Superofertas (deals platform), and Faculdade Cásper Líbero (educational institution).

The business model is advertising-based. TV Gazeta is free-to-air with no subscription or paywall, generating revenue by selling advertising across its broadcast programming, digital properties, and social channels. The station offers a media kit and advertising contact options through its business portal. Key revenue-relevant audiences are general consumers, sports enthusiasts, and cooking/lifestyle viewers; advertisers likely span automotive, real estate, insurance, retail, and consumer goods categories, particularly those running commerce-aligned verticals on the channel. No disclosed revenue, headcount, or financial figures are available in the source data.

Name

TV Gazeta

Legal name

Fundação Cásper Líbero

Website

https://tvgazeta.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TV Gazeta is a Brazilian free-to-air broadcast television station in São Paulo operated by the non-profit Fundação Cásper Líbero, serving the general Brazilian audience with news, sports, entertainment, and lifestyle programming distributed via broadcast, mobile apps, and digital platforms.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Free-to-air broadcasting
• Television programming
• News journalism
• Sports coverage
• Digital streaming

Headquarters

HQ city

Bela Vista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: TV Gazeta generates primary revenue through advertising sales, offering brands opportunities to reach viewers across its television programming, digital platforms, and social media channels. The station provides media kit and advertising contact options through its business portal.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

TV Gazeta is a Brazilian free-to-air television broadcaster headquartered in São Paulo that produces and distributes news, sports, entertainment, lifestyle, and culinary programming 24 hours daily. The broadcaster complements its linear TV channel with a website, mobile applications for iOS and Android, social media channels, and digital sub-brands including sports portal Gazeta Esportiva, radio Gazeta FM, and deals platform Gazeta Superofertas. It also operates a recipe portal with hundreds of categorized recipes and runs signature programs such as Jornal da Gazeta, Mesa Redonda, Gazeta Autos, and Gazeta Imóveis.

Product overview

TV Gazeta is a traditional Brazilian open television broadcaster operated by Fundação Cásper Líbero, based in São Paulo. The offering consists of a core broadcast channel (TV Gazeta) complemented by digital properties spanning sports media (Gazeta Esportiva), radio (Gazeta FM), e-commerce (Gazeta Superofertas, Gazeta Shopping), and mobile applications. The programming portfolio includes flagship news programs (Jornal da Gazeta, Gazeta News), entertainment (Fofoca Aí), women's lifestyle content (Mulheres, Você Bonita), sports discussion (Mesa Redonda, Troféu Mesa Redonda), and specialized verticals (Gazeta Autos, Gazeta Imóveis, Gazetinha children's programming). Digital offerings include a recipe portal with hundreds of categorized recipes, video series content, Web Stories short-form content, and 24-hour live streaming via website and mobile app. The broadcaster maintains strategic partnerships including Tastemade Brasil for food content and operates the annual São Silvestre road race event.

Differentiator

Problem solved

Functional benefit

Brands

• Gazeta Esportiva: Sports journalism website and content covering football, motorsports, and Brazilian and international sports
• Gazeta FM
• Gazeta Superofertas
• Revista da Cidade
• Você Bonita
• Mulheres
• Mesa Redonda
• Jornal da Gazeta
• Gazeta News
• Fofoca Aí
• Edição Extra
• Gazetinha
• Troféu Mesa Redonda
• Papo de Campeões
• Gazeta Shopping
• Gazeta Autos
• Gazeta Imóveis
• Programa Seguro
• São Silvestre

Products and services

• TV Gazeta Broadcast Channel
• TV Gazeta Mobile App Free mobile application providing live programming access, recipes, videos, news, and on-demand content for iOS and Android devices, extending the broadcast channel to mobile viewers.
• Gazeta Esportiva Digital sports journalism portal covering football, Formula 1, and Brazilian championships with real-time updates and editorial content, affiliated with TV Gazeta under the Cásper Líbero group.
• Gazeta FM Radio Radio station operated by Fundação Cásper Líbero, complementing TV Gazeta's broadcast content with audio programming and music, sharing on-air talent with the television channel.
• Gazeta Superofertas Deals and discount offers platform showcasing market prices and product launches with promotional pricing information for viewers and consumers.
• TV Gazeta Receitas (Recipe Portal) Recipe portal hosting hundreds of categorized recipes by type (Aves, Carnes, Massas, Doces, Saudável, etc.), occasion, chef, and regional cuisine, drawn from multiple TV Gazeta cooking programs.
• Jornal da Gazeta Flagship news program presenting daily news coverage, exclusive reports, and analysis from specialized commentators, airing as a core journalism offering of the broadcast channel.
• Mesa Redonda Long-running football discussion program since 1970 featuring commentary from top sports journalists and former players, recognized as one of TV Gazeta's heritage programs.
• Gazeta Autos Automotive segment program focused on automobile, motorcycle, and truck sales, offering market offers for viewers seeking to purchase or trade vehicles.
• Gazeta Imóveis Real estate programming positioned as the only open-channel program entirely focused on the real estate sector, showcasing property developments, new launches, and market offerings.
• Gazetinha Children's programming block airing Sunday mornings with age-appropriate entertainment content for young audiences, expanding the broadcaster's audience to youth segments.
• Ao Vivo Streaming 24-hour live streaming service allowing viewers to watch TV Gazeta programming in real-time via the website and mobile app, extending broadcast reach beyond the over-the-air signal.
• TV Gazeta Video Series Collection of documentary and series content including Ciência da Felicidade, Pauta e Prosa, Diário das Ruas, Amazônia em Pauta, São Paulo Verde, and other thematic series available via the broadcaster's video portal.
• São Silvestre Road Race Iconic annual New Year's Eve road race held in São Paulo on December 31st, organized and managed by Gazeta Esportiva under the Cásper Líbero group.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Five partnerships are on record, tiered core.

• Faculdade Cásper LíberocoreStrategic or Co-development Partner · 24 June 2026Faculdade Cásper Líbero, the educational institution affiliated with TV Gazeta, partnered with the station during the Influent Summit 2026 event. Marcelo Santos, director of the faculty, participated in panels alongside TV Gazeta's superintendents. The partnership aims to connect the academic institution with the creator economy ecosystem and provide educational opportunities for students in media and communication fields.
• TastemadecoreChannel Partner/ Reseller/ DistributorTV Gazeta entered a partnership with Tastemade in April 2026 to distribute exclusive cooking and food-related content through the channel. A special programming block featuring three Tastemade productions premiered on Saturdays, expanding the channel's culinary content offerings and leveraging Tastemade's established food content expertise.
• Fundação Cásper LíberocoreOthersTV Gazeta is owned and operated by Fundação Cásper Líbero, a prestigious media foundation that also operates Gazeta FM radio, maintains partnerships with Gazeta Esportiva, and runs various events. The foundation provides institutional support and strategic direction for all Gazeta media properties.
• Gazeta FMcoreStrategic or Co-development PartnerGazeta FM is the radio station operated by Fundação Cásper Líbero, sister station to TV Gazeta. Both properties share talent and cross-promote content, with personalities like Gloria Vanique, Michelle Giannella, and Marcio Linhares appearing on both platforms. The stations collaborate on coverage and share the broader Gazeta media ecosystem.
• Gazeta EsportivacoreChannel Partner/ Reseller/ DistributorGazeta Esportiva is a digital sports portal affiliated with TV Gazeta, offering comprehensive sports news and coverage. The partnership involves cross-promotion between TV Gazeta programming like Mesa Redonda and the Gazeta Esportiva digital platform, with both sharing the Gazeta brand and sports journalism expertise.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• RedeTV!: Brazilian free-to-air broadcast network with national reach, offering general entertainment, news, and talk programming; a comparable free-to-air competitor targeting similar mass-market Brazilian audiences.
• TV Cultura (Fundação Padre Anchieta): São Paulo-based public/free-to-air broadcaster also operated by a foundation, with comparable regional focus on São Paulo, mix of educational and entertainment programming, and similar digital streaming extension. Closest structural analogue given shared non-profit foundation ownership model.
• SBT (Sistema Brasileiro de Televisão): Major Brazilian free-to-air broadcast network with national reach, offering competing entertainment, news, and lifestyle programming against TV Gazeta, particularly in the São Paulo market where both are headquartered.
• RecordTV (Grupo Record): Major Brazilian free-to-air broadcast network offering national news, entertainment (including novelas), and sports programming; competes directly with TV Gazeta for advertising revenue and São Paulo audience share.
• Rede Bandeirantes (Band): Brazilian free-to-air broadcast network headquartered in São Paulo, with overlapping news, sports, and entertainment programming and a similar multi-platform digital distribution strategy competing for the same regional advertising budgets.

Broad incumbents

• ESPN Brasil: Brazilian arm of ESPN providing sports news, analysis, and live sports coverage; competes with TV Gazeta's Mesa Redonda and Gazeta Esportiva for sports audiences and sports-related advertising revenue.
• TV Globo (Grupo Globo): Dominant Brazilian broadcast and media conglomerate with national reach, premium content production (novelas, sports, news), and the Globoplay streaming platform — sets the competitive ceiling for any Brazilian free-to-air broadcaster including TV Gazeta.

Emerging players

• Gazeta Esportiva peers - UOL Esporte: Major Brazilian digital sports portal competing with TV Gazeta's Gazeta Esportiva property for football and sports audiences, particularly among digital-first sports consumers.

Regional players

• Grupo Folha: Major Brazilian media conglomerate headquartered in São Paulo with newspaper, digital, and pay-TV properties; competes with TV Gazeta in the São Paulo regional market for advertising and audience attention across news and lifestyle verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tvgazetaoficial
• YouTubeyoutube.com/user/tvgazetaoficial
• Facebookfacebook.com/tvgazetaoficial
• LinkedInlinkedin.com/company/tvgazeta
• Instagraminstagram.com/tvgazetaoficial
• TikToktiktok.com/@tvgazetaoficial
• Pinterestpinterest.com/tvgazeta

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Gazeta