Nacona

What Nacona does

Nacona (legal entity: NACONA, Inh. Julian Hoß) is a privately held sole proprietorship and boutique creative agency headquartered in Karlsruhe, Germany, founded in 2014 by Julian Hoß. The company delivers an integrated content offering spanning content strategy, in-house film production, branded entertainment, commercials, employer branding, creative concept and screenplay development, content creation, and client mentoring. Its production technology stack centers on conventional video production and post-production tooling augmented by two proprietary assets: the registered Videoshift interactive video control system (enabling viewers to switch between two video tracks via the 'N' key) and the internal NACONA Brand Canvas discovery tool used in client kickoffs.

The agency operates a sales-led, project-based professional services model with custom pricing per engagement, targeting mid-to-large B2B enterprise clients (Getinge, LOWA, BLANCO, Bechtle, Volocopter, dm drogerie markt, Chrono24, Heel, Coboc) as well as government and public-sector clients (KVV, WBW, Umweltministerium Baden-Württemberg, Bayern StMUV). Service delivery is anchored by a core team of seven multi-disciplinary creatives (strategists, concept developers, cinematographers, editors, content creators, sound engineers), expanded via project-based freelance partners for larger productions. GTM channels are predominantly direct — website, portfolio, networking, and event-driven activity through the in-house Eat.Brand.Love event series and Cannes Lions regional reports.

Revenue is generated exclusively through professional services fees with no subscription or productized recurring component, supplemented by grant income (Karlsruher Fördertopf, 2017) for technology development and emerging educational revenue from the Content Creation Academy and Mentoring service module. The company serves the DACH region (Germany, Austria, Switzerland) with no public claims of global footprint. Recognition includes the IDEENSTARK 2017 award, Karlsruhe interdisciplinary funding pool award for Videoshift, and selection as Baden-Württemberg's official delegation to the 2018 Cannes Lions International Festival of Creativity.

Name

Nacona

Legal name

NACONA, Inh. Julian Hoß

Website

https://nacona.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Nacona is a Karlsruhe-based boutique creative agency and in-house film production studio founded in 2014 by Julian Hoß, serving mid-to-large B2B enterprises (Getinge, BLANCO, LOWA, Bechtle) and government clients with integrated content strategy, branded film production, employer branding, and mentoring services across the DACH region.

Ownership category

akta.pro rank

Product category

Creative & Film Production Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Motion Picture and Sound Recording Industries (512), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Creative Boutique Agencies (MPAAAAAB), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Film production services
• Content strategy consulting
• Branded entertainment production
• Commercial video production
• Employer branding content

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Film Production Services: In-house film production including branded documentaries, commercials, TV spots, and social media content. Revenue generated through project-based contracts with B2B and B2C clients.
2. Creative Strategy & Consulting: Content strategy development and consulting services, including workshops and mentoring programs for clients seeking to improve their internal content creation capabilities.
3. Content Creation Academy: Educational programs and workshops for content creators, positioning NACONA as thought leader in the creative industry.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Nacona is a boutique creative agency that provides integrated content services for B2B clients, combining content strategy and creative concept development with in-house film production. The company produces branded documentaries, commercials, TV spots, social media content, employer branding videos, and awareness campaigns for enterprise clients across industries such as healthcare, outdoor/footwear, retail, IT, and public sector.

Product overview

Nacona is a boutique creative agency and film production company based in Karlsruhe, Germany, offering integrated content services. The core offering combines Content Strategy (brand storytelling and communication concepts), Inhouse Film Production (full-service video creation including branded documentaries and TV commercials), and Content Creation (social media assets and campaign materials). The portfolio spans three main service categories: Branded Entertainment (narrative-driven brand content), Commercials (advertising spots), and Employer Branding (HR-focused recruitment content). Additional service modules include Kreation/Drehbuch (creative concept and screenplay), and Mentoring (client training). The company positions itself as a 'Guide im Content-Jungle' helping brands communicate authentically through human storytelling.

Differentiator

Problem solved

Functional benefit

Brands

• Eat.Brand.Love: An after-work event series started in early 2023 for communication, branding and marketing held at the Alter Schlachthof in Karlsruhe, featuring speakers on marketing trends and branding projects.

Products and services

• Content Strategy

Quantifiable outcome

• Initial test video reached 50,000 views rapidly, catalyzing rapid business growth
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• version1coreStrategic or Co-development Partner · 1 January 2024Lead agency for Getinge ECMO campaign 'Gain Time for Life'. NACONA served as production partner handling creative direction, filming, and content creation for the healthcare campaign.
• Der Punkt AgenturcoreStrategic or Co-development Partner · 1 January 2024Lead agency for Protektor Casino Loyalty campaign. NACONA served as executing film production working with director Simon Denda (Academy Award winner) to create casino-themed B2B promotional content.
• CyberForum e.V.minorStrategic or Co-development Partner · 1 January 2019Regional innovation network partner for the 'Obskures Kabinett der Prototypen' event - collaborative testing and innovation format.
• K3 Kultur- und Kreativwirtschaftsbüro KarlsruheminorStrategic or Co-development Partner · 1 January 2019Municipal creative economy support organization co-hosting the 'Obskures Kabinett der Prototypen' innovation testing event.
• MFG Medien- und Filmförderung Baden-WürttembergcoreStrategic or Co-development Partner · 1 January 2019State media and film promotion agency supporting NACONA-hosted innovation testing event for startups and product developers.
• Welcome Center der Technologieregion KarlsruheminorStrategic or Co-development Partner · 1 January 2019Regional innovation support organization partnering on the 'Obskures Kabinett der Prototypen' product testing event.
• Der SpiegelminorGTM or Marketing Partner · 1 January 2018Feature in Der Spiegel magazine Nr. 14, 2018 under article 'Glanzlichter der Kreativwirtschaft' highlighting Baden-Württemberg's creative scene and NACONA's success.
• Baden-Württemberg InternationalcoreStrategic or Co-development Partner · 1 January 2018Selected as official delegation representative for Baden-Württemberg at Cannes Lions International Festival of Creativity 2018.
• Perfekt FuturminorStrategic or Co-development Partner · 1 January 2018Creative campus community within Kreativpark Alter Schlachthof where NACONA is located, fostering collaboration among creative professionals and startups.
• RESTUBEminorStrategic or Co-development Partner · 1 January 2016Early crowdfunding film project for safety buoy startup. NACONA supported with video production for Seedmatch campaign which successfully raised 100,000 EUR on first day.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kempertrautmann GmbH: Independent full-service creative agency in Hamburg offering campaigns, brand work and content production for German enterprise clients. Comparable as an independent creative house competing for similar mid-to-large brand briefs in the DACH market.
• Thjnk Hamburg GmbH: Independent creative agency network with German hubs producing integrated campaigns, film and content for major brands. Comparable as a German independent creative agency competing for similar enterprise integrated-content briefs, though somewhat larger.
• Studio Funk GmbH: Berlin/Hamburg-based boutique for film, image and content production with an integrated strategy-to-delivery workflow for brand clients. Directly comparable as a German boutique combining content strategy and in-house film production for enterprise B2B.
• Strichpunkt GmbH: Stuttgart-based brand and design agency producing brand systems, campaigns and content for enterprise clients. Comparable as a southern-German boutique creative shop combining brand strategy with content execution, headquartered in a similar regional creative hub.
• Triggerfish GmbH: Independent film and content production boutique in Munich producing brand films, commercials and digital content for enterprise clients. Highly comparable as a small, creator-led German content/film agency serving B2B brand briefs in a similar size class to Nacona.
• Torben, Lucie und die gelben Kreativen GmbH: Independent integrated creative agency in Hamburg producing campaigns, film and branded content for B2B and B2C clients. Comparable independent boutique competitor pursuing similar integrated-content and film production work.

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group with full-service creative, content and film production capabilities across DACH. Comparable as a large DACH incumbent offering integrated advertising, content and production services that overlaps Nacona's scope.
• Scholz & Friends Group: Major German creative agency network offering advertising, brand strategy, content and production across multiple offices. Comparable as a broader incumbent that competes with Nacona for enterprise brand campaigns and content production at greater scale.
• DDB Germany (DDB Tribal GmbH): Large German creative agency network producing campaigns, branded content and film for multinational and DACH enterprise clients. Comparable as a broader incumbent competing for similar enterprise creative and content briefs at greater scale.
• UFA X GmbH: Content and branded entertainment arm of the UFA/Bertelsmann group producing cross-platform branded content, series and campaigns. Comparable in delivering brand storytelling and content production for major German enterprise clients, though operating at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nacona9603
• Facebookfacebook.com/nacona.film
• LinkedInlinkedin.com/company/nacona
• Instagraminstagram.com/nacona.film
• TikToktiktok.com/@nacona.film?lang=de-DE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nacona