Flowently
Flowently is a private Amsterdam-based language training company, founded in 2001, that delivers online and in-person private tutoring and corporate group training to expats and international companies in the Netherlands, primarily in Dutch across an 11-language catalog.
- Company typePrivate
- Founded2001
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Flowently firmographics
Firmographics- Name
- Flowently
- Legal name
- Flowently The Netherlands B.V.
- Website
- https://flowently.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Flowently is a private Amsterdam-based language training company, founded in 2001, that delivers online and in-person private tutoring and corporate group training to expats and international companies in the Netherlands, primarily in Dutch across an 11-language catalog.
- Ownership category
- akta.pro rank
Flowently industry classification
Industry- Product category
- Language Training Services
- NAICS
- Language Schools (611630), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Live Online Language Tutoring & Small-Group Classes (EDAMAFAD)
- akta.pro secondary industries
- Language & Cross-Cultural Training (BPACANAL), Online Tutoring, Conversation Exchange & Language Coaching Platforms (EDAFAOAB), Exam Preparation Language Programs (IELTS/TOEFL/DELE/DALF/HSK, etc.) (EDAIAEAD)
Keywords
Where Flowently is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Flowently business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Credit-based Session Packages: Customers purchase credit packages (1 credit = 1 hour) valid for 1 year. Packages range from trial (3 credits) to large bundles (60+ credits). Solo and duo pricing available with 75% discount for second person.
- Private Tutor Sessions: One-on-one language tutoring sessions offered both online and in-person (live city sessions). Sessions available 7 days a week, 8am-10pm.
- Company Group Training: In-company language training for businesses, including interactive courses, team building sessions, and customized corporate programs.
- Textbooks and Study Materials: Sale of recommended textbooks including Taaltempo books, Nederlands in Gang, Nederlands in Actie, Op naar de Eindstreep, and other Dutch language learning materials.
- Flowently Certificates: Tests and certificates confirming language proficiency levels, used for civic integration and NT2 state exam preparation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trial Package - 3 Credits (3 hours) |
| Unit Pricing | Pay-as-you-go | Solo Package - 10 Credits |
| Unit Pricing | Pay-as-you-go | Most Popular Solo - 30 Credits |
| Unit Pricing | Pay-as-you-go | Solo Package - 60 Credits |
| Unit Pricing | Pay-as-you-go | Duo Package - 15 Credits |
| Unit Pricing | Pay-as-you-go | Most Popular Duo - 30 Credits |
| Unit Pricing | Pay-as-you-go | Duo Package - 60 Credits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Flowently product offering
Product offeringCore offering
Flowently delivers live and online language training, with a primary focus on Dutch, across 11 languages (Dutch, English, German, French, Spanish, Italian, Portuguese, Polish, Turkish, Arabic, Mandarin). Services are delivered through private one-on-one tutor sessions (online or in-person in Dutch cities) and structured group programs for corporate clients. A proprietary Flowently Method underpins all instruction, including the 'Daily Dutch in 30h' progression system covering CEFR levels A0 to C2 and preparation for civic integration and NT2 state exams.
Product overview
Flowently is a language learning platform that offers a comprehensive suite of language training services primarily focused on Dutch but also covering English, French, Spanish, German, Italian, Portuguese, Polish, Turkish, Arabic, and Mandarin. The core product is the Daily Dutch in 30h program, a structured progression system guiding learners from A0 to C2 proficiency. This is supported by Private Tutor Sessions (online or in-person one-on-one tutoring) and Company Group Training for corporate clients. Additional modules include Civic Integration & NT2 Exam Preparation, Dutch for Quick Learners (10-week accelerated course), Immersion Courses combining city exploration with language learning, Business English & Other Languages training, Dutch on the Go for Spouses, Flowently Kids Club for children's tutoring, and Cross Cultural Workshops for cultural onboarding. The Flowently Method serves as the proprietary pedagogical framework emphasizing flexible scheduling, personalized learning, pronunciation focus, and cultural immersion. Supporting materials include the free Learn Dutch on the Go e-book, Taaltempo Nederlands textbook series, and Dutch Magic Phrases Calendar. The company also offers credit-based Solo and Duo pricing packages for individual and paired learners, with Languages Abroad positioned as an upcoming sub-brand for language learning abroad programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Tutor Sessions
Quantifiable outcome
- From level A0 to A1 in 30 hours of study
- +4 more outcomes
Companies that use Flowently
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles2 records
Flowently technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Flowently partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Flowently competitors and assessment
Company assessmentBroad incumbents
- Duolingo: Largest freemium gamified language-learning app globally. Competes for the same expat learner segment at the awareness and beginner stages but does not offer human-led tutoring or civic integration preparation — a complementary rather than head-to-head competitor today, but a strategic threat over time.
- Babbel: Subscription-based language learning app with self-paced courses and live group classes. A broader incumbent in adult language learning that competes for Flowently's learners at the entry level but does not offer 1-on-1 in-person immersion in Dutch cities.
- Berlitz: Global corporate and consumer language training provider with immersive methodology. Comparable in B2B corporate language training and structured proficiency frameworks (including Dutch for expats), though Berlitz operates a much broader, franchise-heavy footprint.
- Inlingua: International language school network offering corporate and individual language courses. Comparable in corporate in-company training, classroom-based instruction, and Dutch-for-expats programs, but at significantly larger geographic scale.
Direct peers
- Preply: Online platform connecting learners with private language tutors for 1-on-1 sessions, with corporate training offerings. Directly comparable in product (private tutor marketplace), target market (language learners and expats), and business model (commission-based tutor hours).
- Cambly: On-demand video platform for casual conversation practice with native speakers. Comparable to Flowently's online private session delivery and flexible-scheduling value proposition, though Cambly emphasizes English conversation practice for global learners.
- Verbling: Online 1-on-1 language tutoring platform with vetted teachers and group classes. Closely comparable to Flowently's private tutor model and self-serve booking flow, targeting adult learners seeking flexible, tutor-led language instruction.
- italki: Global online marketplace for one-on-one language tutoring with professional and community tutors. Directly comparable to Flowently's private online tutor sessions model across many of the same languages, with a similar self-serve booking experience and tutor-hour pricing.
Regional players
- Dutch Academy: Netherlands-based Dutch language school focused on expats with group and private courses, including NT2 preparation. Directly comparable in target market (Dutch expats), product set (group/private Dutch classes, NT2 prep), and geographic focus (Netherlands).
- Taalthuis: Dutch-language school based in the Netherlands offering private and group Dutch courses for expats. A direct regional competitor to Flowently's Dutch tutoring programs, civic integration preparation, and in-company Dutch training in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Flowently social profiles
Digital presenceFlowently financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowently leadership team
Management profileNumber of profiles
Flowently funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowently M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowently
What does Flowently do?
Flowently delivers live and online language training, with a primary focus on Dutch, across 11 languages (Dutch, English, German, French, Spanish, Italian, Portuguese, Polish, Turkish, Arabic, Mandarin). Services are delivered through private one-on-one tutor sessions (online or in-person in Dutch cities) and structured group programs for corporate clients. A proprietary Flowently Method underpins all instruction, including the 'Daily Dutch in 30h' progression system covering CEFR levels A0 to C2 and preparation for civic integration and NT2 state exams.
Is Flowently a public or private company?
Flowently is a private company. It is classified as unknown and is currently operating.
When was Flowently founded?
Flowently was founded in 2001. It employs 101 to 250 people.
Where is Flowently based?
Flowently is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Flowently make money?
Five revenue lines are on record. Credit-based Session Packages are the primary driver. The others are private Tutor Sessions, company Group Training, textbooks and Study Materials and flowently Certificates.
Who are Flowently's main competitors?
Broad incumbents on record are Duolingo, Babbel, Berlitz and Inlingua. Direct peers are Preply, Cambly, Verbling and italki. Regional players are Dutch Academy and Taalthuis.
Does Flowently have an API?
No public API is recorded for Flowently.
What industry is Flowently in?
Flowently's product category is Language Training Services. Its primary akta.pro industry code is EDAMAFAD, Live Online Language Tutoring & Small-Group Classes, with a secondary code of BPACANAL, Language & Cross-Cultural Training. Its NAICS code is 611630 and its SIC code is 8200.