Stade Lavallois Mayenne Football Club

What Stade Lavallois Mayenne Football Club does

Stade Lavallois Mayenne Football Club is a French professional football club founded in 1902 and based in Laval, in the Mayenne department. It is legally constituted as SASP Stade Lavallois Mayenne FC, a Société Anonyme Sportive Professionnelle, and operates a men's first team competing in Ligue 2 (the second tier of French professional football) under the 'Tango' brand identity, tied to the club's distinctive orange colors. Home matches are played at Stade Francis Le Basser.

The club operates a vertically integrated multi-tier structure encompassing the professional men's first team, a reserve side, a youth academy (centre de formation), a women's section, and a referee development program. Commercial operations are built around three revenue streams: ticket sales and season subscriptions (managed through a dedicated billetterie platform), merchandise sold via an official online boutique and matchday retail (textile, accessories, books, collectibles, and mascot merchandise), and sponsorship/partnership revenue anchored by a principal sponsor (Lactalis) and a long tail of regional and government partners.

Customer reach is concentrated in the Laval and Mayenne region, supported by public-sector partnerships with Laval Agglomération and the La Mayenne departmental council. The club maintains a multi-channel digital presence across Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, and email newsletter, with merchandise delivered domestically within France. Kit supply is provided by Kappa under a multi-team agreement. Notable recent signings include Francis Coquelin (July 2026) and N'Golo Kanté (June 2026). No AI/ML capabilities, mobile app, or public API are documented.

Name

Stade Lavallois Mayenne Football Club

Legal name

SASP Stade Lavallois Mayenne FC

Website

https://stade-lavallois.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

51–100 employees

Short description

Stade Lavallois Mayenne Football Club is a French Ligue 2 professional football club founded in 1902 in Laval, France, operating a men's first team, reserve, youth academy, women's section, and merchandise and ticketing business serving local supporters and regional corporate sponsors.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Professional football club
• Football match tickets
• Club merchandise retail
• Season subscriptions
• Youth football academy

Headquarters

HQ city

Laval

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales and Subscriptions: Revenue from match tickets and season ticket subscriptions for home matches. The club offers subscriber priority for ticket purchases.
2. Merchandise Sales: Online boutique selling official club merchandise including jerseys, training wear, accessories, and memorabilia.
3. Sponsorships and Partnerships: Partnership agreements with local and national businesses for branding visibility and financial support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Stade Lavallois Mayenne FC is a professional football club competing in Ligue 2 (the second tier of French football). It operates a men's first team, reserve team, youth academy, women's section, and referee program under the SASP corporate structure, playing home matches at the Francis Le Basser stadium in Laval, France. The club generates revenue through match tickets, season subscriptions, official club merchandise, and commercial sponsorships.

Product overview

Stade Lavallois Mayenne FC operates an e-commerce boutique offering official club merchandise across two main categories: textile products (jerseys, shorts, training wear, accessories) and miscellaneous merchandise (accessories, books, collectibles). The textile line includes home and away jerseys for the 2025/2026 season, multiple goalkeeper jerseys, collector editions, and training apparel. The merchandise range includes accessories such as balls, caps, scarves, bags, water bottles, keychains, and books documenting the club's history. The club's mascot, Tangoal, is also featured as a plush toy product.

Differentiator

Problem solved

Functional benefit

Brands

• Tango: Team nickname and brand identity for Stade Lavallois Mayenne FC, reflecting the club's orange/yellow team colors. Used in player recruitment communications and merchandise branding.

Products and services

• Maillot Officiel Domicile 2025/2026 (Official Home Jersey) Official home match jersey worn by the Ligue 2 first team during the 2025/2026 season, available to supporters with optional personalization.
• Maillot Officiel Extérieur 2025/2026 (Official Away Jersey) Official away match jersey worn by the Ligue 2 first team during the 2025/2026 season.
• Short Match Joueur Tango 2025/2026 (Player Match Shorts) Official replica match shorts in club orange worn by players for the 2025/2026 season.
• Maillot Collector 120 ans (120th Anniversary Collector Jersey) Special collector's jersey celebrating the club's 120th anniversary, sold as memorabilia to supporters and collectors.
• Maillot Michel Le Milinaire Commemorative jersey honoring Michel Le Milinaire, the legendary former club president, sold as a collector item at €99.00.
• Maillot Officiel Gardien Bleu 2025/2026 (Blue Goalkeeper Jersey) Official replica goalkeeper jersey in blue for the 2025/2026 season.
• Maillot Officiel Gardien Jaune 2025/2026 (Yellow Goalkeeper Jersey) Official replica goalkeeper jersey in yellow for the 2025/2026 season.
• Maillot Officiel Gardien Fuschia 2025/2026 (Fuschia Goalkeeper Jersey) Official replica goalkeeper jersey in fuschia for the 2025/2026 season.
• Maillot Enfant Gardien Jaune 2025/2026 (Children's Goalkeeper Jersey) Children's replica goalkeeper jersey in yellow for the 2025/2026 season, available in sizes 6-14 years.
• Casquette Stade Lavallois 1902 (Club Cap) Club branded cap commemorating the founding year 1902, sold at €25.00.
• Ballon Stade Lavallois (Club Football) Official club branded football sold at €30.00.
• Bonnet de sortie (Track Jacket Hood) Player departure/track jacket hood from 2023/2024 season.
• Bonnet (Club Winter Beanie) Club branded winter beanie for supporters.
• Gants Stade Lavallois (Goalkeeper Gloves) Official club branded goalkeeper gloves.
• Echarpe de supporter (Supporter Scarf) Supporter scarf featuring club colors, sold at €14.00.
• Gourde Isotherme Thermique (Insulated Water Bottle) Insulated thermal water bottle with club branding.
• Stylo Stade Lavallois (Club Pen) Club branded pen for supporters and corporate use.
• Mug noir mat (Matte Black Club Mug) Matte black club branded mug for supporters.
• Sac à dos GAMBERTO (Club Backpack) Club branded backpack.
• Mascotte Tangoal (Club Mascot Plush) Club mascot plush toy featuring the Tango character.
• Livre : Nos années Stade Lavallois (Club History Book) Book documenting the club's history and memorable years.
• Livre : Le plus beau des tangos (Club Legacy Book) Book celebrating the club's legacy, titled 'The most beautiful of tangos'.
• Fanion Protocolaire (Official Team Flag) Official team flag for captain/player protocols for the 2024/2025 season.
• Petits Fanions (Small Team Flags) Small team flags for supporters.
• Porte-clefs en métal (Metal Keychain) Metal keychain with club branding.
• Porte-clefs en bois (Wooden Keychain) Wooden keychain with club branding.
• Sous-verres en bois (x4) (Wooden Coasters Set) Set of four wooden coasters from 2023/2024 season.
• Season Subscriptions 2026/2027 (Abonnements) Recurring season ticket subscriptions providing subscribers with priority access to home match tickets for the 2026/2027 season at Francis Le Basser stadium.
• Match Tickets 2026/2027 (Billetterie matchs à domicile) Individual home match ticket sales for Ligue 2 fixtures at Francis Le Basser stadium during the 2026/2027 season.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered major and minor.

• LactalismajorOthersMajor sponsor and partner of Stade Lavallois Mayenne FC. Lactalis is a major French dairy products company.
• Actual GroupmajorOthersEmployment and recruitment services group based in the region, significant club partner.
• Groupe LucasminorOthersRegional business partner of the club.
• Procogest FinancesminorOthersFinancial services partner of the club.
• SéchéminorOthersEnvironmental services company as club partner.
• SepalminorOthersRegional business partner.
• V and BminorOthersRetail/hospitality chain partner.
• GruauminorOthersVehicle/transportation company as partner.
• Laval AgglomérationmajorOthersLocal government authority supporting the club as part of regional sports development.
• La MayennemajorOthersDepartmental council supporting the club as regional sports representative.
• KappamajorTechnology or IntegrationOfficial kit supplier providing match kits and training wear for all teams.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FC Metz: Historic Ligue 1/Ligue 2 French club with a strong regional identity in eastern France. Comparable in terms of multi-tier operations (men's, reserve, academy), regional employer sponsorship model, and second-tier commercial profile.
• AS Saint-Étienne: Historic French club (10-time Ligue 1 champion) currently competing in lower divisions. Comparable in heritage-driven brand value, multi-tier club structure, and industrial-region supporter culture, but with materially larger historical brand and fan base.

Direct peers

• Paris FC: Ligue 2 Paris-based club with similar multi-tier operations and recent marquee signings. Comparable as a fellow Ligue 2 operator pushing for promotion, though with a much larger addressable market.
• EA Guingamp: Historic French professional club with a small-town identity (similar to Laval) that has historically competed between Ligue 1 and Ligue 2. Directly comparable in terms of catchment economics and reliance on academy-driven model.
• Le Havre Athletic Club: Fellow Ligue 2 club with comparable history, similar-sized catchment in northern France, and identical multi-tier operating model (men's, reserve, youth, women's). Most directly comparable in sporting and economic profile.
• SC Bastia: Historic Corsican professional football club competing in French football's lower divisions. Comparable in terms of regional identity, community-anchored supporter base, and merchandise-driven revenue model.
• FC Sochaux-Montbéliard: Historic French club with strong regional employer ties (similar to Stade Lavallois's Lactalis/Actual anchors). Comparable in industrial-region identity and second-tier competitive profile.
• Rodez Aveyron Football: Small-market Ligue 2 club from a rural French department. Directly comparable in catchment size, sponsor profile (regional SMEs), and operating economics.
• Grenoble Foot 38: Regional French club competing in Ligue 2 with similar community-led GTM and historical Ligue 1 pedigree. Comparable in sporting ambitions and revenue profile.
• Clermont Foot 63: Recently promoted/relegated between Ligue 1 and Ligue 2, small Auvergne catchment. Comparable in regional identity and Ligue 2 economics, with recent experience of the promotion/relegation swing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stadelavallois
• YouTubeyoutube.com/@StadeLavalloisMFCOfficiel/videos
• Facebookfacebook.com/StadeLavalloisMayenneFootballClub
• LinkedInlinkedin.com/company/stade-lavallois-mayenne-football-club
• Instagraminstagram.com/stadelavallois
• TikToktiktok.com/@stadelavalloismfc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stade Lavallois Mayenne Football Club