Pastas La Especial
Pastas La Especial is a Venezuelan packaged pasta producer, founded in 1960 in Barquisimeto, manufacturing durum-semolina dry pasta under Premium and Collezione lines plus imported Spanish olive oil, sold to Venezuelan consumers via supermarkets and local distributors.
- Company typePrivate
- Founded1960
- HeadquartersBarquisimeto, Venezuela
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pastas La Especial does
Pastas La Especial is a Venezuelan packaged-food producer founded in 1960 and headquartered in Barquisimeto, Lara. The company manufactures and distributes ready-to-cook dry pasta under multiple branded lines, including a Premium range and a Collezione range, with all products formulated using 100% durum wheat semolina. It also distributes imported Spanish olive oil, extending its portfolio into adjacent shelf-stable grocery categories.
The company sells through Venezuelan supermarkets and a network of local distributors, complemented by a direct-to-consumer digital presence that includes a website with a store locator and active accounts on Instagram, YouTube, Facebook, and Twitter, along with Mailchimp-based email marketing. No public information on revenue, headcount, ownership structure, leadership, capital raises, M&A activity, certifications, or geographic markets outside Venezuela is disclosed. The business model is therefore best characterized as a single-country, branded FMCG operation reliant on retail distribution and consumer-brand equity built over six decades.
Pastas La Especial firmographics
Firmographics- Name
- Pastas La Especial
- Legal name
- Pastas La Especial
- Website
- https://pastaslaespecial.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Short description
- Pastas La Especial is a Venezuelan packaged pasta producer, founded in 1960 in Barquisimeto, manufacturing durum-semolina dry pasta under Premium and Collezione lines plus imported Spanish olive oil, sold to Venezuelan consumers via supermarkets and local distributors.
- Ownership category
- akta.pro rank
Pastas La Especial industry classification
Industry- Product category
- Packaged Pasta and Olive Oil
- NAICS
- Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)
- SIC
- Grain Mill Products (2040)
- akta.pro primary industry
- Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)
Keywords
Where Pastas La Especial is headquartered
LocationHeadquarters
- HQ city
- Barquisimeto
- HQ country
- Venezuela
- HQ region
- Latin America
Offices1 record
Markets served
Pastas La Especial business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer packaged goods - Retail pasta and olive oil sales: Standard CPG revenue model through one-time product sales. Products are sold through retail channels (supermarkets and distributors) to end-consumer households. Revenue generated from the sale of pasta products and olive oils at retail pricing.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Pastas La Especial product offering
Product offeringCore offering
Pastas La Especial manufactures and sells packaged dry pasta products under two main lines, Premium and Collezione, both made with 100% durum wheat semolina. The product range spans short-cut pasta (rigatone, macarron, codo, dedal, dedalito, pluma, tornillo) and long pasta (linguine, vermicelli). The company also distributes a 1-liter Spanish-imported olive oil that is gluten-free and vegan, intended for use with pasta dishes. Products are packaged in 1kg (Premium) and 500g (selected Collezione) formats and sold through Venezuelan retail channels.
Product overview
Pastas La Especial is a Venezuelan food company offering two main product lines: Premium and Collezione. The Premium line includes short-cut pasta formats (Rigatone, Macarron, Codo, Dedal, Dedalito, Pluma, Vermicelli, Tornillo) and the Collezione line features premium pasta formats (Rigatone Collezione, Linguine Collezione, Vermicelli Collezione, Pluma Collezione, Tornillo Collezione, Codo Collezione). All pasta products are made with 100% durum wheat semolina. The company also offers olive oil imported from Spain, which is gluten-free and vegan. Products are available in 1kg packages for Premium line and 500g for some Collezione products.
Differentiator
Problem solved
Functional benefit
Brands
- PREMIUM: Premium product line featuring pasta varieties including Rigatone, Dedalito, Dedal, Codo, Macarron, Vermicelli, Tornillo, and Pluma
- COLLEZIONE
Products and services
- Aceite de Oliva 1LT
Companies that use Pastas La Especial
Customer profileSegments1 record
Ideal customer profiles2 records
Pastas La Especial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pastas La Especial partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Pastas La Especial competitors and assessment
Company assessmentBroad incumbents
- Barilla G. e R. Fratelli S.p.A. World's largest pasta manufacturer offering a broad multi-tier dry pasta portfolio (including premium durum lines) across global retail. Comparable to Pastas La Especial on product (dry pasta made from durum wheat semolina) and on premium-tier brand architecture, though vastly larger and globally distributed.
Direct peers
- Ronzoni (US): Established US dry pasta brand offering a broad range of long and short pasta formats in retail packs. Comparable to Pastas La Especial as a tiered dry pasta brand with retail-led GTM, though operating at much larger scale and in a different geography.
- De Cecco: Italian premium dry pasta producer using 100% durum wheat, with a tiered range across formats (long and short). Direct comparable to Pastas La Especial on premium durum positioning, format breadth (rigatoni, linguine, etc.), and emphasis on artisanal quality at retail.
- Catelli (Canada): Canadian dry pasta brand with multi-format product line distributed through national grocery chains. Comparable to Pastas La Especial on multi-format dry pasta portfolio and supermarket-anchored GTM, though with a more developed premium and specialty pasta range.
- Ital (Argentina): Argentina-based dry pasta manufacturer with a multi-format range (long, short, specialty cuts) sold through retail channels. Direct comparable to Pastas La Especial on product format breadth and supermarket-anchored CPG model, though serving the Argentine retail market.
Regional players
- Carozzi (Chile): Chilean food conglomerate with a meaningful dry pasta business (Codipa brand) plus adjacent categories such as oils and sauces, distributed through national supermarket chains. Comparable to Pastas La Especial on dry pasta plus adjacencies (oils/sauces) and Chilean/Latin American retail-led GTM.
- La Moderna (Mexico): Long-standing Mexican mass-market dry pasta brand with broad SKU coverage in long and short formats, distributed through supermarkets across Latin America. Most directly comparable to Pastas La Especial on dry pasta format breadth, retail-anchored GTM, and Latin American CPG operating model.
- Ronco (Ecuador): Ecuadorian mass-market pasta brand with a multi-format dry pasta portfolio distributed through supermarkets. Comparable to Pastas La Especial as a regional Latin American dry pasta manufacturer using retail-led distribution, though operating at larger volume scale in a different country.
Emerging players
- Giovanni Rana (Italy): Italian premium pasta brand (famous for fresh filled pasta, but with a growing dry pasta and sauce range) sold through retail. Partially comparable to Pastas La Especial on premium-tier positioning and meal-occasion extension into sauces, though anchored in fresh rather than dry pasta.
Others
- Cargill (food ingredients arm): Global agribusiness that supplies wheat, semolina and food ingredients to pasta manufacturers and also operates in branded pasta adjacent categories in some markets. Relevant as an upstream supplier/category comparator for a durum-wheat-anchored pasta business like Pastas La Especial.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pastas La Especial social profiles
Digital presencePastas La Especial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pastas La Especial leadership team
Management profileNumber of profiles
Pastas La Especial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pastas La Especial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pastas La Especial
What does Pastas La Especial do?
Pastas La Especial manufactures and sells packaged dry pasta products under two main lines, Premium and Collezione, both made with 100% durum wheat semolina. The product range spans short-cut pasta (rigatone, macarron, codo, dedal, dedalito, pluma, tornillo) and long pasta (linguine, vermicelli). The company also distributes a 1-liter Spanish-imported olive oil that is gluten-free and vegan, intended for use with pasta dishes. Products are packaged in 1kg (Premium) and 500g (selected Collezione) formats and sold through Venezuelan retail channels.
Is Pastas La Especial a public or private company?
Pastas La Especial is a private company. It is classified as unknown and is currently operating.
When was Pastas La Especial founded?
Pastas La Especial was founded in 1960.
Where is Pastas La Especial based?
Pastas La Especial is headquartered in Barquisimeto, Venezuela, in the Latin America region.
How does Pastas La Especial make money?
One revenue line is on record: consumer packaged goods - Retail pasta and olive oil sales.
Who are Pastas La Especial's main competitors?
Barilla G. e R. Fratelli S.p.A. is listed as a broad incumbent. Direct peers are Ronzoni (US), De Cecco, Catelli (Canada) and Ital (Argentina). Regional players are Carozzi (Chile), La Moderna (Mexico) and Ronco (Ecuador). Giovanni Rana (Italy) is listed as an emerging player. Cargill (food ingredients arm) is listed as an others.
Does Pastas La Especial have an API?
No public API is recorded for Pastas La Especial.
What industry is Pastas La Especial in?
Pastas La Especial's product category is Packaged Pasta and Olive Oil. Its primary akta.pro industry code is AFAKABAB, Pasta Manufacturing (dry, fresh, filled). Its NAICS code is 311824 and its SIC code is 2040.