Home by Holly

What Home by Holly does

Home by Holly (legal entity home.byholly Pty Ltd, ABN 22 364 983 785) is a privately held boutique residential real estate agency founded in 2015 and headquartered in Turner, ACT, Australia. The company serves individual home buyers, sellers, and landlords in the Canberra region, with agents specializing by sub-region — covering inner north suburbs (Ainslie, Braddon, Reid, Campbell) through to broader districts including Belconnen, Weston Creek, Woden Valley, and Gungahlin. Core offerings consist of full-service residential property sales (valuation, marketing, auction, and negotiation support) and a recurring property management service covering tenant placement, rent collection, maintenance coordination, and lease management. The firm is founder-controlled by Holly Komorowski and operates without external institutional capital.

The business is structured around a field-agent-led sales motion with weekly open homes, auctions, and private inspections, supported by a creative marketing approach that emphasizes professional photography, storytelling-driven listing copy, and an active presence on Instagram, Facebook, YouTube, and Pinterest. Operating technology is conventional for the sector: the Reapit platform underpins listing management, tenant screening, and transaction processing, supplemented by standard office tools and social media channels. Pricing is transaction-based for sales (commission rates not publicly disclosed) and subscription-recurring for property management, with listed property price points ranging from approximately $435,000 (apartments) to $1.2M+ (family homes) and rental stock from $420 to $1,150 per week.

The company employs approximately 17 staff across lead agents, sales agents, rental managers, operations, sales associates, and personal/executive assistants. There is no disclosed AI/ML capability, no proprietary technology beyond standard real estate tooling, no external funding, and no M&A or partnership activity evidenced. Growth has come organically through geographic sub-region expansion and the layering of a recurring property management stream onto the commission-based sales engine.

Name

Home by Holly

Legal name

home.byholly Pty Ltd

Website

https://homebyholly.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Home by Holly is a privately held, founder-led boutique residential real estate agency in Canberra, ACT, serving individual home buyers, sellers, and landlords through a sub-region-specialized field agent team across the broader Canberra region.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential real estate
• Property sales
• Property management
• Real estate agency
• Rental services

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Residential property sales services generating commission revenue from successful property transactions
2. Property Management/Rental: Rental property management services with dedicated property managers handling tenant placement and ongoing management

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Home by Holly is a boutique residential real estate agency based in Canberra, Australia, providing property sales, rental property management, and an online property listings database. The agency offers full-service buying and selling representation, auction services, tenant placement, and ongoing rental management for residential clients in Canberra's inner north and surrounding suburbs.

Product overview

Home by Holly is a boutique Canberra real estate agency offering residential property sales and property management services. The agency provides a property listings database accessible through their website, showing properties for sale, rent, and sold. Their service model combines personal agent relationships with digital property search tools for buyers, sellers, and renters in the Canberra region.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Full-service residential property sales including property valuation, creative marketing, professional photography and videography, auction services, and negotiation support for vendors selling homes in Canberra.
• Property Management Rental property management services including tenant placement, rent collection, property maintenance coordination, and lease management for landlords with residential properties in Canberra.
• Property Listings Database Online searchable database of residential properties for sale, rent, and recently sold, organized by suburb, price range, bedrooms, and property type, accessible through the agency's website.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LJ Hooker Canberra: Major Australian real estate franchise with deep Canberra presence offering residential sales, rentals, and property management. Comparable service mix and target customer base (Canberra home buyers/sellers), with a broader franchise network and stronger brand recognition.
• Richardson & Wrench: Long-established Australian real estate brand with active Canberra operations. Comparable residential sales and property management services targeting the same home buyer/seller demographic, with a national brand and broader agent network.
• Ray White Canberra: Largest Australian residential real estate franchise network with a strong Canberra presence. Directly comparable brokerage services (sales, leasing, property management) and overlapping geographic coverage, but with substantially greater scale, marketing budget, and agent headcount.
• McGrath Estate Agents: Listed Australian residential real estate agency with boutique-style positioning and strong presence in inner-city markets. Comparable sales-led model, agent-led regional specialization, and premium service proposition; operates with broader geographic footprint.
• The Agency: Australian real estate group operating a hybrid boutique-and-scale model with sales, property management, and project marketing. Comparable boutique-style sales approach with broader national footprint and listed-company operating leverage.

Direct peers

• Blackshaw Real Estate: Independent Canberra-based real estate agency group with multiple offices and a comprehensive sales, leasing, and property management offering. Direct competitor in the same Canberra inner-north sub-market with similar boutique-style service positioning.
• Independent (Canberra): Well-established independent Canberra real estate group with a long history in the ACT market. Comparable full-service agency model (sales, rentals, property management) and direct overlap in the same inner-Canberra geographic catchments.
• Belle Property Canberra: Australian boutique real estate brand operating in premium suburban markets including Canberra. Highly comparable boutique positioning, premium service proposition, and storytelling-driven marketing approach targeting the same vendor demographic as Home by Holly.
• Peter Blackshaw Real Estate: Canberra-headquartered independent real estate group offering residential sales, property management, and project marketing. Most directly comparable peer in terms of independent ownership, Canberra market focus, and full-service offerings.
• CREM (Capital Residential Estate Management): Canberra-focused property management and residential sales specialist. Direct overlap with Home by Holly's property management revenue stream and shared Canberra geographic focus; comparable boutique agency scale and tenant management offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxj6F6tzWysChd1G51HOwNA
• Facebookfacebook.com/hkrea
• Instagraminstagram.com/hkrea
• Pinterestpinterest.com.au/homebyholly/_saved

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home by Holly