Coffee Republic

What Coffee Republic does

Coffee Republic is an Australian B2B distributor and service provider specialising in super-automatic commercial coffee machines for corporate, institutional, and hospitality customers. The company holds premium/exclusive Australian distribution rights for multiple European manufacturers — including Eversys (Legacy, Enigma, Cameo, Shotmaster lines), Melitta Cafina (XT and CT series), Caye, Thermoplan, Schaerer, LaMarzocco, and Carimali — spanning output from 150 to 900 cups per day. Its equipment carries proprietary functional differentiators such as Extraction Time Control (ETC), modular service architecture, the E'Connect telemetry platform for remote performance monitoring, HACCP-certified automated cleaning (Clean-In-Place), the Automatic Coffee Quality System (ACS), the Variable Pressure System (VPS), and the Closed Loop System (CLS) for grinder calibration.

Headquartered in Homebush West, NSW, with 11-50 employees and operations dating to at least 2016, Coffee Republic serves six named customer segments (corporate offices, healthcare, education, clubs & hotels, service stations, and cafes & restaurants) with a portfolio of named enterprise customers including VISA, University of Technology Sydney (UTS), ESR Australia, BYD, Stone & Chalk, and a private school under the "Kings" branding. The company monetises across four revenue streams: outright equipment sales, recurring consumables (beans, cleaning products, water filters, paper cups), technical services (24/7 preventative and corrective maintenance), and a leasing/rental programme with monthly billing, fixed repayment terms, and anytime upgrade options. Go-to-market is sales-led B2B, executed through website enquiry funnels, a 1800 number, Homebush West showroom demonstrations, and case-study-driven marketing featuring enterprise logos. Pricing is quote-based and not publicly disclosed.

Name

Coffee Republic

Legal name

Coffee Republic

Website

https://coffeerepublic.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Coffee Republic is an Australian B2B distributor and service provider of super-automatic coffee machines from Eversys, Melitta Cafina, Caye, and related brands, serving corporate offices, healthcare, education, hospitality, service stations, and cafes across Australia with equipment sales, consumables, 24/7 technical service, and leasing.

Ownership category

akta.pro rank

Product category

Commercial Coffee Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Commercial coffee machines
• Automatic coffee equipment
• Coffee machine leasing
• Workplace coffee solutions
• Coffee maintenance services

Headquarters

HQ city

Rhodes

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of super automatic coffee machines including Eversys, Melitta Cafina, Caye, and other brands with varying capacity levels
2. Consumables: Ongoing supply of coffee beans, cleaning products, milk cleaning sachets, water filters, and take-away paper cups
3. Technical Services: Preventative maintenance, corrective maintenance, and 24/7 support services covering all products
4. Leasing and Renting: Flexible leasing and renting options with fixed repayment terms and anytime upgrade options

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Coffee Republic supplies, services, and leases commercial super-automatic coffee machines to corporate Australia, drawing on an exclusive distribution portfolio spanning Eversys, Melitta Cafina, Caye, Thermoplan, Schaerer, and LaMarzocco. The offering is delivered as an end-to-end B2B solution combining hardware, consumables, flexible financing, and 24/7 technical maintenance. The company's customers include corporate offices, healthcare facilities, universities, hotels and clubs, service stations, and cafés and restaurants across Australia.

Product overview

Coffee Republic is an Australian company specializing in the supply and service of super-automatic coffee machines. Their product portfolio comprises multiple machine brands including Eversys (Legacy, Enigma, Cameo, Shotmaster), Melitta Cafina (XT Series, CT Series, Alpha), and Caye. The machines range from low-volume (150 cups/day) to high-volume (900 cups/day) capacity, serving sectors including corporate offices, healthcare, education, clubs/hotels, service stations, and cafes/restaurants. Key product lines include the Eversys Legacy for low-volume environments, Eversys Enigma for medium-to-high volume operations with various configurations (M for automatic milk, S for traditional milk steam), Eversys Cameo for self-service applications, Melitta Cafina XT/CT series for commercial environments, and Caye Smart X for automated barista-style operations. Coffee Republic also offers accessories (milk fridges, chocolate units), consumables (cleaning products, filters, paper cups), technical support services, and flexible rental/leasing options. The Eversys machines feature E'Connect telemetry for remote monitoring and autonomous cleaning systems certified to HACCP hygiene standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Eversys Legacy L'2M Low-volume super-automatic coffee machine producing 150 cups per day, with 2 milk types, fresh coffee brewing, hot chocolate and chai latte options, built-in autonomous cleaning system, 2 grinders and 2 brewing units.
• Enigma E'2M Classic Medium-volume super-automatic coffee machine producing 250 cups per day, featuring barista steam system, fully automated cleaning system, multiple cup sizes and strengths, and quiet, consistent, reliable performance.
• Enigma E'4M Classic High-volume super-automatic coffee machine producing 450 cups per day, supporting 4 milk types (2 dairy and 2 alternative) and enabling 2 people to prepare 2 cups simultaneously.
• Enigma E'2M / ST Super Traditional Medium-volume super-automatic coffee machine producing 250 cups per day (175 cups per hour), featuring a 3-milk preparation system.
• Eversys Cameo C'2M Self-service super-automatic coffee machine producing 200+ cups per day, with multiple cup sizes and strength options, 2 milk types, barista-quality output, and a full automatic cleaning system.
• Shotmaster MS Classic High-volume super-automatic coffee machine producing 350 cups per day, featuring 2 coffee outlets, 2 grinders, 2 brewing units, 2 barista steam systems, and 2 bean hoppers.
• Shotmaster S Classic High-volume super-automatic coffee machine producing 350 cups per day, designed for commercial environments requiring reliable high-output coffee service.
• Caye Smart X B2CMSY High-volume super-automatic coffee machine producing 250 cups per day (156 espresso per hour), with automatic barista steam wands, 2 x 1.2kg bean hoppers, and automatic grinder adjustment.
• Enigma E'4M Wide / ST High-volume super-automatic coffee machine producing 600 cups per day (350 cups per hour), with 2 bean hoppers, 2 grinders, 2 brewing units, and both auto and manual milk systems.
• Enigma E'6M / ST Highest-volume super-automatic coffee machine producing 900 cups per day (525 espresso and 350 cappuccino per hour), with 3 milk preparation options (E'foam), 4 x 1.5kg bean hoppers, and 4 x ceramic burrs (64mm).
• Enigma E'4S Wide / ST High-volume super-automatic coffee machine producing 600 cups per day (350 espresso per hour), with 2 x 1.5kg bean hoppers, 2 x ceramic burrs (64mm), and 2 x 24g brewing chambers.
• Melitta Cafina XT4 Commercial super-automatic coffee machine from Melitta's Cafina line, suitable for office and commercial environments requiring automated coffee preparation.
• Melitta Cafina XT5 Commercial super-automatic coffee machine from Melitta's Cafina line with enhanced capacity for medium-to-high volume operations.
• Melitta Cafina XT6 High-volume commercial super-automatic coffee machine featuring 2 types of milk selectable by button press, full automated cleaning system, hot chocolate and chai latte capability, and HACCP certified hygiene standards.
• Melitta Cafina XT7 High-volume commercial super-automatic coffee machine from Melitta's Cafina XT series for demanding commercial environments.
• Melitta Cafina XT8 Highest-capacity commercial super-automatic coffee machine producing 500 cups per day, featuring 2 types of milk, full automated cleaning, hot chocolate and chai latte, and HACCP certified hygiene.
• Melitta Cafina CT8 High-volume super-automatic coffee machine producing 500+ cups per day, featuring a 10.4-inch touch screen, high output performance, HACCP hygiene certification, and one-touch automatic cleaning.
• Melitta Cafina Alpha Commercial super-automatic coffee machine from Melitta's Cafina line, designed for quality coffee output in commercial settings.
• Eversys Enigma E'6M Classic High-volume super-automatic coffee machine producing 900 cups per day, 525 espresso per hour and 350 cappuccino per hour at 23-second extraction, with 3 x 10.1-inch touch screens and 3 milk systems (1-step, 1.5-step, 2-step with Eversys e'Foam).
• Eversys Cameo C'2MS Super-automatic coffee machine combining traditional coffee machine output with automation, featuring 2 brewing units, 2 grinders with Extraction Time Control (ETC), 4 milk systems, and telemetry connectivity for remote monitoring.
• Caye Smart X B2CMS Super-automatic coffee machine producing 250 cups per day (156 cups per hour), featuring automatic grinder adjustment with built-in scale and Closed Loop System (CLS), 24/30g brewing chamber, modular design, and automatic cleaning with integrated coffee cleaning balls.
• Eversys Shotmaster C Classic Super-automatic coffee machine producing 350 cups per hour, 15 Amp single phase power, featuring a compact design with automated cleaning system.
• Eversys Shotmaster S Pro Super Traditional High-volume super-automatic coffee machine producing 900 cups per day, with 25 Amps + 15 Amps single phase power configuration for demanding commercial environments.
• E'Connect Telemetry System Eversys telemetry system enabling remote tracking and processing of live data from coffee machines worldwide, providing transparency, performance monitoring, and KPI integration for pull/push reporting.
• E'Fridge Milk Fridge Milk refrigeration unit equipped with 2 x 4.5L containers for preferred milk types or 1 x 9L container, lockable with digital display for internal temperature monitoring.
• Melitta MC30 Milk Fridge Milk fridge with 2 x 5L containers for 2 milk types, lockable unit with digital display for temperature monitoring, dimensions W300 D580 H580, 10 Amp power.
• E'Choco Chocolate Unit Lockable chocolate unit with integrated 2 x 1.5kg powder containers for instant product dispensing.
• Coffee Republic Consumables Range of consumables including Everclean Milk Cleaning Liquid, Coffee Cleaning Balls, Cafina Combi Cleaning Tablets, Daily Milk Cleaning Solution, Take-away Paper Cups, and BWT Water Filtration Kit.
• Rental & Leasing Services Flexible commercial leasing options including anytime upgrade during contract period, monthly payment plans, and fixed-term rental for budgeting and operational cost management.
• Technical Support & Maintenance Same-day 24/7 corrective and maintenance services covering all products, with HACCP-certified automated cleaning systems on machines.

Quantifiable outcome

• Reduced cleaning time - automated 12-minute cleaning cycle
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered key account, core and supporting.

• UTS (University of Technology Sydney)key accountOthers · 1 January 2019Preferred supplier relationship since 2019 providing coffee machines, consumables, and technical support to UTS residences serving over 700 students.
• VISAkey accountOthers · 1 January 2017Preferred supplier relationship since 2017 providing workplace coffee machines and consumable supplies at VISA's Sydney Head Office.
• EversyscoreTechnology or IntegrationExclusive/premium distribution partner for Eversys super automatic coffee machines including Enigma, Cameo, Legacy, and Shotmaster lines. Eversys is a Swiss manufacturer of professional super automatic coffee machines known for combining traditional coffee quality with automation technology.
• Melitta CafinacoreTechnology or IntegrationDistribution partner for Melitta Cafina XT series and CT series machines. German manufacturer known for innovative brewing technology including Variable Pressure System (VPS) and Automatic Coffee Quality System (ACS).
• CayecoreTechnology or IntegrationDistribution partner for Caye Smart X automated coffee machines. Caye offers bionic barista automation with compact design suitable for various commercial environments.
• ThermoplansupportingTechnology or IntegrationDistribution partner for Thermoplan coffee machines including mytico line. Thermoplan is a Swiss manufacturer specializing in professional espresso technology.
• LaMarzoccosupportingTechnology or IntegrationDistribution partner for LaMarzocco traditional barista coffee machines for cafes and restaurants requiring trained baristas. Italian manufacturer known for premium traditional espresso machines.
• SchaerersupportingTechnology or IntegrationDistribution partner for Schaerer automatic barista coffee machines. Swiss manufacturer offering automated solutions where trained baristas are not required.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rancilio Group: Italian manufacturer of professional espresso machines and coffee equipment under Rancilio and Egro brands (including super-automatic lines). Comparable as an OEM whose products could compete with or complement Coffee Republic's portfolio in commercial coffee equipment.
• Bunn-O-Matic Corporation: US-based established manufacturer and distributor of commercial coffee brewing equipment for foodservice, offices, and convenience stores. Comparable in serving high-volume commercial coffee applications globally, though primarily as equipment manufacturer rather than distributor.
• La Cimbali: Italian global manufacturer of traditional and automatic commercial espresso machines for cafes, hotels, and offices. Similar product category (professional coffee machines) at a global scale, including super-automatic lines comparable to what Coffee Republic distributes.
• Keurig Dr Pepper: North American beverage giant with a commercial coffee services division (Keurig Commercial) serving offices and hospitality. Comparable in targeting the workplace coffee segment with automated machines and consumables, though at much larger scale.
• Franke Coffee Systems: Swiss-based global manufacturer of fully automatic professional coffee machines for offices, hospitality, and food service. Direct competitor in the super-automatic coffee machine category with global scale and similar enterprise customer focus.
• Lavazza Professional: Italian global coffee company operating a professional division supplying bean-to-cup machines and coffee services to offices, hotels, and foodservice. Comparable in delivering complete coffee solutions (equipment + beans + service) to corporate and hospitality customers worldwide.

Direct peers

• Genio Coffee Roasters: Australian specialty coffee roaster and equipment supplier serving cafes, offices, and hospitality. Comparable in offering freshly roasted beans alongside commercial equipment sales and service across the same Australian market.
• Mocopan: Australian coffee equipment distributor and roaster supplying commercial espresso machines, grinders, and consumables to cafes and hospitality. Direct competitor in the Australian B2B coffee equipment market with similar multi-brand distribution and consumables model.
• Coffee Hit: Australian office and workplace coffee service provider offering bean-to-cup machines, capsules, and consumables to corporate clients. Directly competes for the same corporate office segment with subscription-style recurring revenue models.

Emerging players

• Café Imports: US-based specialty coffee equipment and green coffee importer serving roasters, cafes, and baristas. Comparable in distributing commercial coffee equipment and supplies to professional buyers, though with different geographic and customer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coffeerepublicaustralia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffee Republic