What Pirana does

Piraña grafisch ontwerp (operating as "Pirana") is a small, founder-owned graphic design studio registered with the Dutch KVK under number 302 532 09 and headquartered at Eemnesserweg 107, 1221 CW Hilversum, Netherlands. Founded approximately 20 years ago (around 2004, with some sources indicating 2002) by Ilze van Roovert and Saskia Wilbrink, the studio provides visual communication services organized around four practice areas: brand and visual identity ("Merken & identiteiten"), websites and digital productions ("Websites & digitale producties"), exhibitions and events ("Exposities & events"), and print design ("Print"). The studio also produces interactive digital tools, exemplified by the Geefplan and Erfdossier products delivered for Alzheimer Nederland, and project websites such as Prototyping Welfare and Wemos.org.

The studio operates on a project-based professional services model with custom quotation per engagement and no public pricing. Delivery relies on standard industry design tools (Adobe Creative Suite) for in-house work, with technical website implementation, animation, photography, printing, and copywriting executed through an external specialist partner network that the founders curate. Go-to-market is relationship-driven, centered on direct client engagement, a portfolio website, word-of-mouth referrals, and BNO (the Dutch trade association for design) membership. The client base is concentrated in the Dutch public and non-profit sectors and includes water management authorities (Hoogheemraadschap de Stichtse Rijnlanden, Het Keringhuis), healthcare policy and disease associations (Wemos, Alzheimer Nederland, Amarant, GGD regio Utrecht), cultural institutions (Amsterdams Fonds voor de Kunst, Mediamuseum Beeld & Geluid, Eurodad), educational networks (Jet-Net & TechNet, University College Utrecht, Jongerenrechtbank Nederland), and select smaller creative clients (Dubrodochter, Stichting Duurzame Vecht).

The firm has no disclosed revenue, no external funding, no subsidiaries, no patents or trademarks, and no awards listed in source materials. The core team consists of the two co-founders; broader capacity is sourced through freelance partners. Geographic operations are domestic to the Netherlands, with no stated international footprint beyond occasional Dutch-language project references. The studio's value proposition emphasizes clear, detail-oriented design and direct access to the founding partners across long-tenured client relationships.

Name

Pirana

Legal name

Piraña grafisch ontwerp

Website

https://pirana.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Piraña grafisch ontwerp is a two-person Dutch graphic design studio in Hilversum providing brand identity, website, exhibition, and print design for Dutch government, healthcare non-profits, arts organizations, and educational institutions.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

akta.pro secondary industry

Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)

Keywords

• Graphic design services
• Brand identity design
• Visual communication
• Website design
• Print design

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design Services: Project-based professional services for graphic design including brand identity, websites, exhibitions, and print materials. Clients range from sole proprietorships to government institutions and non-profits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Piraña grafisch ontwerp is a graphic design studio based in Hilversum, Netherlands, offering four core services: brand and visual identity design, website and digital production design, exhibition and event design, and print design. The studio serves government bodies, non-profit organizations, cultural institutions, and educational clients in the Netherlands, delivering projects from concept through production while collaborating with an external network of programmers, animators, photographers, copywriters, and printers.

Product overview

Pirana grafisch ontwerp is a graphic design studio offering four core service areas: Merken & identiteiten (brands and visual identities), Websites & digitale producties (websites and digital productions), Exposities & events (exhibitions and events), and Print (printed materials). The studio, operated by Ilze van Roovert and Saskia Wilbrink, creates clear designs with a clear message for clients ranging from sole proprietors to government institutions and non-profit organizations. They develop interactive digital tools (such as Geefplan and Erfdossier for Alzheimer Nederland), websites (including Prototyping Welfare and Wemos.org), and manage projects from strategy through production.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand and Visual Identity Design Brand and visual identity design services including logo development and brand strategy, helping organizations establish a visual identity that represents their values and serves as the foundation for all communication materials.
• Website and Digital Production Design Website design and digital production services focusing on structure, layout, and user-friendliness, plus templates for social media, digital mailings, and newsletters, with technical implementation handled through partner programmers.
• Exhibition and Event Design Exhibition and event design services for temporary or permanent displays, ensuring that all information is presented at the appropriate scale and platform within large-format storytelling venues.
• Print Design Print design services covering books, brochures, posters, and complete campaigns, including coordination with printing suppliers for final production.

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Printing PartnersminorImplementation/ SI/ Consulting PartnerCollaboration with printing companies for production of print materials. Piraña manages the production process and coordinates with printers.
• Copywriting PartnersminorImplementation/ SI/ Consulting PartnerNetwork of text writers/copywriters for projects requiring professional writing services alongside design work.
• Mels AlingsminorStrategic or Co-development PartnerCollaboration with Mels Alings on the International Art Talent Festival project for Felix Meritis, involving narrowcasting design.
• Anemoon UtensminorStrategic or Co-development PartnerHandwritten personalized thank-you notes for Futureproof crowdfunding campaign donors, created in collaboration with Anemoon Utens.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lust: The Hague-based design studio working across graphic design, typography, and editorial. Comparable Dutch boutique design model with a strong identity and editorial practice.
• Edenspiekermann: Amsterdam-headquartered independent design and brand consultancy. Overlaps with Piraña on brand identity, visual systems, and public/cultural-sector clients, though operating at a larger scale.
• Studio Dumbar: Long-established Dutch graphic design studio based in Rotterdam with a comparable institutional and cultural client base. Operates at a slightly larger scale but follows the same boutique, identity-led Dutch design model as Piraña.
• Fabrique: Dutch design and strategy agency working across brand, digital, and public-sector engagements. Comparable positioning as a multi-disciplinary Dutch design firm serving institutional clients.
• Total Design: Heritage Dutch design agency with a strong track record in identity, editorial, and public-sector communication. Comparable in serving Dutch institutional clients with complex visual-communication needs.
• Thonik: Amsterdam-based independent graphic design studio with a comparable focus on visual identity, branding, and cultural/public-sector clients. Closely aligned in craft, scale trajectory, and Dutch institutional positioning.
• VBAT: Amsterdam-based brand design agency with a similar identity- and brand-driven offering to Dutch institutional and consumer clients. Comparable craft positioning and boutique Dutch agency model.
• IN10: Netherlands-based design and branding agency serving similar institutional, cultural, and corporate clients. Closely aligned in size, Dutch-market focus, and brand/identity/print capabilities.

Emerging players

• KesselsKramer: Amsterdam-based independent creative agency known for culture, public-sector, and brand campaigns. Comparable client profile in Dutch arts and public-interest work, with a stronger advertising-campaign orientation than Piraña.

Broad incumbents

• DEPT®: Large Amsterdam-headquartered digital and creative agency with a much broader service portfolio (digital products, marketing technology, brand). Overlaps with Piraña on digital and brand work for institutional clients, but operates at significantly greater scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pirana