What Mori Art Museum does

Mori Art Museum is a private contemporary art museum located on the 53rd floor of Roppongi Hills Mori Tower in Tokyo, operated by Mori Building Co., Ltd. (森ビル株式会社) since its opening in October 2003. The museum curates exhibitions of contemporary art primarily from Japan and the Asia-Pacific region, anchored by a permanent collection of approximately 490 works spanning painting, photography, sculpture, video, and installation. Its core programming is organized around major rotating exhibitions (currently Ron Mueck, running April 29 - September 23, 2026), supplemented by structured sub-programs: MAM Collection (thematic collection displays), MAM Screen (video works), MAM Research (scholarly exhibitions), and MAM Digital (online content, livestreamed gallery tours, and archived video).

The museum operates a diversified revenue model across four streams: exhibition ticket sales with tiered weekday/weekend/advance pricing (general admission 2,300-2,500 yen, students 1,400-1,500 yen, seniors 2,000-2,200 yen), the MAMC membership program (Friend 5,500 yen/year, Fellow 22,000 yen/year) providing free admission and exclusive benefits, retail through both physical museum shops (3F West Walk, 53F, 52F) and an online store at shop.mori.art.museum, and corporate sponsorships at Diamond/Platinum/Gold tiers. Distribution combines direct online ticketing via visit.mam-tcv-macg-hills.com with third-party platforms including Trip.com, Klook, and ART PASS for international tourists.

The institution serves a broad public audience — general visitors, families with children, students and educators, seniors, and people with disabilities — and is distinguished by an extensive Learning Programs division covering symposiums, gallery talks, school programs, kids workshops, and accessibility services such as sign language tours and verbal imaging tours. It is embedded within the Roppongi Hills ecosystem, sharing the Mori Tower complex with Tokyo City View (52F observation deck), Mori Arts Center Gallery, and Mori Building's retail, dining, hotel, and cinema properties, providing an integrated visitor experience unique among Tokyo's major museums.

Name

Mori Art Museum

Legal name

森ビル株式会社

Website

https://mori.art.museum

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Mori Art Museum is a private contemporary art museum on the 53rd floor of Roppongi Hills Mori Tower in Tokyo, operated by Mori Building Co., Ltd. It curates rotating exhibitions, collection displays, and learning programs serving general visitors, families, students, seniors, and accessibility audiences across Japan and the Asia-Pacific region.

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums (712110), Museums (71211)

akta.pro primary industry

Art Museums (THAJADAA)

Keywords

• Contemporary art museum
• Art exhibitions
• Museum membership programs
• Art education programs
• Cultural institution

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Exhibition Ticket Sales: Museum generates revenue through sale of exhibition tickets with tiered pricing for general admission, students, and seniors. Pre-sale tickets available online with discounts.
2. Membership Program (MAMC): Annual membership program providing free admission, preview invitations, and other benefits. Individual membership tiers: Friend (5,500 yen/year) and Fellow (22,000 yen/year).
3. Museum Shop and Online Store: Retail sales of original merchandise, exhibition catalogs, artist-made goods, and limited editions through physical shops at 3F and 53F, and the online shop at shop.mori.art.museum.
4. Corporate Sponsorships: Corporate membership and sponsorship programs where companies support exhibitions, learning programs, or equipment in exchange for recognition and benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Mori Art Museum is a contemporary art museum located on the 53rd floor of Roppongi Hills Mori Tower in Tokyo, operated by Mori Building Co., Ltd. (森ビル株式会社). It curates and presents temporary exhibitions of contemporary art primarily from Japan and the Asia-Pacific region, maintains a permanent collection of approximately 490 works, and delivers supporting programs including collection showcases (MAM Collection), video screenings (MAM Screen), research exhibitions (MAM Research), digital programs (MAM Digital), and extensive learning/educational initiatives.

Product overview

Mori Art Museum is a contemporary art museum located on the 53rd floor of Roppongi Hills Mori Tower in Tokyo. The museum operates as a unified platform combining physical exhibitions with digital programs. Its core offerings include major exhibitions featuring contemporary art primarily from Japan and Asia-Pacific (currently featuring Ron Mueck hyperrealist sculptures), supported by collection programs (MAM Collection), video programs (MAM Screen), and research programs (MAM Research). The museum complements its exhibition activities with a comprehensive digital platform (MAM Digital) offering online content and archived programs, extensive educational initiatives (Learning Programs) including symposiums, gallery talks, and access programs for visitors with disabilities. Additional services include membership programs (MAMC) with individual and corporate tiers, physical and online museum shops, the Tokyo City View observation deck, Mori Arts Center Gallery, the annual Mori Art Award competition, and dining facilities. The museum's Southeast Asia Collectors Circle (SEACC) supports ongoing curatorial research and acquisitions in the Southeast Asian region.

Differentiator

Problem solved

Functional benefit

Brands

• MAMC (Mori Art Museum Membership Program): Membership program for individual and corporate members offering free admission, exhibition previews, and exclusive events
• MAM Digital
• MAM Collection
• MAM Screen
• MAM Research
• Tokyo City View

Products and services

• Exhibition Program (展覧会) Rotating program of temporary exhibitions of contemporary art, with recent examples including the Ron Mueck solo exhibition (April-September 2026). Access via timed-entry tickets.
• MAM Collection Program Thematic showcase series presenting items from the museum's permanent collection of approximately 490 contemporary art works from Japan and the Asia-Pacific region.
• MAM Screen Program Video screening program featuring moving image works by contemporary artists, presented as part of the museum's exhibition programming.
• MAM Research Program Research-oriented small exhibition program featuring scholarly studies and thematic exhibitions.
• MAM Digital Digital and online programs offering online projects, IRL exhibition tie-ins, gallery tour livestreaming, and archived video footage of talks and symposia, delivered via websites and social media platforms.
• Learning Programs Educational programs including symposiums, lectures, gallery talks, artist talks, school programs, and access programs for visitors with disabilities, targeting audiences from young children to seniors.
• MAMC Membership Program Individual and corporate membership program offering free admission, exhibition previews, member-only events, learning program benefits, and discounts at museum shops and restaurants. Individual tiers include Friend (5,500 yen/year) and Fellow (22,000 yen/year).
• Museum Shop Physical and online retail outlet selling original merchandise, exhibition catalogs, artist-exclusive goods, limited editions, ceramics, design goods, and zines. Locations include 3F West Walk and 53F within the museum, with worldwide shipping via the online shop.
• Tokyo City View Observation Deck Observation deck on the 52nd floor of Roppongi Hills Mori Tower offering panoramic views of Tokyo, often bundled with museum admission.
• Mori Arts Center Gallery Art gallery within Roppongi Hills showcasing contemporary art exhibitions ranging from popular to emerging artists, operated alongside Mori Art Museum.
• Museum Cafe & Restaurant Dining facilities within the museum complex offering food and beverage services to visitors.

Quantifiable outcome

• Ron Mueck exhibition surpassed 100,000 visitors within approximately 2 months

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Southeast Asia Collectors Circle (SEACC)coreStrategic or Co-development Partner · 1 January 2023SEACC is a support group for Southeast Asian collectors launched by Mori Art Museum in 2023 to continuously update the experience and knowledge from the SUNSHOWER exhibition research, as well as networks with artists, curators, and collectors. SEACC provides support for curatorial research and artwork acquisitions. Members include Natasha Sidharta (Indonesia), Tom Tandio (Indonesia), Eric Booth (Thailand), Disaphol Chansiri (Thailand), Konfir Kabo (Australia/Indonesia), Quynh Nguyen (Vietnam), and Lourdes and Mike Samson (Singapore/Philippines).
• National Art Center Tokyo (国立新美術館)coreStrategic or Co-development Partner · 1 January 2017Co-organizer of the SUNSHOWER: Contemporary Art from Southeast Asia 1980s to Now exhibition (2017), a landmark joint exhibition spanning two major Tokyo museums. The collaboration also included the Japan Foundation Asia Center.
• Japan Foundation Asia Center (国際交流基金アジアセンター)coreStrategic or Co-development Partner · 1 January 2017Joint organizer of the SUNSHOWER exhibition research project SEA PROJECT (2015-2017) and co-organizer of the exhibition, contributing to Southeast Asian contemporary art research and network building.
• Corporate SponsorsminorGTM or Marketing PartnerCorporate sponsors for exhibitions, learning programs, and equipment including Diamond/Platinum/Gold membership tiers with recognition benefits.
• 六本木ヒルズ (Roppongi Hills)coreStrategic or Co-development PartnerHost venue for Mori Art Museum, located within Roppongi Hills complex owned and operated by Mori Building. Provides integrated visitor experience combining art, shopping, dining, and observation deck.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 21_21 Design Sight: Tokyo Midtown-based design-focused museum with a similar exhibition-driven, Mori-linked operating profile (founded with Issey Miyake/Tadao Ando). Smaller scale but directly comparable model.
• Tokyo Metropolitan Art Museum: Ueno-based public art museum hosting major contemporary exhibitions in Tokyo, overlapping audience and exhibition programming with Mori Art Museum.
• The National Museum of Modern Art, Tokyo (MOMAT): Japan's flagship modern and contemporary art museum, comparable in curatorial depth and Tokyo-based audience overlap, though its collection skews more historical.
• National Art Center Tokyo: Tokyo's other major contemporary art museum and direct co-organizer with Mori Art Museum of the 2017 SUNSHOWER exhibition. Comparable in scale, mission, and audience, and located within the Roppongi cultural corridor.
• Museum of Contemporary Art Tokyo (MOT): Tokyo's municipal contemporary art museum with a permanent collection and temporary exhibitions; directly competes for the same contemporary-art-attending Tokyo demographic.

Regional players

• M+ Museum: Hong Kong's flagship contemporary visual culture museum with a comparable Asia-Pacific curatorial focus; not directly competitive by geography but the closest regional comparable in mission and scale.
• ArtScience Museum: Singapore-based museum combining art, science, and technology exhibitions at Marina Bay Sands; comparable in integrating exhibitions with a tourism/commercial complex similar to Roppongi Hills.

Broad incumbents

• Tate Modern: Global benchmark for contemporary art museum operations, audience scale, and brand; serves as the international reference point for what a top-tier contemporary museum can achieve.
• Centre Pompidou: Major European modern and contemporary art institution with similar programming breadth (collection + temporary exhibitions + learning programs) and global brand recognition.

Emerging players

• teamLab Planets / teamLab Borderless: Tokyo-based immersive digital art experience that competes for the same discretionary leisure visitor and Instagram-driven audience, with a younger demographic skew.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mori_art_museum
• YouTubeyoutube.com/user/moriartmuseum
• Facebookfacebook.com/MoriArtMuseum
• Instagraminstagram.com/moriartmuseum
• TikToktiktok.com/@moriartmuseum?lang=ja-JP

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mori Art Museum