Marugame Genichiro-Inokuma Museum of Contemporary Art

What Marugame Genichiro-Inokuma Museum of Contemporary Art does

The Marugame Genichiro-Inokuma Museum of Contemporary Art (MIMOCA) is a non-profit contemporary art museum located in Marugame city, Kagawa Prefecture, Japan, founded in 1991 and operated by The MIMOCA Foundation. It serves as the definitive custodian of the artistic legacy of Genichiro Inokuma (1906-1980), housing his paintings, calligraphy, and archival materials alongside rotating special exhibitions. The museum targets four distinct customer segments: general art enthusiasts, students and educational groups, regional and international tourists visiting the Setouchi region, and local Marugame residents, each served through tiered pricing.

MIMOCA's core offerings include a Permanent Exhibition centered on Inokuma's collection, rotating Special Exhibitions, an Art Library, a Museum Hall for events and programs, a Museum Shop retail outlet, and Café MIMOCA. Pricing is structured per visit with distinct tiers for permanent exhibitions (JPY 300 general, JPY 200 university students) and special exhibitions (JPY 1,200-1,500 general), supplemented by group rates, Marugame resident discounts, and free admission for high school students and under, seniors aged 65+, and disabled visitors with caregivers. The museum operates a subscription-style MIMOCA FRIEND membership program providing recurring revenue through shop and café discounts, alongside a global e-commerce storefront at shop.mimoca.jp.

The museum's go-to-market is predominantly physical, anchored by a prime two-minute walk from JR Marugame Station's South Exit, with supporting digital infrastructure including a multilingual website in Japanese, Simplified Chinese, Traditional Chinese, and Korean, an online Collection Database, and the MIMOCA Magazine publication. The institution is currently closed for long-term renovations as announced in June 2026, with an extended facility improvement program that suspends on-site visitor operations. Technology integrations are limited to a broad payment-processing stack accepting major credit cards, Japanese electronic money networks, transit fare cards, and mobile wallets including PayPay, LINE Pay, and Alipay.

Name

Marugame Genichiro-Inokuma Museum of Contemporary Art

Legal name

Marugame Genichiro-Inokuma Museum of Contemporary Art / The MIMOCA Foundation

Website

https://mimoca.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

MIMOCA is a non-profit contemporary art museum in Marugame, Kagawa Prefecture, Japan, dedicated to preserving and exhibiting the works and archives of artist Genichiro Inokuma, serving art enthusiasts, students, tourists, and local residents through exhibitions, retail, café, and membership programs.

Ownership category

akta.pro rank

Product category

Contemporary Art Museum

NAICS

Museums (712110)

akta.pro industry

PRIMARYTHAJADAA

Art Museums

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYTHAHAAAG

Performing Arts & Cultural Event Venues (Theaters, Museums)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Contemporary art museum
• Art exhibitions
• Cultural education programs
• Museum gift shop
• Museum membership program

Headquarters

HQ city

Marugame

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Admission Fees: The museum charges admission for both permanent exhibitions (featuring Genichiro Inokuma's works from the collection) and special exhibitions. Pricing varies by visitor category and exhibition type, with discounts for students, groups, and local residents.
2. Museum Shop: On-site retail store selling art-related merchandise, publications, and souvenirs. Located within the museum facilities.
3. Café MIMOCA: Café operating within the museum, providing food and beverage services to visitors.
4. Events and Venue Rental: The museum hosts events including the Museum Hall facility, which can accommodate various programs and potentially venue rentals for external events.
5. MIMOCA FRIEND Membership: Membership program offering exclusive benefits for visitors including discounts on shop and café purchases, with the goal of driving repeat visits and customer loyalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MIMOCA operates as a physical contemporary art museum presenting the permanent collection of Genichiro Inokuma alongside rotating special exhibitions. The experience is supported by on-site facilities including a Museum Shop, Café MIMOCA, an Art Library, and a Museum Hall for events, plus a MIMOCA FRIEND membership program and a digital MIMOCA Magazine publication.

Product overview

MIMOCA is a contemporary art museum offering a unified experience centered on Genichiro Inokuma's works. The museum's core offerings include the Permanent Exhibition (常設展) showcasing the collection and Special Exhibitions (企画展) featuring rotating shows, supported by facilities such as the Museum Shop, Café MIMOCA, Art Library, and Museum Hall. The institution also provides a Collection Database for public access, publishes MIMOCA Magazine, and operates the MIMOCA FRIEND membership program for visitor benefits. The museum is currently closed for long-term renovations.

Differentiator

Problem solved

Functional benefit

Brands

• Museum Shop: Museum gift shop selling art-related merchandise and gifts
• Café MIMOCA
• Art Library
• Museum Hall
• MIMOCA Magazine
• MIMOCA FRIEND

Products and services

• Permanent Exhibition (常設展) Ongoing exhibition of the museum's collection centered on Genichiro Inokuma's paintings, calligraphy, and archival materials, available to general public, university students, and qualifying visitors.
• Special Exhibitions (企画展) Rotating special exhibitions showcasing contemporary art from various artists and themes; admission includes same-day access to the permanent exhibition.
• Museum Shop On-site and online gift shop offering art-related merchandise, publications, and souvenirs for museum visitors and collectors worldwide.
• Café MIMOCA On-site café within the museum premises serving food and beverages to museum visitors.
• Art Library Library within the museum housing art books and reference materials for visitors, researchers, and art enthusiasts.
• Museum Hall Event hall within the museum hosting lectures, workshops, special programs (including the long-term Kimura Toshiro Jinjin project), and internal events.
• MIMOCA Magazine Digital publication by the museum featuring museum news, exhibition information, and art-related content, distributed to members and accessible via the website.
• Collection Database Online searchable database of the museum's collection hosted on the external JMAPPS platform, supporting research and discovery by visitors, scholars, and the general public.
• MIMOCA FRIEND Membership Program Recurring-fee membership program offering discounts and special benefits at the museum shop, Café MIMOCA, and museum facilities to drive repeat visits and customer retention.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• The Museum of Modern Art, Kamakura: Smaller regional modern art museum in Kanagawa; highly comparable in scale to MIMOCA as a single-site regional contemporary art institution.
• 21st Century Museum of Contemporary Art, Kanazawa: Contemporary art museum focused on post-1980 art with rotating exhibitions and educational programming; highly comparable operating model to MIMOCA at a larger scale.
• Yokohama Museum of Art: Regional Japanese art museum with permanent collection, special exhibitions, and shop/cafe facilities; comparable as a non-Tokyo metropolitan art institution with similar visitor economics.
• Mori Art Museum: Tokyo-based contemporary art museum with rotating international exhibitions, membership program, and museum shop — directly comparable as a contemporary art institution with diversified revenue.
• Benesse Art Site Naoshima: Contemporary art site operator on Naoshima/Teshima islands; comparable as a contemporary art destination in the Setouchi region leveraging cultural tourism flows.
• The National Museum of Modern Art, Tokyo: Japan's flagship contemporary and modern art museum with permanent collection and rotating exhibitions. Most directly comparable as a Japanese art museum with national scope and similar programming model.
• The National Art Center, Tokyo: Japan's largest exhibition space focused on rotating contemporary art shows without a permanent collection; comparable as a contemporary art exhibition venue with museum shop and event programming.

Broad incumbents

• Tate Modern: Globally leading contemporary art museum with similar diversified revenue (admissions, shop, café, membership, venue rental, e-commerce) at much larger scale — useful benchmark for revenue architecture.
• The Broad: Los Angeles contemporary art museum with rotating exhibitions, shop, and free general admission; comparable in contemporary art positioning with strong retail/membership revenue mix.
• The Museum of Contemporary Art Los Angeles (MOCA): Contemporary art museum with permanent collection, rotating exhibitions, and membership program — comparable as a single-artist/collection-anchored contemporary art institution with educational programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mimoca_org

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marugame Genichiro-Inokuma Museum of Contemporary Art