KR Travel And Tours

What KR Travel And Tours does

KR Travel And Tours is a privately-held Philippines-based travel agency founded in 2004 and headquartered in Lapu-Lapu City, Cebu, with operational coverage extending across 148 Philippine cities and international destinations in Italy. The company sells package tours to both inbound and outbound travelers, offering two main formats: joint group tours (minimum 10, maximum 35 travelers) priced from €1,270 to €3,213, and private luxury customized tours ranging from 2 to 31 days. Core products include Philippines destination packages (Cebu, Bohol, Palawan, Boracay, El Nido, Coron, Manila and others), Italy multi-city joint tours, seasonal Christmas/New Year Philippines packages, and ancillary services such as a €25 per 45-minute Trip Planner consultation and a DIY Trip Planner on a pay-per-day basis.

The company's technology stack is a WordPress-based e-commerce website with integrated booking, supplemented by a sister platform (krbooking.com) for personalized itinerary PDFs, WhatsApp-based sales and support (with both European +39 and Philippine +63 numbers), email inquiries, and affiliate integrations with Booking.com for car rentals and flights, plus a Realtor.krbooking.com channel for real estate tourism. Revenue is generated through three streams: one-time package tour sales, professional services for trip planning/design, and affiliate referral commissions. The customer base is overwhelmingly composed of individual travelers, couples, and families from international markets (testimonials reference Korean, Japanese, American, and European clients), with the B2B travel-agency channel minimal. KR Travel And Tours is independently owned with no disclosed funding rounds, parent company, or institutional investors, and operates with a headcount in the 11-50 range.

Name

KR Travel And Tours

Legal name

KR Travel And Tours

Website

https://krtravelandtours.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

KR Travel And Tours is a privately-held Philippines-based travel agency selling package tours to 148 Philippine cities and Italy, serving individual travelers and small groups with joint group and private luxury itineraries plus paid trip-planning services.

Ownership category

akta.pro rank

Product category

Travel Agency / Tour Package Services

NAICS

Tour Operators (561520), Travel Agencies (56151)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Escorted Coach & Bus Package Tour Operators (THAKADAA), Package Travel & Dynamic Packaging Marketplaces (Flight+Hotel+Car) (THALAFAH)

Keywords

• Travel agency services
• Package tour operator
• Guided tour packages
• Travel itinerary planning
• Destination tours

Headquarters

HQ city

Lapu-lapu City

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Package Tour Sales: Revenue generated from selling pre-designed and customized package tours to Philippines and Italy destinations. Includes multi-day tours with hotel accommodation, domestic flights, private tours, and land/sea transfers.
2. Tour Planning and Trip Designer Services: Freelance tour experts and trip planners available for hire at €25 per 45-minute session. This fee is deducted if customer confirms booking.
3. Affiliate Commissions: Commissionable affiliate links for third-party services including Booking.com (car rental, flights), real estate services via Realtor.krbooking.com, and Itinerary Marketplace at krbooking.com. Site contains affiliate disclosure statement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

KR Travel And Tours sells pre-designed and customized package tours to the Philippines and Italy, bundling hotel accommodation, domestic flights, private tours, and land/sea transfers. The company also offers paid expert trip-planner/travel-designer consultation sessions and seasonal holiday packages. Distribution is direct-to-consumer via its WordPress-based website, WhatsApp, and email, supplemented by a sister itinerary marketplace at krbooking.com.

Product overview

KR Travel And Tours operates as a travel agency offering private luxury and group tour packages primarily focused on Philippines and Italy destinations. The core product portfolio consists of customizable Philippines travel packages (ranging from 2 to 31 days covering Manila, Cebu, Bohol, Palawan, El Nido, Coron, Boracay, and other destinations) and Italy group tour packages (6 to 10 days covering Rome, Florence, Pisa, Venice, Bologna, Milan, and other cities). Additional services include expert trip planner/travel designer consultation sessions and seasonal holiday package promotions. The company operates on a 'hassle-free' model providing hotel accommodations, domestic flights, private tours, and land/sea transfers as part of their packages.

Differentiator

Problem solved

Functional benefit

Brands

• KR Booking: Personalized travel itinerary service offering PDF downloads of customized travel plans

Products and services

• Philippines Travel Packages Private luxury hassle-free travel packages in the Philippines ranging from 2 to 31 days, covering destinations including Manila, Cebu, Bohol, Palawan, El Nido, Coron, Boracay, Moalboal, Malapascua, Banaue, and Sagada. Packages include hotel accommodation, domestic flights, private tours, and land/sea transfers.
• Italy Travel Packages Group tour packages in Italy ranging from 6 to 10 days, covering destinations including Rome, Florence, Pisa, Venice, Bologna, Milan, Assisi, Brescia, and Bassano Del Grappa. Priced €1,810-€3,213 based on joint group tour with minimum 10 and maximum 35 travelers.
• Christmas/New Year Philippines Tours Specialized holiday tour packages celebrating Christmas and New Year in the Philippines with durations from 9 to 14 days. Group tours arrive at Mactan Cebu International Airport and travel through Cebu, Moalboal, Malapascua, and Bohol. Pricing ranges from €1,270 (9-day) to €1,855 (14-day) based on a minimum of 5 persons.
• Expert Trip Planner / Travel Designer Consultation Expert tour planner and travel designer consultation service offering 45-minute audio or video calls via WhatsApp to help customers plan and customize their travel itineraries. Priced at €25 per session (non-refundable but credited toward booking upon confirmation). A free follow-up clarification call is included after session.
• Holiday Package Promotions Seasonal holiday package deals and discount promotions for Christmas and New Year travel in the Philippines, bundling group tour packages with durations from 9 to 14 days including special festive-season itineraries.

Quantifiable outcome

• Price range: €1,270 to €3,213 for package tours
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Booking.comminorChannel Partner/ Reseller/ DistributorAffiliate partnership for car rental and flight booking services. KR Travel And Tours integrates Booking.com links in their services menu, earning commissions on referred bookings.
• Realtor.krbooking.comminorGTM or Marketing PartnerReal estate tourism partnership for property viewing and investment opportunities. Integrated as a service offering for travelers interested in Philippines real estate.
• krbooking.com (Itinerary Marketplace)coreTechnology or IntegrationSister platform for personalized travel itinerary marketplace. Offers 50% off first itinerary promotion. Provides supplemental booking capability separate from main krtravelandtours.com website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Traveloka: Southeast Asia online travel platform with strong Philippines presence offering tours, attractions, hotels, and flights. Comparable to KR Travel on the Philippines destination axis but operates as a broad OTA rather than a niche tour operator.
• Viator (Tripadvisor): Global tours and activities marketplace with deep coverage in Italy and Asia-Pacific. Overlaps with KR Travel's package tour offerings, particularly Italy multi-day tours, but operates as a global aggregator platform rather than an operator.
• Trafalgar Tours: Established global guided holiday operator with premium escorted tours across Italy and Europe. Comparable to KR Travel's escorted Italy package tours but at significantly larger scale and broader geographic reach.

Direct peers

• KKday: Asia-Pacific tours and activities platform with strong Philippines inventory. Direct competitor for inbound Philippines tour bookings, offering island hopping, diving, and city tours similar to KR Travel's product mix.
• GetYourGuide: European-rooted tours and activities marketplace with strong Italy supply. Comparable to KR Travel's Italy joint tour offering, though GetYourGuide operates as a global platform with mobile-first booking and reviews.
• TourRadar: Marketplace specializing in multi-day guided tours and package holidays, including Italy and Asia-Pacific destinations. Closely mirrors KR Travel's multi-day escorted tour model with group departures and bundled packages.
• Klook: Asia-headquartered activities and tours marketplace offering bookable experiences across the Philippines, Italy, and broader Asia-Pacific. Directly comparable to KR Travel in offering bookable tours and activities to international travelers, but at vastly larger scale with proprietary technology.
• G Adventures: Small-group adventure tour operator offering multi-country itineraries with local guides. Comparable to KR Travel's group tour format and emphasis on local expertise, particularly for experiential and cultural tours.
• Contiki: Globally recognized escorted coach tour operator specializing in multi-country European itineraries including Italy. Closely comparable to KR Travel's joint group Italy tours in escorted coach tour format and traveler demographic.

Regional players

• Cebu Pacific Holidays: Philippines-based airline tour package arm offering bundled domestic flight + hotel + tour packages. Comparable to KR Travel on Philippines destination bundles but driven by airline inventory rather than tour operator ground services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/krtravelntours
• Facebookfacebook.com/krtravelandtours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KR Travel And Tours