Family First Medical Practice

What Family First Medical Practice does

Family First Medical Practice is a privately-held, founder-owned multi-specialty family medicine and urgent care clinic founded in 2013 by Dr. Susan M. Nasser, DO, and headquartered at 42135 10th St W, Ste 102 and Ste 201, Lancaster, California. Operating under the DBA "Family First Urgent Care," the practice serves the Antelope Valley region (Lancaster and Palmdale, CA) with extended walk-in hours (Mon–Fri 8am–8pm, Sat 8am–5pm) and same-day visits, positioning around the convenience gap created by the distance to Los Angeles. The clinical team comprises two MDs (Dr. Qanwar Sidhu, joined Sept 2023; Dr. Peter Zhang, sports medicine), the founder DO, two family nurse practitioners (Nereida Perez, FNP-BC, bilingual Spanish/English; Gisela Paredes, FNP-BC, pediatrics focus), and a physician assistant (Simarjeet Manocha, PA-C), with non-clinical leadership under CEO Joseph Hurley.

The service catalog spans the full age continuum: pediatrics (newborn to ~18), women's health (contraception including Nexplanon/IUDs, gynecology, menopause, DEXA scans, Prolia injections), men's health (cardiovascular, testosterone replacement therapy, FAA pilot medical exams), geriatrics (Medicare annual wellness, arthritis, Alzheimer's/Parkinson's care), urgent care (minor injuries, infections, on-site lab and digital X-ray), sports medicine (PRP therapy, sports physicals, ultrasound-guided injections), and chronic disease management (hypertension, diabetes with Dexcom G6 CGM). Specialized programs include physician-supervised weight loss with semaglutide/GLP-1 subscriptions, allergy testing (same-day skin-prick results in 15 minutes), skin cancer screening, and clinical trial participation via Eli Lilly and Chemidox Clinical Trials Inc.

Revenue is generated through professional fee-for-service office visits (cash $250 new patient / $150 established, effective 4/1/2022), urgent care services, insurance billing across in-network contracts (Aetna Medicare and EPO/PPO, High Desert Medical Group HMO, Healthnet, Tricare, and Medicare), and recurring weight-management program fees. The GTM motion is direct-to-consumer via walk-ins, same-day scheduling at (661) 341-3800, and a Vivial-built website supplemented by a content-marketing blog and downloadable patient education resources. The practice depends on word-of-mouth and community recognition (Antelope Valley Press Readers' Choice awards: Best Pediatrician 2024 to Dr. Nasser, Best Family Practice Physician 2024 to Dr. Sidhu) rather than paid advertising. The company is privately owned with no disclosed investors, parent entity, M&A activity, or funding rounds.

Name

Family First Medical Practice

Legal name

Family First Medical Practice

Website

https://familyfirstmedgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Family First Medical Practice is a privately held, single-location urgent care and family medicine clinic in Lancaster, California, serving the Antelope Valley with pediatrics, women's health, men's health, geriatrics, urgent care, weight management (GLP-1/semaglutide), FAA pilot exams, allergy testing, and clinical trials since 2013.

Ownership category

akta.pro rank

Product category

Family Medicine & Urgent Care

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industries

Independent Primary Care Practices (HLAFAGAA), After-Hours & Walk-In Primary Care Clinics (HLAFADAH), Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

Keywords

• Family medicine services
• Urgent care clinic
• Primary care services
• Weight management clinic
• Pediatric healthcare

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Office Visit Fees: Revenue from patient office visits. New patient visits are charged at $250 (cash, without insurance), and established patient visits at $150 (cash, without insurance). Additional charges apply for vaccines, procedures, and tests. Insurance plans are also accepted.
2. Urgent Care Services: Walk-in urgent care services generating revenue from treatment of non-life-threatening conditions, minor injuries, infections, and diagnostic services including on-site lab testing and digital X-rays.
3. Weight Loss Clinic Services: Physician-supervised weight management programs including personalized meal plans, medical weight management, nutritional counseling, and GLP-1/semaglutide prescriptions with monthly monitoring appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Family First Medical Practice operates as a walk-in urgent care clinic and family medicine provider in Lancaster, CA, delivering comprehensive primary care, immediate care for non-life-threatening conditions, pediatrics, geriatrics, women's health, men's health, sports medicine, and physician-supervised weight loss (including semaglutide programs). The practice accepts walk-in patients and same-day appointments, is in-network with major insurers (Aetna, High Desert Medical Group HMO, Healthnet, Tricare), and serves cash-pay patients at published rates with on-site diagnostics (lab testing, digital X-ray).

Product overview

Family First Medical Practice is a multi-service family medicine and urgent care clinic providing comprehensive healthcare for patients of all ages. The practice operates as an integrated healthcare delivery platform offering urgent care, primary care, preventive medicine, and specialized services including weight management, diabetes care, pediatrics, geriatrics, women's health, men's health, allergy testing, sports medicine, and chronic disease management. The practice also offers diagnostic services such as Continuous Glucose Monitoring, bone density scans, COVID-19 testing and vaccination, and clinical trial participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Hypertension Care Medical care for managing high blood pressure, including diagnosis, lifestyle counseling, medication management, and monitoring to prevent strokes, kidney disease, and heart failure. For adult patients with elevated blood pressure.
• Diabetes Care Comprehensive diabetes diagnosis and management including early detection, weight loss plans, diet and exercise plans, and medication management for Type 1 and Type 2 diabetes. Supports CGM integration for continuous monitoring.
• Weight Loss & Management Clinic Physician-supervised weight management offering personalized meal plans, medical weight management, nutritional counseling, and lifestyle coaching. Includes monthly monitoring appointments for ongoing care.
• Semaglutide Weight Loss Program GLP-1 receptor agonist weight loss treatment featuring once-weekly semaglutide injections, blood work review, insulin syringes, monthly BMI monitoring, and individual counseling with nurse practitioner support.
• Pediatrics Medical care for infants, children, and adolescents from newborns to age 18, including well-baby care, immunizations, treatment of childhood illnesses, preventive medicine, and adolescent care services.
• Geriatrics Specialized medical care for senior citizens addressing arthritis, bone loss, Alzheimer's disease, Parkinson's, vision and hearing impairment, and chronic illnesses including hypertension and diabetes.
• Women's Health Specialized healthcare for women including birth control (Nexplanon, IUDs), breast and ovarian cancer screening, gynecology, hormone therapy, pregnancy care, sexual health, and menopausal care.
• Men's Health Healthcare services addressing conditions affecting men, including cardiovascular disease screening, liver disease management, alcohol-related health issues, annual wellness exams, and low testosterone treatment.
• Urgent Care Clinic Walk-in immediate medical care for non-life-threatening conditions including minor injuries, common illnesses, diagnostic services with on-site lab testing and digital X-rays, preventive care, and same-day visits without appointment.
• Nexplanon Birth Control Long-acting reversible contraception (LARC) services including Nexplanon implant insertion and removal, IUD insertion and removal (Mirena, Kyleena, Paragard), and birth control counseling.
• Continuous Glucose Monitoring (CGM) Diabetes management using Dexcom G6 CGM System with a 10-day water-resistant sensor and auto-applicator, providing real-time glucose data to patients and providers without fingersticks.
• Platelet Rich Plasma (PRP) Therapy Regenerative treatment using concentrated platelet-rich plasma injections administered with ultrasound guidance to stimulate healing, relieve pain, and promote tissue repair for arthritis, tendonitis, and injuries.
• Denosumab (Prolia) Injection Osteoporosis treatment using Prolia injections administered via ultrasound guidance every six months to slow bone breakdown, strengthen bones, and prevent fractures.
• Dexa Bone Density Scan DXA bone density scanning to measure bone loss, diagnose osteoporosis, track treatment effects, and assess fracture risk using dual-energy X-ray absorptiometry.
• Cold & Flu Care Medical treatment for cold and flu illnesses in children including diagnosis, symptom management, medication prescriptions, and home care guidance.
• Sports Physicals Physical examinations for athletes to ensure health and safety during sports activities, including assessment of fitness levels and identification of potential problems.
• Preventive Medicine Health maintenance services focusing on disease prevention, wellness education, immunizations, and routine preventative care for adolescents and adults.
• Medicare Annual Wellness Exam Annual preventive health appointments for Medicare beneficiaries including health risk assessments, cognitive impairment screening, medication review, and personalized prevention plans.
• Well-Adult Care Preventive healthcare visits for adults of all ages including medical history review, physical examinations, health screenings, immunizations, and health counseling.
• Allergy Testing Same-day skin prick allergy testing to identify allergens from foods and environmental sources, with results available within 15 minutes during the appointment.
• Arthritis Care Medical services for arthritic conditions including diagnosis, medication management with NSAIDs and corticosteroids, physical therapy referrals, and surgical options consultation.
• AME Medical Exam Federal Aviation Administration certified Aviation Medical Examiner services providing First, Second, and Third class pilot certifications including eyesight, hearing, mental health, and blood pressure testing.
• Testosterone Replacement Therapy Hormone replacement treatment for low testosterone including intramuscular injections, transdermal patches and gels, oral presentations, and soft-tissue pellet implants.
• Skin Cancer Screening Skin cancer screening and biopsy services including visual self-exam guidance, clinical examinations, and skin biopsies for basal cell carcinoma, squamous cell carcinoma, and melanoma detection.
• Same Day Visits Same-day medical appointments for sudden illnesses, minor injuries, and urgent health concerns without requiring advance scheduling.
• COVID-19 Vaccine COVID-19 vaccination services offering Pfizer, Moderna, and Janssen vaccines for individuals aged 12 and older.
• COVID-19 Testing COVID-19 diagnostic testing including Rapid COVID-19 PCR Test with results in 15 minutes, Rapid Antibody Test, and COVID-19 Clinical Research Tests.
• Clinical Studies Clinical trial participation opportunities including current studies for pneumococcal disease, RSV, and COVID-19, conducted in partnership with Chemidox Clinical Trials Inc. and Eli Lilly.
• Tennis Elbow Treatment Conservative and non-surgical treatment for lateral epicondylitis including rest, anti-inflammatory medications, physical therapy, and bracing.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AetnacoreChannel Partner/ Reseller/ Distributor · 15 July 2022Family First Family Medical Practice became in-network with Aetna Medicare and EPO/PPO plans as of July 15, 2022. The practice was already in-network with High Desert Medical Group, Healthnet, and other IPA HMO contracts for Aetna. This partnership enables Aetna patients in the Antelope Valley to access quality Family Medicine services including Pediatrics, Well Woman exams, Men's Health, Medicare Exams, Geriatrics, and same-day urgent care without driving to Los Angeles.
• High Desert Medical GroupcoreChannel Partner/ Reseller/ Distributor · 15 July 2022Family First Family Medical Practice is in-network with High Desert Medical Group HMO plans, providing healthcare services to HMO patients in the Antelope Valley region.
• HealthnetcoreChannel Partner/ Reseller/ Distributor · 15 July 2022Family First Family Medical Practice is in-network with Healthnet IPA HMO contracts, providing healthcare services to Healthnet patients in the Antelope Valley region.
• Eli Lilly (Lilly)coreStrategic or Co-development PartnerFamily First Family Medical Practice has partnered with Eli Lilly to provide clinical trials to serve patients and the community. This partnership relates to COVID-19 clinical research, including antibody trials that have shown significant reductions in hospitalizations. The practice also offers ongoing clinical trials for eligible patients who test positive for COVID-19.
• Chemidox Clinical Trials Inc.minorStrategic or Co-development PartnerChemidox Clinical Trials Inc. is described as a highly experienced network of clinical study sites involved in various therapeutic areas and indications. Family First Family Medical Practice participates in clinical trials through this network, operating under ICH-GCP guidelines with certified medical experts committed to patient safety and data validity.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CVS MinuteClinic: CVS MinuteClinic operates retail walk-in clinics inside pharmacies offering basic primary care, vaccinations, and minor urgent care — a competing low-acuity care delivery model in the same Southern California market.
• Kaiser Permanente Southern California: Kaiser Permanente operates integrated primary care, urgent care, and specialty services for members in Southern California, representing the dominant vertically-integrated incumbent in the same geography.
• Providence Medical Group: Providence operates multi-specialty physician groups in Southern California providing primary care, urgent care, and chronic disease management — a broader-scale analog of Family First's integrated community practice.
• One Medical (Amazon): One Medical offers primary care with same-day appointments and on-site urgent care across multiple locations, representing a scaled, technology-enabled version of Family First's integrated care model.
• Concentra: Concentra operates urgent care and occupational health centers nationwide with on-site diagnostics and employer-payer contracts — a broader-scale analog of Family First's walk-in, multi-payer model.

Direct peers

• MDVIP: MDVIP is a network of independent primary care physicians offering personalized, membership-based family medicine with smaller patient panels — comparable to Family First's patient-first, multi-specialty primary care approach.
• GoHealth Urgent Care: GoHealth runs urgent care centers in partnership with health systems, providing walk-in non-emergency care and on-site diagnostics — directly comparable to Family First's urgent care + on-site lab and digital X-ray offering.
• CityMD / Summit Health: CityMD operates walk-in urgent care clinics often co-located with primary care services, matching Family First's model of combining urgent care convenience with comprehensive primary care for the whole family.

Regional players

• Antelope Valley Medical Center: Antelope Valley Medical Center is the other major regional hospital serving Lancaster and Palmdale, competing for the same patient population Family First addresses through primary and urgent care.
• Palmdale Regional Medical Center (Universal Health Services): Palmdale Regional is the primary hospital in the Antelope Valley region that Family First serves — one of its former employers and the main alternative care destination for patients who exceed the practice's scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/familyfirstFMP
• Facebookfacebook.com/FamilyFirstFamilyMed
• LinkedInlinkedin.com/company/familyfirst-family-medical-practice

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family First Medical Practice