Love Success Plc

What Love Success Plc does

Love Success Plc is a London-headquartered, privately-held specialist recruitment agency founded in 2010 that places permanent and temporary candidates across PA, EA, administrative, office support, customer service, accounting and finance, HR, marketing, education support, retail, and front-of-house roles. The company is described as London's largest specialist recruiter in this category and serves a client base spanning FTSE 100 enterprises, mid-market firms, government suppliers, and startups, with named customers including a Home Office supplier, a global management consultancy, a global digital business services company, and a tech startup. The business is operated under a distinctive model in which consultants are also shareholding employees, and it is run by female joint managing directors with 250+ years of combined recruitment experience on the team.

The company makes money through traditional recruitment transaction fees: a percentage of annual salary for permanent placements and hourly mark-ups (around £15-£16/hour for entry-level roles per job listings, with senior EA roles commanding £65K-£150K permanent salaries) for temporary and contract staffing. The Go-to-market is sales-led and relationship-driven, relying on a team of recruitment consultants who operate as an extension of clients' HR functions, supplemented by a self-serve candidate job board and a multi-channel social media presence across LinkedIn, Facebook, X, Instagram, and TikTok. Reported outcomes include 60% of clients remaining with the firm for over a decade, 90% of one government supplier's recruitment process opened to Love Success's profiling, and a 30% conversion rate from temporary to permanent placements at a tech startup client. The Love Success Group includes a sub-brand, Purely PA, focused specifically on PA recruitment.

The technology footprint is minimal: the core offering does not run on a proprietary platform, and there are no APIs, integrations, or AI/ML capabilities disclosed. The company offers a free simulated MS Office training suite (compatible up to Office 2010) and a free assessment centre to candidates and clients as add-on services. Awards from Corporate Vision, SME News, Acquisition International, Global Excellence Awards, Flexa, and CEO Monthly, together with REC membership, form the primary intangible assets supporting brand positioning in a crowded London recruitment market.

Name

Love Success Plc

Legal name

Love Success Ltd

Website

https://lovesuccess.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Love Success Plc is a London-based specialist recruitment agency founded in 2010 placing permanent and temporary PA, EA, administrative, and office support staff across UK enterprises, government suppliers, and startups. Revenue is generated via percentage-of-salary permanent placement fees and hourly temporary mark-ups through a consultant-led, relationship-driven model.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Permanent Placement Recruitment: Placement fees for placing candidates in permanent full-time positions with client organizations.
2. Temporary/Contract Staffing: Revenue from placing temporary workers with client organizations, charging for staffing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Love Success Plc is a London-based recruitment agency that places permanent and temporary candidates into PA, EA, administrative, office support, marketing, finance, HR, customer service, education support, retail, and front-of-house roles for employers across London and the UK. The firm complements its placement services with a free simulated MS Office 2010 Software Training Suite and a Free Assessment Centre available to candidates and clients. The Love Success Group encompasses the main Love Success recruitment brand and the Purely PA sub-brand focused specifically on PA recruitment.

Product overview

Love Success Plc operates as a multi award-winning recruitment agency providing a comprehensive portfolio of staffing solutions. The core offering consists of permanent and temporary staff recruitment across diverse categories including EA/PA, office support, administrative, marketing, accounting and finance, human resources, customer service, education support, retail, and front of house positions. The company serves clients ranging from FTSE 100 companies to startups across sectors including banking, finance, IT, telecommunications, manufacturing, retail, government, and not-for-profit organizations. The company also offers complementary value-added services including a free MS Office software training suite and assessment centre accessible to both candidates and clients. The Love Success Group includes the main Love Success recruitment brand alongside its subsidiary brand Purely PA, which focuses specifically on PA recruitment.

Differentiator

Problem solved

Functional benefit

Brands

• Purely PA: A sub-brand operating under Love Success Group focusing on PA recruitment services.

Products and services

• Permanent Staff Recruitment Recruitment service placing candidates in permanent full-time positions across PA, EA, office support, and administrative roles in London and the UK. Billed to client employers through transaction-based placement fees.
• Temporary Staff Recruitment Staffing service supplying contract and temporary workers to client organisations requiring flexible workforce arrangements, including rapid-influx cover for campaign surges and short-term needs.
• EA & PA Staff Recruitment Specialist recruitment service for Executive Assistants and Personal Assistants, including board-level and senior administrative positions, serving corporate, government, and consulting clients.
• Office & Business Support Staff Recruitment Recruitment service for office managers, administrators, and general business support personnel placed across multiple industries.
• Marketing Staff Recruitment Recruitment service for marketing professionals including marketing coordinators, PR staff, and marketing managers across London and the UK.
• Accounting & Finance Staff Recruitment Recruitment service for finance professionals including accounts assistants, payroll officers, credit control, and finance coordinators across London and the UK.
• Human Resources Staff Recruitment Recruitment service for HR professionals including HR officers, HR managers, HR support, and payroll roles across London and the UK.
• Customer Services Staff Recruitment Recruitment service for customer service roles including team leaders, customer service coordinators, and front-line customer service representatives across London and the UK.
• Education Support Staff Recruitment Recruitment service for education sector support staff, including administrative positions in schools and educational institutions across London and the UK.
• Retail Staff Recruitment Recruitment service for retail positions including retail assistants, store coordinators, and retail management roles across London and the UK.
• Front of House Staff Recruitment Recruitment service for receptionists and front-of-house personnel, including corporate receptionists and facilities staff across London and the UK.
• Free Software Training Suite Complimentary MS Office training suite offered to candidates and clients as a value-added service, fully conversant with MS Office 2010 and accessible from any location with internet for training and upskilling.
• Free Assessment Centre Free assessment centre providing evaluation tools for candidates and clients as part of the recruitment service, designed to ensure productivity from day one for new starters.
• Purely PA Sub-brand within the Love Success Group focused specifically on Personal Assistant (PA) recruitment services, operating alongside the main Love Success recruitment brand.

Quantifiable outcome

• 60% of clients stay with Love Success for over a decade
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Purely PAcoreOthersPurely PA is an affiliated brand under the Love Success Group umbrella. The company states 'Love Success Group Including Love Success Recruitment and Purely PA', indicating Purely PA operates as a related entity possibly focused on PA-specific recruitment services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Office Angels: A UK recruitment agency specifically focused on office and administration support roles, including PAs, EAs, and receptionists. Highly comparable given the shared specialisation in office support, similar target customer base of UK employers, and similar placement-fee business model.
• Morgan McKinley: UK and Ireland-focused professional recruitment firm placing candidates in office support, finance, and business support roles. Comparable as a specialist recruiter with overlapping PA/admin and finance support placement activity, serving similar London-based employer segments.
• Tate: UK-based recruitment specialist focused on office support, HR, and marketing roles with both permanent and temporary offerings. Directly comparable as a specialist UK recruiter serving the same employer segments and candidate pools for PA, admin, and office support placements.
• Cobalt Recruitment: London-headquartered specialist recruitment firm with practices in business support, property, and professional services. Comparable as a UK-based specialist recruiter serving the same London employer base for office support, EA/PA, and business support placements.

Broad incumbents

• Randstad: Global staffing leader with UK operations covering office support, administration, and customer service staffing. Comparable for overlap in UK admin and customer service temporary staffing, though it competes from a much larger global platform and broader sector mandate.
• Reed Specialist Recruitment: The UK's largest generalist recruitment agency, Reed offers permanent and temporary placements across office support, PA/EA, and many other functions. Comparable as a UK recruitment services competitor with overlapping PA/admin coverage but materially broader scope and scale.
• Robert Half: A global recruitment firm with a strong UK presence in office support, administrative, and finance/accounting roles. Comparable as an overlapping recruiter in admin and office support, with a larger international footprint and broader functional coverage.
• PageGroup (Michael Page): A large global recruitment group operating Michael Page and Page Personnel brands, with secretarial, PA, and admin support placements in the UK. Comparable for overlap in PA/EA recruitment but operates a broader professional-services mandate and global scale.
• Hays: One of the UK's largest recruitment firms, with practices covering office support, HR, and accountancy functions. Comparable for overlap in office/admin recruitment, though Hays is materially larger and more diversified across sectors and geographies.
• Adecco: One of the world's largest staffing firms with a significant UK office support and administration temporary staffing practice. Comparable for direct competition on temporary admin and office support staffing, though at much greater global scale and with broader functional coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/successlondon
• Facebookfacebook.com/lovesuccesslondon
• LinkedInlinkedin.com/company/love-success-plc
• Instagraminstagram.com/office_support_jobs_in_london

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Success Plc