Clean Eating Online

Name

Clean Eating Online

Legal name

Clean Eating Online

Website

https://cleaneatingonline.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online health and wellness meal planning services

akta.pro primary industry

Direct-to-Consumer Meal Kit Subscriptions (CRAHAJAA)

akta.pro secondary industry

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Clean eating plans
• Meal planning subscriptions
• Vegetarian menu plans
• Gluten-free menus
• Healthy eating recipes

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Menu Plan Subscriptions: Recurring subscription revenue from 4-week, 24-week, and 48-week menu planning packages offered in non-vegetarian, vegetarian, and gluten-free variants. Customers pay upfront for extended periods with discounts for longer commitments.
2. Digital Products: One-time purchases of digital products including the Clean Eating Starter Kit, list of 50 Clean Eating Snacks, and e-books. Sold through the company's e-commerce store.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Clean Eating Online provides subscription-based clean eating menu plans available in Regular (Non-Vegetarian), Vegetarian, and Gluten-Free variants, delivered as digital packages with recipes, shopping lists, and nutrition information. Customers can choose 4-week, 24-week (6-month prepaid), or 48-week (annual prepaid) subscription terms, and the company also sells one-time digital products such as the List of 50 Clean Eating Snacks, provides a free Clean Eating Starter Kit, and offers clean eating consulting services.

Product overview

Clean Eating Online is a single informational website and service platform offering clean eating recipes, menu planning subscriptions, and consulting services. The core product consists of subscription-based menu plans available in Regular (Non-Vegetarian), Vegetarian, and Gluten Free variants, offered in 4-week, 24-week, and 48-week subscription tiers. Additional offerings include a Clean Eating Starter Kit (free), a list of 50 Clean Eating Snacks (downloadable), an interactive Random Snacks Picker tool, free recipe content, and consulting services. The products work together to help users adopt and maintain a clean eating lifestyle through structured meal planning and recipes.

Differentiator

Problem solved

Functional benefit

Products and services

• Clean Eating Menu Plans (Regular / Non-Vegetarian)

Quantifiable outcome

• Customer testimonial reported losing 4 inches in waist circumference in first month following clean eating plan
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Well Plated: A healthy recipe and meal planning blog with cookbooks and digital meal plans. Directly comparable in clean eating content focus and DTC monetization through digital products.
• Skinnytaste: A popular clean eating and healthy recipes website that sells cookbooks and meal plans directly to consumers. Directly comparable to Clean Eating Online in its content-led, DTC monetization model targeting health-conscious individuals.
• PlateJoy: A personalized meal planning subscription service offering customized menus, recipes, and shopping lists. Directly comparable to Clean Eating Online in subscription-based menu plan delivery and health-conscious target audience.
• Real Plans: A personalized meal planning subscription with menus tailored to dietary preferences. Directly comparable in subscription pricing tiers and digital menu plan distribution.
• Cook Smarts: A meal planning service offering weekly menus with recipes, techniques, and shopping lists. Directly comparable in its subscription-based menu plan delivery to health-conscious consumers.
• $5 Meal Plan: A budget-focused meal planning subscription delivering weekly menus and grocery lists. Directly comparable in subscription pricing structure and digital menu plan distribution model.
• Eat This Much: An automated meal planning app that generates personalized meal plans and shopping lists. Directly comparable in subscription-based meal planning product and target audience of health-conscious consumers.
• Mealime: A meal planning app offering personalized weekly meal plans with shopping lists. Directly comparable in subscription-based meal planning delivery and health-conscious target market.
• eMeals: A subscription meal planning service offering weekly meal plans, recipes, and shopping lists across multiple diet types. Directly comparable in its subscription pricing model and menu plan product structure.

Broad incumbents

• EatingWell: A long-established healthy eating media brand with recipes, meal plans, and diet content. Broadly comparable as a clean eating content destination though operating at much larger scale with advertising and magazine revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cleaneating
• Xx.com/cleaneatingnow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Eating Online