NTT Fundraising
NTT Fundraising is one of the UK's longest-established telephone fundraising agencies, serving UK charities with telephone-led donor acquisition, regular giver recruitment, and multi-channel stewardship campaigns since 1988, currently raising £10-15m annually for clients.
- Company typePrivate
- Founded1988
- HeadquartersBristol, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What NTT Fundraising does
NTT Fundraising (legal entity: Entity Hub Ltd t/a NTT, registered company number 15479318) is a UK-based telephone fundraising agency headquartered in Bristol, operating as a fully homeworking organisation since 2020. Founded in 1988 as ActionAid's National Telephone Team, it is one of the longest-established telephone fundraising agencies in the UK and has raised approximately £200 million for charity partners over its 30+ year history, currently raising between £10-15 million per year for its clients. The company serves UK charities across healthcare, animal welfare, environment, international development, and community causes — including Great Ormond Street Hospital Charity, Macmillan Cancer Support, Dogs Trust, WWF UK, and ActionAid — providing telephone-led donor acquisition, regular giver recruitment, stewardship, and reactivation campaigns through a team of ~98 fundraisers.
The company's core technology is a proprietary telephone calling platform with integrated IT systems, reporting tools, and data management capabilities. This platform supports outbound and inbound campaign management, call routing, performance monitoring, and data import/export operations. NTT has built integrations with 6 major SMS providers for PSMS callback campaigns and regular giving via SMS, and offers integrated email facilities with open-rate and click-through reporting. The platform integrates telephone with email, SMS, white mail, digital production, and social media channels to deliver multi-channel supporter journeys.
NTT operates a B2B professional services model, selling customised telephone fundraising campaign services directly to charity clients on multi-year contracts. Each charity is assigned a dedicated Client Relationship Manager who oversees campaign design, execution, and analysis. Pricing is bespoke and not publicly disclosed. The company holds TPS Assured certification (the first in the UK charity sector), ISO 9001 and ISO 27001 certifications (the first charity call centre to do so), DMA Full Membership, and Fundraising Regulator membership. The business is wholly owned by Managing Director Natalie Bailey following a series of restructurings (Committed 2 Communications Ltd in 2008, Stanton Lea Ltd in 2019, and Entity Hub Ltd in 2024), with no institutional investors disclosed.
NTT Fundraising firmographics
Firmographics- Name
- NTT Fundraising
- Legal name
- Entity Hub Ltd t/a NTT
- Website
- https://nttfundraising.co.uk
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NTT Fundraising is one of the UK's longest-established telephone fundraising agencies, serving UK charities with telephone-led donor acquisition, regular giver recruitment, and multi-channel stewardship campaigns since 1988, currently raising £10-15m annually for clients.
- Ownership category
- akta.pro rank
NTT Fundraising industry classification
Industry- Product category
- Telephone Fundraising Services
- akta.pro primary industry
- Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)
Keywords
Where NTT Fundraising is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
NTT Fundraising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Telephone Fundraising Campaign Services: NTT provides telephone fundraising services to charities, raising between £10m to £15m per year for their charity partners. The company recruits new regular givers, runs stewardship campaigns, handles donor acquisition and reactivation, and delivers multi-channel communications including SMS, email, and digital services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaign pricing based on charity needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
NTT Fundraising product offering
Product offeringCore offering
NTT Fundraising is a UK-based telephone fundraising agency that designs and delivers outbound and inbound telephone campaigns on behalf of charity clients. The company recruits new regular givers, runs stewardship and retention campaigns, reactivates lapsed donors, and supplements core telephone activity with integrated SMS, email, digital, fulfilment and lottery services to create end-to-end supporter journeys.
Product overview
NTT Fundraising is a telephone fundraising agency offering integrated multi-channel communications services for charity clients. The core offering centers on telephone fundraising (outbound and inbound), supported by complementary service modules including Individual Giving, Lottery, Events, Stewardship/Admin, Email Marketing, SMS, Inbound Call Handling, Fulfillment, and Digital Services. The portfolio integrates telephone with SMS, email, white mail, digital production, social media, and strategic consultancy to create tailored supporter journeys.
Differentiator
Problem solved
Functional benefit
Products and services
- Telephone Fundraising Services
- Individual Giving
- Lottery Services
- Events Management Telephony
- Stewardship and Admin Calls
- SMS Services
- Email Marketing
- Inbound Call Handling
- Fulfilment Services
- Digital Services
Quantifiable outcome
- Raises between £10m to £15m per year for charity clients
- +5 more outcomes
Companies that use NTT Fundraising
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
NTT Fundraising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
NTT Fundraising partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights4 records
NTT Fundraising competitors and assessment
Company assessmentBroad incumbents
- The Listening Company: The Listening Company is a larger UK contact-centre and customer-experience outsourcer that serves multiple verticals including charities. It overlaps with NTT on telephony and inbound/outbound handling capability but operates as a broad BPO rather than a charity specialist.
Direct peers
- Lake Philanthropy: Lake Philanthropy is a UK telephone fundraising and donor acquisition agency serving non-profit clients. It competes with NTT on outbound calling for regular givers and legacy fundraising campaigns.
- QTS (Quality Telephone Solutions): QTS provides telephone fundraising, data management and outbound contact-centre services to UK charities. It is comparable to NTT on both the calling capability and the underlying data/CRM infrastructure used to run campaigns.
- Blue Sky Fundraising: Blue Sky is a UK fundraising agency offering telephone and face-to-face donor acquisition for charities. It is comparable to NTT on the telephone fundraising core offering, particularly for regular giver recruitment.
- Fundraising Initiatives: Fundraising Initiatives is a UK telephone fundraising agency specialising in regular giving recruitment and supporter stewardship for charities. It is a close direct competitor to NTT in the same B2B charity-services niche.
- Sterling Fundraising: Sterling Fundraising is a UK-based telephone and face-to-face fundraising agency serving charity clients. It competes directly with NTT on outbound telephone fundraising campaigns and donor recruitment for UK non-profits.
- Home Fundraising: Home Fundraising is a major UK face-to-face and private-site fundraising agency for charities. While primarily door-to-door rather than telephone, it competes for the same charity marketing budgets and donor-acquisition outcomes as NTT.
Regional players
- Public Interest Communications: Public Interest Communications is a US-based telephone fundraising and outreach agency serving non-profits. It is comparable to NTT on telephone-based donor acquisition but operates in a different geography (US vs UK).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NTT Fundraising social profiles
Digital presenceNTT Fundraising compliance and trust
Trust signalCompliance5 records
NTT Fundraising financial estimates
Financial estimateRevenue estimate
Valuation estimate
NTT Fundraising leadership team
Management profileNumber of profiles
Profiles2 records
NTT Fundraising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NTT Fundraising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NTT Fundraising
What does NTT Fundraising do?
NTT Fundraising is a UK-based telephone fundraising agency that designs and delivers outbound and inbound telephone campaigns on behalf of charity clients. The company recruits new regular givers, runs stewardship and retention campaigns, reactivates lapsed donors, and supplements core telephone activity with integrated SMS, email, digital, fulfilment and lottery services to create end-to-end supporter journeys.
Is NTT Fundraising a public or private company?
NTT Fundraising is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NTT Fundraising founded?
NTT Fundraising was founded in 1988. It employs 101 to 250 people.
Where is NTT Fundraising based?
NTT Fundraising is headquartered in Bristol, United Kingdom, in the Europe region.
How does NTT Fundraising make money?
One revenue line is on record: telephone Fundraising Campaign Services.
Who are NTT Fundraising's main competitors?
The Listening Company is listed as a broad incumbent. Direct peers are Lake Philanthropy, QTS (Quality Telephone Solutions), Blue Sky Fundraising, Fundraising Initiatives, Sterling Fundraising and Home Fundraising. Public Interest Communications is listed as a regional player.
Does NTT Fundraising have an API?
No public API is recorded for NTT Fundraising.
What industry is NTT Fundraising in?
NTT Fundraising's product category is Telephone Fundraising Services. Its primary akta.pro industry code is BPAAADAJ, Fundraising & Donor Acquisition Calling (Nonprofit).