Regal Tents & Structures

What Regal Tents & Structures does

Element Event Solutions, operating as Regal Tents & Structures and inheriting the legacy of Chair-man Mills and Advanced Tent, is a Canadian event-infrastructure provider specializing in large-format tent rentals, flooring, accessories, and industrial structures. It maintains regional yards across Canada (Toronto, Hamilton, Halifax, Vancouver) and supports North American event fulfillment, including cross-border deployments such as the Bermuda Endurance World Open. The company operates an integrated supply chain that includes in-house manufacturing and cleaning of tent panels, a notable vertical integration point for the category.

Its commercial model is rental- and service-led: revenue is generated primarily from event tent rentals, complemented by flooring, accessories, and industrial-structure rentals, plus professional services around installation and event execution. Pricing is quote-based rather than published, reflecting project-specific scope (custom sizes, branded flooring, ancillary structures). The customer base spans marquee enterprise and association accounts (Tennis Canada, WorldSkills Calgary 2009, Baycrest Foundation), brand activations (BMW via Seven Communications), luxury and private events (Ravine Vineyards, Miller Lash House, Tolo Events), and destination events across North America.

In 2024 the company unified its go-to-market under the Element Event Solutions brand. It has been recognized with a 2026 Canadian Event Awards (CEA) win, reinforcing premium positioning within the Canadian event-rental category. Multi-decade anchor relationships (Tennis Canada since 2003, WorldSkills Calgary in 2009, Baycrest Foundation since 2011) demonstrate recurring enterprise retention rather than purely transactional demand.

Name

Regal Tents & Structures

Legal name

Element Event Solutions

Website

https://regaltent.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Regal Tents & Structures (operating as Element Event Solutions) is a Canadian event-infrastructure provider renting large-format tents, flooring, accessories, and industrial structures from regional yards across Canada and into North America for enterprise, brand activation, and luxury private events.

Ownership category

akta.pro rank

Product category

Event Tent and Structure Rentals

NAICS

All Other Amusement and Recreation Industries (713990), Performing Arts, Spectator Sports, and Related Industries (711), Textile Bag and Canvas Mills (314910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industries

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Decor Props & Themed Set Rentals (HSACAFAK)

Keywords

• Event tent rentals
• Industrial structure rentals
• Custom event flooring
• Temporary event structures
• Tent installation services

Headquarters

HQ city

Stoney Creek

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Event Tent Rentals: Rental of custom event tents for weddings, corporate functions, festivals, and private celebrations. Revenue generated through rental fees based on tent type, size, duration, and customization requirements.
2. Flooring Rentals: Custom flooring solutions rented for creating safe, functional, and visually polished spaces for events. Revenue based on flooring type, square footage, and installation complexity.
3. Tent Accessories and Options: Rental of tent rental accessories and finishing touches including drapery, lighting, and tent options to complete event setups.
4. Industrial Structure Rentals: Rental of semi-permanent and temporary structures for construction, archaeology, storage, and snow-loaded applications.
5. Professional Services: Full-service event support including installation, technical aspects, permits, drawings, and on-site management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Regal Tents & Structures, operating as Element Event Solutions, rents custom event tents, flooring, accessories (including drapery), and industrial structures for corporate events, weddings, festivals, private celebrations, and specialized applications across North America. The company manufactures and cleans its own tent panels and delivers full-service installation, technical permits, drawings, and on-site project management from regional offices in Toronto, Hamilton, Halifax, and Vancouver.

Product overview

Element Event Solutions (formerly Chairman Mills and Advanced Tent) offers a comprehensive tent and structure rental portfolio spanning event tent rentals (including Legacy Tent, Black Framed Clear Span Tent, Frame Tent, Star Shade Tent, and Q Series Tent), flooring rentals, tent accessories/drapery, and industrial structures. The company provides these products across North America with full-service installation and removal. The core offering consists of event tents and flooring as primary rental categories, supplemented by tent options/accessories and industrial structures for specialized applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Tents Custom tent rentals for weddings, corporate functions, and large-scale events. Includes Legacy Tent for elegant weddings, Black Framed Clear Span Tent for modern open spaces, Frame Tent, and Star Shade Tent configurations designed for unique events and challenging environments.
• Flooring Rentals Custom flooring rentals for creating safe, functional, and visually polished event spaces. Versatile flooring options designed to suit a wide range of venues, layouts, and surface conditions from elegant celebrations to large-scale gatherings.
• Drapery Rentals Decorative drapery rentals used to transform tent interiors and create elegant event atmospheres. Used as a complementary service alongside tent and flooring rentals for weddings, corporate events, and premium celebrations.
• Industrial Structures Semi-permanent and temporary structural solutions for industrial applications. Includes construction structures, archaeology structures, semi-permanent tent storage structures, and snow-loaded structures for construction firms, archaeological organizations, storage, and harsh weather environments.
• Event Services Full-service tent installation, removal, and event support delivered by experienced project managers and installers. Services include handling permits, technical drawings, layout solutions, and on-site management across North America.

Quantifiable outcome

• Long-term customer relationships spanning 20+ years (e.g., Tolo Events since 2003, Tennis Canada 8+ years, exclusive supplier to Miller Lash House since 2011)

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Anchor Industries: Manufacturer and renter of custom event tents, clear-span structures, and industrial fabric structures. Comparable in vertical integration (own manufacturing) and in serving both event and industrial/construction use cases.
• Marquee Event Rentals: Event rental company offering tents, tables, chairs, and flooring for weddings, corporate, and social events across the US. Comparable in custom tent rental and full-service delivery to premium event clients.
• Mahaffey Event Rentals: US-based event rental company providing tents, flooring, and event infrastructure for corporate events, festivals, and weddings. Directly comparable in product mix and full-service installation model.
• Arena Americas: North American event rental provider specializing in large-format tents and temporary structures for sporting events, festivals, and corporate activations — a close functional peer for marquee-event servicing.
• Skyline Tent Company: Custom event tent and clear-span structure rental company serving corporate, sporting, and high-end private events in North America, with similar full-service installation and project management capabilities.
• ABM Event Rentals: Event rental company offering tents, flooring, and accessories across North America with a comparable full-service model for weddings, corporate, and large-scale events.

Broad incumbents

• CORT Event Services: Large national event furniture and rental provider (subsidiary of CORT / Brookfield) offering a much broader furniture-focused rental portfolio; overlaps with Element on event rental but at a significantly larger scale.
• PRG (Production Resource Group): Global live event production company offering temporary structures, staging, and event infrastructure as part of a much larger entertainment production portfolio — adjacent competitor for large-scale event contracts.

Emerging players

• TentCraft: US-based custom tent and fabric structure manufacturer with growing rental and event activation offerings; comparable as a vertically integrated fabric-structure competitor with an emerging market presence.

Regional players

• Château Tent Rentals: Canadian event tent rental company serving weddings, corporate events, and festivals — a domestic Canadian peer with overlapping product offering and customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/element_tents_and_structures
• Xx.com/REGALTENT
• Facebookfacebook.com/RegalTent
• LinkedInlinkedin.com/company/regal-tent-productions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regal Tents & Structures