Travel Time

What Travel Time does

Travel Time Inc. is a privately held, full-service Canadian travel agency founded in 1998 by Terri Jo Lennox and headquartered in Calgary, Alberta. The company operates from three licensed offices — Calgary (AB), Fort Nelson (BC), and Kelowna (BC) — serving individual consumers and families in Western Canada who seek personalized planning for cruises, land tours, flights, and travel insurance, with particular emphasis on luxury and cruise vacations. Its customer base spans cruise travelers, multi-generational families, luxury travelers, adventure travelers, and arts and culture enthusiasts, with cruise and family segments flagged as primary.

The business operates without proprietary technology infrastructure: there is no mobile app, no public API, no disclosed platform or model architecture, and the website functions primarily as a marketing and quote-request surface. Distribution is direct-to-consumer through toll-free phone, email, in-office consultations, and inbound quote requests, supplemented by co-branded marketing via the Ensemble Travel Group network. The advisor team of approximately 13 Travel Advisors and Consultants delivers the service layer, supported by Ensemble supplier relationships with Globus, G Adventures, Oceania Cruises, Celebrity Cruises, and Scenic Luxury Cruises & Tours.

Revenue is generated through supplier commissions on bookings (affiliate/referral model) and customer deposits collected ahead of travel, with no publicly disclosed pricing or service fee schedule. Travel Time has been recognized as an Ensemble Elite Top Producer for over 10 consecutive years and holds IATA, ACTA, and BC Consumer Protection affiliations, which collectively function as regulatory and supplier-side credibility markers in the Canadian consumer travel market. The company is founder-owned, has no disclosed external investment, and operates at a small scale consistent with its 11-50 employee band.

Name

Travel Time

Legal name

Travel Time Inc.

Website

https://traveltime.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

akta.pro secondary industries

Family & Multigenerational Travel Agencies (THAKAFAD), Meetings & Group Travel Management (Corporate Groups) (THAKAMAC)

Keywords

• Travel agency services
• Cruise bookings
• Land tours
• Travel insurance
• Luxury travel planning

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Agency Commissions: Travel Time Inc. generates revenue through commissions from preferred Ensemble suppliers including airlines, hotels, tour companies, and cruise lines. The agency markets prestigious luxury brands and earns referral fees and commissions on bookings made through their advisors.
2. Service Fees and Deposits: The agency collects deposits from customers to secure bookings, with balances typically due 6-8 weeks prior to travel. This working capital model is typical for travel agencies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Travel Time Inc. is a full-service Canadian travel agency that sells and arranges cruise vacations, land tours, flights, and travel insurance through a team of professional travel advisors. The company acts as an intermediary between travelers and preferred Ensemble suppliers, marketing prestigious luxury cruise and tour brands and earning commissions on bookings while providing personalized planning support to individual consumers and families.

Product overview

Travel Time Inc. is a full-service Canadian travel agency established in 1998, operating as a single unified travel advisory service rather than a platform-with-modules architecture. The company offers comprehensive travel planning through professional travel advisors who specialize in cruises, land tours, flights, and travel insurance. Their portfolio includes service categories (Arts & Culture, Adventure, Cruises, Culinary, Educational, Family, Groups, Heritage, Luxury, Solo, Weddings, Wellness) and integrates preferred supplier brands including Globus, G Adventures, Oceania Cruises, Celebrity Cruises, and Scenic Luxury Cruises & Tours. Additional offerings include limited-time exclusive travel deals and hosted luxury cruise sailings with exclusive perks.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Agency Services Full-service travel planning service providing cruise bookings, land tours, flights, and travel insurance to Canadian individual consumers, families, and groups through professional travel advisors.
• Limited-Time Travel Offers

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Ensemble Travel GroupcoreGTM or Marketing PartnerTravel Time Inc. is a proud member and Elite Top Producer of Ensemble Travel Group, a network of travel agencies. This partnership provides access to preferred luxury suppliers, exclusive deals, and marketing support. The company markets preferred Ensemble suppliers including prestigious luxury brands worldwide.
• IATAminorOthersTravel Time Inc. is affiliated with IATA (International Air Transport Association), indicating accreditation for air travel ticketing services.
• ACTAminorOthersTravel Time Inc. is affiliated with ACTA (Association of Canadian Travel Agencies), the industry trade association for travel agents in Canada.
• BC Consumer ProtectionminorOthersTravel Time Inc. is affiliated with BC Consumer Protection, indicating regulatory compliance for travel services in British Columbia.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Red Label Vacations: Canadian travel company selling vacation packages, cruises, and tours through brands like Sunwing and WestJet Vacations; overlaps with Travel Time's leisure and family travel offering.
• CAA Travel: One of Canada's largest traditional retail travel agency networks, offering full-service travel planning through physical locations and serving similar consumer and family segments across Canada.
• Marlin Travel: Canadian franchise-based travel agency network offering full-service travel planning including cruises, tours, and luxury travel, with similar advisor-led distribution model.
• Flight Centre Travel Group (Canada): Major Canadian retail travel agency operator with storefronts across Canada, selling flights, cruises, tours, and packages; competes directly for Travel Time's consumer and family segments.
• Maritime Travel: Canadian-owned full-service travel agency with retail locations across multiple provinces, offering similar cruise, tour, and luxury travel products through personal Travel Advisors.
• Tripcentral.ca: Canadian retail and online travel agency serving leisure travelers with a mix of advisor-assisted and self-service booking; directly comparable in customer base and product mix.

Broad incumbents

• Expedia Group: Global OTA incumbent; not a direct agency competitor but exerts structural pressure on traditional retail travel agencies through consumer self-booking behavior.
• American Express Travel: Global broad incumbent offering premium and luxury travel agency services through cardholder travel advisors, competing for the same high-end Canadian consumer segment.

Others

• Virtuoso: Luxury travel network similar in role to Ensemble Travel Group; its member travel agencies compete with Travel Time in the premium and luxury segment, particularly for hosted cruise and experiential travel.
• Ensemble Travel Group: Travel agency consortium of which Travel Time is an Elite member; not a competitor but a peer network whose other member agencies are direct competitors to Travel Time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/traveltimeinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Time