Works Connection
Works Connection is a Cameron Park, California-based manufacturer of CNC-machined aftermarket parts, accessories, and tools for motocross and off-road motorcycles, selling direct-to-consumer and through U.S. and international distributors across 15+ countries to riders at all skill levels.
- Company typePrivate
- Founded1993
- HeadquartersCalifornia City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Works Connection does
Works Connection is a U.S.-based manufacturer and retailer of aftermarket parts, accessories, and tools for motocross, off-road, enduro, and supercross motorcycles and ATVs. The company designs and produces components such as skid plates (including the proprietary RIMS Rubber Isolator Mounting System), radiator braces, engine and frame guards, control levers, titanium foot pegs, throttle tubes (including the Elite Throttle Tube with ABEC 1+ rated bearing), Pro Launch holeshot devices, and the Hinson Billetproof line of billet aluminum clutch components. Manufacturing is centered on CNC machining of aircraft-grade 6061 T-6 aluminum at the company's Cameron Park, California headquarters, and products are engineered to fit specific motorcycle makes and models from Honda, Kawasaki, KTM, Suzuki, Yamaha, Husqvarna, and GasGas. The portfolio also extends to maintenance tools (digital shock pumps, chain gauges, CRF EZ Oil Drain System), titanium bolts, pit/event accessories, and branded apparel.
Works Connection operates a multi-channel go-to-market model anchored by direct-to-consumer e-commerce on worksconnection.com, complemented by U.S. wholesale distribution through Parts Unlimited and Western Power Sports, and a network of regional distributors across more than 15 countries (Australia, Benelux, Canada, France, Germany/Austria, Italy, Japan, Mexico, New Zealand, Norway, Thailand, and the UK, among others). Revenue is generated through unit-priced product sales with no subscription component, with individual products ranging from roughly $14.95 for small tools to $499.95 for event accessories; free U.S. shipping is offered on orders over $150. The customer base is horizontal across motocross and off-road riders at all skill levels, and a Rider Support Program operating for over 30 years sponsors riders from the U.S. and Canada, functioning as both community engagement and grassroots marketing.
Works Connection firmographics
Firmographics- Name
- Works Connection
- Legal name
- Works Connection
- Website
- https://worksconnection.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Works Connection is a Cameron Park, California-based manufacturer of CNC-machined aftermarket parts, accessories, and tools for motocross and off-road motorcycles, selling direct-to-consumer and through U.S. and international distributors across 15+ countries to riders at all skill levels.
- Ownership category
- akta.pro rank
Works Connection industry classification
Industry- Product category
- Motorcycle Parts and Accessories
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Other Motor Vehicle Parts Manufacturing (336390)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)
- akta.pro secondary industry
- Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors) (IMACANAM)
Keywords
Where Works Connection is headquartered
LocationHeadquarters
- HQ city
- California City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Works Connection business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales (E-commerce): Direct consumer sales through worksconnection.com website, offering a wide range of motocross and off-road motorcycle components and accessories with prices ranging from $14.95 to $499.95 per item.
- Dealer/Distributor Network: Sales through authorized dealers in the US (Parts Unlimited, Western Power Sports) and international distributors across 15+ countries, suggesting a B2B2C distribution model.
- Rider Support Program: Sponsorship program providing products to supported riders, operational for over 30 years, building brand visibility in racing communities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Works Connection product offering
Product offeringCore offering
Works Connection designs, manufactures, and sells precision CNC-machined aftermarket motorcycle parts and accessories for motocross, off-road, and ATV applications. Their portfolio spans protection products (skid plates, frame guards, engine guards, radiator braces, caliper/master cylinder guards), controls (levers, foot pegs, throttle tubes), the Hinson Billetproof clutch line, the Pro Launch start device, hard parts, maintenance tools, stands, tie-downs, and branded apparel. Products are manufactured in the USA from aircraft-grade 6061 T-6 aluminum and sold direct-to-consumer via worksconnection.com alongside a network of US distributors and international regional partners spanning 15+ countries.
Product overview
Works Connection is a manufacturer of motocross and off-road motorcycle performance parts and accessories. The product portfolio is organized into multiple categories: Pro Launch Start Device (flagship racing product), Protection products (Skid Plates, Engine Guards, Frame Guards, Radiator Braces, Rear Caliper Guards, Rear Master Cylinder Guards), Hard Parts (suspension, fuel system, and maintenance components), Controls (levers, foot pegs, throttle tubes, and perches), Tools (maintenance equipment including oil drain systems, chain gauges, and digital shock pumps), Hinson Clutch Components (complete line of billetproof clutch parts), Accessories (stands, tie-downs, canopy, banners, and lifestyle items), Titanium Bolts, and Apparel. Products are designed for specific motorcycle makes and models including Honda, Kawasaki, KTM, Suzuki, Yamaha, Husqvarna, and GasGas. The company manufactures in the USA using aircraft grade 6061 T-6 aluminum and offers a rider support program.
Differentiator
Problem solved
Functional benefit
Brands
- Pro Launch: Start device product line for motocross motorcycles
- Hinson Clutch Components
- ARC Levers
Products and services
- Pro Launch Start Device A start device designed for racing motocross motorcycles to help riders get better, faster starts off the starting line. Targeted at competitive motocross, supercross, and off-road racers seeking an edge at the holeshot.
- Skid Plates (with and without RIMS System) Aluminum skid plates that protect motorcycle frame rails and engine cases from rocks, debris, and impacts; available in standard form or with the proprietary RIMS mounting system that allows frame flex while staying mounted and enables oil changes without removing the plate.
- Radiator Braces Protective braces designed to prevent radiator damage during crashes, impacts, or tip-overs on motocross and off-road motorcycles.
- Engine Guards Protective guards for motorcycle engines engineered to prevent impact damage on motocross and off-road bikes.
- Frame Guards Guards designed to protect motorcycle frames from damage during crashes and impacts in motocross and off-road riding.
- Rear Caliper Guards Protective guards for rear brake calipers to prevent impact and crash damage on motocross and off-road motorcycles.
- Rear Master Cylinder Guards Protective guards for rear master cylinders to prevent impact and crash damage on motocross and off-road motorcycles.
- Hinson Billetproof Clutch Components (Complete Line) A complete line of billet aluminum clutch components and accessories for high-performance motocross applications, including covers, ignition covers, inner hubs, pressure plates, clutch baskets, cushion kits, fiber plates, steel plates, complete kits, and related components.
- ARC Levers (Control Levers) ARC-style aftermarket control levers for motorcycles, including forged brake levers, ARC RC8 style clutch perches, and 1-2-3 EZ Build clutch perches designed for simple installation and adjustability.
- Throttle Tube-Elite (and Throttle Tubes) High-performance throttle tubes for motorcycles featuring a sealed ABEC 1+ rated radial ball bearing, low-friction polymer bushing, Delrin thermoplastic cam pulleys matched to OEM pull ratio, and CNC-machined 6061 T-6 aluminum construction.
- Foot Pegs and Foot Peg Mounts (Titanium and Aluminum) Titanium and aluminum foot pegs (including Mud-specific variants) plus corresponding foot peg mounts in titanium, aluminum, and offset configurations, plus CRF titanium foot peg pins. Designed for durability, weight savings, and adjustable rider positioning.
- CRF EZ Oil Drain System A tool-free oil drain system for Honda CRF motorcycles featuring a CNC'd 6061 T-6 aluminum adaptor body with knurled grip and Buna O-ring, enabling quick and simple oil changes.
- Maintenance Tools (Digital Shock Pump, Chain Gauge, Spoke Torque Wrench, No Air Loss Adaptor, Clutch Holder Tool) A line of precision maintenance tools for motocross and off-road motorcycles, including a digital shock pump for suspension setup, chain gauges (standard and GAS/KTM/HUSQ variants) for measuring chain slack, a spoke torque wrench, a no-air-loss adaptor, and a Hinson Pro clutch holder tool for clutch component installation.
- Motorcycle Stands and Stand Accessories Black and white motorcycle stands for bike storage and maintenance, plus stand accessories and stand decals.
- Tie Downs Straps designed for securing motorcycles during transport.
- Titanium Bolts Line Titanium bolts and hardware (including Elite Perch TI Bolt, Titanium Axle Adjuster Bolts, and TI-Bolts) for weight savings and durability in motorcycle applications.
- Works Connection Apparel (Tees, Hoodies, Hats) Branded apparel including t-shirts, hoodies, and hats featuring Works Connection branding, sold alongside the company's parts and accessories.
Quantifiable outcome
- Oil drain accessible without skid plate removal
- +1 more outcomes
Companies that use Works Connection
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Works Connection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Works Connection partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and regional.
- Parts UnlimitedcoreUS-based aftermarket powersports distributor handling product distribution across the United States, enabling wide retail availability.
- Western Power SportscoreUS-based aftermarket powersports distributor serving as a key distribution channel for Works Connection products in the domestic market.
- Matrix ConceptscoreCanadian distributor handling Works Connection product distribution throughout Canada.
- Van Dijck MX ProductsregionalRegional distributor for Belgium, Netherlands, and Luxembourg handling product distribution in the Benelux region.
- EMX ImportsregionalAustralian distributor for Works Connection products, enabling market access in Australia.
- PCR / ZAP TechniXregionalGerman/Austrian distributor handling product distribution in Germany and Austria.
- Westwood MXregionalJapanese distributor providing market access for Works Connection products in Japan.
- Motoplaneta/PG RacingregionalMexican distributor handling product distribution throughout Mexico.
- Dragon TekregionalFrench distributor providing market access for Works Connection products in France.
- Innteck SrlregionalItalian distributor handling product distribution throughout Italy.
- Apico Factory RacingregionalUK-based distributor for Works Connection products, providing market access in the United Kingdom.
- Power Parts DepotregionalNew Zealand distributor handling product distribution throughout New Zealand.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Works Connection competitors and assessment
Company assessmentDirect peers
- Acerbis: Italian motocross and off-road motorcycle aftermarket manufacturer producing plastics, protection, and hard parts. Directly comparable to Works Connection's skid plates, engine guards, and frame guards, serving the same rider base.
- FMF Racing: Leading US motocross exhaust and engine component manufacturer with deep racing heritage. Comparable premium brand positioning, Made-in-USA manufacturing, and motocross/off-road dealer distribution.
- Motion Pro: US-based manufacturer of motorcycle controls, cables, and tools including throttle tubes, chain gauges, and specialty tools. Overlaps directly with Works Connection's controls and tools product lines for motocross/off-road.
- Pro Circuit: Premium motocross performance brand known for exhausts and engine components with deep professional racing pedigree. Comparable premium pricing, racing-sponsorship-driven marketing, and dealer distribution model.
- Hinson Racing: Manufacturer of billet clutch components for motocross and off-road bikes — the same Hinson line that Works Connection distributes. Direct product overlap in the clutch component category for the same customer base.
- Ride Engineering: Aftermarket suspension and chassis components specialist for sportbikes and dirt bikes. Comparable niche premium manufacturer serving the motocross/off-road tuning community with similar dealer distribution.
- Yoshimura: Japanese-American manufacturer of performance exhausts and components for motorcycles. Comparable premium Japanese-engineered brand with strong US distribution and professional racing credentials.
Broad incumbents
- GYTR (Genuine Yamaha Technology Racing): Yamaha's factory aftermarket performance parts program for YZ motocross bikes. Overlaps with Works Connection's protection, controls, and hard parts categories for Yamaha riders and competes for the same OEM-rider aftermarket wallet.
Emerging players
- Baja Designs: US manufacturer of off-road and powersports lighting systems. Adjacent category overlap for off-road motorcycle and ATV riders; comparable premium Made-in-USA positioning and powersports dealer distribution.
- Race Tech: US specialist in motorcycle suspension components and tuning services, including fork adjusters and suspension tools overlapping with Works Connection's Air Fork EZ Fill and Fork Adjuster SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Works Connection social profiles
Digital presenceWorks Connection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Works Connection leadership team
Management profileNumber of profiles
Works Connection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Works Connection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Works Connection
What does Works Connection do?
Works Connection designs, manufactures, and sells precision CNC-machined aftermarket motorcycle parts and accessories for motocross, off-road, and ATV applications. Their portfolio spans protection products (skid plates, frame guards, engine guards, radiator braces, caliper/master cylinder guards), controls (levers, foot pegs, throttle tubes), the Hinson Billetproof clutch line, the Pro Launch start device, hard parts, maintenance tools, stands, tie-downs, and branded apparel. Products are manufactured in the USA from aircraft-grade 6061 T-6 aluminum and sold direct-to-consumer via worksconnection.com alongside a network of US distributors and international regional partners spanning 15+ countries.
Is Works Connection a public or private company?
Works Connection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Works Connection founded?
Works Connection was founded in 1993. It employs 1 to 10 people.
Where is Works Connection based?
Works Connection is headquartered in California City, United States, in the North America region.
How does Works Connection make money?
Three revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are dealer/Distributor Network and rider Support Program.
Who are Works Connection's main competitors?
Direct peers on record are Acerbis, FMF Racing, Motion Pro, Pro Circuit, Hinson Racing, Ride Engineering and Yoshimura. GYTR (Genuine Yamaha Technology Racing) is listed as a broad incumbent. Emerging players are Baja Designs and Race Tech.
Does Works Connection have an API?
No public API is recorded for Works Connection.
What industry is Works Connection in?
Works Connection's product category is Motorcycle Parts and Accessories. Its primary akta.pro industry code is IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods), with a secondary code of IMACANAM, Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors). Its NAICS code is 336991 and its SIC code is 3751.