Richardson & Wrench
Richardson & Wrench is Australia's oldest real estate agency (founded 1858), operating a flat-fee franchise network of 50+ independently owned offices in NSW and Queensland that delivers residential and commercial sales, leasing, and property management services.
- Company typePrivate
- Founded1858
- HeadquartersSydney, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Richardson & Wrench does
Richardson & Wrench is Australia's oldest continuously operating real estate agency, founded in 1858 and headquartered in Mosman, NSW. The business operates a franchise model under which 50+ independently owned offices deliver residential and commercial property sales, leasing, property management, project marketing, market and virtual appraisals, and ancillary financial and concierge services across metropolitan and regional NSW and Queensland. Franchisees operate under two productised models — a Traditional Office franchise with exclusive territories and a lower-overhead Bespoke Agent franchise for individual agents — paying a flat monthly contribution rather than a percentage of sales.
The technology layer is anchored by the Coreweb platform, which powers the corporate website, property listings, and franchise management. The go-to-market motion is a B2B franchise sale supported by a national support-services team covering marketing, training, technology, compliance (including AML/CTF), accounts, and recruitment, while end-customer acquisition is driven by local field agents and a multi-channel digital and traditional marketing program reinforced by a long-running community partnership with Starlight Children's Foundation.
Corporate leadership is anchored by Managing Director Andrew Cocks, appointed in 2009 to drive a brand and operating-model transformation, under whom the network added 25 offices in a decade before roughly doubling again to 50+ offices. Revenue is not publicly disclosed; the corporate entity earns primarily flat franchise fees plus ancillary income, with the bulk of transaction-level value accruing to franchisees.
Richardson & Wrench firmographics
Firmographics- Name
- Richardson & Wrench
- Legal name
- Richardson & Wrench Pty Ltd
- Website
- https://randw.com.au
- Company type
- Private
- Founded year
- 1858
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Richardson & Wrench is Australia's oldest real estate agency (founded 1858), operating a flat-fee franchise network of 50+ independently owned offices in NSW and Queensland that delivers residential and commercial sales, leasing, and property management services.
- Ownership category
- akta.pro rank
Richardson & Wrench industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Richardson & Wrench is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Richardson & Wrench business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Residential Sales Commission: Franchisees earn commissions on residential property sales. The traditional franchise model charges a flat monthly fee rather than taking a percentage of each sale.
- Residential Property Management: Property management services for residential investment properties, including tenant selection, inspections, and maintenance coordination. No additional charge beyond the flat franchise fee.
- Commercial | Retail | Industrial Services: Commercial property sales, leasing, and property management services offered through franchise offices.
- Project Marketing: Marketing services for development projects and commercial sites.
- Financial Services: Financial services offered alongside property transactions.
- Client Concierge Services: Concierge services to assist clients with property-related needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Traditional Office Franchise |
Distribution channels4 records
Marketing channels10 records
Richardson & Wrench product offering
Product offeringCore offering
Richardson & Wrench delivers residential property sales, leasing, and property management services through a national franchise network of 50+ independently owned offices across New South Wales and Queensland. It also operates commercial and project marketing divisions and licenses its brand through a flat-fee franchise model offering both Traditional Office and Bespoke Agent formats.
Product overview
Richardson & Wrench is a real estate franchise network offering a unified platform of property services. The core offerings include residential and commercial property sales, property leasing, and property management services. Additional modules include market and virtual appraisal services, franchise opportunities (Traditional Office and Bespoke Agent models), and specialized commercial/project marketing. The network consists of 50+ independently owned offices across NSW and Queensland, operating under a flat-fee franchise model that enables growth while maintaining local market expertise.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $765,294.87 donated to Starlight Children's Foundation over partnership history
Companies that use Richardson & Wrench
Customer profileSegments4 records
Ideal customer profiles4 records
Richardson & Wrench technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Richardson & Wrench partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Starlight Children's FoundationcoreRichardson & Wrench has been a key sponsor of Starlight Children's Foundation, a charity that brightens the lives of seriously ill children. The partnership involves digital marketing campaigns during Starlight Month and Spring campaigns where each participating agency donates a specified amount per property sold. R&W has donated $765,294.87 to Starlight over the partnership history. The partnership helps unite R&W agencies through involvement with a community organization and fosters community spirit.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Richardson & Wrench competitors and assessment
Company assessmentDirect peers
- LJ Hooker: Long-standing Australian real estate franchise network with residential sales, leasing, and property management. Competes head-to-head with R&W in Sydney, NSW, and Queensland markets.
- Barry Plant: Australian real estate franchise network concentrated in Victoria and NSW, offering residential sales and property management. Comparable mid-market franchise model to R&W.
- Ray White: Australia and New Zealand's largest residential real estate franchise network. Directly comparable to R&W in franchise-driven residential sales, property management, and commercial services across the same geography.
- Belle Property: Premium Australian residential real estate brand with sales, leasing, and property management across NSW, QLD, VIC, and other states. Comparable premium-segment positioning to R&W.
- Raine & Horne: Heritage Australian real estate franchise network with a similar long-established brand profile to R&W. Operates residential, commercial, and property management services across multiple states.
- McGrath Estate Agents: Australian residential real estate agency with a strong Sydney/NSW presence, offering sales, property management, and project marketing — overlapping with R&W's core service mix and geographic core.
- Harcourts: International real estate franchise group with strong Australia/NZ presence. Competes with R&W in residential sales and property management through a franchise-driven model.
Others
- REA Group: Operator of realestate.com.au, Australia's dominant property portal. Not a franchise competitor but a critical infrastructure/advertising channel that shapes how R&W's franchisees generate leads.
- Domain Holdings: Australian property portal and adjacent real estate services platform. Functions as both a listing distribution channel and a competitive threat to traditional agencies like R&W.
Broad incumbents
- Century 21 Australia: Global real estate franchise brand with an Australian master franchise operation. Comparable franchise-driven sales and property management offering, though backed by a much larger international parent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Richardson & Wrench social profiles
Digital presenceRichardson & Wrench financial estimates
Financial estimateRevenue estimate
Valuation estimate
Richardson & Wrench leadership team
Management profileNumber of profiles
Profiles9 records
Richardson & Wrench funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Richardson & Wrench M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Richardson & Wrench
What does Richardson & Wrench do?
Richardson & Wrench delivers residential property sales, leasing, and property management services through a national franchise network of 50+ independently owned offices across New South Wales and Queensland. It also operates commercial and project marketing divisions and licenses its brand through a flat-fee franchise model offering both Traditional Office and Bespoke Agent formats.
Is Richardson & Wrench a public or private company?
Richardson & Wrench is a private company. It is classified as unknown and is currently operating.
When was Richardson & Wrench founded?
Richardson & Wrench was founded in 1858. It employs 501 to 1,000 people.
Where is Richardson & Wrench based?
Richardson & Wrench is headquartered in Sydney, Australia, in the Oceania region.
How does Richardson & Wrench make money?
Six revenue lines are on record. Residential Sales Commission is the primary driver. The others are residential Property Management, commercial | Retail | Industrial Services, project Marketing, financial Services and client Concierge Services.
Who are Richardson & Wrench's main competitors?
Direct peers on record are LJ Hooker, Barry Plant, Ray White, Belle Property, Raine & Horne, McGrath Estate Agents and Harcourts. Others are REA Group and Domain Holdings. Century 21 Australia is listed as a broad incumbent.
Does Richardson & Wrench have an API?
No public API is recorded for Richardson & Wrench.
What industry is Richardson & Wrench in?
Richardson & Wrench's product category is Real Estate Services. Its primary akta.pro industry code is FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 5312 and its SIC code is 6531.