Pro Circuit Product

What Pro Circuit Product does

Pro Circuit Product, Inc. is a privately-held manufacturer of high-performance aftermarket parts for motocross, supercross, and off-road motorcycles, founded in 1978 by Mitch Payton in Corona, California. The company designs, precision-machines, and ships racing components from a single U.S. headquarters, producing a portfolio that spans full titanium and stainless steel exhaust systems (Ti-6, Ti-6 BC, T-6 product families), two-stroke pipes (Works Pipe, Platinum Pipe), silencers (R-304, 304, Ti-2, Type 296), forged high-compression pistons manufactured to Pro Circuit specifications by JE Pistons, titanium valves sourced from Del West, machined billet aluminum components (triple clamps, throttle tubes, ignition covers, engine plug kits), suspension linkage systems, and silicone cooling system upgrades. The firm has engineered fitment coverage across all major motorcycle brands (Honda, Kawasaki, Yamaha, Suzuki, KTM, Husqvarna, Beta, Triumph) and decades of model years back to the 1980s.

The business operates on a direct-to-consumer commerce model: customers purchase through the e-commerce site procircuit.com (with free freight on retail orders over $250), via phone orders, or in-person at the Corona showroom between 8:30 a.m. and 5 p.m. Pricing is one-time/per-unit with no subscription layer — exhaust systems range roughly $550 to $1,200, engine components $70 to $900, and apparel/Outfitters items $20 to $53. The company runs the Monster Energy Pro Circuit Kawasaki factory race team, where parts are developed and proven in AMA Supercross and Motocross competition before consumer release, creating a top-of-funnel brand engine and product validation pipeline. Customer segments split across competitive/recreational motocross riders (primary), off-road/enduro riders (secondary, including trail-legal spark-arrestor applications), and mini-moto/youth riders (secondary).

Marketing and customer engagement are anchored in organic social (Instagram @ProCircuit78, Facebook), an email newsletter run via Next Level Sports Inc., and limited co-branded collaborations with lifestyle partners (Fox Racing, Ethika, Scott Sports, Vibram). Founder ownership remains concentrated with Mitch Payton, who founded the company at age 18, with no disclosed institutional investors, parent company, or M&A activity in source materials. Sustained product cadence in 2024-2026 (Triumph 450 fitments, Yamaha and Kawasaki engine parts, Outfitters apparel, item-of-the-week promotions) indicates ongoing portfolio expansion anchored in the existing DTC distribution and racing brand moat.

Name

Pro Circuit Product

Legal name

Pro Circuit Products, Inc.

Website

https://procircuit.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Circuit Product, Inc., founded in 1978 by Mitch Payton in Corona, California, manufactures high-performance aftermarket exhaust systems, two-stroke pipes, engine components, suspension parts, and accessories for motocross, supercross, and off-road motorcycles, selling direct-to-consumer via its e-commerce site, phone, and showroom.

Ownership category

akta.pro rank

Product category

Motorcycle Aftermarket Performance Parts

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industries

Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Aftermarket motorcycle parts
• Motocross exhaust systems
• Off-road performance parts
• Engine components
• Suspension upgrades

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aftermarket Motorcycle Parts Sales: One-time hardware sales of high-performance aftermarket parts including exhaust systems, engine components, suspension parts, and accessories for motocross and off-road motorcycles

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pro Circuit Product, Inc. designs, manufactures, and sells high-performance aftermarket parts for off-road motorcycles and ATVs, including titanium and stainless steel exhaust systems, two-stroke pipes and silencers, engine internals (pistons, camshafts, valves), suspension components, and accessories. Products are developed and proven through the company's Monster Energy Pro Circuit Kawasaki factory race team in AMA Supercross and Motocross before being released to consumers.

Product overview

Pro Circuit Product, Inc. is a manufacturer of high-performance motocross and off-road motorcycle parts founded in 1978 by Mitch Payton. The company offers a comprehensive portfolio of racing products organized into several core categories: exhaust systems (including Ti-6 Titanium, Ti-6 BC, T-6 Stainless, and T-6 Slip-On systems), two-stroke pipes (Works Pipe, Platinum Pipe, Platinum 2 Pipe), silencers (R-304, 304, Ti-2, Type 296), and engine components (high-compression pistons, camshafts, valve springs, titanium valves). Additional product lines include suspension components (triple clamps, linkage systems), cooling system parts (radiator hoses, water pump kits), control components (throttle tubes, shift levers), and engine accessories (ignition covers, engine plug kits, clutch springs). The company also provides suspension services and sells pre-upgraded sale bikes. All products are designed for off-road racing use and are manufactured primarily in the USA, with some products supplied by specialized partners like JE Pistons for pistons and Del West for titanium valves.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Circuit Outfitters: Apparel and merchandise line including hats, shirts, hoodies, and accessories bearing Pro Circuit branding
• Monster Energy Pro Circuit Kawasaki

Products and services

• Ti-6 Titanium Exhaust System Full titanium construction exhaust system featuring lightweight titanium head pipe, mid pipe, and canister with carbon fiber end-cap. Delivers improved performance, reduced weight, and professional race-inspired look for motocross and off-road motorcycle riders.
• Ti-6 BC Titanium Exhaust System Full titanium four-stroke race exhaust with Big Canister asymmetrical muffler design that meets AMA and FIM sound regulations. Features full titanium construction and increased packing volume for championship-proven performance.
• T-6 Stainless Steel Exhaust System Durable stainless steel and aluminum construction exhaust system with removable USFS-approved spark arrestor. Offers race-ready performance gains at a lower price point than titanium options, suitable for trail and off-road riding.
• T-6 Stainless Slip-On Silencer Bolt-on performance silencer that mounts directly to the stock head pipe. Provides easy installation with improved throttle response and durability at an affordable price point.
• Platinum Pipe Two-stroke exhaust pipe with same legendary performance as the Works Pipe but with a durable electroless nickel-plated finish providing corrosion resistance and up to 10x extended pipe life in harsh off-road conditions.
• Platinum 2 Pipe Heavy-duty 18-gauge two-stroke pipe with reinforced mounts and platinum-plated finish. Offers up to 10x longer life in harsh off-road conditions with strong low-to-mid power gains.
• Champ Stamp Works Pipe Works Pipe for 2002-2026 Yamaha YZ250 based on the original design created by Mitch Payton for championship-winning riders Jeremy McGrath, Ryan Villopoto, and Ken Roczen. Raw, stamped carbon steel construction with hand-welded seams and reinforced brackets.
• High-Compression Piston Race-proven high-compression pistons manufactured by JE Pistons to Pro Circuit specifications. Forged from aerospace aluminum alloy providing significant gains in low-end torque and high-RPM performance for stock and modified engines.
• Camshafts Race-proven camshafts with optimized valve-lift profile for improved airflow and throttle response. Designed to work in harmony with Pro Circuit valve springs for maximum performance.
• Valve Springs High-performance valve springs designed to maintain precise valve control at higher engine speeds. Essential upgrade for maximizing reliability and performance in modified engines.
• Titanium Intake and Exhaust Valves Precision-ground titanium intake and exhaust valves with thermal-nitride coating manufactured by Del West to Pro Circuit specifications. Flat-faced design for increased compression with reduced wear.
• Triple Clamps Precision-machined from billet 6061 aluminum with reversible bar mount system offering up to 30mm of adjustability. Clear anodized finish for factory race-team look and improved handling.
• Linkage System Billet aluminum suspension linkage system designed to optimize suspension geometry, providing plusher initial feel that firms up through stroke for improved traction and handling characteristics.
• Radiator Hose Kit Premium-grade silicone radiator hoses with non-fading bright blue finish. Withstand higher temperatures and pressures than OEM hoses while improving coolant flow for motocross and off-road bikes.
• Pro Circuit Intake Trumpet Intake trumpet for the Kawasaki KX250F developed and proven by the Pro Circuit Race Team. Optimizes airflow into the engine, reducing turbulence for improved engine breathing, increased horsepower and torque, and sharper throttle response.
• LightSpeed Carbon Fiber Skid Plates Carbon fiber skid plates for Kawasaki KX250 and KX450 models designed to shield lower engine cases, side covers, and frame rails from rocks, ruts, and trail debris. Lightweight carbon fiber construction with factory race-inspired 'works' look.
• Scott x Pro Circuit Prospect Goggle Collaboration goggle with Scott Sports featuring PC design with massive field of vision, Lens Lock System, silicone strap, and triple layer foam for comfort and sweat absorption.
• Vibram Kit for KX450 Grip kit for 2024 Kawasaki KX450 developed with Italian company Vibram. Includes self-adhesive side layers for maximum grip and enhanced bike handling.
• Suspension Services Professional suspension tuning and service for motocross bikes performed at the Pro Circuit facility.
• Sale Bikes Pre-upgraded motorcycles available for purchase with Pro Circuit performance parts already installed, ready for racing or recreational use.

Quantifiable outcome

• Race-proven performance improvements verified through factory team championships and amateur racing success
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and flagship.

• Scott SportsminorGTM or Marketing Partner · 1 January 2023Collaboration on Scott x Pro Circuit Prospect Goggle featuring PC design with massive field of vision, Lens Lock System, silicone strap, and triple layer foam for comfort and sweat absorption.
• EthikaminorGTM or Marketing Partner · 1 January 2023Ethika x Pro Circuit Underwear collaboration featuring Volt and Wild Ride designs in men's and youth sizes, with the race team having been sponsored by Ethika for some time.
• Fox RacingminorGTM or Marketing Partner · 1 January 2020Pro Circuit/Fox collaboration snapback hat with woven patch graphic and Fox logo tag, initially produced for race team crew and later released for customer purchase.
• Monster Energy / Kawasaki MotorsflagshipStrategic or Co-development Partner · 1 January 1991Long-standing factory racing partnership where Pro Circuit operates the Monster Energy Pro Circuit Kawasaki race team in AMA Supercross and Motocross championships. Products are developed and proven through professional racing competition before consumer release. The team has won multiple championships including 125cc East and West Supercross titles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FMF Racing: FMF Racing is a direct competitor in aftermarket motorcycle exhaust systems and performance parts for motocross, supercross, and off-road riding. Both companies are US-based, privately held, and compete head-to-head on exhausts, two-stroke pipes, and engine accessories across all major dirt bike brands.
• Yoshimura R&D of America: Yoshimura is a direct competitor in high-performance aftermarket exhaust systems for motorcycles, with a comparable racing pedigree, championship-backed product development, and US manufacturing footprint. Both brands serve motocross, supercross, and street/track riders with titanium and stainless exhausts.
• Ride Engineering: Ride Engineering manufactures aftermarket suspension components (triple clamps, linkage, shock kits) for motocross bikes, directly overlapping with Pro Circuit's billet aluminum suspension components. Both serve the same racer and serious amateur segment with Made-in-USA precision machining.
• Works Connection: Works Connection produces aftermarket chassis and suspension components for motocross and off-road motorcycles, overlapping directly with Pro Circuit's suspension, controls, and chassis accessories product lines. Both brands are US-based, target the same enthusiast customer, and emphasize race-tested designs.
• Two Brothers Racing: Two Brothers Racing competes directly with Pro Circuit in aftermarket exhausts and slip-ons for motocross, supercross, and ATV applications. Both companies offer titanium and aluminum systems at comparable price points across the major Japanese and European dirt bike brands.
• Hinson Racing: Hinson Racing is a direct competitor in high-performance motorcycle drivetrain and clutch components for motocross and off-road bikes. Both companies serve amateur and professional riders with precision-machined, race-proven components in the same dealership and rider ecosystem.

Broad incumbents

• Akrapovič: Akrapovič is a premium European aftermarket exhaust manufacturer that overlaps with Pro Circuit's titanium exhaust business in the motocross and high-end motorcycle segment. While broader in motorcycle categories and global in distribution, Akrapovič competes for the same premium exhaust dollars in off-road racing.
• Kawasaki Motors USA: Kawasaki is the OEM partner whose KX platform underpins the Monster Energy Pro Circuit Kawasaki race team and a large share of Pro Circuit's fitment catalog. While not a like-for-like aftermarket competitor, Kawasaki shapes demand, regulates access to model data, and represents the dominant OEM relationship for Pro Circuit's aftermarket parts.

Emerging players

• DR.D (Digital Riding Design): DR.D designs and manufactures aftermarket exhaust systems and engine components for motocross and off-road motorcycles, providing direct competition to Pro Circuit's two-stroke pipes and exhaust systems. Both brands compete on the same dealer shelves and rider consideration set.
• Enduro Engineering: Enduro Engineering focuses on off-road and enduro-specific aftermarket parts including skid plates, case guards, and protection products, which overlaps with Pro Circuit's LightSpeed carbon skid plate and protection accessory lines. Both target the trail and enduro rider segment within motocross customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/procircuit78
• Xx.com/ProCircuit78
• Facebookfacebook.com/ProCircuit78
• LinkedInlinkedin.com/company/circuit-pro-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Circuit Product