Lance Vermeulen Real Estate

What Lance Vermeulen Real Estate does

Lance Vermeulen Real Estate is an independent, privately held residential and commercial real estate brokerage headquartered at 283 Main Street in Great Barrington, Massachusetts, with a second office at 38 Church Street in Lenox, MA. The firm is owned by Lance Vermeulen and operates with 16 full-time agents serving buyers and sellers across Berkshire County (MA), Columbia County (NY), and Litchfield County (CT). Its core offering is traditional real estate brokerage: agents represent clients in property transactions across residential, commercial, condo, multi-family, and land categories.

The firm's product surface centers on brokerage services rather than a software platform. Its website integrates with the Multiple Listing Service to surface property listings, supported by SEO optimization for organic discovery. Beyond listings, the firm publishes structured educational content in the form of a seven-chapter Buyer Guide and a parallel Seller Guide authored by long-tenured agents (notably Barney Stein, with the firm since 2007). Marketing channels are limited to the company website, a Facebook page, and MLS search; there is no mobile app, no public API, and no disclosed third-party technology integrations.

The business model is straightforward transaction-fee commissions under standard Massachusetts practice. Sellers typically publish buyer-agent compensation offers in MLS listings; at closing, fees are split between the listing brokerage and the buyer's brokerage, then divided between broker and participating agents. The firm notes that it conducts a substantial number of dual agency sales, where the same brokerage represents both sides through separate communicating agents, a recurring additional revenue mechanism within the same commission framework. Customer segments are horizontal — individual buyers and sellers rather than enterprise accounts — and pricing is not publicly disclosed beyond the standard industry commission structure.

Name

Lance Vermeulen Real Estate

Legal name

Lance Vermeulen Real Estate

Website

https://lancerealestate.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Lance Vermeulen Real Estate is an independent, privately held real estate brokerage with 16 full-time agents and offices in Great Barrington and Lenox, MA, serving residential and commercial buyers and sellers across Berkshire, Columbia, and Litchfield Counties.

Ownership category

akta.pro rank

Headquarters

HQ city

Great Barrington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commission: Traditional real estate commission model where sellers typically offer compensation to buyers' agents published in MLS listings. Fees are distributed to the listing brokerage and the buyer's brokerage at closing, then divided between brokers and agents.
2. Dual Agency Sales: The company conducts a substantial number of dual agency sales where the same agent/brokerage represents both buyer and seller. In these cases, each party has an agent communicating on their behalf to ensure equal representation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lance Vermeulen Real Estate is a local, independent real estate brokerage that represents buyers and sellers in residential, commercial, condo, multi-family, and land transactions across Berkshire, Columbia, and Litchfield Counties. The firm operates through 16 full-time agents working from two physical offices in Great Barrington and Lenox, MA, providing property listings, showings, negotiations, and closing support. Revenue is generated through traditional real estate commissions, including a substantial volume of dual agency transactions where the brokerage represents both sides of the deal.

Product overview

Lance Vermeulen Real Estate is a local, independent real estate brokerage providing residential and commercial property services. The company operates a unified service model offering property listings across multiple categories (residential, commercial, condo, multi-family, and land), supported by 16 full-time agents. Client-facing services include buyer and seller guides covering the complete transaction lifecycle from search to closing. The product portfolio centers on brokerage services rather than a software platform, with the core offering being expert representation in property transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage
• Commercial Listings
• Condo Listings
• Multi-Family Listings
• Land Listings
• Buyer Guide Service
• Seller Guide Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Redfin: Tech-enabled brokerage offering lower-commission and rebate models nationally. Represents the discount/digital competitive threat that traditional independents like LVRE must defend against in any U.S. market.
• Compass: Tech-enabled national residential brokerage that has expanded aggressively into luxury and second-home markets. Competes with traditional independents like LVRE for agent recruitment and listings through platform-led value propositions.
• William Pitt Sotheby's International Realty: Operates a luxury-leaning brokerage with deep coverage of the Berkshire County region, including overlapping Great Barrington and Lenox territory. Most directly comparable independent-affiliated competitor in LVRE's core geography.

Broad incumbents

• Coldwell Banker: National residential brokerage franchise with agents serving the Berkshire region. Competes for the same buyers and sellers in LVRE's footprint but as part of a much larger national brand portfolio.
• Sotheby's International Realty: Luxury-focused global brokerage brand serving high-net-worth buyers in the Berkshires and similar second-home regions. Relevant given LVRE's higher-priced listings (e.g., the $2.185M Stockbridge property shown on the site).
• Berkshire Hathaway HomeServices: Large national franchise network with affiliated brokerages across New England. Overlaps LVRE in the Berkshire market via affiliated offices and competes for the same independent-minded local clientele.
• RE/MAX: Global residential real estate franchise with strong presence across Massachusetts and the Northeast. Offers a similar full-service brokerage model but with national brand reach and larger agent networks.

Emerging players

• eXp Realty: Cloud-based brokerage with a national agent network and low overhead model. Increasingly attracts independent agents in markets like the Berkshires by offering equity participation and remote operations.

Regional players

• William Raveis Real Estate: Family-owned Northeast regional brokerage covering Massachusetts, Connecticut, and New York. Directly overlaps LVRE's tri-county Berkshire/Columbia/Litchfield footprint and competes for the same local clientele.
• Howard Hanna Real Estate Services: Family-owned Northeast brokerage with offices across Massachusetts and upstate New York. Comparable independent-leaning regional competitor that could expand into LVRE's Berkshire territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/LanceVermeulenRealEstate
• LinkedInlinkedin.com/company/lance-vermeulen-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lance Vermeulen Real Estate