Alcandora Advertising

What Alcandora Advertising does

Alcandora Advertising (legal entity: Alcandora Publicidad S.L., CIF B-80873250) is a privately held Spanish full-service advertising and marketing agency founded in 1994 and headquartered in Las Rozas de Madrid, with a second office opened in Valencia in 2024. The agency operates with a headcount in the 11–50 range and an in-house multidisciplinary team spanning account management, art direction, web development, audiovisual production, copywriting, and digital strategy, enabling integrated delivery of branding, web/app/e-commerce development, digital marketing, content and social media, audiovisual, events, and innovation-hub (HUB Alcandora) services.

Revenue is generated primarily through project-based professional services engagements priced per scope. Standard pricing is not publicly disclosed; however, the firm is an accredited 'agente digitalizador' under Spain's Kit Digital program, where government-subsidized service packages are priced roughly €1,200–€2,500 per project (websites, e-commerce, social media management, advanced SEO). The core technology stack is conventional: WordPress CMS, Google Analytics, and Google Ads for both client work and own marketing — no proprietary platform or AI/ML capability is evidenced. Distribution is exclusively direct-to-client through relationship-based sales, competitive public tenders, and the Kit Digital SMB channel.

The client base spans enterprise (Teka, HM CIOCC, Pharmamar, Edenred, Saucony, PlayStation/Sony), government and public institutions (ICO, ministries of Sanidad, Igualdad, Agricultura, INSST, Comunidad de Madrid, ENISA), and a long tail of small businesses via Kit Digital. Ownership is founder-led, with Rafael García-Plata as CEO, Pablo Carmenado leading business development, and Isabel Meléndez as CFO; no external institutional investment, parent company, or subsidiary structure has been disclosed. The agency is currently operating, with active 2023–2025 project work across multi-channel campaigns, corporate events, and institutional branding.

Name

Alcandora Advertising

Legal name

Alcandora Publicidad S.L.

Website

https://alcandora.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Alcandora Advertising is a Madrid-based, full-service Spanish advertising and marketing agency serving enterprise clients, Spanish government ministries, and SMBs through branding, digital marketing, web development, audiovisual production, and event management, with Kit Digital program accreditation.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Advertising agency services
• Branding and design
• Digital marketing
• Multimedia production
• Event management

Headquarters

HQ city

Las Rozas De Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based advertising and marketing services: Alcandora generates revenue through project-based engagements across branding, web development, digital marketing campaigns, audiovisual production, and event management. Services are delivered as one-time projects with pricing based on scope and complexity.
2. Digital Kit Program services: As an accredited 'agente digitalizador' (digital agent) under Spain's Kit Digital government program, Alcandora delivers subsidized digital transformation services to small businesses and self-employed professionals. Aid amounts range from €2,000 to €2,500 depending on service category and business size segment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alcandora Advertising is a full-service advertising and marketing agency offering branding, web design, digital marketing, audiovisual production, content/social media management, and event organization services to enterprise clients and Spanish government institutions. The agency also delivers subsidized digital transformation services to small businesses through Spain's Kit Digital program as an accredited agente digitalizador.

Product overview

Alcandora Advertising is a full-service advertising and marketing agency offering a comprehensive portfolio of marketing services. The company operates as a unified service provider rather than a platform-based architecture. Core services include Branding (visual identity, naming, brand manuals), Web Design/App/E-commerce (development, UX/UI, SEO, hosting), Digital Consultancy, Digital Marketing (performance campaigns, SEM, brand content), Content Marketing/Social Media, Audiovisuals (production, post-production), Events (activation, stands, promotional materials), and HUB Alcandora (startup/entrepreneurship hub). Additionally, the company offers specialized Digital Kit Program services for small businesses including Website and Internet Presence, E-commerce solutions, Social Media Management, and Advanced Internet Presence (SEO) through government-subsidized digital transformation packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding
• Web Design / App / E-commerce
• Digital Consultancy
• Digital Marketing
• Content Marketing / Social Media
• Audiovisual Production
• Events
• HUB Alcandora
• Kit Digital Program Services

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Shackleton: Spanish independent advertising agency offering integrated creative, digital, and event services for enterprise and consumer brands. Direct comparable in size, integrated offering, and Spanish-market focus.
• PS21: Spanish independent creative and digital agency with integrated branding, content, and campaign work. Comparable mid-size independent competitor serving Spanish enterprise and consumer brands.
• Contrapunto BBDO: Madrid-headquartered full-service creative agency operating in Spain with brand, digital, and campaign capabilities. Comparable as a Spanish integrated agency serving similar enterprise and public-sector clients.
• El Ruso de Rocky: Independent Spanish creative agency based in Madrid offering branding, campaigns, and content production. Comparable independent Spanish peer with similar integrated service model.

Broad incumbents

• LLYC (Llorente y Cuenca): Spanish-origin communications and marketing services firm with strong public-sector and corporate communications practice. Comparable as a Spanish firm with institutional and government client overlap.
• McCann Spain: Madrid-based office of McCann Worldgroup offering integrated advertising and brand communications to enterprise clients. Larger network competitor in the Spanish market.
• Lola MullenLowe: Madrid-based creative agency within the MullenLowe global network, offering integrated advertising and digital services. Larger network competitor to Alcandora with similar Spanish client base.
• DDB Spain: Spanish arm of the global DDB network offering integrated advertising, digital, and brand services. Larger holding-company competitor targeting the same Spanish enterprise market.
• China (WPP) Spain: Madrid-based creative agency within the WPP network offering brand, digital, and campaign services to Spanish enterprise clients. Larger network competitor with overlapping integrated capabilities.

Emerging players

• Good Rebels: Madrid-based digital-native agency focused on digital transformation, content, and social media services for brands. Comparable as a digitally-led Spanish agency targeting similar enterprise segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alcandora
• YouTubeyoutube.com/channel/UCMarueBlzyKnZ2ylRcaNDAw
• Facebookfacebook.com/Alcandora
• LinkedInlinkedin.com/company/alcandora-publicidad
• Instagraminstagram.com/alcandorapublicidad
• TikToktiktok.com/@alcandora

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alcandora Advertising