Vin Rowe Farm Machinery
Vin Rowe Farm Machinery is a privately-held, third-generation Australian agricultural equipment distributor and dealer founded in 1961 in Warragul, Victoria, representing over 40 international machinery brands and supplying equipment, spare parts, and service to Australian farmers nationwide.
- Company typePrivate
- Founded1961
- HeadquartersWarragul, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vin Rowe Farm Machinery does
Vin Rowe Farm Machinery, legally Vin Rowe Pty Ltd, is a privately-held Australian agricultural equipment distributor and dealer headquartered in Warragul, Victoria, founded in 1961. The company imports, distributes, and serves as local agent for over 40 international machinery brands including Kubota, Krone, Kuhn, BCS, AVR, Tierre, Valentini, and Einboeck, supplying equipment across vegetable farming, hay and silage, general farming, pasture management, mulching/chopping/shredding, walking tractors, and garden/lawn categories. Its product portfolio spans tractors, balers, tedders, rakes, mowers, sprayers, spreaders, potato harvesters, planting equipment, grading systems, bale feeders, and stone crushers, alongside a market-leader spare parts business that imports SHW hay and silage tines from Germany.
The company operates a sales-led and channel-partner go-to-market, combining direct sales from its Warragul headquarters (phone +61 (3) 5622 9100, email [email protected]) with an Australia-wide dealer network and shipping/delivery capability that includes a 24-hour service guarantee for most remote parts. Revenue is generated across three streams: one-time agricultural equipment sales, one-time spare parts sales (in which it claims market leadership), and professional service and repair, including a dedicated BCS small-engine service team and on-call harvest-season support. Pricing is not publicly disclosed and is conducted via direct contact.
Strategically, Vin Rowe has pursued category diversification (from dairy tractors in the 1960s to vegetable equipment in the mid-1970s to electric material handling in 2021) and brand-portfolio expansion (most recently adding BCS, Simon, and JJ Broch between 2022 and 2024). The business has been family-owned across three generations since founding, operates as a private limited company with no disclosed institutional investors, parent entities, or subsidiaries, and publishes no revenue or headcount figures.
Vin Rowe Farm Machinery firmographics
Firmographics- Name
- Vin Rowe Farm Machinery
- Legal name
- Vin Rowe Pty Ltd
- Website
- https://vinrowe.com.au
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vin Rowe Farm Machinery is a privately-held, third-generation Australian agricultural equipment distributor and dealer founded in 1961 in Warragul, Victoria, representing over 40 international machinery brands and supplying equipment, spare parts, and service to Australian farmers nationwide.
- Ownership category
- akta.pro rank
Vin Rowe Farm Machinery industry classification
Industry- Product category
- Agricultural Machinery Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Hay & Bale Handling Equipment (IMAHACAF)
- akta.pro secondary industries
- Residue & Straw Management (Choppers, Spreaders, Windrowers) (AFAAAEAF), On-Farm Milling, Grinding & Feed Processing Equipment (Hammer Mills, Rollers) (AFAAAJAD), Threshing, Decortication & Separation Equipment (Small-Scale Separators) (AFAAAJAF), Used & Refurbished Farm Machinery (Resale, Rebuild, Remanufacturing) (AFAAAAAI)
Keywords
Where Vin Rowe Farm Machinery is headquartered
LocationHeadquarters
- HQ city
- Warragul
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Vin Rowe Farm Machinery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Equipment Sales: Sales of new farm machinery including tractors, mowers, balers, tedders, rakes, mulchers, walking tractors, and specialized agricultural equipment from represented brands.
- Spare Parts Sales: Market leader in sales and distribution of spare parts for agricultural machinery. Import and distribute SHW hay and silage tines from Germany. Offer comprehensive spare parts range including rollers and other components.
- Service and Repairs: Service provision for agricultural equipment including a dedicated small engine service team for BCS Walking Tractors. On-call service available during harvest season.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Vin Rowe Farm Machinery product offering
Product offeringCore offering
Vin Rowe Farm Machinery is an Australian importer, distributor, and dealer of new agricultural machinery, spare parts, and related maintenance services. The company sells tractors, mowers, balers, tedders, rakes, planters, harvesters, mulchers, walking tractors, and a wide range of farm implements sourced from over 40 international and domestic manufacturers, shipping Australia-wide from its Warragul headquarters and dealer network.
Product overview
Vin Rowe Farm Machinery is a farm machinery dealer established in 1961, providing agricultural equipment to the Australian farming community. The company operates as a multi-brand distributor and importer, offering a comprehensive portfolio organized across major categories: Vegetable Equipment (including AVR potato harvesters, planters, Valentini rotary hoes, Simon harvesters, and Skals grading systems), Hay & Silage Equipment (Krone and Kuhn balers, tedders, rakes, mowers, wrappers, and boomerang/Feeder Leader bale feeders), General Farming Equipment (Kubota tractors, Gason implements, Valentini stone crushers and power harrows, Einboeck products, sprayers, spreaders), Pasture Management (John Shearer pasture drills, Einboeck grass managers), Mulching Chopping Shredding Equipment (TIERRE range of mulchers, shredders, stalk choppers with working widths from 1-8 metres), Walking Tractors and Implements (BCS walking tractors with tiller attachments, rotary hoes, precision rollers), Garden & Lawn Equipment, Used Equipment, and comprehensive Spare Parts and Service support. The company represents over 40 machinery brands including Kubota, Krone, Kuhn, BCS, AVR, Tierre, Valentini, and others, functioning as both a local dealer and importer/distributor with a dealer network throughout Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Vegetable Equipment Imported and distributed vegetable farming equipment including AVR potato harvesters and planters, Baselier bed preparation and haulmshredders, Valentini rotary hoes, Simon vegetable harvesters, Skals grading line equipment, Ferrari vegetable equipment, Hortech vegetable equipment, and JJ Broch garlic machinery. Sold to Australian vegetable growers.
- Hay & Silage Equipment Hay and silage machinery including Krone round and square balers, Krone tedders, rakes and mowers, Kuhn balers and wrappers, Boomerang self-loading bale feeders, Feeder Leader bale feeders, and SHW hay and silage tines. Sold to dairy and broadacre farmers producing hay and silage.
- General Farming Equipment General farming machinery including Kubota tractors and utility vehicles, Valentini power harrows and stone crushers, Gason air seeders, spreaders, mowers, slashers, planters and cultivators, Goldacres and Kuhn sprayers, spreaders, John Shearer pasture drills, Einboeck Row-Guard camera steering system, and Oregon log splitters. Sold to Australian general farm operations.
- Pasture Management Equipment Pasture management equipment including John Shearer Double Disc Opener pasture drills and Einboeck grass managers. Sold to Australian pasture and dairy farmers.
- Mulching, Chopping and Shredding Equipment Imported Tierre range of mulchers, shredders, and stalk choppers including Tierre TRL Stalk Shredder, Tigra Revers Mulcher, TCL Junior Super Offset Mulcher, TCL PRO 230 Shredder, and Pantera Mulcher, with working widths from 1 to 8 metres. Sold to agricultural professionals and contractors for vegetation management.
- Walking Tractors and Implements BCS walking tractors and implements including the BCS 706 SMARTSAFE model, rotary hoes, precision depth rollers, rotary ploughs, cutter bars, potato lifters, flail mulching machines, power harrows, and trailers. Sold to small-scale farmers, orchard operators, and greenhouse growers.
- Garden & Lawn Equipment Garden and lawn maintenance equipment including mowers and related garden machinery. Sold to Australian gardeners and property owners.
- Used Equipment for Sale Pre-owned agricultural machinery available for purchase. Sold to Australian farmers seeking lower-cost equipment options.
- Spare Parts Market-leading range of spare parts for agricultural machinery, including imported SHW hay and silage tines from Germany (straight, cranked, and curved variants with Conus 1 and 2 compatibility), rollers, and clearance items. Sold to Australian farmers and service centres.
- Service and Repairs Maintenance and repair services for agricultural machinery with a dedicated small engine service team for BCS Walking Tractors and on-call service available during harvest season. Sold to Australian farmers and equipment owners.
- Zowell Electric Material and Handling Equipment Imported Zowell range of electric material handling equipment including electric pallet trucks, straddle stackers, counterbalance forklifts, reach stackers, and towing trucks. Sold to Australian agricultural and industrial customers.
Companies that use Vin Rowe Farm Machinery
Customer profileSegments1 record
Ideal customer profiles1 record
Vin Rowe Farm Machinery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vin Rowe Farm Machinery partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Kubota AustraliacoreLocal agent for Kubota tractors, utility vehicles, mowers and garden equipment in Australia.
- KronecoreLocal agent for Krone hay and silage equipment including balers, tedders, rakes, and mowers.
- KuhncoreLocal agent for Kuhn hay and silage equipment. In mid-80s formed joint venture with Kuhn SA for warehousing and distribution of machinery and parts.
- AVRcoreAustralian importer and distributor of AVR potato equipment including harvesters and planters.
- EinbockcoreAustralian importer and distributor of Einbock pasture management equipment including Chopstar and Row-Guard camera steering system.
- BaseliercoreAustralian importer and distributor of Baselier bed preparation and haulmshredders.
- ValentinicoreAustralian importer and distributor of Valentini rotary hoes, power harrows, and stone crushers with gearbox ratings up to 400hp.
- BCScoreAustralian importer and distributor of BCS walking tractors and implements including the BCS 706 SMARTSAFE model.
- Tierre GroupcoreAustralian importer and distributor of Tierre chopping and mulching machines including Pantera, TCL Junior, TCL PRO, and TRL stalk shredders.
- Feeder LeadercoreAustralian importer and distributor of Feeder Leader bale feeders including The Boss 3-point linkage single bale feeder.
- Boomerang EngineeringcoreLocal agent for Boomerang feedout equipment and self-loading bale feeders.
- John ShearercoreLocal agent for John Shearer pasture drills with Double Disc Opener technology.
- John Berends ImplementsminorLocal agent for John Berends implements including grader blades.
- GasonminorLocal agent for Gason agricultural equipment including air seeders, spreaders, mowers, slashers, planters and cultivators.
- OregonminorLocal agent for Oregon log splitters including the 30-ton model.
- GoldacresminorLocal agent for Goldacres sprayers.
- Murray Agriculture EquipmentminorLocal agent for Murray Ag harrows.
- MunrominorLocal agent for Munro post drivers.
- HansaminorLocal agent for Hansa chippers.
- CrumpminorLocal agent for Crump spreaders.
- SHWcoreImporter of SHW hay and silage tines from Germany. Available in Straight Tines, Cranked Tines, and Curved Tines with Conus 1 and 2 compatibility.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Vin Rowe Farm Machinery competitors and assessment
Company assessmentDirect peers
- Emmetts: Case IH and agronomy dealer group with branches across Victoria, South Australia and Western Australia. Comparable to Vin Rowe as a regional multi-brand agricultural machinery retailer serving broadacre, hay, and mixed farming customers.
- Staines: Australian agricultural equipment dealer representing Kubota and other principals across New South Wales. Overlaps with Vin Rowe's Kubota franchise and similar multi-brand hay, pasture and general farming equipment offering.
- Hutcheon & Pearce: Major Australian farm machinery dealer network (John Deere principal) operating across NSW, Victoria and South Australia. Highly comparable to Vin Rowe as a multi-line agricultural equipment distributor with branches, parts, and service capability serving Australian farmers.
- O'Connors: Case IH agricultural equipment dealer group in Australia with branches across Victoria, NSW and South Australia. Directly comparable to Vin Rowe as a full-line farm machinery distributor providing new equipment, parts, and service to Australian growers.
Regional players
- Brandt Agricultural Products: Canadian agricultural equipment manufacturer and dealer group with growing retail network. Comparable to Vin Rowe as a multi-brand farm equipment distributor with proprietary products, parts and service operations.
- AFGRI Equipment: South African agricultural equipment retailer and service provider representing multiple OEMs including John Deere. Comparable to Vin Rowe as a multi-brand farm machinery distributor in a single national geography with deep parts and service infrastructure.
- Cervus Equipment: John Deere agricultural and industrial equipment dealer network operating across Western Canada. Comparable business model to Vin Rowe as a multi-branch agricultural machinery distributor with parts, service, and integrated dealer network.
- RDO Equipment: Large US John Deere agricultural and construction equipment dealer network. Comparable multi-state distributor model with combined equipment sales, parts, service, and aftermarket recurring revenue.
Broad incumbents
- AGCO Australia: Australian arm of AGCO Corporation, a global agricultural equipment manufacturer (Massey Ferguson, Fendt, Valtra). Comparable as a competing full-line OEM whose Australian dealer network competes with Vin Rowe for farmer spend.
- Kubota Australia: Australian subsidiary of Kubota, one of Vin Rowe's core principals. Relevant as the OEM whose distribution arrangements directly determine a significant portion of Vin Rowe's revenue and competitive positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vin Rowe Farm Machinery social profiles
Digital presenceVin Rowe Farm Machinery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vin Rowe Farm Machinery leadership team
Management profileNumber of profiles
Vin Rowe Farm Machinery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vin Rowe Farm Machinery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vin Rowe Farm Machinery
What does Vin Rowe Farm Machinery do?
Vin Rowe Farm Machinery is an Australian importer, distributor, and dealer of new agricultural machinery, spare parts, and related maintenance services. The company sells tractors, mowers, balers, tedders, rakes, planters, harvesters, mulchers, walking tractors, and a wide range of farm implements sourced from over 40 international and domestic manufacturers, shipping Australia-wide from its Warragul headquarters and dealer network.
Is Vin Rowe Farm Machinery a public or private company?
Vin Rowe Farm Machinery is a private company. It is classified as family owned and is currently operating.
When was Vin Rowe Farm Machinery founded?
Vin Rowe Farm Machinery was founded in 1961. It employs 11 to 50 people.
Where is Vin Rowe Farm Machinery based?
Vin Rowe Farm Machinery is headquartered in Warragul, Australia, in the Oceania region.
How does Vin Rowe Farm Machinery make money?
Three revenue lines are on record. Agricultural Equipment Sales are the primary driver. The others are spare Parts Sales and service and Repairs.
Who are Vin Rowe Farm Machinery's main competitors?
Direct peers on record are Emmetts, Staines, Hutcheon & Pearce and O'Connors. Regional players are Brandt Agricultural Products, AFGRI Equipment, Cervus Equipment and RDO Equipment. Broad incumbents are AGCO Australia and Kubota Australia.
Does Vin Rowe Farm Machinery have an API?
No public API is recorded for Vin Rowe Farm Machinery.
What industry is Vin Rowe Farm Machinery in?
Vin Rowe Farm Machinery's product category is Agricultural Machinery Distribution. Its primary akta.pro industry code is IMAHACAF, Hay & Bale Handling Equipment, with a secondary code of AFAAAEAF, Residue & Straw Management (Choppers, Spreaders, Windrowers). Its NAICS code is 42382 and its SIC code is 3523.