Growing Family Birth Center
Growing Family Birth Center is a state-licensed, CABC-accredited freestanding birth center in Lebanon, Oregon, founded in 2011, providing midwife-led prenatal, birth, and postpartum care to pregnant women and families across Linn County and surrounding Oregon communities.
- Company typePrivate
- Founded2011
- HeadquartersLebanon, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Growing Family Birth Center does
Growing Family Birth Center, LLC is a privately held, state-licensed and CABC-accredited freestanding birth center headquartered in Lebanon, Oregon. Founded in 2011 by midwife Debbie Cowart (CPM, LDM), it operates as the only freestanding birthing center in Linn County, serving pregnant women and families across a multi-city Oregon catchment including Corvallis, Albany, Lebanon, Sweet Home, Brownsville, Salem, and Eugene. The center has served over 500 families since inception.
The core offering is comprehensive, woman-led, family-centered maternity care delivered by a four-person midwife team (Debbie Cowart, Mary Grace Showalter CNM, Betty Griffith-Aime LDM, Ondra Watson CPM/LDM). Services span prenatal care, birth center births, home births, newborn care through 28 days, postpartum care, breastfeeding support (claimed 98% success rate), and preconception counseling. Complementary add-on therapies include craniosacral therapy, holistic pelvic care, massage therapy, and placenta encapsulation. The center also runs free community classes (childbirth education, breastfeeding) and operates an Amazon-Associate-affiliated retail store for baby/mom products and parenting books.
The business model is direct-to-consumer healthcare services billed to clients and insurance providers, including Oregon Health Plan (Medicaid). The primary GTM motion is community-driven: free tours, phone consultations, community classes, and word-of-mouth referrals from satisfied clients. Pricing for core midwifery services is not publicly disclosed; ancillary revenue includes $55 childbirth education classes for non-clients and modest Amazon affiliate commissions. The practice accepts late transfers and Oregon Health Plan, broadening its addressable segment. The facility is positioned one minute from a hospital for transport safety, supporting a low-intervention, evidence-based care philosophy differentiated from conventional hospital births.
Growing Family Birth Center firmographics
Firmographics- Name
- Growing Family Birth Center
- Legal name
- Growing Family Birth Center, LLC
- Website
- https://growingfamilybirthcenter.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Growing Family Birth Center is a state-licensed, CABC-accredited freestanding birth center in Lebanon, Oregon, founded in 2011, providing midwife-led prenatal, birth, and postpartum care to pregnant women and families across Linn County and surrounding Oregon communities.
- Ownership category
- akta.pro rank
Growing Family Birth Center industry classification
Industry- Product category
- Midwifery and Maternity Care Services
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro industry
- Midwifery & Birth Centers
Keywords
Where Growing Family Birth Center is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Growing Family Birth Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Midwifery and Birth Center Services: Comprehensive maternity care services including prenatal care, birth center births, home births, and postpartum care through 28 days. Revenue generated through healthcare service fees billed to clients or insurance providers including Oregon Health Plan.
- Educational Classes: Childbirth education classes (free for clients, $55 for non-clients) and free breastfeeding classes. Classes serve as both community service and customer acquisition tool.
- Product Sales: Retail store selling essential oils, herbs, supplements, and recommended baby/maternal products. Operates as Amazon Associate earning affiliate commissions on linked products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Childbirth Education Class - Free for clients |
| Freemium | Pay-as-you-go | Breastfeeding Class - Free |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Growing Family Birth Center product offering
Product offeringCore offering
Growing Family Birth Center is a freestanding birth center located in Lebanon, Oregon, offering midwifery-led maternity care including prenatal, birth, postpartum, and newborn care. The center provides both birth center deliveries and home birth services, complemented by complementary therapies, childbirth education, breastfeeding support, and placenta encapsulation. Care is delivered by Certified Professional Midwives serving low-risk pregnancies.
Product overview
Growing Family Birth Center is a State-Licensed, CABC-accredited freestanding birth center in Lebanon, Oregon, offering a comprehensive suite of woman-led, family-centered maternity care services. The core offerings include Complete Maternity Care (prenatal through 28-day postpartum), Birth Center Birth, and Home Birth services. The center provides educational classes (Childbirth Education and Breastfeeding Class), complementary therapies (Craniosacral Therapy, Holistic Pelvic Care, Massage Therapy, and Placenta Encapsulation), and a retail store with recommended products including baby care items, parenting books, essential oils, herbs, and supplements. Established in 2011, the center serves over 500 families in Oregon communities including Corvallis, Albany, Lebanon, and Salem.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete Maternity Care Comprehensive midwife-led maternity care package covering the full childbearing cycle for low-risk pregnant clients.
- Birth Center Birth Labor and delivery services at the freestanding birth center facility in Lebanon, Oregon.
- Home Birth Services Attended midwife-led home birth for low-risk pregnancies in the client's own home.
- Childbirth Education Class Educational class preparing expectant parents for labor, birth, and early postpartum.
- Breastfeeding Class Instructional class supporting new mothers in establishing and continuing breastfeeding.
- Newborn Care through 28 Days Postnatal clinical care for the newborn from birth through the first 28 days of life.
- Craniosacral Therapy Gentle manual therapy offered to clients and newborns as a complementary service.
- Holistic Pelvic Care Specialized pelvic bodywork therapy for women's health across the childbearing year.
- Massage Therapy Therapeutic massage for pregnant and postpartum clients.
- Placenta Encapsulation Postpartum service processing the client's placenta into capsules for ingestion.
- Preconception Counseling Consultative services for clients planning pregnancy, addressing health optimization prior to conception.
- International Birth Services Midwifery services extended to clients outside the local service area, including cross-border clients.
- Breastfeeding Support Ongoing postpartum lactation support services for nursing mothers.
- Recommended Products Store Curated product recommendations, including parenting books, available through the center's online presence.
Companies that use Growing Family Birth Center
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Growing Family Birth Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Growing Family Birth Center partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Services LLC Associates ProgramminorAffiliate advertising program where the birth center earns advertising fees by linking to Amazon.com products. Disclosed as Amazon Associate participant with commission income from qualifying purchases on affiliate websites.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Growing Family Birth Center competitors and assessment
Company assessmentEmerging players
- Oula Health: Modern midwifery-led maternity care provider combining OB and midwifery models. Represents an emerging, better-capitalized hybrid model that could compete with traditional freestanding birth centers for the same patient base.
- Mahmee: Digital maternal health platform offering virtual midwife and postpartum support. Represents the emerging digital-native alternative to in-person birth centers, targeting similar demographics with technology-augmented care.
Direct peers
- Andaluz Waterbirth Center: Portland, Oregon-based freestanding birth center specializing in waterbirth. Mary Grace Showalter previously did locum tenens work here; directly comparable in service mix and Oregon geography.
- Mountain Midwifery Center: Long-standing freestanding birth center in Boulder, Colorado offering midwife-led births, waterbirth, and postpartum care. Closely comparable in service mix, accreditation profile, and community-class offerings.
- Birthcare & Women's Health: Alexandria, Virginia-based freestanding birth center and midwifery practice with comprehensive prenatal, birth, and postpartum care. Comparable out-of-hospital birth model with established community presence.
- Motherly Way Maternity Services: Texas-based midwifery practice where Mary Grace Showalter previously worked. Comparable in midwife-led, low-intervention birth model and small-practice structure.
- Commonsense Childbirth: Orlando-based birthing center founded by midwife Jennie Joseph, focused on reducing disparities through midwifery care, with community classes and postpartum support. Comparable in mission, freestanding model, and Medicaid-friendly approach.
- Bella Vie Birth Center: Salem, Oregon-based freestanding birth center offering midwifery and waterbirth services. Directly mentioned in the team's prior work history and competes in the same regional Oregon market for natural-birth clientele.
Broad incumbents
- Oregon Health & Science University (OHSU): Major Oregon academic health system offering midwifery-led maternity care alongside traditional obstetrics. Competes for the same pregnant-patient population in Oregon with broader clinical capabilities.
- Providence Health & Services: Large multi-state health system with Oregon hospitals and midwifery programs. Mary Grace Showalter spent 10 years as a labor, delivery, and postpartum nurse at Providence Newberg Hospital. Competes for maternity patients in the same Portland/salem corridor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Growing Family Birth Center social profiles
Digital presenceGrowing Family Birth Center compliance and trust
Trust signalCompliance2 records
Growing Family Birth Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growing Family Birth Center leadership team
Management profileNumber of profiles
Profiles4 records
Growing Family Birth Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growing Family Birth Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growing Family Birth Center
What does Growing Family Birth Center do?
Growing Family Birth Center is a freestanding birth center located in Lebanon, Oregon, offering midwifery-led maternity care including prenatal, birth, postpartum, and newborn care. The center provides both birth center deliveries and home birth services, complemented by complementary therapies, childbirth education, breastfeeding support, and placenta encapsulation. Care is delivered by Certified Professional Midwives serving low-risk pregnancies.
Is Growing Family Birth Center a public or private company?
Growing Family Birth Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Growing Family Birth Center founded?
Growing Family Birth Center was founded in 2011. It employs 1 to 10 people.
Where is Growing Family Birth Center based?
Growing Family Birth Center is headquartered in Lebanon, United States, in the North America region.
How does Growing Family Birth Center make money?
Three revenue lines are on record. Midwifery and Birth Center Services are the primary driver. The others are educational Classes and product Sales.
Who are Growing Family Birth Center's main competitors?
Emerging players on record are Oula Health and Mahmee. Direct peers are Andaluz Waterbirth Center, Mountain Midwifery Center, Birthcare & Women's Health, Motherly Way Maternity Services, Commonsense Childbirth and Bella Vie Birth Center. Broad incumbents are Oregon Health & Science University (OHSU) and Providence Health & Services.
Does Growing Family Birth Center have an API?
No public API is recorded for Growing Family Birth Center.
What industry is Growing Family Birth Center in?
Growing Family Birth Center's product category is Midwifery and Maternity Care Services. Its primary akta.pro industry code is HLAFAJAC, Midwifery & Birth Centers. Its SIC code is 8050.