Johnnie's Burgers

What Johnnie's Burgers does

Johnnie's Charcoal Broiler (DBA Johnnie's Burgers) is a privately held, family-owned fast-casual restaurant chain founded in 1971 by Johnnie Haynes in Oklahoma City. The company operates five locations across the Oklahoma City metropolitan area — Britton Road (flagship and headquarters), Edmond, Moore, and NW Expressway — plus The Lounge at Johnnie's, a bar sub-brand at the Britton Road site offering cocktails, beer, wine, live entertainment, and a daily 3-6 PM happy hour. Its core product is charcoal-broiled burgers served with hand-grated cheese and the proprietary Johnnie's Sauce and Hickory Sauce recipes, complemented by sandwiches, salads, soups, platters, and sides. The company serves individual consumers and families in the OKC metro, with secondary revenue from private event rentals, Burger Bar catering (small pans serving 7-10 and large pans serving 15-20), third-party delivery via UberEats and DoorDash, and the Johnnie's Gives Back community fundraising program.\n\nThe underlying technology stack is a conventional SMB restaurant operations platform: SkyTab for point-of-sale and online ordering (including online sales of the signature Hickory Sauce), myguestaccount for direct pickup ordering, SpotHopper for website design, social media, and email marketing, and a proprietary Johnnie's Rewards mobile app on iOS and Android that supports order-ahead, tiered loyalty (Gold at $300 spend, Platinum at $750), and digital gift cards. Third-party delivery is distributed through UberEats, DoorDash, and EZ Catering at all five locations. The company has a small documented management team — only founder Johnnie Haynes is explicitly named — and no disclosed institutional ownership, funding rounds, or M&A activity. It holds no patents or trademarks disclosed in the input data.\n\nThe business model is direct-to-consumer restaurant sales across multiple channels: dine-in at five locations, takeout via direct online ordering and the mobile app, third-party delivery, catering through in-house Burger Bar and EZ Catering, private event room rentals, bar revenue from The Lounge, and physical and digital gift cards. Customer segments include local individual/family diners (primary), private event hosts, catering customers (corporate and family), and community organizations participating in fundraising. Pricing is not publicly disclosed; the loyalty program creates modest behavioral lock-in. The company's reported headcount is 1-10, which appears to reflect corporate or ownership-level headcount of record rather than total site-level staffing across five restaurants.

Name

Johnnie's Burgers

Legal name

Johnnie's Charcoal Broiler

Website

https://johnniesburgers.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Johnnie's Burgers (legal name Johnnie's Charcoal Broiler) is a privately held, family-owned fast-casual chain operating five charcoal-broiled burger restaurants plus a bar sub-brand in the Oklahoma City metro area, serving local families with dine-in, takeout, delivery, catering, and private events.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Charbroiled burgers
• Casual dining restaurants
• Catering services
• Bar and lounge
• Private event hosting

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at one of five Oklahoma City metro area restaurant locations. Includes burgers, sandwiches, salads, sides, and beverages.
2. Takeout and Online Ordering: Revenue from online orders placed through the company's website and mobile app for pickup at any location.
3. Third-party Delivery: Revenue from orders placed through UberEats and DoorDash platforms at all locations.
4. Catering and Burger Bars: Large group catering orders (burger bars) for events, providing condiments, patties, and sides for self-service at gatherings. Also includes EZ Catering integration.
5. Private Event Rentals: Revenue from private room reservations at multiple locations for parties, birthdays, corporate events, and other gatherings.
6. Rewards Program: Loyalty program where customers earn points ($1 = 1 point) and unlock Gold ($300 spend) and Platinum ($750 spend) status tiers with rewards. Digital gift cards sold through the app.
7. Gift Cards: Physical gift cards sold at all restaurant locations for use at any Johnnie's Charcoal Broiler location.
8. The Lounge Bar Revenue: Alcoholic beverages, cocktails, beer, wine, and bar food sales at The Lounge at Johnnie's location, including happy hour specials (3-6 PM daily).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Johnnie's Charcoal Broiler operates five casual dining restaurant locations in the Oklahoma City metro area, serving charbroiled burgers, sandwiches, salads, sides, and the company's original Johnnie's Sauce and Hickory Sauce. Beyond dine-in service, the company offers online pickup ordering, third-party delivery via UberEats and DoorDash, Burger Bar catering, private event room rentals, The Lounge at Johnnie's bar, gift cards, and the Johnnie's Rewards loyalty app. Founded in 1971 by Johnnie Haynes, the business is a locally owned family restaurant serving the Oklahoma City, Edmond, and Moore communities.

Product overview

Johnnie's Charcoal Broiler is a multi-location Oklahoma-based restaurant chain founded in 1971, offering a unified portfolio centered on charcoal-broiled burgers and signature Johnnie's Sauce. The core product is charbroiled burgers available as Build Your Own or classic preparations, complemented by The Lounge at Johnnie's (a full-service bar with live entertainment, cocktails, beer, and wine), the Johnnie's Rewards App (loyalty and mobile ordering), Burger Bar catering service, Gift Cards, and Johnnie's Gives Back Fundraisers for community organizations. The company operates five locations in Oklahoma City, Edmond, and Moore, with private event spaces available at each site.

Differentiator

Problem solved

Functional benefit

Brands

• The Lounge at Johnnie's: A bar and lounge setting at the Britton Road location offering drinks, cocktails, beer, wine, and live entertainment with a separate menu featuring bar food and happy hour specials.

Products and services

• Charcoal Broiled Burgers and Full Food Menu Signature charcoal-broiled burgers and full American diner menu (sandwiches, salads, chili, platters, deli favorites, sides, and desserts) served to dine-in, pickup, and delivery customers across the Oklahoma City metro area. Burgers are cooked over charcoal and served with hand-grated cheese, fresh lettuce and tomatoes, and original Johnnie's Sauce.

Quantifiable outcome

• Five restaurant locations serving the Oklahoma City metro area

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• UberEatscoreChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order Johnnie's burgers for delivery through the UberEats platform at all five locations.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling delivery of Johnnie's menu items through DoorDash at all restaurant locations.
• EZ CateringminorChannel Partner/ Reseller/ DistributorCatering platform integration for corporate and event catering orders, allowing customers to order burger bars and large orders through the EZ Catering marketplace.
• myguestaccountcoreTechnology or IntegrationOnline ordering platform provider powering the direct online ordering system for pickup orders at Johnnie's locations.
• SpotHoppercoreTechnology or IntegrationWebsite design, social media marketing, and email marketing platform provider for Johnnie's Charcoal Broiler's digital presence.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smashburger: Colorado-based fast-casual better-burger chain (200+ locations) focused on smashed-style burgers with regional menu customization. Comparable size, concept positioning, and franchise/company-owned mix.
• Freddy's Frozen Custard & Steakburgers: Kansas-based fast-casual chain (500+ locations) specializing in steakburgers, hot dogs, and frozen custard. Closely comparable concept: charbroiled/griddled burgers, regional Midwest/South footprint, family-friendly dining, and catering focus.
• A&W Restaurants: Long-standing American burger and root beer chain with franchise locations across the Midwest and South. Comparable vintage heritage brand, family-franchise model, and traditional American diner positioning.
• Five Guys: Virginia-headquartered national better-burger chain (1,700+ locations) emphasizing made-to-order burgers and fresh ingredients. Directly competes for the premium casual burger occasion across multiple US markets including Oklahoma.
• Culver's: Wisconsin-based Midwestern chain (900+ locations) known for ButterBurgers and frozen custard. Comparable regional burger+custard concept, family-owned heritage, and strong community fundraising/engagement model.
• Braum's Ice Cream & Dairy Stores: Oklahoma-headquartered chain operating roughly 300+ stores across OK, TX, KS, MO, AR. Combines fast-food burgers with ice cream/dairy under one brand — closely comparable to Johnnie's regional burger-plus-ancillary format and locally rooted identity.

Regional players

• In-N-Out Burger: California-headquartered regional premium burger chain (400+ locations) limited to the western US. Not a direct Oklahoma competitor, but a useful benchmark for what a beloved, regionally concentrated burger brand with strong loyalty and limited menus can achieve at scale.

Broad incumbents

• Whataburger: Texas-founded regional burger chain (900+ locations) actively expanding into Oklahoma. Directly competes for the regional burger occasion with similar made-to-order, customization-driven menu — though with significantly greater scale and brand awareness.
• Sonic Drive-In: Oklahoma-founded national drive-in chain (3,500+ locations) owned by Inspire Brands. Comparable as a homegrown Oklahoma heritage burger brand, though significantly larger and operating a fundamentally different drive-in service model.

Others

• Shake Shack:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/johnniesok
• Facebookfacebook.com/Johnni
• Instagraminstagram.com/johnniesok

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnnie's Burgers