American Clay Works & Supply Company

What American Clay Works & Supply Company does

American Clay Works & Supply Company, doing business as ACW Supply, is a wholesale distributor of horticultural and agricultural products headquartered in Denver, Colorado. Founded in 1893 by Clarence Montague as a clay pot manufacturer, the company closed its clay factory in 1983 as plastic molding displaced clay in horticulture, and converted its Denver land to warehouse space to focus on distribution. The company currently serves commercial growers, greenhouse operators, nurseries, landscape professionals, and a specialty / emerging market grower segment including cannabis and hemp cultivators. As of September 2025, it was operating from a temporary Denver location while still recovering from a building fire nearly three years prior.

The company's core product offering is a catalog of more than 3,000 stocked items with access to over 100,000 items from manufacturers, spanning greenhouse structures, containers, planting media, hydroponic supplies, fertilizers, biostimulants, pesticides, fungicides, ground covers, shade cloth, hail netting, and climate control equipment. A differentiated subset of the portfolio consists of 11 specialty biostimulants and fertilizers distributed under a partnership with Spanish biotech Kimitec (including Amifort, Batallon, Bioalgax, Blackray, Bombardier, Bombardier Sugar, Caos, Espartan, Rhyzo FL, Rhyzo Powder, and Tundamix), plus the proprietary-positioned EZ-Gro Tria triacontanol biostimulant. The 90MB downloadable catalog functions as both a product listing and a technical reference tool with exhaust fan CFM charts, container dimensions, and soil volume calculators. There is no e-commerce or proprietary technology platform; the offering is a curated physical-goods distribution business.

Revenue is generated through one-time wholesale transactions and a local delivery service component. Pricing is quote-based with no publicly listed rates; customers contact sales staff (Paul, David) by phone or email, and the company occasionally runs promotional discounts. Distribution is conducted via same-day in-store pickup at the Denver location, local delivery along the Colorado Front Range, and carrier-based shipping across the United States and into Canada. The company emphasizes personal service, technical product education, and a "buy local" positioning against Amazon and multi-state competitors, supported by an active website, downloadable catalog, and social media presence on Instagram, Facebook, X, and YouTube.

Name

American Clay Works & Supply Company

Legal name

American Clay Works & Supply Company

Website

https://americanclayworks.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

ACW Supply is a Denver-based wholesale distributor of horticultural and agricultural inputs that has supplied commercial growers, greenhouses, nurseries, and specialty cannabis/hemp cultivators since 1893, stocking 3,000+ items and shipping across the US and into Canada.

Ownership category

akta.pro rank

Product category

Wholesale Horticultural Supplies

NAICS

Chemical and Allied Products Merchant Wholesalers (4246), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Agrochemical & Fertilizer Wholesale Distribution (AFABAJAC)

akta.pro secondary industry

Crop Protection Product Retail (Herbicides/Insecticides/Fungicides) (AFABAJAE)

Keywords

• Horticultural product distribution
• Greenhouse supply wholesale
• Agricultural fertilizer distribution
• Biostimulant product distribution
• Commercial grower supplies

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale product distribution: ACW Supply generates revenue by distributing horticultural and agricultural products wholesale to commercial growers, greenhouse operators, nurseries, and landscape professionals. Products include fertilizers, biostimulants, containers, planting media, hydroponic supplies, pesticides, fungicides, ground covers, shade cloth, hail netting, greenhouse structures, and thousands of other cultivation products. The company stocks over 3,000 items and has access to over 100,000 items from manufacturers.
2. Local delivery: The company delivers products along the Colorado Front Range, providing a local logistics and delivery service component to commercial growers in the region.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ACW Supply (American Clay Works & Supply Company) is a wholesale distributor of horticultural and agricultural products serving commercial growers, greenhouse operators, nurseries, and landscape professionals. The company stocks over 3,000 items including fertilizers, biostimulants (notably Kimitec's line of 11 biostimulants and specialty fertilizers), containers, planting media, hydroponic supplies, pesticides, fungicides, ground covers, shade cloth, hail netting, and greenhouse structures, with access to over 100,000 items from manufacturers. Distribution channels include direct sales with local delivery along the Colorado Front Range, in-store pickup in Denver, and carrier-based shipping across the US and into Canada.

Product overview

ACW Supply is a wholesale distributor of horticultural and agricultural products, not a single unified software product or platform. Their product portfolio consists primarily of Kimitec Fertilizers—a line of 11 biostimulants, amendments, and specialty fertilizers—including Amifort (amino acid biostimulant), Batallon (soil biostimulant), Bioalgax (kelp extract), Blackray (mycorrhizal inoculant), Bombardier and Bombardier Sugar (amino acid/fulvic blends), Caos (calcium amendment), Espartan (fulvic fertilizer), Rhyzo FL and Rhyzo Powder (root inductors), and Tundamix (micronutrient blend). Additionally, they distribute Tricontanol/EZ-Gro Tria biostimulant. Beyond fertilizers, they stock over 3,000 physical products including greenhouse structures, containers, planting media, hydroponic supplies, pesticides, fungicides, ground covers, shade cloth, and hail netting, with access to over 100,000 items from manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• EZ-Gro Tria (Tricontanol Biostimulant) A 0.5% triacontanol solution biostimulant derived from natural sources such as alfalfa and beeswax, designed to improve photosynthesis, growth rate, and flowering; sold in 4.8 liter bottles and intended for commercial horticultural growers.
• Amifort (Kimitec) A 5-0-0 liquid amino biostimulant derived from vegetable-source L-amino acids obtained through double enzymatic hydrolysis, suitable for foliar spraying and fertigation systems; distributed to commercial growers in the US market by ACW Supply.
• Batallon (Kimitec) A 1-0-5 organic soil biostimulant created through sugar cane molasses fermentation, containing high-quality fulvic acids and secondary metabolites for fruit load, uniformity, and crop quality enhancement; distributed by ACW Supply.
• Bioalgax (Kimitec) A 0-0-4 liquid seaweed biostimulant made from 100% Ascophyllum nodosum, containing auxins, cytokinins, and gibberellins, for improved plant performance under stress and better fruit size; distributed by ACW Supply.
• Blackray (Kimitec) An ultra-concentrated liquid mycorrhizal inoculant based on Rhizophagus irregularis with approximately 50,000 propagules per mL, designed for rapid root colonization through irrigation systems; distributed by ACW Supply and listed as temporarily sold out in the US.
• Bombardier (Kimitec) An 8-0-0 biostimulant combining free L-amino acids, fulvic acids, and polysaccharides that supports plant physiology, enhances chlorophyll formation, and improves flowering and fruiting; distributed by ACW Supply and listed as temporarily sold out in the US.
• Bombardier Sugar (Bombardier Plus!) (Kimitec) A 4-0-0 biostimulant built on the Bombardier platform enhanced with oligosaccharides, designed to support photosynthesis, carbohydrate production, and crop quality with emphasis on brix and sugar movement; distributed by ACW Supply.
• Caos (Kimitec) A 10.5% calcium amendment with lignosulfonate chelation for preventing and correcting calcium-related disorders such as blossom-end rot, tip burn, and cracking in fruits and vegetables; distributed by ACW Supply.
• Espartan (Kimitec) A 2-3-2 vegetable-origin organic fertilizer made from fermented sugar beet molasses, containing 33.5% organic matter and 19% fulvic acids for soil activation and biological stimulation; distributed by ACW Supply.
• Rhyzo FL (Kimitec) A 1-0-0 liquid root induction fertilizer with 6% free amino acids, 0.35% zinc, and 4% glucose, providing non-hormonal rooting stimulation without phosphorus content; distributed by ACW Supply.
• Rhyzo 7.5-39-0 Powder (Kimitec) A 7.5-39-0 powder rooting inductor containing L-amino acids, B vitamins, and high phosphorus designed to promote rapid root initiation and strong root system development in all crop types; distributed by ACW Supply.
• Tundamix (Kimitec) A suspension of sulfate-based micronutrients (copper, iron, manganese, molybdenum, zinc) complexed with lignosulfonate for correcting and preventing micronutrient deficiencies in all crop types; distributed by ACW Supply.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KimiteccoreStrategic or Co-development PartnerACW Supply distributes Kimitec's line of biostimulant and fertilizer products in the US market. Kimitec is a Spanish company specializing in naturally derived amino acid-based biostimulants, fertilizers, and specialty agricultural inputs. ACW Supply carries a comprehensive range of Kimitec products including Amifort, Batallon, Bioalgax, Blackray, Bombardier, Bombardier Sugar, Caos, Espartan, Rhyzo FL, Rhyzo Powder, and Tundamix. The relationship involves exclusive or priority distribution rights for certain products in the US market.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hydrofarm Holdings Group: Publicly traded (HYFM) distributor of hydroponics, controlled environment agriculture, and horticultural supplies with a national footprint. Comparable as a broader horticulture/agriculture distributor, but at far larger scale and with e-commerce-first execution — illustrating both the category and the competitive ceiling ACW faces.
• Helena Agri-Enterprises: Major US distributor of crop inputs, specialty products, and agricultural services with an extensive agronomy footprint. Comparable in fertilizer and crop protection distribution, though Helena operates nationally and offers broader agronomic services beyond what ACW provides.
• Nutrien Ag Solutions (Crop Production Services): The largest US retail/wholesale distributor of crop inputs including fertilizers and crop protection products. Comparable in product categories (fertilizers, crop protection) but operates at vastly greater scale across North America.

Direct peers

• BFG Supply Co. Wholesale distributor of greenhouse, nursery, and horticultural supplies operating across multiple US regions with a similar catalog breadth (containers, fertilizers, structures, growing media). Directly comparable product mix and customer base to ACW Supply.
• A.M. Leonard: Specialty supplier of horticultural tools, supplies, and greenhouse equipment serving nurseries, growers, and landscape professionals. Comparable as a niche horticultural distributor with a curated product assortment and B2B customer base.
• Griffin Greenhouse Supplies: One of the largest US wholesale distributors of greenhouse and nursery supplies, offering fertilizers, containers, structures, and growing media to commercial growers. Directly comparable to ACW Supply as a horticultural/agricultural input wholesaler serving the same customer segments.
• Growers Supply (FarmTek): Wholesale and direct supplier of greenhouse structures, coverings, climate control, and growing supplies to commercial growers and nurseries. Strong overlap with ACW Supply's greenhouse structure, shade cloth, and climate product lines.
• Peaceful Valley Farm & Garden Supply (GrowOrganic.com): Specialty distributor of organic and biological farm/garden inputs including biostimulants, soil amendments, and fertilizers, with a similar grower-customer emphasis as ACW Supply. Overlaps in the biostimulant/biological input category and organic-leaning customer base.

Emerging players

• Locus Agricultural Solutions: Producer of biological/ag biological soil treatments and biostimulant inputs, operating at the upstream manufacturer end of a category ACW distributes into. Overlap is in the biostimulant/biological input category where ACW sells Kimitec and similar products.
• Haifa Group / Haifa North America: Manufacturer and distributor of specialty plant nutrition products including biostimulants and water-soluble fertilizers. Comparable in the specialty fertilizer/biostimulant product category that is core to ACW's Kimitec partnership, though at the manufacturer rather than distributor level.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/acwsupply
• YouTubeyoutube.com/@acwsupply
• Facebookfacebook.com/people/ACW-Supply/61500000000000
• Instagraminstagram.com/acwsupply
• LinkedInlinkedin.com/company/acw-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Clay Works & Supply Company