mylenda

What mylenda does

Mylenda is an Australian private, for-profit company operating as a self-service lending neo-broker. According to its firmographic description, the company facilitates online applications for both personal and business finance, positioning itself as an intermediary between borrowers and credit providers rather than as an originator or balance-sheet lender. The company is headquartered in Nerang, Australia, with a website at mylenda.com.au, and reports a headcount in the 251-500 range, indicating a mid-sized operating scale relative to typical Australian fintech neo-brokers.

No further detail on product features, underlying technology stack, revenue mechanics, pricing model, lender partners, or go-to-market strategy is available in the provided source material. The company's own website returned only a loading/verification page during data collection, and no third-party sources were captured with substantive financial, operational, or product information. Accordingly, the core technology, proprietary features, product roadmap, and unit economics cannot be characterized from the available evidence.

The business model of a neo-broker in this category typically involves referral or commission-based revenue earned per successfully matched loan application, but no pricing, contract, or revenue figures are disclosed in the input data. Mylenda's stated scope spans both consumer and SME/SMB finance segments, which would broaden its addressable market relative to single-segment competitors, though no evidence supports the depth of penetration in either segment.

Name

mylenda

Website

https://mylenda.com.au

Company type

Private

Headcount range

251–500 employees

Short description

Mylenda is an Australian self-service lending neo-broker that operates an online application platform connecting consumers and businesses seeking personal and business finance with credit providers. The company is headquartered in Nerang, Australia.

Ownership category

akta.pro rank

Product category

Online Lending Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)

akta.pro secondary industries

Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD), Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)

Keywords

• Online lending broker
• Personal loan marketplace
• Business finance broker
• Loan comparison platform
• Neo-broker lending

Headquarters

HQ city

Nerang

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Core offering

Mylenda operates as a self-service online lending neo-broker that aggregates personal and business finance offerings. Customers submit online applications through the platform, which then routes them to suitable lenders across its network rather than Mylenda underwriting loans itself.

Differentiator

Problem solved

Functional benefit

Products and services

• Mylenda Online Lending Platform

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Plenti Group: Plenti operates an Australian consumer lending marketplace for automotive, renewable energy, and personal loans via a digital application. Comparable to Mylenda on multi-product online lending intermediation in Australia.
• Lendi: Lendi is a leading Australian digital mortgage and asset finance broker aggregating loans from multiple lenders via an online application journey. It is directly comparable to Mylenda as a digital-first lending neo-broker serving Australian personal and asset finance borrowers.
• Mortgage Choice: Mortgage Choice is an Australian mortgage and consumer finance broker (owned by REA Group) that aggregates lender products across personal and home loans. Comparable to Mylenda as a multi-product lending broker serving Australian consumers.
• Harmoney: Harmoney is an Australian personal loan marketplace connecting borrowers with investors via an online application. Directly comparable to Mylenda on personal-lending aggregation, online origination, and Australian market focus.
• SocietyOne: SocietyOne operates a personal loan marketplace in Australia matching borrowers to investor capital via a digital application. Comparable to Mylenda as a digital Australian personal-lending aggregator, though it also funds loans on its own balance sheet.
• Wisr: Wisr is an Australian fintech operating a personal loan and credit-improvement platform. Comparable to Mylenda on digital consumer lending in Australia, though Wisr funds loans itself rather than acting purely as an intermediary.
• RateCity: RateCity is an Australian financial comparison platform aggregating credit cards, personal loans, mortgages, and deposits across lenders. Comparable to Mylenda as a digital loan-aggregation channel serving Australian personal finance borrowers.
• Aussie Home Loans: Aussie is one of Australia’s largest mortgage broker networks with a growing digital channel, aggregating residential and personal loans from panel lenders. It is directly comparable to Mylenda on intermediation model and Australian borrower focus.

Emerging players

• MoneyMe: MoneyMe is an Australian digital consumer lender offering personal loans, automotive finance, and credit cards via an online application. Comparable to Mylenda on digital personal-lending origination in Australia, though MoneyMe funds loans directly rather than acting as an intermediary.
• Athena Home Loans: Athena is an Australian digital mortgage lender operating via a low-cost direct-to-consumer channel. It is a partial peer to Mylenda in the digital home-loan space, competing for the same Australian borrower funnel as a lender rather than as an aggregator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/mylenda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mylenda