Galleria Franco Noero

What Galleria Franco Noero does

Galleria Franco Noero is an independent contemporary art gallery based in Turin, Italy, founded in 1999 by Franco Noero. The gallery specializes in contemporary conceptual art and represents a roster of more than 34 international artists, including Robert Mapplethorpe, Simon Starling, Francesco Vezzoli, and Gabriel Sierra, positioning it within the European blue-chip and mid-career conceptual art segment. Its physical program is anchored at Via Mottalciata 10/B, a space the gallery has occupied since 2013 after operating across eight different Turin locations, and which was expanded in September 2020 with the addition of a 1,000 sqm open-air exhibition area. The gallery also operates a Libreria (bookstore) selling art publications and runs a satellite project under the "Fetta di Polenta" brand.

The gallery's business model is built on primary market sales of contemporary artworks, supplemented by publication revenue through the Libreria and income from participation in international art fairs. It serves private collectors, museums, foundations, and institutional buyers, leveraging relationships developed through more than two decades of continuous operation. Distribution channels include the Turin physical space, international art fairs, and digital touchpoints (Instagram, Facebook, mailing list). The gallery operates as an independent entity with no parent company, no external funding rounds, and no disclosed M&A activity, sustaining itself through organic sales and curatorial programming.

Operationally, the gallery is lean, with 1-10 employees and approximately 9 named staff contacts across curatorial and administrative functions. Its competitive position rests on the curatorial reputation of Franco Noero and the international recognition of its artist roster rather than on scale, technology, or diversified revenue streams. Exhibitions are programmed continuously into 2026, suggesting sustained institutional health but not aggressive expansion.

Name

Galleria Franco Noero

Legal name

Galleria Franco Noero

Website

https://franconoero.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Galleria Franco Noero is an independent contemporary conceptual art gallery in Turin, Italy, founded in 1999. It represents 34+ international artists, operates an exhibition space with an open-air area, runs a bookshop, and serves collectors and institutions.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920), Art Dealers (45992)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)

Keywords

• Contemporary art gallery
• Artist representation
• Curated exhibitions
• Art fair participation
• Art publications

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Distribution channels3 records

Marketing channels4 records

Core offering

Galleria Franco Noero operates a contemporary art gallery at Via Mottalciata 10/B in Turin, curating and staging significant exhibition projects that cross all artistic languages with attention to conceptual practices. It represents an international roster of artists and supports their production through exhibitions, international art fair participation, and collaborations with Italian and international institutions. The gallery also runs an on-site Libreria (bookstore) selling artist publications, catalogs, and editions.

Product overview

Galleria Franco Noero is a contemporary art gallery based in Turin, Italy, founded in 1999. The gallery represents international artists and organizes exhibitions in its spaces at Via Mottalciata 10/B. Its services include curating exhibitions, artist representation, and operating a publications store (Libreria) featuring books and editions by gallery artists. The gallery also participates in international art fairs and collaborates with Italian and international institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Fetta di Polenta: Instagram account associated with the gallery

Products and services

• Curated gallery exhibitions at Via Mottalciata 10/B Curated and produced exhibition projects at the gallery's Turin spaces, crossing all artistic languages with focus on conceptual practices and radicality of research, available for collectors, art enthusiasts, and institutions.
• International artist representation Representation services for an international roster of contemporary artists (including Robert Mapplethorpe, Simon Starling, Francesco Vezzoli, Gabriel Sierra), supporting production of works and projects as well as exhibition development with Italian and international institutions.
• International art fair participation Participation in major international art fairs, giving collectors global direct access to the gallery's artist roster, alongside the gallery's own in-space exhibition program.
• Libreria (on-site bookstore) On-site bookstore at the Turin gallery selling artist publications, catalogs, monographs, and editions with published price points ranging from EUR 2.00 to EUR 130.00+, for visitors, collectors, and art enthusiasts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Perrotin: Paris-based international gallery representing major contemporary artists with global presence; overlaps with Franco Noero in conceptual artist roster and blue-chip positioning.
• Gagosian: Global mega-gallery with a roster of blue-chip contemporary artists; comparable in its representation of internationally established names and participation in major art fairs, though far larger in scale than Galleria Franco Noero.
• Hauser & Wirth: International gallery representing major contemporary and modern artists with multiple global locations; overlaps with Franco Noero in artist caliber and curatorial ambition, but operates at much greater scale.
• Pace Gallery: Global contemporary gallery with a multi-city footprint and a roster that includes several artists also represented by Franco Noero (e.g., teamLab context, post-conceptual practice); comparable in curatorial scale and fair presence.
• David Zwirner: Leading contemporary gallery representing blue-chip artists and publishing exhibition catalogs; directly comparable as a high-end contemporary gallery with international institutional reach.

Direct peers

• Galerie Thaddaeus Ropac: European gallery representing established contemporary artists across multiple locations; comparable in its conceptual-program orientation and representation of internationally significant artists.
• Galleria Lia Rumma: Naples/Milan contemporary gallery representing major Italian and international conceptual artists; highly comparable in its focus on courageous exhibition programming and institutional collaborations.
• Galleria Continua: Italian-origin gallery now operating in multiple countries; directly comparable as a contemporary gallery with a strong curatorial identity and international institutional collaborations.
• Galleria Massimo De Carlo: Milan-based Italian contemporary gallery with multiple international spaces representing conceptual and post-conceptual artists; the closest Italian peer in curatorial profile, artist roster, and international art fair engagement.
• kaufmann repetto: Milan/New York gallery representing international contemporary artists with strong conceptual focus; comparable in roster profile (e.g., overlapping artist circles) and curatorial ambition to Franco Noero.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/franconoero
• Facebookfacebook.com/GalleriaFrancoNoero
• Instagraminstagram.com/galleriafranconoero

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galleria Franco Noero