RedMac
RedMac is a small Australian agriculture machinery dealership in Moora, Western Australia, providing harvesting equipment sales, repair, and maintenance services to regional broadacre farming customers.
- Company typePrivate
- Founded2005
- HeadquartersMoora, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RedMac does
RedMac is an Australian agriculture machinery dealership headquartered in Moora, Western Australia, a town in the northern wheatbelt agricultural region. The company provides harvesting equipment sales, repair, and maintenance services to local farming customers, operating as a regional dealer serving the surrounding cropping district.
The business model is consistent with a traditional authorized-equipment dealership: revenue is generated through the sale of new and likely used harvesting machinery, parts inventory, and aftermarket service work such as repairs and scheduled maintenance during the seasonal harvest cycle. Customer concentration is implicitly localized to broadacre crop producers in the wheatbelt, a market characterized by seasonal demand spikes tied to harvest periods. Pricing is unit-driven on equipment sales and time-and-materials on service work, typical of the dealer channel.
RedMac was founded in 2005 and operates with a headcount of 11-50 employees, indicating a small, owner-operator-style business. The available source material is limited to firmographic detail (location, founding year, headcount, sector) and a website domain (redmac.com.au); the website content was not successfully captured and no further disclosures on product lines, OEM partnerships, revenue, or strategy are available. The investment-relevant conclusion is that RedMac is a sub-scale regional dealership with no documented strategic moves, digital differentiation, or expansion signals in the present data set.
RedMac firmographics
Firmographics- Name
- RedMac
- Website
- https://redmac.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RedMac is a small Australian agriculture machinery dealership in Moora, Western Australia, providing harvesting equipment sales, repair, and maintenance services to regional broadacre farming customers.
- Ownership category
- akta.pro rank
RedMac industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Support Activities for Crop Production (11511)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)
- akta.pro secondary industry
- Grain Handling on Harvesters (Grain Tanks, Unload Systems, Loss Monitors) (AFAAAEAG)
Keywords
Where RedMac is headquartered
LocationHeadquarters
- HQ city
- Moora
- HQ country
- Australia
- HQ region
- Oceania
Markets served
RedMac business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
RedMac product offering
Product offeringCore offering
RedMac is an agriculture machinery dealership that sells harvesting equipment and provides repair and maintenance services for that equipment. The business serves farming customers primarily in the Moora region of Western Australia, operating from a single dealership location with a small workforce of 11-50 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Harvesting Equipment Sales
- Equipment Repair Services
Companies that use RedMac
Customer profileIdeal customer profiles1 record
RedMac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RedMac partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
RedMac competitors and assessment
Company assessmentDirect peers
- CLAAS Harvest Centre: National Australian dealer network for CLAAS harvesters and forage equipment. Most direct comparable to RedMac because it combines dedicated harvesting-equipment focus with sales and aftermarket service in regional Australia.
- Vin Rowe Farm Machinery: Victorian-based Case IH dealer specializing in harvesting equipment. Comparable to RedMac as an independent regional dealer focused on combines and headers with full sales and service offering.
- Hutcheon & Pearce: Large multi-branch John Deere agricultural equipment dealer across New South Wales and Victoria. Comparable as a regional farm machinery dealership providing sales, parts and service to broadacre customers.
- McIntosh Distribution: Australian agricultural and construction equipment dealer with branches across multiple states. Comparable as a competing multi-brand dealer targeting broadacre farmers with combined sales and service.
- WSB Distributors: Western Australian distributor of Case IH and other agricultural equipment. Direct regional comparable given shared Western Australian footprint and similar broadacre customer base to RedMac.
- AgriQuip: Australian agricultural machinery dealer specializing in harvesting and hay equipment. Comparable niche focus on harvesting machinery with sales and aftermarket service to broadacre growers.
Broad incumbents
- RDO Equipment: Major John Deere dealer group with Australian presence. Comparable as a competing channel for harvesting equipment, but with substantially larger parts inventory, service capacity, and geographic footprint than a small dealer like RedMac.
- AFGRI Equipment: Large Australian agricultural equipment dealer group representing multiple major brands. Comparable as a competing dealership channel for broadacre farmers, but at materially greater scale and brand breadth.
- CJD Equipment: National Volvo CE and agricultural equipment distributor with branches across Australia. Comparable as a competing dealer of capital equipment into the farming and contracting customer base.
Others
- Staines Refrigeration: Australian provider of agricultural cold-storage and refrigeration solutions. Indirectly comparable as a regional agricultural services business supporting the same broadacre value chain in Western Australia.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
RedMac financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedMac leadership team
Management profileNumber of profiles
RedMac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedMac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedMac
What does RedMac do?
RedMac is an agriculture machinery dealership that sells harvesting equipment and provides repair and maintenance services for that equipment. The business serves farming customers primarily in the Moora region of Western Australia, operating from a single dealership location with a small workforce of 11-50 employees.
Is RedMac a public or private company?
RedMac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RedMac founded?
RedMac was founded in 2005. It employs 11 to 50 people.
Where is RedMac based?
RedMac is headquartered in Moora, Australia, in the Oceania region.
Who are RedMac's main competitors?
Direct peers on record are CLAAS Harvest Centre, Vin Rowe Farm Machinery, Hutcheon & Pearce, McIntosh Distribution, WSB Distributors and AgriQuip. Broad incumbents are RDO Equipment, AFGRI Equipment and CJD Equipment. Staines Refrigeration is listed as an others.
Does RedMac have an API?
No public API is recorded for RedMac.
What industry is RedMac in?
RedMac's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is IMAHAIAC, Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders), with a secondary code of AFAAAEAG, Grain Handling on Harvesters (Grain Tanks, Unload Systems, Loss Monitors). Its NAICS code is 42382 and its SIC code is 3523.