Palmer Vineyards
Palmer Vineyards is a privately held, family-owned Long Island estate winery founded in 1983 that sells its wines directly to consumers through a year-round tasting room, a quarterly 6-bottle wine club, and on-property wedding and event rentals at its North Fork vineyard.
- Company typePrivate
- Founded1983
- HeadquartersRiverhead, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Palmer Vineyards does
Palmer Vineyards is a privately held estate winery founded in 1983 by Robert Palmer on the North Fork of Long Island and currently owned and operated by the Massoud Family. The company produces wines from its own vineyard at 5120 Sound Avenue, Riverhead, NY, and sells them almost exclusively through direct-to-consumer channels — primarily a year-round tasting room, a quarterly 6-bottle wine club, and on-property wedding and event venue rentals. The product surface is a portfolio of tiered tasting experiences (Vintage Booth, Wine & Cheese Pairing, Customizable Tasting, Mystery Flight, and Large Group), with per-person pricing of $15 to $45 and capacity limits of 4 to 9+ guests.
The business operates as a multi-revenue-stream hospitality winery rather than a wholesale producer. Tasting experiences, wine club subscriptions, and direct wine sales are recurring or repeatable lines; wedding and private event site rentals add project-based revenue with seasonal and day-of-week pricing variation, minimum wine purchase requirements (5 cases at 20% discount), and fixed staffing ($800), security ($200), and deposit ($1,000) fees; a seasonal Wood Fired Oven Pizza Truck drives food revenue on weekends from May through October, supported by an extended Sunset Fridays event series with live music. A newly renovated on-property farmhouse is also rented through StayMarquis. Operations are supported by ObtainWine for reservations and wine club management, and the vineyard has been Certified Sustainable by Long Island Sustainable Winegrowing since 2018 under an independent third-party verification.
The customer base is fragmented across individual wine enthusiasts visiting the tasting room, wine club members receiving quarterly shipments, and wedding/private event clients booking the grounds. Palmer maintains a mutual cross-property loyalty relationship with sister vineyard Paumanok Vineyards (also Massoud Family-owned), under which Palmer wine club members receive a complimentary flight and 10% bottle discount at Paumanok. The company's overall geographic reach is regional, with no disclosed wholesale distribution, no e-commerce shipping footprint beyond wine club fulfillment, and 11-50 employees supporting operations.
Palmer Vineyards firmographics
Firmographics- Name
- Palmer Vineyards
- Legal name
- Palmer Vineyards
- Website
- https://palmervineyards.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Palmer Vineyards is a privately held, family-owned Long Island estate winery founded in 1983 that sells its wines directly to consumers through a year-round tasting room, a quarterly 6-bottle wine club, and on-property wedding and event rentals at its North Fork vineyard.
- Ownership category
- akta.pro rank
Palmer Vineyards industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine Production & Winemaking (AFAFAAAB), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Palmer Vineyards is headquartered
LocationHeadquarters
- HQ city
- Riverhead
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Palmer Vineyards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: Wine sold directly to consumers through the tasting room, including flights, glasses, and bottles. Also ships wine to wine club members quarterly.
- Tasting Room Experiences: Paid tasting experiences including wine flights, wine & cheese pairings, customizable tastings, and mystery flights. Revenue from per-person fees.
- Wedding and Event Rentals: Site rental for weddings including use of grounds, staffing, security, and required wine purchases. Fee varies by season and day.
- Food Service: Wood Fired Oven Pizza Truck operating on weekends during season, generating additional revenue from food sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Wine Club Membership - Quarterly 6-bottle membership |
| Subscription | Per event | Large Group Experience |
| Subscription | Per event | Non-Drinker Experience |
| Subscription | Per event | Mystery Flight Experience |
| Subscription | Per event | Vintage Booth Tasting Experience |
| Subscription | Per event | Wine & Cheese Pairing Experience |
| Subscription | Per event | Customizable Tasting Experience |
| Other | Multi-year contract | Wedding Site Rental |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Palmer Vineyards product offering
Product offeringCore offering
Palmer Vineyards is a Long Island estate winery that produces and sells premium wines direct-to-consumer through a year-round tasting room, a quarterly Wine Club membership, and on-site hospitality offerings. The estate also generates revenue from weddings and private events, seasonal food service via a Wood Fired Oven Pizza Truck, and a renovated Farmhouse Rental, all operated from its North Fork of Long Island property in Riverhead, NY.
Product overview
Palmer Vineyards operates as a traditional Long Island winery offering a portfolio of wine tasting experiences and hospitality services. The core offerings include various tasting experiences (Vintage Booth, Wine & Cheese Pairing, Customizable Tasting, Large Group, and Mystery Flight) available by reservation, a Wine Club membership providing quarterly shipments, and event venue rental for weddings. Additional services include a seasonal wood-fired pizza truck and farmhouse rental. The vineyard operates a tasting room year-round and accepts walk-ins, with reservations required for larger parties.
Differentiator
Problem solved
Functional benefit
Products and services
- Vintage Booth Tasting Experience Seated wine tasting experience inside the Tasting Room in a vintage booth dating back to the 1800s, maximum 4 guests.
- Wine & Cheese Pairing Experience Staff-curated experience featuring 4 of the vineyard's top wines paired with 4 artisanal cheeses, maximum 6 guests.
- Customizable Tasting Experience Interactive staff-guided tasting experience with add-ons to elevate the visit, maximum 8 guests.
- Large Group Experience Reserved table experience for parties of 9 or more guests at $45 per person, including server, tasting bottle package, and oversized cheese & charcuterie platter.
- Mystery Flight Experience Blind tasting of 4 wines curated by a wine guide at $25 per person; guests who guess all 4 correctly receive a complimentary flight.
- Wine Club Membership Quarterly 6-bottle wine membership with 20% discount, complimentary tasting flights, priority reservations, and first access to new releases and library wines, plus reciprocal 10% discount at sister vineyard Paumanok Vineyards.
- Wedding Venue Rental Private venue rental of the entire estate grounds (Tasting Room, Back Patio, Lawn Area, Pavilion, and Farm House) for a 6-hour timeframe, including staffing and security, with a minimum 5 cases of wine purchase requirement at 20% discount.
- Wood Fired Oven Pizza Truck Seasonal food service offering wood-fired pizza on weekends during the season, with extended Sunset Friday hours until 9pm featuring live music.
- Farmhouse Rental Newly renovated farmhouse located on the Palmer Vineyards property, available for rental.
Companies that use Palmer Vineyards
Customer profileSegments3 records
Ideal customer profiles3 records
Palmer Vineyards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Palmer Vineyards partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Paumanok VineyardsminorSister vineyard under common ownership (Massoud Family). Wine club members receive one complimentary flight and 10% off bottle purchases at Paumanok Vineyards as a benefit of membership.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Palmer Vineyards competitors and assessment
Company assessmentDirect peers
- Peconic Bay Winery: Long Island estate winery with a tasting room, wine club, and event venue. Most directly comparable in estate-hospitality mix and DTC go-to-market.
- Osprey's Dominion Vineyards: Long Island estate winery with tasting room, wine club, and event hosting. Comparable mid-sized, family-operated, estate-hospitality model.
- Bedell Cellars: North Fork of Long Island estate winery with a tasting room, wine club, and event venue. Comparable size, DTC focus, and estate-hospitality model.
- Paumanok Vineyards: North Fork of Long Island estate winery owned by the same Massoud Family that owns Palmer Vineyards. They share a wine club reciprocity program and operate in the same vineyard AVA, making them the closest direct peer.
- Wölffer Estate Vineyard: Long Island estate winery with a strong tasting room, wine club, and hospitality/events business. Most recognized premium Long Island wine brand and the standard-bearer Palmer is benchmarked against.
- Pellegrini Vineyards: North Fork of Long Island estate winery with a tasting room and wine club. Family-run operation with comparable scale and direct-to-consumer emphasis.
- Jamesport Vineyards: Family-owned North Fork Long Island winery with a tasting room and wine club. Closely comparable in size, ownership structure, and DTC focus.
- Macari Vineyards: North Fork of Long Island estate winery with tasting room, wine club, and on-site food program. Similar DTC-and-hospitality model as Palmer.
- Pindar Vineyards: Long Island estate winery with a large tasting room, events, and wine club. Among the larger-volume North Fork producers, providing a comparison point for scale within the same region.
- Channing Daughters Winery: Hamptons/Long Island boutique estate winery with a tasting room and wine club. Comparable small-scale, DTC-led, artisanal positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Palmer Vineyards social profiles
Digital presencePalmer Vineyards compliance and trust
Trust signalCompliance1 record
Palmer Vineyards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palmer Vineyards leadership team
Management profileNumber of profiles
Profiles1 record
Palmer Vineyards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palmer Vineyards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palmer Vineyards
What does Palmer Vineyards do?
Palmer Vineyards is a Long Island estate winery that produces and sells premium wines direct-to-consumer through a year-round tasting room, a quarterly Wine Club membership, and on-site hospitality offerings. The estate also generates revenue from weddings and private events, seasonal food service via a Wood Fired Oven Pizza Truck, and a renovated Farmhouse Rental, all operated from its North Fork of Long Island property in Riverhead, NY.
Is Palmer Vineyards a public or private company?
Palmer Vineyards is a private company. It is classified as family owned and is currently operating.
When was Palmer Vineyards founded?
Palmer Vineyards was founded in 1983. It employs 11 to 50 people.
Where is Palmer Vineyards based?
Palmer Vineyards is headquartered in Riverhead, United States, in the North America region.
How does Palmer Vineyards make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are tasting Room Experiences, wedding and Event Rentals and food Service.
Who are Palmer Vineyards's main competitors?
Direct peers on record are Peconic Bay Winery, Osprey's Dominion Vineyards, Bedell Cellars, Paumanok Vineyards, Wölffer Estate Vineyard, Pellegrini Vineyards, Jamesport Vineyards, Macari Vineyards, Pindar Vineyards and Channing Daughters Winery.
Does Palmer Vineyards have an API?
No public API is recorded for Palmer Vineyards.
What industry is Palmer Vineyards in?
Palmer Vineyards's product category is Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130 and its SIC code is 7000.